This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose

In this very special Content Marketing World episode, Joe and Robert break down their 2021 keynote presentations, talking about the opportunities in the creator economy, for content entrepreneurs and for content marketing professionals. Some strategies discussed include: - Moving from rented to owned land. - The opportunity in email. - Trends in social media. - Social tokens, NFTs and DAOs. - Cont...

Ted Lasso win's multiple Emmy's. Let's talk about that for 20 minutes please. McKinsey launches a new content marketing program targeting (of all things) kids. Does it play? Sports Illustrated launches a partnership with 888 for a new sports gambling site. Good or bad move? Is there an opportunity to purchase small, digital communities? Heck yes. And... Is F* You Pay Me the real deal? Rants and ra...

Financial and tax services company Intuit ties the knot with Mailchimp , showing clearly that Intuit is trying to corner the SMB audience market. Opensea, the eBay of NFTs, has an issue with insider trading . Joe and Robert use the time to talk about new NFT projects and what they are good for. Clubhouse hires a publisher . Robert is still bearish. Joe takes a wait-and-see approach. And CMO optimi...

Joe and Robert go into deep analysis on Rand Fishkin's latest post on the difficulty of being a web content creator . Twitter launches a new product, Communities . Robert doesn't like it and Joe thinks Twitter should just buy Discord. In rants and raves, Robert raves about Matthew Sweezey's First-Party Data chart , while Joe strongly disagrees with Seth Godin's take on NFTs . ------- This Week's S...

In acquisition news, Mailchimp could be sold to financial services company Intuit for $10 billion . What does this mean for the future of marketing and finance? The New York Times did a story on Li Jin (from creator economy and passion economy fame). What happens when the audience gains equity access with the content creator? And... Spotify has started to remove their podcasts from other players w...

The NSFW sharing site OnlyFans does an about face after outlawing sexual content the previous week. What can content entrepreneurs learn from all this? Vanity Fair believes that creators are in trouble either way. Axel Springer buys Politico and Protocol this week , showing that a content site can be created and then sold in less than two years. And, in maybe the biggest news of the week, Spotify...

A detailed analysis of Red Ventures . The media empire looks like the future of all companies. The boys discuss why. Future buys most of Dennis Publishing . Yes, the acquisition party continues. Is it time for you to get in on the action? And the New York Times finally release their Substack killer . But will it actually work? Robert raves about the T Brand launch of " Soul of Us " and rants about...

Breaking news as Salesforce announced the launch of Salesforce+ (of course) in quest to become the Netflix for business content. Rants and raves include Joe raving about the BABA Summit in Chicago and the power of communities, and Robert rants about headlines that really mean nothing at all . ------- This Week's Sponsor .Online Business Academy - FREE business courses. No prior business experience...

The boys kick off the show announcing NFT marketplace OpenSea's big revenue move in the last few weeks. Is Robert coming around the idea? Joe thinks so. The Gap's Athleta launches AthletaWell , a content marketing loyalty play in the leisureware space. A good move, but an even better move to capture first-party data. Facebook will show its first movie , while Amazon pools its resources to become o...

Joe and Robert digest the breaking research from The Tilt on the state of the content entrepreneur. What makes them successful? How long does it take to build an audience? How do they make money? Apple , Google, Microsoft and Facebook all release amazing earnings totally almost $100 billion for the quarter. What's next for these most profitable tech companies? After finally taking suggestions from...

Clubhouse is back. Maybe. The social audio app is now open to the world , and has gained 10 million new downloads in the past two months. Joe thinks there is a chance. Robert thinks that Clubhouse as a feature only will fail. Zoom launches On Zoom . Frankly, this could be big, and positions Zoom as a clear leader in the video creation and event space. Substack is getting into the podcast game ...b...

In this episode, Joe and Robert break down the future of NFTs in marketing, lead by Gary Vaynerchuk's partnership with Budweiser . TikTok's parent ByteDance goes full Amazon B2B by launching BytePlus , the product version of their AI algorithm. Joe and Robert both believe this is going to be the next greatest thing in marketing tech. Printed books soar , but is the new opportunity really in print...

