This Product Business Life with Mel Robbins

Send us Fan Mail I know being a Buyer can be tough!!  It is not all pretty things and lovely items you get to select all the time.  Often as a Buyer and Retailer you have so much to think about.  Budgets to keep and cash flow to consider, sell through numbers, categories to fill and customers to think about also.   You go to the trade shows to see what is new but maybe sometimes walk around with b...

Send us Fan Mail Are you attending your first TRADE SHOW? Are you nervous? Excited? Freaking out? How much money have you spent on your stand??? If you have you invested to exhibit at a trade show or are thinking about it soon, this episode is for you. Trade shows are such a great way to boost your wholesale sales and find new stockists but they can be expensive. So if you are now freaking out….or...

Send us Fan Mail Walking around the NZ Gift Fair was the first time I met Janet from product-based business Fox and Fallow.   It was her third trade show in just a few short months over 3 countries (NY, USA, Sydney, Australia  and Auckland, NZ).  They had won the award for best stand with a huge pink and peach plywood stand built mostly by Darrell! Getting thrown into the deep end is how Janet lik...

Send us Fan Mail Hands up if you want sales from your website? Err of course you do right?   Well in this episode today I am sharing 5 things your home page needs to help turn lookers into buyers. These 5 simple little essentials help you to convert more sales and get customers adding to cart!! Go on and check out your website now, trying to view it as someone who does not know you at all (this is...

Send us Fan Mail How many Email Automatons do you already have set up in your business?  An abandoned cart email sequence? A thank you? A welcome series or nurture sequence that tells customers a little bit about who you are? Or are you scared to send any emails to your customers for fear they will unsubscribe?  You now how that sounds right? (they may as well not be in your list if you never send...

Send us Fan Mail Everyone wants more profit right? And you have heard the saying "Sales are Vanity Profit is Sanity' but why still is all I see business owners focus on is their top line sales and not their bottom line? Clearly they impact each other but you can get a better bottom line in more ways than just focussing on the top. We dive into what things to focus on in your profit and l...

Send us Fan Mail Things have changed right!! Without sounding like a total boomer 'back in my day I had to post 3-4  times a day and blah blah blah....' the point is Instagram has changed so much in the past 6 months let alone the last 5 years! So what should it look like now?  What is the ideal amount of content (hint whatever you can manage but more is more 😬) that you should try and...

Send us Fan Mail Build a mailing list they say. Grow you email database. Use email marketing more. Ok but how do you actually grow your email list in the first place? I started out with 5 ways to boost your email list but ended up with 10!  Having a constant stream of new clients is important and crucial to ensure you can get the as promised 43 x ROI on email marketing. From making sure you have a...

Send us Fan Mail 3 years ago Kelly sat down in front of me on The @life_instyle business couch and we talked about her WHY.    We talked about how she wanted to make an impact in the world and help solve everyday problems for people. We talked about how she wanted to show her kids that you can have a dream and bring it to life. This time we talked on the podcast about how to actually build that mu...

Send us Fan Mail Want to maximise conversions and get more buyers over the lien and stocking your range in their stores? Make sure you include these 5 things in your Wholesale catalogue. In this super quick episode I explore the five essential elements that can maximize your wholesale catalogue's sales. Learn about the key components that will help your catalogue stand out from the competitio...

Send us Fan Mail Don't forget to stop and smell the roses!!! This is something I think we need reminding of every now and again. As well as other what may be cliches I wanted to share some insights with you today after 25 years in business. Worry about the things you can control. Be present. Look back to see how far you have come. Take time to rest. Figure out what brings you joy. What is you...

Send us Fan Mail Getting to know yourself from the inside out.  Where are you holding yourself back?  Whether consciously or unconsciously? What thoughts are you having that are self-sabotaging?  Do you even realise? I often hear (and tell) people that they need to work on their Mindset or hear others say they spent time on their mindset and it transformed them and helped them achieve great succes...

