This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose

Yuga Labs gets $450 million, giving it a $4 billion dollar valuation. Robert is suspect whether the Bored Ape Yacht Club (BAYC) and CryptoPunks owner can drive that much value. Joe, of course, completely disagrees. In other news, Time and Stella drop new NFT projects, while Morning Brew announces a series of in-person events. Rants and raves includes an amazing Web3 piece from the New York Times a...

In this episode, the boys discuss the future of NFTs and content marketing, the mixture of HBO and Discovery, Web3 gimmicks and the normalization of podcasting. Rants and raves include more Nielsen drama and Yuga Labs buying CryptoPunks. Links this episode include: HBO Max + Discovery Instagram All-In on NFTs Acura Launches New NFT Program Lacoste Goes Metaverse with Minecraft Podcasting Ads on Up...

After the launch of the very successful Disney+, mouse executives have decided to screw the entire thing up by offering an ad-supported streaming option. Good job! One anonymous user just got an $8 million dollar loan backed by CryptoPunk NFTs. What does this mean for crypto and NFT marketing? Netflix buys a game maker in news from the obvious, while the knitting community goes to threads over a c...

This week we discuss the Russia/Ukraine conflict and the impact on crypto and media coverage. M&A continues to go crazy as Epic Games buys Bandcamp. Elsewhere, Salesforce goes NFT and their employees revolt. And as expected, TikTok announces the move to 10-minute videos. What's next? Infinity. Rants and raves include NFTs for access and a podcasting toy for white guys. Links this Episode: Attend C...

In this very special #ThisOldMarketing episode, Joe and Robert take a deep dive into the Web3 universe. They cover: - The evolution from Web1 to Web2 to Web3. - The pushback against Web3 and tokens. - Examples of what's working and what isn't. - Opportunities for content creators. - Short-term Web3 predictions. Links this episode: Go-to-market in Web3 JP Morgan Enters Web3 Coinbase and TRUST Why B...

In this episode Joe and Robert run through the Super Bowl ad winners and losers. There may be some surprises. Spotify buys more and more podcast companies as it makes a business model shift. And Binance, of all companies, takes a $200 million dollar stake in Forbes. Rants and raves include Andrew Davis' video prowess and a Web3 comparison to John D. Rockefeller. Episode Links - Coinbase Rocks the...

The boys cover the ongoing Spotify/Joe Rogan saga, while Robert's new book title should be "Epic Marketing Rant." The continuing soap opera at Spotify calls into question the editorial control needs of a platform . And yes, platform also means media company. Buzzfeed outs the BAYC founders . Was this the right thing to do? And, really? Buzzfeed? More than 50 percent of all ad spending in 2022 will...

The Spotify/Joe Rogan situation seems to be gaining momentum as more musicians and podcasters dump the platform for Apple pastures. Wordle wiggles seven figures out of the New York Times , while product analytics company Pendo went out and purchased themselves a media company as the M&A market heats up. In rants and raves, Robert complains yet again about zero-party data . Joe comments on the earl...

Neil Young gives the finger to Spotify, while influencers and content creators fight for naming rights. In today's episode, Neil Young takes a stand against Joe Rogan and Spotify . Will it work and does it matter? And...right-wing commentator Joe Bongino gets booted from YouTube. Do they have the right, and what's the long-term play? We discuss the meaning of influencers versus creators as McDonal...

In this week's news, Microsoft buys Activision for $69 billion (are you kidding me?). Is this important and why should creators/marketers care? There is a new bill on the hill about data and advertising . The only thing we know for sure is that first-party data is more important than ever. Get those emails ready to go! Google/YouTube drops YouTube Originals . Can Google commit to anything? Was thi...

This week, Joe and Robert cover The New York Times purchase of The Athletic . The good, the bad and the very ugly. All in all, we're thumbs up. The Information says media valuations are down except for paid subscription models . True? Well, not really. LinkedIn is going all newsroom . Will this finally be the move that vaults LinkedIn to B2B media king? Will their social audio feature help? Oh...a...

All the wrong 2022 content predictions in one place. From Robert - - Content Marketing and Marketing Content Operations Merge This Year - and become overall MarketingOPS. - Web 3.0 Stumbles with Security Concerns - But gets back on track. - A Big Tech Brand - Buys One of the Big Media Brands... - Data and Privacy actually become a thing in 2022. - Talent Acquisition will be the number one priority...

