Thinking With Mitch Joel

Welcome to episode #262 of Six Pixels Of Separation - The Twist Image Podcast . This is also episode #38 of Media Hacks... and, we're back! Chris Brogan , Hugh McGuire and I dig deep into Google + - the new online social network from Google that has over 10 million users in under two weeks and over one billion items shared. We look at what this new entry into Social Media means to Facebook , Twitt...

Welcome to episode #261 of Six Pixels Of Separation - The Twist Image Podcast . Christopher S. Penn is a deadly weapon... and I mean that in the kindest sense of the saying. Yes, he's a practicing Martial Artist, but he's a more dangerous Marketing weapon. He's that rare breed of deeply tech savvy professional combined with an understanding of Marketing that will make your head spin. His full-time...

Welcome to episode #260 of Six Pixels Of Separation - The Twist Image Podcast . This is also episode #15.20 of Across The Sound. Joseph Jaffe is widely regarded as one of the top Marketing Bloggers ( Jaffe Juice ) and Podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video). He is the author of three excellent books ( Life After The 30-Second Spot , Join The Conversation and Flip The Fun...

Welcome to episode #259 of Six Pixels Of Separation - The Twist Image Podcast . What is creativity? Are some people more creative than others? Can you force creativity? Is there a technique that can make you more creative? Is it possible to always be creative at work? Does the best creativity happen when you're on a forced deadline or does creativity take time? These are the mysterious questions t...

Welcome to episode #258 of Six Pixels Of Separation - The Twist Image Podcast . eMarketer consistently offers up fascinating information and stats on the Digital Marketing industry. Geoff Ramsey is both the co-founder and CEO of eMarketer and someone I have known for many, many years. He recently released his first business book, Digital Impact - The Two Secrets to Online Marketing Success (which...

Welcome to episode #257 of Six Pixels Of Separation - The Twist Image Podcast . When will the Marketing Dinosaurs die? When will those who hold the keys to marketing power truly start shifting their ways to not only embrace these new Digital Marketing channels, but to use them to unleash the most power form of Marketing that has ever been created? This was the question that Avinash Kaushik and I d...

Welcome to episode #256 of Six Pixels Of Separation - The Twist Image Podcast . Geoff Livingston just released his sophomore business book, Welcome To The Fifth Estate . His first book, Now Is Gone , was way ahead of the curve in terms of introducing Social Media and Digital Marketing to the greater masses, and his newest book looks at how to create sustainable and powerful Social Media strategies...

Welcome to episode #255 of Six Pixels Of Separation - The Twist Image Podcast . Saul Colt (also known as the smartest man in the world ) e-introduced me to Jim Hopkinson a few years back (in fact, it was just prior to the launch of my business book, Six Pixels of Separation ). Hopkinson is one of the marketing people for Wired Magazine and has a Podcast called, The Hopkinson Report . Over the cour...

Welcome to episode #254 of Six Pixels Of Separation - The Twist Image Podcast . This is also episode #14.20 of Across The Sound. Joseph Jaffe is widely regarded as one of the top Marketing Bloggers ( Jaffe Juice ) and Podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video). He is the author of three excellent books ( Life After The 30-Second Spot , Join The Conversation and Flip The Fun...

Welcome to episode #253 of Six Pixels Of Separation - The Twist Image Podcast . The Marketing industry only has a handful of true innovation legends. Don Peppers is one of them. Along with his business partner, Martha Rogers , they invented the term one-to-one marketing to "illustrate the importance of treating different customers differently." In 1993 they founded their own consulting company, Pe...

Welcome to episode #252 of Six Pixels Of Separation - The Twist Image Podcast . Stephen Rappaport works as the Knowledge Solutions Director for the ARF (Advertising Research Foundation). I first heard about Steve when he co-authored the 2007 business book, The Online Advertising Playbook - Proven Strategies and Tested Tactics from the Advertising Research Foundation . He's back with his latest boo...

Welcome to episode #251 of Six Pixels Of Separation - The Twist Image Podcast . Here's a confession: I'm a procrastinator. My favorite saying used to be: "if it weren't for the last minute, nothing would get done." But that all changed back in 2003 when I read Steven Pressfield 's book, The War Of Art . I had known Pressfield as a fiction writer (his best-known work, The Legend Of Bagger Vance , w...

