Thinking With Mitch Joel

Welcome to episode #270 of Six Pixels Of Separation - The Twist Image Podcast . Jason Falls is a New Media pro. He's proud to call himself a Social Media Consultant and he is, without question, one of the names you'll often hear bandied around when it comes to the best people to follow on Twitter or one of the better Bloggers to read. His Blog is called, Social Media Explorer , but he also runs an...

Welcome to episode #269 of Six Pixels Of Separation - The Twist Image Podcast . If you have never heard an episode of The Beancast podcast with Bob Knorpp , stop listening to this and pop over to check out (at least) one of his episodes. Along with being a writer for Ad Age , Knorpp's Beancast is a staple in the advertising industry news diet. Each week he grabs a handful of very diverse advertisi...

Welcome to episode #268 of Six Pixels Of Separation - The Twist Image Podcast . This is also episode #39 of Media Hacks. Joining me for this chat is both Chris Brogan and C.C. Chapman . We tackle a whole bunch of topics, but mostly meander through the resignation of Steve Jobs from Apple and what this means to technology and marketing. We then segue into Chris' new book, Google+ for Business: How...

Welcome to episode #267 of Six Pixels Of Separation - The Twist Image Podcast . Several weeks ago, I published a Blog post titled, Your Meetings Suck . The Blog post was based on a conversation I had with Al Pittampalli . Pittampalli is the author of Read This Before Our Next Meeting (published by Seth Godin 's The Domino Project powered by Amazon ). It's a great book that looks at one of the bigg...

Welcome to episode #266 of Six Pixels Of Separation - The Twist Image Podcast . This is also episode #16.20 of Across The Sound. Joseph Jaffe is widely regarded as one of the top Marketing Bloggers ( Jaffe Juice ) and Podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video). He is the author of three excellent books ( Life After The 30-Second Spot , Join The Conversation and Flip The Fun...

Welcome to episode #265 of Six Pixels Of Separation - The Twist Image Podcast . My professional career started off in Journalism (this was prior to becoming both a Publisher and Marketer), so yes, I have a soft spot for all things Journalism. There's also an important link between Journalism and Marketing. There are few who are looking at Journalism and the New Media with a sharper eye than Jay Ro...

Welcome to episode #264 of Six Pixels Of Separation - The Twist Image Podcast . Mark W. Schaefer over at Grow Blog just published his first business book, The Tao of Twitter , so beyond a conversation about why the world needs another book about Twitter , we also spent a boatload of time discussing and dissecting power, influence and the Social Web. While you may have read or heard about this topi...

Welcome to episode #263 of Six Pixels Of Separation - The Twist Image Podcast . How far would you go to get something done? Derek Sivers was an independent artist trying to sell his CDs online back in 1998. None of the big online retailers of music would sell his music. He wasn't on a major label and he wasn't a "known" entity. Instead of sulking about it, Sivers went out, bought a book on Web pro...

Welcome to episode #262 of Six Pixels Of Separation - The Twist Image Podcast . This is also episode #38 of Media Hacks... and, we're back! Chris Brogan , Hugh McGuire and I dig deep into Google + - the new online social network from Google that has over 10 million users in under two weeks and over one billion items shared. We look at what this new entry into Social Media means to Facebook , Twitt...

Welcome to episode #261 of Six Pixels Of Separation - The Twist Image Podcast . Christopher S. Penn is a deadly weapon... and I mean that in the kindest sense of the saying. Yes, he's a practicing Martial Artist, but he's a more dangerous Marketing weapon. He's that rare breed of deeply tech savvy professional combined with an understanding of Marketing that will make your head spin. His full-time...

Welcome to episode #260 of Six Pixels Of Separation - The Twist Image Podcast . This is also episode #15.20 of Across The Sound. Joseph Jaffe is widely regarded as one of the top Marketing Bloggers ( Jaffe Juice ) and Podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video). He is the author of three excellent books ( Life After The 30-Second Spot , Join The Conversation and Flip The Fun...

Welcome to episode #259 of Six Pixels Of Separation - The Twist Image Podcast . What is creativity? Are some people more creative than others? Can you force creativity? Is there a technique that can make you more creative? Is it possible to always be creative at work? Does the best creativity happen when you're on a forced deadline or does creativity take time? These are the mysterious questions t...

