This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose

Well, there's a new Facebook data leak, and Facebook is blaming users instead of taking responsibility . The good news? Facebook is updating their feeds so you can have more of what you want . Will it matter? Probably not. Clubhouse, the social audio unicorn, is now speculated at being worth $4 billion dollars . Robert thinks less. Joe thinks more. Clubhouse is also adding creator payment options...

I know, it's hard to believe, but Episode #1 of This Old Marketing still has not sold yet as an NFT. Maybe you forgot? You can bid on it here at Opensea . The social audio battle continues this week, with Spotify buying social radio player Betty Labs, while LinkedIn is about to release their own version of Clubhouse . And guess what? Medium is pivoting again . This time, they are looking at a Subs...

Bid on the first This Old Marketing NFT - Episode #1 now...proceeds going to charity. In this episode, Verizon announces the launch of a robust Yahoo Plus. All we can say is "ouch." Roku continues its Quibi-filled dominance by announcing a marketing services group that might actually work . The New York Times puts down its virtual foot on reporter side gigs . The boys wonder how that happened. And...

The Oscars are back and guess what? Netflix absolutely crushed it (and yes, we called it years ago). Facebook is launched a new creator model for writers and journalists that is truly seductive, and will work for inhibiting creators from developing out their own platforms. In NFT land, Charmin has developed an NFT(P) that is sure to kill the entire NFT market (kill as in bad, not good). In rants a...

After a royal analysis courtesy of Robert, the boys dissect Disney's subscription program as they hit over 100 million paid subscribers worldwide . The conversation pivots to NFTs (non-fungible tokens), as they discuss Seth Godin's latest blog post about the negatives of NFTs . Robert sides with Seth. Joe thinks Robert should take a ride to the old folks home. Regardless, creator business models a...

To kick off the show, Joe and Robert detail their "advanced" Clubhouse experience (likes and dislikes) and why it may have legs. And did you check out the Tom Cruise deepfakes ? Roku buys Nielsen's Advanced Video property, and increases its chances to corner the personalized TV advertising market. Axios details the ever-increasing amount of gambling properties getting into the content marketing ga...

In headline news, Facebook makes a deal with the Aussie press , doing exactly what we said they would do last week. At the same time, Facebook commits to $1 billion for the news industry . A generous gift or more of the same from Facebook? Macy's media network is taking off to a tune of more than $35 million. Can their business model be saved? Robert and Joe believe the opportunities are great in...

This week Joe and Robert cover the big news that, after the passage of a media bargaining law, Facebook bans all media companies from its app . Shock abounds, with a number of sites that are "not" media companies being affected . YouTube tries to be more like TikTok and Snap and launches a number of "short-video" strategie s. And news from the passion economy with the launch of Li Jin's Atelier Ve...

It's our annual " rip apart the Super Bowl ads " show, which may not mean much since viewership sank to a 15-year low . Twitter announced stellar earnings, including a possible subscription plan roll out . In addition, Twitter is getting aggressive with Spaces (their Clubhouse competitor). Facebook's getting into the mix as well. How much time does Clubhouse have? Will it survive? Niche media comp...

Twitter was abuzz this week when Hubspot announced their purchase of newsletter/small-business media company the Hustle . Terms of the deal were not disclosed. That said, everyone is very happy (except tech companies and traditional media). Clubhouse, now worth a billion dollars, says it's getting into the subscription game . Good idea? Maybe...but a better idea for Twitter. The boys go in-depth o...

The big news of the week was Twitter buying Revue , a Substack competitor that launches Twitter into the subscription business. What could save or kill the media business? SPACs! Media SPACs are off to a roaring start for 2021 , with no end in sight. Rolling Stone does a Forbes and starts a pay-to-play "culture" council , further destroying the once-great media brand, while Clubhouse becomes a Uni...

Forbes announced the launch of their own version of Substack, a paid newsletter program driven by independent writers . As the war for content creators heats up, rumors swell around Apple launching a podcast-plus subscription program to compete with Spotify for exclusive (and walled off) audio content. And as the fight for creators continues, media companies begin to decide who owns the RSS feed a...

