Thinking With Mitch Joel

Welcome to episode #212 of Six Pixels Of Separation - The Twist Image Podcast . She is well known in the Digital Media circles from her work on G4 Tech TV to her constant (and consistent) appearances with Leo Laporte . There are few people more connected (both online and to the New Media channels) than Amber Mac . We have been friends for many years (and constantly joke about how often we wind up...

Welcome to episode #211 of Six Pixels Of Separation - The Twist Image Podcast . This is also episode #33 of Media Hacks . Instead of the usual phone conversation, Hugh McGuire , Julien Smith and I met up for an early morning breakfast at the infamous Bagels Etc... in beautiful Montreal. The conversation floated between mass media versus Social Media to looks at everything from how Old Spice is lev...

Welcome to episode #210 of Six Pixels Of Separation - The Twist Image Podcast . Avinash Kaushik (Analytics Evangelist at Google and the author of the best-selling business books, Web Analytics - An Hour A Day and Web Analytics 2.0 ) reached out to me about an idea for an episode of the Six Pixels of Separation podcast. Kaushik wanted to have a candid conversation not about what we've done right in...

Welcome to episode #209 of Six Pixels Of Separation - The Twist Image Podcast . This is also episode #32 of Media Hacks . On the line is C.C. Chapman , Hugh McGuire , Christopher S. Penn and yours truly . In this episode, we celebrate the announcement of C.C.'s upcoming book, Content Rules (co-written with the truly awesome Ann Handley from MarketingProfs ) which leads us down the rabbit hole into...

Welcome to episode #208 of Six Pixels Of Separation - The Twist Image Podcast . Joseph Jaffe is widely regarded as one of the top Marketing Bloggers ( Jaffe Juice ) and Podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video). He is the author of three excellent books ( Life After The 30-Second Spot , Join The Conversation and the newly minted, Flip The Funnel ). Along with that, he is c...

Welcome to episode #207 of Six Pixels Of Separation - The Twist Image Podcast . It's not about whether or not banner advertising works, it's about how we are designing the Internet. More often than not, publishers create pages that are better for their advertisers than they are for their consumers. When that happens, consumers vote with their clicks, their Facebook status updates and with their tw...

Welcome to episode #206 of Six Pixels Of Separation - The Twist Image Podcast . Do you question the value of Twitter ? Do you still wonder if all Twitter does is help you know when people you don't care about are having pizza? Do you think there is a value for businesses to use Twitter? What about Twitter as a Marketing channel? Does it work? Can it work? If anyone would know the answers to these...

Welcome to episode #205 of Six Pixels Of Separation - The Twist Image Podcast . This is also episode #30 of Media Hacks . Who would have thought that we would have made it this far? In this episode, C.C. Chapman , Julien Smith and myself have a pretty hot and heated conversation that covers everything from our online identities and the types of content we publish to what it takes to create content...

Welcome to episode #204 of Six Pixels Of Separation - The Twist Image Podcast . Joseph Jaffe is widely regarded as one of the top Marketing Bloggers ( Jaffe Juice ) and Podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video). He is the author of three excellent books ( Life After The 30-Second Spot , Join The Conversation and the newly minted, Flip The Funnel ). Along with that, he is c...

Welcome to episode #203 of Six Pixels Of Separation - The Twist Image Podcast . This is also episode #29 of Media Hacks . All of us Media Hacks readily agreed that we had been away from these conversations for too long, so we decided to record (albeit via Skype ) and publish the chat right away. In this episode we attack everything from the iPhone and iPad app goldrush to conversations about what,...

Welcome to episode #201 of Six Pixels Of Separation - The Twist Image Podcast . There are only a few authors out there who I feel compelled to read, consume, ingest and meditate on everything they do. Jeffrey Gitomer is one of the very few. When we started re-focusing Twist Image back in 2002, it was Gitomer's book, The Sales Bible (and his entire Little [insert color here] Book Of... series), tha...

Welcome to episode #200 of Six Pixels Of Separation - The Twist Image Podcast . Few people have set the intertubes on fire as much as Gary Vaynerchuk . It's the story that legends are made of. Starting out with a very real/human video Podcast called, Wine Library TV , Vaynerchuk converted his families' New Jersey liquor store into a passionate brand by connecting the many Social Media channels (an...

Welcome to episode #199 of Six Pixels Of Separation - The Twist Image Podcast . Joseph Jaffe is widely regarded as one of the top Marketing Bloggers ( Jaffe Juice ) and Podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video). He is the author of three excellent books ( Life After The 30-Second Spot , Join The Conversation and the newly minted, Flip The Funnel ). Along with that, he is c...