Welcome to episode #258 of Six Pixels Of Separation - The Twist Image Podcast . eMarketer consistently offers up fascinating information and stats on the Digital Marketing industry. Geoff Ramsey is both the co-founder and CEO of eMarketer and someone I have known for many, many years. He recently released his first business book, Digital Impact - The Two Secrets to Online Marketing Success (which...

Welcome to episode #257 of Six Pixels Of Separation - The Twist Image Podcast . When will the Marketing Dinosaurs die? When will those who hold the keys to marketing power truly start shifting their ways to not only embrace these new Digital Marketing channels, but to use them to unleash the most power form of Marketing that has ever been created? This was the question that Avinash Kaushik and I d...

Welcome to episode #256 of Six Pixels Of Separation - The Twist Image Podcast . Geoff Livingston just released his sophomore business book, Welcome To The Fifth Estate . His first book, Now Is Gone , was way ahead of the curve in terms of introducing Social Media and Digital Marketing to the greater masses, and his newest book looks at how to create sustainable and powerful Social Media strategies...

Welcome to episode #255 of Six Pixels Of Separation - The Twist Image Podcast . Saul Colt (also known as the smartest man in the world ) e-introduced me to Jim Hopkinson a few years back (in fact, it was just prior to the launch of my business book, Six Pixels of Separation ). Hopkinson is one of the marketing people for Wired Magazine and has a Podcast called, The Hopkinson Report . Over the cour...

Welcome to episode #254 of Six Pixels Of Separation - The Twist Image Podcast . This is also episode #14.20 of Across The Sound. Joseph Jaffe is widely regarded as one of the top Marketing Bloggers ( Jaffe Juice ) and Podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video). He is the author of three excellent books ( Life After The 30-Second Spot , Join The Conversation and Flip The Fun...

Welcome to episode #253 of Six Pixels Of Separation - The Twist Image Podcast . The Marketing industry only has a handful of true innovation legends. Don Peppers is one of them. Along with his business partner, Martha Rogers , they invented the term one-to-one marketing to "illustrate the importance of treating different customers differently." In 1993 they founded their own consulting company, Pe...

Welcome to episode #252 of Six Pixels Of Separation - The Twist Image Podcast . Stephen Rappaport works as the Knowledge Solutions Director for the ARF (Advertising Research Foundation). I first heard about Steve when he co-authored the 2007 business book, The Online Advertising Playbook - Proven Strategies and Tested Tactics from the Advertising Research Foundation . He's back with his latest boo...

Welcome to episode #251 of Six Pixels Of Separation - The Twist Image Podcast . Here's a confession: I'm a procrastinator. My favorite saying used to be: "if it weren't for the last minute, nothing would get done." But that all changed back in 2003 when I read Steven Pressfield 's book, The War Of Art . I had known Pressfield as a fiction writer (his best-known work, The Legend Of Bagger Vance , w...

Welcome to episode #250 of Six Pixels Of Separation - The Twist Image Podcast . I've never been one for acknowledging anniversaries in the digital channels (things like x amount of blog posts, podcasts or how many followers I have on Twitter ). To be honest, I'm not even sure that having 250 episodes of a Podcast is all that big of a deal or something worth noting (I'm not keeping count - just hav...

Welcome to episode #249 of Six Pixels Of Separation - The Twist Image Podcast . If you don't take what you do at work very seriously, Tim Sanders has some thoughts for you. Tim is the former Chief Solutions Officer at Yahoo! and later their Leadership Coach. Since he left Yahoo!, Sanders has been on a journey to become a modern day Napolean Hill or Dale Carnegie . Through the digital channels, spe...

Welcome to episode #248 of Six Pixels Of Separation - The Twist Image Podcast . I've been a long time admirer of the journalism that Frank Rose puts out into the world. A long time contributing editor to Wired Magazine , Rose just released his latest book, The Art Of Immersion - How the Digital Generation Is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories . Rose always sat at the i...

Welcome to episode #247 of Six Pixels Of Separation - The Twist Image Podcast . This is also episode #37 of Media Hacks. It took some time to get this together and the truth is that once we could not make a couple of episodes happen, I wound up dropping the ball and not pushing for more dates to record a show. I'm thrilled we were able to make this happen and hopefully you'll enjoy the output as w...

Welcome to episode #246 of Six Pixels Of Separation - The Twist Image Podcast . When I first got interested in online marketing, there were only a handful of others you could turn to for serious professional advice. Along with Bryan Eisenberg and Joseph Jaffe , Ian Schafer was another one of the key people who played an integral part in the evolution of Digital Marketing. Currently, Schafer is the...