This Product Business Life with Mel Robbins

Send us Fan Mail Let's talk about the critical role of email marketing in driving sales and building customer relationships. We discuss the common pitfalls businesses face, such as neglecting email marketing in favour of social media, and then provide actionable strategies to enhance email effectiveness.  Key topics include the importance of having a strategic plan, utilizing templates, focus...

Send us Fan Mail Revolutionize Your Business with Cycle Syncing: Special Guest Renae Fieck In this can't-miss episode, I sit down with Renee Fieck, an occupational therapist, breathwork facilitator, and feminist feminine leadership coach, to reveal how aligning with your menstrual cycle can elevate your business game.  Together, we unpack the transformative concept of cycle syncing, offering...

Send us Fan Mail In this podcast episode, I welcome jewelry designer and business mentor Tracy Matthews, who shares her insights on building successful jewellery brands through effective marketing and mindset. Tracy, with over 30 years of experience, discusses her 'Desired Brand Effect' approach, which emphasizes the importance of branding, audience understanding, and messaging to attrac...

Send us Fan Mail In this podcast episode, I welcome Anna from House of Cart and we dive deeply into the world of Shopify and e-commerce. Anna, a Shopify expert, shares her journey from starting a children's clothing label to becoming a leading name in Shopify website design and email marketing.  We focus on the importance of theme selection, optimization, and customer journey to enhance the c...

Send us Fan Mail In this episode I share 10 Essential Visual Merchandising (VM) tips to boost sales in physical retail spaces.  From identifying your store's hotspot to ensuring clever lighting and strategic product placement, Melissa covers it all.  Learn why consolidating products and pricing transparency can significantly enhance your customer experience.  Discover the magic of changing yo...

Send us Fan Mail In this episode, I chat with Rene Skelton of Concrete Jellyfish.  We dive into the challenges of running a small business, to the unique ways Renee maintains her creativity. We talk about the origins, growth, and innovations of her fashion accessories brand Concrete Jellyfish. Rene shares insights about transitioning her business to Italy, the importance of community, dealing with...

Send us Fan Mail Anna Shipley, a Facebook ads expert, shares her journey and insights into running successful Facebook ads for e-commerce businesses. She emphasizes the importance of understanding your customer and having a well-designed website before starting Facebook ads. Anna also discusses the common mistakes people make with Facebook ads, such as constantly changing the ads and not having en...

Send us Fan Mail Things in business don't always go to plan.   Kristy Withers founder of Incy Interiors grew her business over 13 years and has had her fair share if things going wrong!!  On the podcast this week, I talk with Kristy about her journey with Incy Interiors. How she is now moving on from being the owner and what the future looks like for her.   We talk about the highs and lows, h...

Send us Fan Mail IMO there really is no reason not to have a stockist list on your website.  Being so worried about competition you are willing to negatively impact your actual customers (and retailers who support you) and make it hard for them to buy in person form a physical store. It also reeks of scarcity mindset and says something about how you feel about selling wholesale and trying to captu...

Send us Fan Mail "Ever feel like your finances are stuck in quicksand, no matter how hard you hustle? In this empowering episode, we're diving deep into the world of money blocks with the phenomenal Clare Wood! Discover why your money mindset isn't just a buzzword—it's the secret sauce to breaking free from those invisible financial chains. We'll uncover the most common bl...

Send us Fan Mail When do you invest in your self or your business? At the start? 3 years in? I had a 30 min session with Joey from @growmemelb on the Business Couch at @life_instyle last year and since then she has evolved to much! Joey joined (invested) in my  Roadmap to Profit (Profitable Product Business) and has used my spreadsheets and templates every day since. It has changed the way she has...

Send us Fan Mail Building a brand and running a small business can be lonely. Trying to figure out what to focus on day to day, unsure if you are on the right track or if you even have a good enough product. Knowing when to ask for help and where to look for expert advice is always tricky too. Mandi from Cubs and Co. was looking to make a change. She knew she couldn’t keep going the way she was go...