Welcome to episode #198 of Six Pixels Of Separation - The Twist Image Podcast . When you ask people working in Digital Marketing how they develop their strategy, most of them look at you the same way a dog does when you talk to it (sideways). Nilofer Merchant lives in the world of helping companies ( Adobe , Apple , Nokia , etc...) figure out not just their business strategy, but how to create and...

Welcome to episode #197 of Six Pixels Of Separation - The Twist Image Podcast . Without question, Sally Hogshead is one of the most fascinating women in Marketing today. Scratch that, Hogshead is one of the most fascinating person in Marketing today. It then makes perfect sense that her latest book is titled, Fascinate , and it explores the seven universal triggers for persuasion and captivation (...

Welcome to episode #196 of Six Pixels Of Separation - The Twist Image Podcast . Joseph Jaffe is widely regarded as one of the top Marketing Bloggers ( Jaffe Juice ) and Podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video). He is the author of three excellent books ( Life After The 30-Second Spot , Join The Conversation and the newly minted, Flip The Funnel ). Along with that, he is c...

Welcome to episode #195 of Six Pixels Of Separation - The Twist Image Podcast . This is also episode #27 of Media Hacks . Some of the Media Hacks are back from SXSW and they have stories to tell (cowboy boots, Jesse James' newest mistresses and even some stuff about the Internet) from there the conversation gets interestingly serious as we discuss doing things because they matter (not just for the...

Welcome to episode #194 of Six Pixels Of Separation - The Twist Image Podcast . If you're looking for the new rules of Marketing and PR, look no further than the guy who wrote the book on it - literally! David Meerman Scott is not only one of the nicest guys out there, but he had the vision, back in 2006, to write a book titled, The New Rules of Marketing and PR . The book took off like a wildfire...

Welcome to episode #193 of Six Pixels Of Separation - The Twist Image Podcast . This is also episode #26 of Media Hacks. The Ninja (aka Christopher S. Penn ) talks about his new gig at Blue Sky Factory , but the main thrust of the conversation is about what happens to a company when someone with a major personal brand (like Ninja had for the financial aid industry) leaves and starts in another ind...

Welcome to episode #192 of Six Pixels Of Separation - The Twist Image Podcast . Joseph Jaffe is widely regarded as one of the top Marketing Bloggers ( Jaffe Juice ) and Podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video). He is the author of three excellent books ( Life After The 30-Second Spot , Join The Conversation and the newly minted, Flip The Funnel ). Along with that, he is c...

Welcome to episode #191 of Six Pixels Of Separation - The Twist Image Podcast . This is also episode #25 of Media Hacks . Thankfully, C.C. Chapman came in and was able to host the intro (I was a little late to the call) where we discuss a whole bunch of stuff that surrounds some bigger themes about privacy, security, publishing and opening up the platforms. There's talk about Please Rob Me , Fours...

Welcome to episode #190 of Six Pixels Of Separation - The Twist Image Podcast . Joseph Jaffe is a Marketer though and through (some have even called him the "Marketer's Marketer" - and, if no one has called him that, then I am!). Along with being the Chief Interrupter for a Social Media Marketing agency called, Powered , Jaffe is also the author of three amazing and best-selling business books tit...

Welcome to episode #189 of Six Pixels Of Separation - The Twist Image Podcast . Seth Godin wrote a seminal book called, All Marketers Are Liars . Avinash Kaushik tells us about how marketing connects and how to measure it in such a practical and real way, that some Marketers can't stand the honesty that comes out of his mouth. Maybe Kaushik should write a book called, Some Marketers Hate Avinash K...

Welcome to episode #188 of Six Pixels Of Separation - The Twist Image Podcast . This is also episode #24 of Media Hacks. As you can well imagine, we deep dive into whether the new Apple   iPad is a big mess for Apple or whether or not this new computing device is going to change the game. Amazingly enough, we even have time to discuss the growing popularity of Foursquare and what that platform is...

Welcome to episode #187 of Six Pixels Of Separation - The Twist Image Podcast . Here is a pretty heated (but full of mutual love and respect) debate with Joseph Jaffe (author of Life After The 30-Second Spot , Join The Conversation and Flip The Funnel , Blogger over at Jaffe Juice and Chief Interrupter at Powered ) about the value of a Social Media Agency versus a Digital Marketing Agency. The deb...