Thinking With Mitch Joel

Welcome to episode #237 of Six Pixels Of Separation - The Twist Image Podcast . Without a doubt one of the most commonly asked questions I get asked in both boardrooms and on stages all over the world is: "can Social Media work for the B2B industry?" I feel so strongly that it can, that I considered writing my second book on that, exact, topic, but Paul Gillin and Eric Schwartzman beat me to the p...

Welcome to episode #236 of Six Pixels Of Separation - The Twist Image Podcast . There are few global branding strategist who are like Jonathan Salem Baskin . He's had one of those careers that any Marketer would be jealous of. Having spent close to three decades in the branding and advertising world, Jonathan's resume is a who's who of the top brands in the world. Along with that, he is a prolific...

Welcome to episode #235 of Six Pixels Of Separation - The Twist Image Podcast . As I explained last week (more on that here: No Six Pixels Of Separation Podcast This Week ), I had an amazing conversation with Mark W. Schaefer from the Grow Blog that covered topics like the power of Klout and the evolution of Marketing, Communications and Blogging in 2010. We even pushed out into this new year and...

Welcome to episode #234 of Six Pixels Of Separation - The Twist Image Podcast . Phil Simon is an IT guy and a small business owner. He just published his third business book, The New Small . We often forget that a small business now has access to many kinds of technology that used to be reserved for major corporations with budgets and infrastructures to make them deliver. The world has changed so...

Welcome to episode #233 of Six Pixels Of Separation - The Twist Image Podcast . This is also episode #11.20 of Across The Sound. Joseph Jaffe is widely regarded as one of the top Marketing Bloggers ( Jaffe Juice ) and Podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video). He is the author of three excellent books ( Life After The 30-Second Spot , Join The Conversation and Flip The Fun...

Welcome to episode #232 of Six Pixels Of Separation - The Twist Image Podcast . I frequently Blog about the power of giving an amazing presentation. When I do Blog posts like that, I often cite Nancy Duarte . Along with running one of the most prestigious agencies, Duarte Design , for helping brands to create better presentations, Nancy is also the author of the recently released, Resonate - Prese...

Welcome to episode #231 of Six Pixels Of Separation - The Twist Image Podcast . Content Rules is a book whose time has come. It was written by C.C. Chapman and Ann Handley . C.C. you already know. He was instrumental in getting me into Podcasting and along with being a close friend (and a co-host on Media Hacks), he is currently a freelance digital marketing strategist and pushing his new publishi...

Welcome to episode #230 of Six Pixels Of Separation - The Twist Image Podcast . This past week, I wrote a Blog post titled, The Selfish Art of Podcasting . Well, if there's one episode that I can point to as an example of that kind of selfishness, this one would be it. While visiting London for less than 24-hours a few weeks back, I was thrilled to finally meet Neville Hobson in person for breakfa...

Welcome to episode #229 of Six Pixels Of Separation - The Twist Image Podcast . I don't think you should follow back everyone on Twitter who decides to follow you. It didn't seem like a big deal to say it. It turns out it was. Mark W. Schaefer (over at Grow ) had a great Blog post titled, Bringing Down The Twitter Snobs , that ran contrary to a post I had published titled, Being A Twitter Snob Is...

Welcome to episode #228 of Six Pixels Of Separation - The Twist Image Podcast . This is also episode #10.20 of Across The Sound. Joseph Jaffe is widely regarded as one of the top Marketing Bloggers ( Jaffe Juice ) and Podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video). He is the author of three excellent books ( Life After The 30-Second Spot , Join The Conversation and Flip The Fun...

Welcome to episode #227 of Six Pixels Of Separation - The Twist Image Podcast . This past summer, Andy Nulman reclaimed his past and went back to running the world famous Just For Laughs comedy festival . In looking at the line-up, I was pleasantly surprised to see that Chris Hardwick was coming to do some stand-up. Hardwick is a regular host on G4 TV 's Attack of the Show , he is also the host of...

Welcome to episode #226 of Six Pixels Of Separation - The Twist Image Podcast . I last connected with Jared Spool on episode #77 of this Podcast (it has been a while and the world has changed a lot). If you're interested in the Digital Marketing spaces and curious about what makes customers click (literally), there is probably no one better in the world to help you understand how to make that happ...

Welcome to episode #225 of Six Pixels Of Separation - The Twist Image Podcast . Every once in a while, you get an opportunity to have a conversation with someone who has, literally, changed the game. This Podcast has had more than a few of those, and here's another big one. Without question, Don Tapscott has seen (and been talking about) the changes that are happening right now. He was writing abo...

