This Product Business Life with Mel Robbins

Send us Fan Mail In this solo episode, I’m diving into something I’m wildly passionate about— contrast . Whether it’s your website, your Insta tiles, your packaging, or your trade show banners… if your brand blends in, it’s losing money. Full stop. I see this all the time inside my programs and with 1:1 clients—gorgeous products or stunning stores that just don’t pop . And honestly? That can be fi...

Send us Fan Mail Feeling like your brand is stuck in Instagram limbo, screaming into the algorithm void? Enter: PR badass Gloria Chou. In this game-changing episode, we break down how to actually get seen, featured, and taken seriously—without spending a cent on ads or needing a Kardashian-level follower count. I chat with Gloria about the difference between good PR and gimmicky fluff, and how pro...

Send us Fan Mail In this episode, I sit down with Lou Hammer, the powerhouse behind Pre Loved Geelong —a thriving secondhand and consignment store that started as a pop-up hustle and now boasts a bricks-and-mortar location, thriving online sales, and a fiercely loyal community. Lou gets real about: 💼 Starting from scratch while juggling life, kids, and a side hustle 🛍️ How she scaled from eBay to...

Send us Fan Mail Ever had a product idea rolling around in your brain—or maybe sketched in your notebook—but no clue how to bring it to life? In this episode, I’m joined by the product development powerhouse Millie Richards, and let me tell you, this chat is a goldmine for anyone with dreams of designing a product that’s actually profitable (and doesn’t fall apart or cost your life savings). Milli...

Send us Fan Mail Ever feel like you’re doing all the things in your business—posting on socials, packing orders, launching products—but STILL not getting the results you want? Yep. You're probably in the messy middle . Not a newbie anymore, but not scaling like a pro just yet. And let me tell you, this stage is real and it's where so many product-based business owners get stuck. In this...

Send us Fan Mail Are you marketing your little heart out 24/7 but still hearing crickets when it comes to actual sales? Or maybe your traffic is fine but conversions? Not so much. If you're nodding along, this episode is your wake-up call. Today, I’m breaking down the 5 biggest signs your marketing strategy is completely broken —and giving you the practical, no-fluff fixes to actually turn th...

Send us Fan Mail In this episode I interview Carla Townsend, a money mindset and success coach. We delve into practical advice for female entrepreneurs looking to overcome financial barriers, the critical role of money mindset in achieving business success, and how deep-rooted beliefs affect financial behaviors.  Carla shares insights on identifying limiting beliefs, cultivating a healthy money mi...

Send us Fan Mail 💫 In this episode of thelotco business podcast , I sit down with Kiralee, the brilliant mind behind Murkani Jewellery . From an idea that lingered in her mind for years to a thriving global jewellery brand, Kiralee shares the ups, downs, and surprising twists of her journey. 💍 We chat about: How Murkani Jewellery was born during Kiralee’s time living in Vietnam. The design proce...

Send us Fan Mail Overcoming Self-Limiting Beliefs: An Interview with High Performance Mindset Coach Mandy Napier In this episode I interview Mandy Napier, a high-performance mindset and executive coach with over 14 years of experience.  Mandy sheds light on the importance of understanding and overcoming limiting beliefs, offering insights into mindset work, the role of self-talk, and the impact of...

Send us Fan Mail Building a Sustainable and Ethical Homewares Brand: An Interview with Nareen Holloway from Marmoset Found In this episode I interview Nareen Holloway, the founder of the homewares company Marmoset Found. Nareen shares her journey from working in streetwear retail to creating a sustainable homewares brand known for its long-lasting ceramics and glassware. The discussion covers the...

Send us Fan Mail Unleashing Creative Business Success with Brydie Stewart from Mary Maker Studio   In this episode I chat with Brydie from Mary Maker Studio about the intricacies of turning creative passion into a profitable business. They discuss Brydie's journey from being an art teacher to founding Mary Maker Studio, a leading supplier of fiber arts materials.  Brydie shares how she left t...

Send us Fan Mail Let's talk about the critical role of email marketing in driving sales and building customer relationships.  We discuss the common pitfalls businesses face, such as neglecting email marketing in favour of social media, and then provide actionable strategies to enhance email effectiveness.  Key topics include the importance of having a strategic plan, utilizing templates, focu...

