This Product Business Life with Mel Robbins

Send us Fan Mail Bumping in and bumping out of markets is A LOT of work. Besides the sales and the sore feet you get, what else is a reason to attend a market? We all know it can be great for brand awareness, exposure for your brand and products, a great way to build your mailing list and for customers to see products in real life (IRL) as well to touch and feel them. Today I sharing 5 More Unexpe...

Send us Fan Mail How are you sabotaging yourself? Do you even realise you are doing it? Money Mindset some of those topics that you might not even be aware of...BUT once you are, you start to notice little things in your daily life that you may need to work on to help improve the way you deal with money, how you are potentially self sabotaging yourself from earning more or holding your business ba...

Send us Fan Mail As a former buyer for my own Retail store I got to meet some amazing brand owners and see some absolutely stunning collections each and every season. Walking into the most amazing French inspired trade event 12 years ago (Mama and Papa) I spotted a beautiful collection of girls dresses, sequins, tulle and embroidery from the brand Bella and Lace.   Now anyone who knows me will kno...

Send us Fan Mail VM (visual merchandising) is a real combination of art and science. It can't just be beautiful. It has to work to sell your products also! I spend a lot of time in Retail stores and after nearly 40 years working in it (yes i started dery early!). I have picked up a thing or two! In this episode I dive into 10 common mistakes Retailers (bricks and mortar physical stores and at...

Send us Fan Mail Hands up if you want more sales?  Whether that is selling more on your own ecommerce store (DTC) or selling wholesale there are 3 ways to increase your sales. Get more customers (new ones) Get the customers you have to buy more each time (AOV). Get the customers have to buy more often  (frequency) Today I am giving you 5 quick tweaks and updates you can make to your website that c...

Send us Fan Mail I myself love a good trade show.  I have just spend 4 days in Sydney at the @life_instyel and @reedexpo trade shows for lifestyle , beauty and fashion products. Why do I love them though? Why do they work and why should you attend? Whether as a buyer or as an exhibitor? They are not a cheap investment in your business so why put yourself out there and take the risk? What are the t...

Send us Fan Mail Ahh Mindset ...I have heard some people audibly sigh when they hear it mentioned.  But call it what you will the way you speak to yourself, the beliefs you hold and the way they impact your actions can also impact your business and your levels of success.  In this episode I discuss the importance of mindset in business.  How your limiting beliefs impact your behaviour and the acti...

Send us Fan Mail How much spirituality do you incorporate into your daily business practices ? Is it something you want to do more of, are you exploring this side of yourself and how it can help you in your business? The past few years I have really started exploring this area so much more. From tarot readings, to crystals to daily journaling, affirmations, visualisations and manifestation. The wo...

Send us Fan Mail When you think of an offer or a promotion do you only revert to price discounts? There are so many different things you can offer you customers to get them excited, get them adding to cart and hopefully increasing their LTV with you. Whether it is a gift with purchase, a special bundle offer or adding in priortiy shipping. How can you go above and beyond for your customers? How ca...

Send us Fan Mail You don't know what you don't know right. IKYYK. After over 20 years in Wholesale there are just things you can't google. These 5 are on the list. Want to increase sales or even get some sales from Wholesale listen in to this episode for some insights to help you in that domain. Want even more insights?  Come along ot my FREE webinar on the Essentials to Wholesale s...

Send us Fan Mail Have you ever wondered what a Business Coach actually does or if they are right for you ?  I am a Product-Based business Coach so specifically work with product-based businesses on how to grow, scale and build a sustainable profitable and thriving Retail store or Brand.   Someone asked me the other day if I could come in and give a 'fresh eyes' perspective on what opport...

Send us Fan Mail How the heck do you use AI and Automations in your business? Have you embraced them yet? Even started to add it into your daily life? It can save so much time and money in business and can streamline processes, free up valuable time, add new dimensions to your content creation, and just make life that little bit easier. Who doesn't want that! Ok some of you don't. But ba...

