Thinking With Mitch Joel

Welcome to episode #194 of Six Pixels Of Separation - The Twist Image Podcast . If you're looking for the new rules of Marketing and PR, look no further than the guy who wrote the book on it - literally! David Meerman Scott is not only one of the nicest guys out there, but he had the vision, back in 2006, to write a book titled, The New Rules of Marketing and PR . The book took off like a wildfire...

Welcome to episode #193 of Six Pixels Of Separation - The Twist Image Podcast . This is also episode #26 of Media Hacks. The Ninja (aka Christopher S. Penn ) talks about his new gig at Blue Sky Factory , but the main thrust of the conversation is about what happens to a company when someone with a major personal brand (like Ninja had for the financial aid industry) leaves and starts in another ind...

Welcome to episode #192 of Six Pixels Of Separation - The Twist Image Podcast . Joseph Jaffe is widely regarded as one of the top Marketing Bloggers ( Jaffe Juice ) and Podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video). He is the author of three excellent books ( Life After The 30-Second Spot , Join The Conversation and the newly minted, Flip The Funnel ). Along with that, he is c...

Welcome to episode #191 of Six Pixels Of Separation - The Twist Image Podcast . This is also episode #25 of Media Hacks . Thankfully, C.C. Chapman came in and was able to host the intro (I was a little late to the call) where we discuss a whole bunch of stuff that surrounds some bigger themes about privacy, security, publishing and opening up the platforms. There's talk about Please Rob Me , Fours...

Welcome to episode #190 of Six Pixels Of Separation - The Twist Image Podcast . Joseph Jaffe is a Marketer though and through (some have even called him the "Marketer's Marketer" - and, if no one has called him that, then I am!). Along with being the Chief Interrupter for a Social Media Marketing agency called, Powered , Jaffe is also the author of three amazing and best-selling business books tit...

Welcome to episode #189 of Six Pixels Of Separation - The Twist Image Podcast . Seth Godin wrote a seminal book called, All Marketers Are Liars . Avinash Kaushik tells us about how marketing connects and how to measure it in such a practical and real way, that some Marketers can't stand the honesty that comes out of his mouth. Maybe Kaushik should write a book called, Some Marketers Hate Avinash K...

Welcome to episode #188 of Six Pixels Of Separation - The Twist Image Podcast . This is also episode #24 of Media Hacks. As you can well imagine, we deep dive into whether the new Apple   iPad is a big mess for Apple or whether or not this new computing device is going to change the game. Amazingly enough, we even have time to discuss the growing popularity of Foursquare and what that platform is...

Welcome to episode #187 of Six Pixels Of Separation - The Twist Image Podcast . Here is a pretty heated (but full of mutual love and respect) debate with Joseph Jaffe (author of Life After The 30-Second Spot , Join The Conversation and Flip The Funnel , Blogger over at Jaffe Juice and Chief Interrupter at Powered ) about the value of a Social Media Agency versus a Digital Marketing Agency. The deb...

Welcome to episode #186 of Six Pixels Of Separation - The Twist Image Podcast . I worked my new Olympus PCM digital recorder to the bone at Andy Sernovitz 's Word of Mouth Supergenius conference in Chicago this past December. If you are a small to medium-sized business owner (aka a SMB), then you should be following John Jantsch and his amazing system, Blog, Podcast and best-selling business book...

Welcome to episode #185 of Six Pixels Of Separation - The Twist Image Podcast . This is also episode #23 of Media Hacks . We have the whole gang present (with the exception of Chris Brogan who was too busy at CES - lucky guy!). Along with some interesting/new New Year announcements, we deep dive on the Nexus One (aka the Google Phone) which leads us into a deep conversation about data, information...

Welcome to episode #184 of Six Pixels Of Separation - The Twist Image Podcast . As I stated last week, I worked my new Olympus PCM digital recorder to the bone at Andy Sernovitz ' Word of Mouth Supergenius conference in Chicago this month. One of the main reasons I agreed to speak and attend this conference was because it was going to finally be my chance to meet Jason Falls from Social Media Expl...

Welcome to episode #183 of Six Pixels Of Separation - The Twist Image Podcast . I worked my new Olympus PCM digital recorder to the bone at Andy Sernovitz ' Word of Mouth Supergenius conference in Chicago this month. Saul Colt (who definitely is The Smartest Man In The World !) was kind enough to introduce me to someone who I have been following (both their Blog and on Twitter ) for many years. Li...