The boys review the content creation and content marketing stories that made 2021 amazing...or definitely one-of-a-kind. Robert reviews: - Mirror and the Ownership Economy - The Subscription Economy - News from Dennis Publishing - Salesforce Launching a Streaming Service - IBM's new spinoff Joe reviews: - Rented land in the news ( Twitch and OnlyFans ) - Hubspot purchase of The Hustle - The NFT Bo...

A small investment group tries to pry Forbes away from a SPAC , while Buzzfeed's stock drops by 50 percent inside its shiny new SPAC . What does this mean for media and content creators moving forward? In the UK, the Advertising Standards Authority (ASA) says the Arsenal Football Club violated advertising rules with the launch of its $AFC token. (also, here's a great podcast overview from the BBC...

Peloton kicks off the show with one of the best real-time marketing examples of our time . Of course, helped by Ryan Reynolds. Social media platforms continue to crush customers without warning. On Instagram, an Australian woman loses her @metaverse account for mysterious reasons. On Twitch, celebrity-streamer Hasan Piker gets banned from the site without one word from Twitch. In acquisition news,...

Joe kicks off the show with a special announcement...a new event called CEX - Creator Economy Expo . Joe is partnering with Brian Clark for this May in-person-only event. As part of the show, CEX is launching their NFT project called CEX Never Ending Tickets . Only 100 are available. Robert discusses new research about the growth in advertising , over the last year and into 2022. Is it real or are...

Special thanks to Gary Busey for his amazing introduction, to Pamela Muldoon for her sultry voice, and to JK Kalinowski for his design chops. Welcome to a very special 300th episode of This Old Marketing . Big shout out to the sponsor of this episode, Parse.ly , who stepped up and supported this show when no one else would. How does this show work? Joe and Robert are going to take your questions -...

In this special Thanksgiving episode, Joe and Robert answer these seven questions: 1. What are we currently reading? Joe is reading Snow Crash by Neal Stephenson . Robert is reading Unflattening by Nick Sousanis and Blockchain: Bubble or Revolution . 2. Most influential book of all time and why? Joe's influential books are Think and Grow Rich from Napoleon Hill and Stranger in a Strange Lan d by R...

Is Disney going metaverse ? Of course they are, but should they at this point? Joe and Robert discuss exactly what Disney needs to do (and, of course, they will be correct). Miramax is suing Quentin Tarantino over his launch of "Pulp Fiction" NFTs. Joe believes there are major legal landmines here, while Robert believes it's all a marketing stunt. Speaking of NFTs and marketing stunts, this Indust...

With three episodes until the amazing 300th This Old Marketing episode, Joe and Robert discuss the token as a subscription model. Specifically, what would the New York Times look like tokenized ? Walgreens goes big with content marketing and now has 87 people assigned to the content group. Is it a good strategy or do they need to go bigger? Joe raves about the ENS token drop and creation of a DAO...

The big news of the week was Facebook's name change to Meta (for metaverse). But was the purpose of it to distract the The Facebook Papers ? Robert says yes, Joe says no, and Nike starts to create IP for Web 3 . In the continued platform wars, Google and Amazon start a war with Roku over search and data. Joe raves about the Bankless podcast with Chris Dixon (a16z) about Web 3 and mental models, wh...

Apple's new mobile privacy term s are creating problems for both Snap and Facebook. Twitter showed improvement . Spotify is shining . eSports and entertainment company FaZe clan is doing a SPAC deal worth about $1 billion dollars US . Joe and Robert believe this type of content and incubator system has legs in the content marketing world. Disney lowers Disney+ expectations . Can they compete with...

In headline news, former President Donald Trump launches a right-wing social network called TRUTH , and does it inside a SPAC. Financial services company PayPal sets to acquire Pinterest in what could be the biggest social media deal in over a decade. And then there's Facebook. For a variety of reasons, Zuckerberg's company is set to rebrand under a new name , supposedly with a new mission around...

Meredith's sale says big things about the future of media. Joe and Robert break down the what and why. Axios says that the creator economy is failing . Why? Because the platforms aren't giving out enough? Because there are big winners and some losers? The creator economy is a huge success. Change the perspective a bit and see. Justin Blau has developed a new NFT marketplace for musicians . Could t...

This week, Joe and Robert discuss the outage heard around the world...Facebook . What does it mean for marketers and creators? At the same time, Facebook is dealing with whistleblower allegations on the Hill . Well, Facebook's stock tanked and worries surrounded the tech giant. Could Facebook have planned all this? The answer is, maybe. Joe and Robert discuss a number of Facebook conspiracy theori...