This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose

While Coca-Cola begins killing zombie brands in favor of old standbys , companies like The New York Times are diversifying like crazy . Who's right? Carnage is hitting digital media during the pandemic , affecting publishers just when they started to turn the corner, while content marketing, according to ANA research , is beginning to boom. Joe raves about Prof G's podcast with Adam Alter on recom...

Facebook was under fire this week for possibly spreading hate speech and misinformation (what's new?). Some people think Zuckerberg should be out . At the same time, TikTok may possibly be forced out of the United States as concern of Chinese data tampering persists. In other news, Lululemon buys Mirror in a content/technology deal that seemed almost too cheap to pass up. And when did Substack get...

Almost all physical events are canceled for 2020. This means there will be a lot of innovation in the virtual events space . This also means a huge opportunity for a large tech brand to become the Netflix for business video content. The Girl Scouts are launching a new content brand called CircleAround . Both Joe and Robert love the idea, but the plan has some major flaws. Some publisher content st...

Continuing the acquisition movement, Adweek was purchased by Shamrock Capital Advisors . More to come? The boys will answer. Microsoft lays of 50 journalists, instead opting to use "computer robots." Robert reviews what journalists need to do now to protect their jobs. And Nic Carter from Coindesk details a fascinating take on perhaps, in the future, you'll be able to lay claim to your social medi...

Media company Team Whistle buys production company/agency Tiny Horse , further showing that revenue diversification is king in media and content marketing today. Joe Rogan signs with Spotify and Joe and Robert chiming in on who is the real winner. The White House is putting the smackdown on Twitter and social media regarding Twitter's labeling of the President's tweets, while Zuckerberg keeps maki...

The New York Times reports that big tech such as Facebook and Google should pay media companies reparations for lost revenue . Joe and Robert think differently. The media business continues to kill itself due to a short-sighted revenue strategy. In other news, the Financial Times launches a mix group for subscription but doesn't invite any product brands, while thought leadership is everything . R...

What do marketers do while we wait for a turnaround? Cosmo magazine details a number of key content marketing tactics that should be used by every enterprise, while Orbit Media offers 26 marketing ideas you could use now to get your house in order. Vayner Media continues an acquisition trend and there is a sale on Facebook ads . #ThisOldMarketing raves include a Quibi update , unique partnerships...

In this episode of #ThisOldMarketing, Robert and Joe discuss why marketers need to aggressively invest in marketing now and not cut back. In other news, Joe Biden and team (finally) launch an enewsletter and podcast program , while a few airlines announce the suspension of their print onboard magazines in response to the coronavirus. Then the boys spend many fruitless minutes discussing the launch...

In this episode of #ThisOldMarketing, Joe and Robert discuss how the coronavirus COVID-19 is impacting media companies, specifically local media. Frankly, can they survive? What will be the model that replaces them? In other news, what can enterprise brands learn from the marketing of YouTube sensation Jo-Jo Siwa ? Media and brand publishing partnerships are all the rage, while the CMO of Anheuser...

A special episode of #ThisOldMarketing. In this episode, Joe and Robert discuss some big opportunities for marketers, especially in the acquisition space. ------ Subscribe to PNR: This Old Marketing at Apple Podcasts , Google Podcasts , Stitcher , iHeartRadio , Spotify , YouTube , or wherever you listen to fine podcasts. Subscribe to Joe Pulizzi's Random Newsletter at JoePulizzi.com . Follow Joe @...

Joe and Robert discuss a corona virus (COVID-19) week of news in marketing, trying to make sense of what's next. Corona virus coverage gives major publishers a huge lift in traffic , bringing in pay-wall and advertising questions. In other news, a strange report claimed that now is the time for Apple to buy Disney . Of course, Robert is against, while Joe is the biggest cheerleader for the deal. F...

A special episode of #ThisOldMarketing. In this episode, Joe and Robert discuss the new reality in front of marketers and what we, as marketers, need to be focusing on today. ------ Subscribe to PNR: This Old Marketing at Apple Podcasts , Google Podcasts , Stitcher , iHeartRadio , Spotify , YouTube , or wherever you listen to fine podcasts. Subscribe to Joe Pulizzi's Random Newsletter at JoePulizz...

For episode #229 of #ThisOldMarketing, Joe and Robert lead off with a worthy rant on AdAge's addition of a "content marketing" awards category , which really isn't content marketing at all. Both Mailchimp and Salesforce purchase media properties, further proving that the boys' prediction from the past is coming true - corporate brands are and will continue to buy traditional media assets. In other...