Welcome to episode #182 of Six Pixels Of Separation - The Twist Image Podcast . This is also the latest episode of Media Hacks (#22 - hard to believe we made it this far). This will be the last Media Hacks for 2009 and in this episode we discuss the language issue (again, and hopefully for the last time), the changing face of the e-book, the speed of which we're getting new technology and how this...

Welcome to episode #181 of Six Pixels Of Separation - The Twist Image Podcast . If there is one name that comes immediately to mind when people think of "marketing", it is Seth Godin . Beyond being a best-selling business book author ( Permission Marketing , Purple Cow , The Dip , Tribes , etc...), one of the top business Bloggers in the world and one of the most in-demand public speakers, Godin i...

Welcome to episode #180 of Six Pixels Of Separation - The Twist Image Podcast . This is also episode #21 of Media Hacks . We have a pretty full crew on this latest episode of Media Hacks. C.C. Chapman , Hugh McGuire , Julien Smith and me tackle everything from the language we use to augmented reality. It's a lively debate about our new world as we all seem to grapple with how to make a Podcast som...

Welcome to episode #179 of Six Pixels Of Separation - The Twist Image Podcast . A couple of weeks back, I had the pleasure of attending Marketing Week . The closing keynote speaker for the Digital Day was none other than David Weinberger . Weinberger is one of four co-authors of the seminal Marketing and Business book, The Cluetrain Manifesto (which was recently released in a 10th Anniversary form...

Welcome to episode #178 of Six Pixels Of Separation - The Twist Image Podcast . This is also episode #20 of Media Hacks and it's live from New York City. In a very rare moment, the entire Media Hacks crew - Chris Brogan , C.C. Chapman , Christopher S. Penn , Julien Smith and myself (with the exception of Hugh McGuire ) - converged in New York City for the Web 2.0 Expo (and Web 2.Open ). Wednesday...

Welcome to episode #177 of Six Pixels Of Separation - The Twist Image Podcast . This is an important episode. It is not a standard episode of the Podcast, but something very different. This is a conversation with the thriller novelist, J.C. Hutchins . As Marketers, it's important to listen and learn from people like Hutchins. He's an individual who always wanted to be a published author and nothin...

Welcome to episode #176 of Six Pixels Of Separation - The Twist Image Podcast . It's not a great excuse, but business travel has kept the Podcast from being published - which (as you will hear) is a very lame excuse. Regardless, here is another episode of Media Hacks (it's #19). It's actually just a very personal conversation with Julien Smith about community, business, communication, business boo...

Welcome to episode #175 of Six Pixels Of Separation - The Twist Image Podcast . Immediately following the Brand Camp University event this past weekend in Detroit, Michigan, I had the pleasure to sit down and have a very powerful conversation with Rohit Bhargava at the airport. Rohit is the author of the book, Personality Not Included , and one of the top marketing bloggers over at, Influential Ma...

Welcome to episode #174 of Six Pixels Of Separation - The Twist Image Podcast . This is also episode #18 of Media Hacks . If you felt like the conversation went a little kooky when we tried to discuss, "what is a book?" on the last episode of Media Hacks, you'll be pleased to know we get just as lost trying to figure out "what is literacy?" If that wasn't enough the four of us attempt to discuss t...

Welcome to episode #173 of Six Pixels Of Separation - The Twist Image Podcast . This episode is actually a special treat courtesy of my audio book publisher, Grand Central Publishing - Hachette Book Group and Gildan Media . Here is a free twelve-minute excerpt from my audio book, Six Pixels of Separation . Enjoy... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #173 - Hos...

Welcome to episode #172 of Six Pixels Of Separation - The Twist Image Podcast . Finally, back with a new episode of Media Hacks where we dissect everything from video games and iPhone apps to why Christopher S. Penn loves shooting people online. Should video games be more than just shameless fun? Should companies allow their employees to use Social Media? Some are using it wisely, while some might...

Welcome to episode #171 of Six Pixels Of Separation - The Twist Image Podcast . Shel Israel recently released a book on Twitter titled, Twitterville . He was in Montreal to speak at a Third Tuesday event for PR, Marketing and Communications professionals (yes, on a Sunday). His take on Social Media, storytelling and the changes it causes in the world makes this conversation well-worth taking a lis...

Welcome to episode #170 of Six Pixels Of Separation - The Twist Image Podcast . First off, let me say that the audio quality of the phone call is pitiful in this Podcast. I don't know why this is happening, but whenever a call is recorded through my M-Audio MicroTrack , it is giving off a high-end buzz. If someone knows how this can be fixed, please let me know. That being said, I think this conve...