Send us Fan Mail The first time I discovered Human Design I have to admit I was skeptical. Like ok, another star sign type test to tell me 'my personality' - sure. BUT then I actually read my chart in more detail and checked out my families charts and to tell you my mind was blown is an understatement 🤯.  I could not believe the accuracy of it and the way it made me feel so seen. AND ho...

Send us Fan Mail When you have a product business you are always trying to figure out where to spend your money and where the best next place to invest your cashflow is. A constant struggle right.  ONE of the places I always suggest whether you are a new brand, established Retail stores or those who want to constantly evolve in this online visual space is your imagery!   We humans are visual peopl...

Send us Fan Mail 1.7% 5.6% 11%, 0.59% You thought you had finished with Maths in Year 12 didn't you? Well, sorry but if you run a business you gotta know your numbers.  I (as a Former Maths Teacher - I know, I know don't hate on me) do love diving in and exploring these with clients when I first meet with them or start working with them inside my programs and membership. The one we are e...

Send us Fan Mail Today’s special guest is, Dr. Ben Robbins. I spoke about getting him on the podcast a few months ago and we finally we managed to record an episode. Ben is a Clinical Psychologist, and I wanted to bring him on to talk about limiting beliefs, negative self talk and how we can all work on our mental fitness. Now I know the world of athletes and entrepreneurs can be very different, b...

Send us Fan Mail Have you ever thought about adding a digital element to your product business? This episode today is sharing with you the possibilities and options available to you and then if you are interested how do you even get started? Having a product business is not the only way to have a business. This could be an option for some of you either now or in the future. You can find out more h...

Send us Fan Mail Have you ever wondered how important branding and customer experience is for your product business?  In this episode, I chat with Stefi Kerby from Celia Loves to talk all about customer experience and the scholarships she is part of.  We discuss all of the following: 05:11 What Stefi looked for as a judge of the LifeStyle scholarship 07:50 Being unique in a saturated market 10:56...

Send us Fan Mail Have you ever used Many Chat for your product business? Many Chat is an automation tool used to answer questions, respond to customers, etc.  It saves you time and gives your customers an instant response. I brought on Sam from Ads for Breakfast to talk more about how she helps businesses use Many Chat! We discuss all of the following: 03:00 Sam’s background 04:14 What is Many Cha...

Send us Fan Mail What is something you wish you could tell your wholesaler? In this episode, I talk about all the things retailers want the brands they work with to know. As a wholesaler, it’s your job to build a long-term relationship with your retailers. Wholesalers: get out your pens and papers to take some notes! I discuss all of the following: 00:30 My background in retail 02:35 16 things ret...

Send us Fan Mail Being surrounded by some amazing speakers and panellists last week in Orange County at the Ultimate Product Party I wanted to share some takeaways. The takeaways cover various topics such as selling the problem you solve, adding storytelling elements to your business, exploring TikTok Shop, utilizing AI, understanding your value, optimizing your website's product page, saving...

Send us Fan Mail Have you ever wanted to start a product business? But you aren’t sure you’re ready for the business risks or potential copycats? In this episode, I bring on Nareen Holloway to discuss her journey of creating Marmoset Found. Nareen has experienced it all - From marketing to stock to work/life balance to copycats. Tune into this episode to hear us discuss the following: 00:53 Who is...

Send us Fan Mail What would you do if your factory closed down overnight? How would you cope?   Megan from Second Scout is a guest on the podcast today and generously shares her journey and  some of the ups and downs of having a product-based business. Last year, Megan went through a major down and we discuss how she was able to come back from it better than ever. If you ever start a product busin...

Send us Fan Mail Kip&Co is an Australian Lifestyle brand that never stops evolving. From the early days of the croc print bed linen (anyone have that print?) to developing beautiful womens and kids apparel, lighting, pet accessories, tableware and so much more.  If you have ever wanted to build your own brand or you are doing so right now then  this is a must listen. I spoke with Alex McCabe a...

Send us Fan Mail Email marketing is a huge game changer for any business, especially product-based businesses. Think about all the times you’ve gotten an email from Target or Amazon. Did that prompt you to buy something from their site or at least think about it more? Today, I share the best email marketing strategy with you for product-based businesses. This will help you make sure you’re not onl...