Send us Fan Mail This is a question I get asked quite a lot in my 'How to Wholesale' program. Should I work with a Sales Agent? How much % commission do they take? Where do I find them? And then BUT that is so much % off what I already receive for wholesaling?!  Why would I do that?  I don't have enough margin.  Why would I use an agent? So here we go - a list of pros and cons when...

Send us Fan Mail How do you stay top of mind when your customers are looking to make their next purchase? Are you the first thing they think of when they have a problem to solve (ie present to buy for,  occasion to buy an outfit for and so on)? Building on your customer loyalty is crucial to not just survive but thrive in this business. Do you know your customer return rate?  (or return customer r...

Send us Fan Mail How well do you know your numbers in your business? This is something that freaks a lot of people out I know!  But if you run your own business and want to be acting like the CEO then you should understand where you stand.  In this episode we cover some of the essentials of knowing your numbers. Being able to read your profit and loss.  Understanding your margins. Knowing what per...

Send us Fan Mail Donna Wallace has spent years as an energy healer.  After listening to her intuition and being guided by the universe she now brings unique and custom jewellery to her customers.    The jewellery is created in a unique 5 step process that combines her background in energy reading with the most beautiful gemstone jewellery.   Welcome to the world of energetic activation, luxury and...

Send us Fan Mail You have invested thousands and you need this to work right..? Exhibiting at trade shows can be scary and is also a huge investment.  You don't always get the results you are after either. Trust me I have been to shows where I have not taken 1 order!! What can you do to make sure that doesn't happen to you and you bring the right attitude, mindset and tools to help you....

Send us Fan Mail What is the most precious resource for entrepreneurs?  And those running their own business often as a solo entrepreneur too... Well if you answered time or money you would be right!  They are both pretty close when it comes to trying to succeed in this crazy world of retail, product businesses, e-commerce and building a brand. I have pulled together today 6 tools I believe every...

Send us Fan Mail Katherine Mullett is one of the Deadly Wears team, she is a proud Gunaikurnai and Monero Ngarigo woman, who works On Country. Katherine continuously advocates for the protection of Heritage and the continuation of looking after Country by Traditional Owners and First Nations people. Her brand Deadly Wears is an ally friendly brand and is helping to directly support first nations b...

Send us Fan Mail Ever wondered what things product-based business owners do to get ahead? Have you ever tried to figure out what they have in common? After more than 25 years working with 100's of product-based businesses and successful entrepreneurs these are some characteristics I have noticed in common. Some of these are actions and some of these are strategies. See how many you have and w...

Send us Fan Mail Gemma Ostroburski from TalkShop Retail has Retail and design in her blood!  She has spend years honing her craft of visual merchandising, helping retailers hone the experience they offer customers and She help retailers turn their shops into destinations. And stores that makes people want to buy, grows your sales & keeps customers coming back! We talk all things VM , how to br...

Send us Fan Mail A blog, a journal a magazine call it what you will but you need one!!! Every e-commerce site has a customer.  Clearly!! (or I hope so!) Therefore everyone should have blog content to help connect with your customer,  inspire your customer,  educate your customer and relate to your customer. Whether you are a Retail store with 100's of brands and a mixture of products to a bra...

Send us Fan Mail Collaborations are something every product business should have as part of their overall Marketing strategy. The ability to reach new audiences, generate excitement and buzz, build your email list and so much more are just some of the reasons collabs should be on your radar if they are not already.  The world’s most successful brands have tapped into collaboration marketing to rea...

Send us Fan Mail Bundle it baby.  Want to get your e-commerce store average order value (AOV) up then add a bundle! Make it easy make it quick and allow customers to buy more than 1 of something. Of course I can add to cart twice but guess what by bundling it it makes it a lot easier if it is already together. Add a bundle to your website now or even some mixed packs or gift sets.  Let me know how...

Send us Fan Mail You may Nikki Parkinson from @stylingyou instagram , her blog of the same name or maybe from her fashion range @stylingyouthelabel ?  She is one busy woman and loves what she does! I was beyond excited to chat with Nikki about her journey and her passions and her multi-passionate life she leads.  She has so much to share and is so generous in her knowledge.  We talk about the star...