In breaking news, MEL magazine is sold by Dollar Shave Club and will begin again in a few months. Joe and Robert discuss why content entrepreneurs should work on exit planning and marketing directors need to focus on M&A. Is every company a fintech company ? Probably not...but the options for content creators to monetize have never been greater. Joe and Robert discuss all the options. And here com...

The boys launch the show discussing the NCAA's new ruling that college players can be compensated for their image and likeness. While we don't know exactly what will happen, we do know that athletes from every sport will be developing out their audience-building strategies as of yesterday. In other news, experiential events are on the rise (of course), but are brands throwing out the digital bathw...

The Information estimates that last year's creator economy take is about $2 billion dollars. Does it have room to run? CNBC and The Drum cover content marketing like it's a brand new thing, while American Express ditches their Departures print magazine for the web's greener pastures. And podcasts continue to go big , now accounting for over $1 billion in advertising revenues. Rants and raves inclu...

After more than 50 years, American Airlines decided to shutter its print magazine American Way . Good decision? Not a chance. Based on data? Probably not. Americans have hit fatigue status when it comes to Video on Demand (VOD). Is this a short-term blip or will things continue to heat up? Spotify launched its Clubhouse-competitor Greenroom this week . The boys discuss who will win the social audi...

Apple unveiled their new privacy policy this week . Among the features is an ability not to track open rates in email newsletters . The boys think this is bad for ecommerce and advertising and good for long-form email newsletters. Facebook announced their Substack killer, called Bulletin , in their fight to slowly manipulate more content creators to the platform. And of all the new products Twitte...

In this episode, Joe and Robert start by dissecting the employment move back to offices . Is this a meaningless blip or will marketing and content creation be altered forever? Is the future of media podcasts and newsletters? Axios sure thinks so. While it's an amazing and growing model, both Joe and Robert feel there is an opportunity to zag. Discord does a rebranding . Is there a new CMO or will...

Decentralized publishing is starting to become "a thing" with the launch of Mirror.xyz , a site for writers built on top of a crypto economy. And yes, creator coins are a thing . The tokenization of everything is happening and content creators sit at the center. Twitter is on the move, finally getting back to the blue verification mark (get yours now). But in bigger news, Twitter is testing out it...

At almost the same time AT&T announced that their WarnerMedia buy was a mistake , Amazon seems close to picking off MGM Studios . Why is everyone except telecom companies figuring this out? And then, there's TheSkimm, which is going shopping for a buyer that is NOT a media company. Big launch week for Pinterest, which adds a live event component , and Twitter, which doesn't quite get their subscri...

Social audio company Clubhouse finally launches in Android , but faces an uphill climb around moderation and trolls . Hubspot makes a brilliant move in starting a podcast network . Could it be a glorified sponsorship package? Possibly. But it's still brilliant. And we finally know why YouTube has been fiddling with their short-form video advertising...they are launching a $100 million dollar creat...

Verizon changes course again by selling off AOL and Yahoo to Apollo . Joe and Robert think they'll purchase both back for more at a later date. Rumors are swirling that Netflix may buy Discovery . Smart move considering how much Netflix is paying for original content these days. And we've seen the future and it is Food52 with their purchase of Dansk . Twitter Spaces moves aggressively into Clubhou...

In this week's news, Neutrogena and Old Spice release the details on the creation of their internal brand studios . Is this Marriott all over again or something different? The answer is in promotion and audience building. More acquisitions are in the works, as friend of #ThisOldMarketing Jay Acunzo sells his podcast . Are more to come? Investors are getting into the content creation game by purcha...

Is the biggest part of a paid advertising budget with influencers now ? The boys think not. Science seems to think that the web can survive without advertising. If so, there are huge opportunities for ungated media sites. And... it really doesn't matter what browser you advertise on . In social audio news, Discord launches their own Clubhouse . So will Facebook . And with Microsoft not buying Disc...

DraftKings hires a chief media offer, kicking off their formal program for content marketing and into actually buying media companies . The latest Pew social media research is ou t. What do we think? Facebook might be in trouble. Oh, and Americans hate social media but are addicted to it. The boys also discuss a rather lengthy article about the staying power of Clubhouse . Can the thrill continue?...