Send us Fan Mail Do you want to get in front of 80 million customers? What could that do to your business? How would it feel to get 1000's of new eyes on your product and 100's of new orders every month? Monica Little has been using Etsy for selling her product for years and she shares how Etsy is such a great sales channel and an amazing tool to get in front of new customers.  They have...

Send us Fan Mail Retail is not for the faint hearted but who says it is all doom and gloom.  Lauren Henry started Common Circus (a Newcastle-based business ) 9 years ago now and in this episode she shares the what, why, and how to do with  running and building her Retail stores. The freedom and choices it allows. The parts she absolutely loves and then some of the parts that are not her favourite...

Send us Fan Mail What should your Instagram content look like in 2023 and heading into 2024 if you are a product-based business? Things have changed in recent times but after chatting with a number of clients who are telling me they are struggling to get sales and struggling to get in front of new customers I started asking what they are currently doing to market their business? Some answer with j...

Send us Fan Mail How well are you using Email marketing right now? Whether you are using Klaviyo , Flodesk , Mailchimp or one of the other many email systems you must be using one of them! I am passionate about helping ecommerce and bricks and mortar retail stores use Email marketing more effectively. The impact it can have on your business and the way it can generate sales for you is a big part o...

Send us Fan Mail 3 short years ago....was when I first met sisters Alicia and Jacinta from @thelittlepotionco. The Little Potion Co (a mindful magic potion making brand) was a side hustle for them both and they made everything from Jacinta’s back shed and by hand. Now 3 years later they are over a Million dollars in sales and it is testament to how much they have continued to evolve, to listen to...

Send us Fan Mail Do you want bumper sales for your last quarter of the year? It can be so hard to figure our where to focus your time and energy when you are 'doing it all'. Being we are about to hit the last 90 days of the year. Here’s 4 things to focus on in your product business and make sure you have maximise your chances. 1. Stock- have you made sure you have enough stock (and of th...

Send us Fan Mail Imagine waking up tomorrow and your website sales have doubled! 🙀 And not just one day, but everyday from now on.  And they keep growing and they continue to exponentially scale. 📈 How would you feel? 💃🏻 What impact would it have on you and your family? 💰 What would you do with the extra income into your business? 🎉 Well, this is possible.   And without spending $1000's...

Send us Fan Mail Build a website and they will come. If only.  It is a mistake many product entrepreneurs are guilty of. Relying on only one sales channel. Having a product business means you need to find many ways to sell your product.  And ideally you would have multiple sales channels so you are not relying on just one.  Only selling on your own ecommerce site means you  going to paying a lot t...

Send us Fan Mail Hands up if you run a business and have never had any down times or low points? Yes thought so.  Not many business owners and entrepreneurs have ever had a perfectly smooth ride and perfect business.  There are always ups and downs and hard times.  It's what to do when things are tough that matters though and how to lift yourself out of the slumps and lower energy levels or t...

Send us Fan Mail One of the biggest issues I see with ecommerce stores and a problem they are looking to solve is how to get more traffic to their website. Katrina McKinnon from Copysmith.com shares how in this episode. She also dives into how you use AI wisely and in a way that makes the google gods happy! We talk about how long form content like blogging and using product descriptions wisely can...

Send us Fan Mail I am all for dreaming big and setting stretch goals in your business.  But what I also love is breaking that down and reverse engineering how to make that happen. Getting into the nitty gritty about strategy and planning. This weeks podcast is from a live session I ran and dived into how to reverse engineer $50K sales months in your business.   Your website analytics (particularly...

Send us Fan Mail Want to know how to start a jewellery brand?  Or how to not just survive but have your brand thrive for 10 years in this industry? I have been trying to get Kiralee on the podcast for over a year to tell some of her story and share how she has grown her amazing jewellery brand @murkanijewllery over the past 10 years.  So here we are.  Kiralee and I chat about her journey, why it t...

Send us Fan Mail Running a business can be hard. Running a business that makes a profit is even harder.  But this is where implementing a different accounting system in your business can make a huge impact. Profit First, is a book by Mike Michalowicz if you haven't read it yet.  You definitely should! He created the Profit First system and now has a team of qualified experts around the world...