Welcome to episode #224 of Six Pixels Of Separation - The Twist Image Podcast . If you are a small to medium-sized business owner (aka a SMB), then you should be following John Jantsch and his amazing system, Blog, Podcast and best-selling business book called, Duct Tape Marketing . John brings smart, easy and practical marketing tips and strategies to get small business owners to better understan...

Welcome to episode #223 of Six Pixels Of Separation - The Twist Image Podcast . This is also episode #36 of Media Hacks. We're finally back with a new episode of Media Hacks. Chris Brogan and Hugh McGuire join me for our semi-regular chat about all things media. In this conversation, we look at everything from AOL 's acquisition of TechCrunch to the value of data and web analytics. In the mix of t...

Welcome to episode #222 of Six Pixels Of Separation - The Twist Image Podcast . This is also episode #9.20 of Across The Sound. Joseph Jaffe is widely regarded as one of the top Marketing Bloggers ( Jaffe Juice ) and Podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video). He is the author of three excellent books ( Life After The 30-Second Spot , Join The Conversation and Flip The Funn...

Welcome to episode #221 of Six Pixels Of Separation - The Twist Image Podcast . Who is Mark Levy ? I had heard his name is some of my online social networking circles, and while reviewing his site I was amazed to see testimonials like: "Mark Levy is a positioning guru extraordinaire and is my guru in residence" from David Meerman Scott author of The New Rules Of Marketing And PR and Marketing Less...

Welcome to episode #220 of Six Pixels Of Separation - The Twist Image Podcast . On my last trip to Europe, I had the pleasure of speaking in Oslo, Norway at The Golden Tag ( Gulltaggen ) conference, which featured Richard Branson , Guy Kawasaki , Gary Vaynerchuk and many more. Speaking right before me was Gunther Sonnenfeld (SVP, Director of Experience & Applied Technology at RAPP ) on the topics...

Welcome to episode #219 of Six Pixels Of Separation - The Twist Image Podcast . David Meerman Scott has become a Marketing and Communications juggernaut. His Blog, Web Ink Now , is one of the most popular Marketing Blogs in the world, he is a highly regarded speaker, and is the author of the best-selling business books, The New Rules of Marketing and PR and World Wide Rave . He recently teamed up...

Welcome to episode #218 of Six Pixels Of Separation - The Twist Image Podcast . This is also episode #35 of Media Hacks. For this Labour Day weekend we managed to get C.C. Chapman , Hugh McGuire , Christopher S. Penn and myself on a call to discuss everything new and happening around all things media (and yes, new media). One of the core topics was how the Internet is dealing with the real-time We...

Welcome to episode #217 of Six Pixels Of Separation - The Twist Image Podcast . Joseph Jaffe is widely regarded as one of the top Marketing Bloggers ( Jaffe Juice ) and Podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video). He is the author of three excellent books ( Life After The 30-Second Spot , Join The Conversation and the newly minted, Flip The Funnel ). Along with that, he is c...

Welcome to episode #216 of Six Pixels Of Separation - The Twist Image Podcast . This episode is proof positive that Social Media and the changes in the Digital Marketing landscape sometimes do happen with lightning fast speed. In late June, I had a  Skype conversation with Chris Treadaway who is the co-author of Facebook Marketing - An Hour A Day along with Mari Smith . Back then (less than two mo...

Welcome to episode #215 of Six Pixels Of Separation - The Twist Image Podcast . This is also episode #34 of Media Hacks . Hugh McGuire ( Book Oven , Bite-Sized Edits , LibriVox ), Julien Smith (co-author of Trust Agents , In Over Your Head ) and I met for a sushi lunch and decided to record the latest episode of Media Hacks. We all agree that we love the ambient background noise (even the music) t...

Welcome to episode #214 of Six Pixels Of Separation - The Twist Image Podcast . If there's one debate that never gets tired, it's the one about Ghost Blogging. We've come to this strange intersection with Social Media where companies want to Blog, but they feel like their CEO (or others within the company) would best be served if that voice was created by a ghost writer. It's an issue that irritat...

Welcome to episode #213 of Six Pixels Of Separation - The Twist Image Podcast . Joseph Jaffe is widely regarded as one of the top Marketing Bloggers ( Jaffe Juice ) and Podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video). He is the author of three excellent books ( Life After The 30-Second Spot , Join The Conversation and the newly minted, Flip The Funnel ). Along with that, he is c...