Welcome to episode #250 of Six Pixels Of Separation - The Twist Image Podcast . I've never been one for acknowledging anniversaries in the digital channels (things like x amount of blog posts, podcasts or how many followers I have on Twitter ). To be honest, I'm not even sure that having 250 episodes of a Podcast is all that big of a deal or something worth noting (I'm not keeping count - just hav...

Welcome to episode #249 of Six Pixels Of Separation - The Twist Image Podcast . If you don't take what you do at work very seriously, Tim Sanders has some thoughts for you. Tim is the former Chief Solutions Officer at Yahoo! and later their Leadership Coach. Since he left Yahoo!, Sanders has been on a journey to become a modern day Napolean Hill or Dale Carnegie . Through the digital channels, spe...

Welcome to episode #248 of Six Pixels Of Separation - The Twist Image Podcast . I've been a long time admirer of the journalism that Frank Rose puts out into the world. A long time contributing editor to Wired Magazine , Rose just released his latest book, The Art Of Immersion - How the Digital Generation Is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories . Rose always sat at the i...

Welcome to episode #247 of Six Pixels Of Separation - The Twist Image Podcast . This is also episode #37 of Media Hacks. It took some time to get this together and the truth is that once we could not make a couple of episodes happen, I wound up dropping the ball and not pushing for more dates to record a show. I'm thrilled we were able to make this happen and hopefully you'll enjoy the output as w...

Welcome to episode #246 of Six Pixels Of Separation - The Twist Image Podcast . When I first got interested in online marketing, there were only a handful of others you could turn to for serious professional advice. Along with Bryan Eisenberg and Joseph Jaffe , Ian Schafer was another one of the key people who played an integral part in the evolution of Digital Marketing. Currently, Schafer is the...

Welcome to episode #245 of Six Pixels Of Separation - The Twist Image Podcast . This is also episode #13.20 of Across The Sound. Joseph Jaffe is widely regarded as one of the top Marketing Bloggers ( Jaffe Juice ) and Podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video). He is the author of three excellent books ( Life After The 30-Second Spot , Join The Conversation and Flip The Fun...

Welcome to episode #244 of Six Pixels Of Separation - The Twist Image Podcast .You can't help but not like and respect the personal brand that Gary Vaynerchuk has created. In just a few short years, he's converted a successful local liquor business into both a retail and online sensation ( Wine Library ). In the process, he's also managed to turn himself into the person that brands want to speak t...

Welcome to episode #243 of Six Pixels Of Separation - The Twist Image Podcast . Seth Godin is a national treasure. He's more than a Marketer's Marketer, he is a business thought-leader and change agent. This past week marked a new chapter in Godin's dynamic career. Rather than take a handsome advance from a major book publisher, the best-selling business book author (each of his 13 published books...

Welcome to episode #242 of Six Pixels Of Separation - The Twist Image Podcast . What will it take for there to be true innovation in Marketing? It's not just a question that I kick around at the office, on the Blog or on this Podcast. It's something that Edward Boches grapples with daily. Edward is the Chief Innovation Officer for the advertising agency, Mullen . Mullen was recently celebrated as...

Welcome to episode #241 of Six Pixels Of Separation - The Twist Image Podcast . In the early days of online communities, Valeria Maltoni helped build Fast Company Magazine 's online community. Since then, Valeria has been a fireball of passion around the arenas of Digital Marketing, Social Media, Online Community and the true power of an online influencer. Her highly popular Blog, Conversation Age...

Welcome to episode #240 of Six Pixels Of Separation - The Twist Image Podcast . Stephen Baker has written two amazingly fascinating business book. His latest is titled, Final Jeopardy - Man vs. Machine and the Quest to Know Everything . Starting tomorrow (February 14th, 2011) there will be a special TV event titled, Jeopardy - The IBM Challenge . In these three episodes, IBM 's latest supercompute...

Welcome to episode #239 of Six Pixels Of Separation - The Twist Image Podcast . If there are two people who continually publish both interesting and though-provoking Blog posts in this day and age of clutter and hype, it is Jay Baer over at Convince & Convert and Amber Naslund over at Brass Tack Thinking (Amber also happens to be a senior executive at Radian6 - the Social Media monitoring company)...

Welcome to episode #238 of Six Pixels Of Separation - The Twist Image Podcast . This is also episode #12.20 of Across The Sound. Joseph Jaffe is widely regarded as one of the top Marketing Bloggers ( Jaffe Juice ) and Podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video). He is the author of three excellent books ( Life After The 30-Second Spot , Join The Conversation and Flip The Fun...