Send us Fan Mail Ever wondered what things product-based business owners do to get ahead? Have you ever tried to figure out what they have in common? After more than 25 years working with 100's of product-based businesses and successful entrepreneurs these are some characteristics I have noticed in common. Some of these are actions and some of these are strategies. See how many you have and w...

Send us Fan Mail What platform should I use for my website?   This is a question I see asked ALL the time.  Now my answer is always Shopify if you are an eCommerce and product-based business.   Listen in today to find out the 10 reasons why I believe SHOPIFY is the website platform for you if you are a product-based business or eCommerce store. And why I also don't believe it is too expensive...

Send us Fan Mail Retail Week Series Episode 1. Hands up if you want more sales? Whether that is selling more on your own ecommerce store (DTC) or selling wholesale there are 3 ways to increase your sales. Get more customers (new ones) Get the customers you have to buy more each time (AOV). Get the customers have to buy more often  (frequency) Today I am giving you 5 quick tweaks and updates you ca...

Send us Fan Mail Want to maximise conversions and get more buyers over the line and start stocking your range in their stores? Make sure you include these 5 things in your Wholesale catalogue. In this super quick episode I explore the five essential elements that can maximize your wholesale catalogue's sales. Learn about the key components that will help your catalogue stand out from the comp...

Send us Fan Mail This is a question I get asked quite a lot in my 'How to Wholesale' program. Should I work with a Sales Agent? How much % commission do they take? Where do I find them? And then BUT that is so much % off what I already receive for wholesaling?! Why would I do that?  I don't have enough margin. Why would I use an agent? So here we go - a list of pros and cons when de...

Send us Fan Mail The Importance of Listing Stockists for Retail Brands In this episode I share WHY brands need to make their stockist information easily accessible online. I discuss the benefits of having a stockist list, including higher sales rates, better customer experience, and the potential for positive links and backlinks to the brand's website.  I emphasize adopting an abundance minds...

Send us Fan Mail Are you attending your first TRADE SHOW? Are you nervous? Excited? Freaking out? How much money have you spent on your stand??? If you have you invested to exhibit at a trade show or are thinking about it soon, this episode is for you. Trade shows are such a great way to boost your wholesale sales and find new stockists but they can be expensive. So if you are now freaking out….or...

Send us Fan Mail Ok today is all about working cohesively with your Retail stockists.  It is about fostering successful relationships. Long term beautiful ones! Highlighting the importance of promotions, margin considerations, streamlined communication, and product support, I discuss key strategies to ensure mutual growth and long-term partnerships between retailers and brands.  Leveraging my 20+...

Send us Fan Mail After over 20 years in Wholesale there are just things you can't google. These 5 are on the list. You don't know what you don't know right. IKYYK. One of the most common comments I get from my Transform Your Wholesale program is- 'Wow I did not even realise that and had no idea. Thank you for sharing all your insights'. So here are a few things that no-one...

Send us Fan Mail 2024 is almost in the rearview mirror, and it’s time to reflect, celebrate, and plan for a thriving 2025! In this episode, I dive into the why and how of year-end business reflections. Whether you’re wrapping up a year full of wins or navigating some bumps in the road, this episode will help you approach the new year with clarity, focus, and confidence. I’m sharing 10 powerful que...

Send us Fan Mail In this episode, we dive deep into the world of multi-platform selling with the incredible Dylan Jahraus, an e-commerce expert with a wealth of experience across platforms like Etsy, Amazon, and Shopify. Dylan shares her journey, strategies, and actionable insights to help product-based businesses thrive in today’s competitive landscape. If you’ve ever wondered how to expand your...

Send us Fan Mail Bold, Creative, and Dancing Through Life: Cathy Hamilton’s Artful Journey. This episode is all about proving that it’s never too late to shake things up, chase a dream, and build something incredible. At 57, Cathy Hamilton launched her art business, Cathy Hamilton Artworks, and has been breaking barriers ever since. From her vibrant, Australian-made designs to her bold steps into...

Send us Fan Mail In this episode I dive into 5 unique strategies for product-based businesses to boost sales in the peak holiday season. From creative email series to streamlined ordering, I share actionable tips for engaging new customers, maximizing eCommerce opportunities, and making shopping easy and enjoyable for clients. Key takeaways Focus on foundational elements for sustainable business g...