This week on This Old Marketing , Joe and Robert cover Amazon taking down Parler. Does it tell us anything about free speech ? And, while that was happening, someone scraped all Parler's data . The run on music archives continues, with OneRepublic's Ryan Tedder getting a boat load of cas h for songs we've never heard. How does the media rebound? By becoming human again of course. Axios launched a...

In episode 253 of This Old Marketing , Joe and Robert kick off the show with Roku's possible purchase of Quibi content (yes, that Quibi). Roku, whose stock has appreciated over 1,000 percent in just a few years, is taking its playbook directly from the Netflix content model. There is a podcasting gold rush and it looks like it may turn out to be a two-company party (Amazon vs. Spotify). But the op...

This Old Marketing will never be the same. This episode is taken over by Jay Acunzo, who goes inside how the podcast is made, including the early days, the process and the minimal success (and major failures) of Pulizzi and Rose. Special thanks to Jay for spending one agonizing hour with This Old Marketing. Find Jay at 3 Clips with Jay Acunzo (podcasters take you inside their best work) and Growab...

In this episode, the FTC sues Facebook for illegal monopolization. Thanks Captain Obvious! For decades, as newspapers declined, local news suffered. The University of Kansas found a solution , but Joe and Robert feel corporate dollars could be the real savior. KFC launches a Lifetime mini-movie starring Mario Lopez. Joe and Robert simply can't wait to see it. Substack is on fire! More and more jou...

In this special Turkey Day episode, Joe and Robert cover some touchy brand communication issues, including how some brands like Oreo and Snickers are having fun with Twitter's "disputed claims ." In addition, the boys spend plenty of time talking about how "the vid" has accelerated major changes in content marketing and e-commerce media . This Week's Sponsor: Content Marketing University ------ Su...

Morning Brew sells its email subscription juggernaut for $75 million, building the email newsletter model for all the follow. The New York Times digital subscription business goes boom boom , while text-to-speech is the next big thing you've never "heard" of. And Beyonce decides to form a huge content partnership with Peloton instead of being interviewed on the This Old Marketing podcast. Robert r...

Yes, the big marketing predictions episode if finally here. Joe and Robert answer: - What will happen to the martech industry? - What big names will be bought and sold in 2021? - Who wins in content marketing...and who loses? - What does the future of in-person events look like? And don't worry...they cover the news as well...with a (probably final) Quibi update , as well as a great case study fro...

The boys kick off the show with highlights from the just finished Content Marketing World 2020. The streaming wars have begun. Disney has committed to it . Amazon and Apple are dabbling in it. But Netflix owns it. An AMC purchase (who might run out of cash by the end of the year) could be how it levels up. In other news, Facebook is the most distrusted social media platform (go figure), and Yelp a...

In this very special episode, Joe and Robert talk about Content Marketing World's 10 year anniversary, the changes in content marketing, and what should happen to the industry. News stories include TikTok's sale . Will it go through and when will that be? In addition, it looks like Google is going to bail out the entire publishing industry . And, of course, the boys discuss who is going to win the...

The TikTok/Oracle deal comes under scrutiny , but both Joe and Robert think the deal with absolutely go through, especially while TikTok's numbers continue to grow . Facebook is getting in the email marketing business . Will they buy a business or consumer-side email marketing company, or go organic? The Taboola/Outbrain deal is off the table . The boys discuss why this happened and what's the fut...

Facebook makes an announcement about curbing political ads , but still has a major problem with false organic content, as Russia again infiltrates the site. LEGO leverages user-generated content as new product development , while CVS launches a new media network . In rants and raves, Adweek buys Target Marketing and Publishing Executive , Facebook's CMO resigns to create more diversity, and Mattre...

Major media companies from around the United States are divesting their real estate properties to right-size their business models. Washington Post pushes forward into native advertising territory as traditional advertising falters. Audio is even bigger than we thought it would be, while creators at TikTok don't understand that they built their homes on rented land , and are now searching for a wa...

First, watch the Nike ad if you haven't. Required watching. TikTok was in the news this week, with a crazy deal in progress with Microsoft . In other news, Industry Dive purchased Newscred's content marketing studio business, while Digiday finds that branded content and native advertising spending is on a downward trend . Freightwaves media business has taken off and Buzzfeed now sells products (o...