In episode #228 of This Old Marketing, Joe and Robert kick off the show with commentary on Burger King's new "moldy burger" campaign. Facebook hires Reuters to do fact checking , and the boys argue about the real strategy behind the move. More and more "advertisers" are buying media companies and one article gives a detailed history of the missed opportunity (by both marketers and media companies)...

On episode #227 of PNR's This Old Marketing, Joe and Robert dissect the best and worst super bowl ads of 2020 . In other news, the creation of less content is actually a winning strategy of successful online publishers, while Warren Buffett leaves the newspaper media industry ...or does he? There were a slew of M&A deals over the past few weeks, including Barstool Sports and Spotify gobbling up "T...

In episode 226 of #ThisOldMarketing, Joe and Robert dissect an intriguing report by the World Economic Forum on the future of jobs. In it, the WEF predict that sales, marketing and content jobs will be among the most plentiful. In other news, the death of the cookie (as declared by Google) is big news for advertisers, publishers and content marketers. Who will win? (Joe and Robert tell you) Finall...

In episode #225 (the Happy New Year episode) of #ThisOldMarketing, Joe and Robert look at the advertising industry, and whether a "move" away from smartphone usage will hurt digital ads (uh, not really). Facebook says it will ban artificial intelligence "deepfakes," but will it make a difference since Facebook isn't changing its policy on cheapfakes or shallowfakes? The annual Consumer Electronics...

Yes! It's the annual #ThisOldMarketing predictions episode. This year, Robert and Joe bring you eight amazing and infallible marketing predictions that are sure to be wrong (but fun nonetheless). This year's marketing predictions include: Less Content and Simplicity to Drive Marketing Strategy in 2020 (Joe). Brand Journalism (or Content Marketing) is pushed forward by Social Corporate Responsibili...

In this episode #223 of #ThisOldMarketing, Joe and Robert go inside Peloton ...discussing the ad, the aftermath and what might happen to the brand in the future. Robert believes many mistakes were made, but the public's reaction was a pure over-reaction. Joe thinks that we can't judge the outcome until the next quarter's results are in. In other news, the boys dissect the #SubscribeSunday program...

In this very special #222 bonus episode of This Old Marketing, Joe and Robert take requests from Twitter. What could go wrong? Alberto Gomez ( @albermoire ) asked Joe and Robert about their biggest failures. Since the boys only had an hour, they decided to cover just a few of the many, many failures in their young lives. Doug Kessler ( @DougKessler ) asked about "what's next?" Joe covered voice an...

In episode 221 of #ThisOldMarketing, Joe and Robert unpack Disney's launch of Disney+, including first-day tech issues , adding 10 million users, and a huge stock market push to record levels . Further into the show, Robert unpacks the current marketing bubble: online advertising (H/T @karlyeh721 ), and how everything can be proven to work if you only use part of the data. Joe continues on into so...

In episode 220 of #ThisOldMarketing, Joe and Robert discuss the bold move by Twitter, who announced they will remove political ads from their platform in a few weeks. Robert believes this was a good call, and that Twitter may not resume service in that area. Joe believes that Twitter completely dropped the ball, and they will resume service (and charge a premium) in a few months. Both believe the...

In episode 219 of #ThisOldMarketing, Joe and Robert start by discussing the controversy surrounding the NBA and China . Was the NBA correct in how they dealt with an employee tweet (we say no)? How should a large global brand deal with employee social media? Other news was dominated by government regulations. First, the boys unpack California Assembly Bill 5 (AB5) and what it means for hiring free...

Episode #218 of #ThisOldMarketing focuses on the death of advertising. Is it really a thing? Or perhaps an evolution to a new form and function? What would a future with no advertising look like ? In other news, the Washington Post begins licensing its Content Management System to large brands , paving the way for Jeff Bezos's (Amazon's) dominance over yet another category. An important stat: 49%...

In episode #217 of #ThisOldMarketing, Joe and Robert first discuss Disney CEO Bob Iger's statement that if Steve Jobs were still alive , Apple and Disney would be one company. Let's all just pause right to ponder that possibility. Then the boys dissect the new Recur network from ProfitWell ...discussing the good, the bad and the ugly. Is it smart to launch 12 shows at the same time or should Profi...