Thinking With Mitch Joel

Welcome to episode #287 of Six Pixels Of Separation - The Twist Image Podcast . Why do most PR pitches suck? For the most part it has to do with the fact that they are either not focused or there is no relationship between the PR professional and the media outlet. It's a cold, dark and harsh world out there and Public Relations - as an industry - is also going through both a digitization and a bra...

Welcome to episode #286 of Six Pixels Of Separation - The Twist Image Podcast . It's a New Year... so what does that mean? Well, if you ask Avinash Kaushik (the Digital Marketing Evangelist at Google and author of the best-selling business books, Web Analytics - An Hour A Day and Web Analytics 2.0 ), us Digital Marketers are going to be doing more... a whole lot more in the coming year(s). As big...

Welcome to episode #285 of Six Pixels Of Separation - The Twist Image Podcast . Are you ready for some tough love? I often find that that brands have millions of questions about sales and marketing, but most of them are thinly veiled complaints about how they don't have the time or budget to make a lot of the strategies and tactics come to life. It becomes that much more depressing when you start...

Welcome to episode #284 of Six Pixels Of Separation - The Twist Image Podcast . Brands act like machines because brands are not people. That seems obvious enough, but John Morgan is here to explain how brands are still made up of people and how we all interact can change not only the face of marketing, but the business landscape. His first business book, Brand Against The Machine - How to Build Yo...

Welcome to episode #283 of Six Pixels Of Separation - The Twist Image Podcast . This is also episode #19.20 of Across The Sound. Joseph Jaffe is widely regarded as one of the top Marketing Bloggers ( Jaffe Juice ) and Podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video). He is the author of three excellent books ( Life After The 30-Second Spot , Join The Conversation and Flip The Fun...

Welcome to episode #282 of Six Pixels Of Separation - The Twist Image Podcast . Is there a way to ride on the coattails of a major breaking news story for your brand's benefit? It sounds crazy (maybe even a little sketchy), but it's all in the execution. Best-selling business book, author, David Meerman Scott (author of The New Rules of Marketing & PR , Marketing Lessons from the Grateful Dead , W...

Welcome to episode #281 of Six Pixels Of Separation - The Twist Image Podcast . This is also episode #40 of Media Hacks. Joining me for this chat is C.C. Chapman , Hugh McGuire and Julien Smith . In a world of unconferences, crowdsourcing and Social Media, it's surprising how many people struggle with the messages coming out of the Occupy Wall Street movement. If anything, it is a testament to eve...

Welcome to episode #280 of Six Pixels Of Separation - The Twist Image Podcast . What's going on up there? I mean in your brain. Is it possible that our marketing efforts can embed themselves so deep in our psyche that it makes Inception look like The Sound of Music ? You may have heard about neuromarketing and how major companies leverage things like brain scans and more to better understand how a...

Welcome to episode #279 of Six Pixels Of Separation - The Twist Image Podcast . I wish more people would read (more) books. In a world of Blog, Podcasts, Twitter , magazines and more, I still get the most value out of reading and thinking about a good book over anything else. If you've been playing along at home, you'll know that a frequent guest on the show (and one of the Media Hacks co-host) is...

Welcome to episode #278 of Six Pixels Of Separation - The Twist Image Podcast . Do you know what the ultimate question for your business is? The evolution of customer service and brand loyalty is a topic that has captured the imagination of Fred Reichheld for over twenty years. In 1996, the Bain Fellow published his first book, The Loyalty Effect: The Hidden Force Behind Growth, Profits, and Lasti...

Welcome to episode #277 of Six Pixels Of Separation - The Twist Image Podcast . This is also episode #18.20 of Across The Sound. Joseph Jaffe is widely regarded as one of the top Marketing Bloggers ( Jaffe Juice ) and Podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video). He is the author of three excellent books ( Life After The 30-Second Spot , Join The Conversation and Flip The Fun...

Welcome to episode #276 of Six Pixels Of Separation - The Twist Image Podcast . If you're thinking about online communities, conversations and the true power of Social Media, you need to be following Valeria Maltoni . She helped build Fast Company Magazine 's online community back in the day and since then, Valeria has become a true advocate for the power of marketers to build online communities a...

Welcome to episode #275 of Six Pixels Of Separation - The Twist Image Podcast . When one person, a MacBook computer and an iPad can create a multi-million (or multi-billion!) dollar business, it changes the face of business as we know it. This evolution of business has given rise to a nation of startups. The challenge is that resources are still tight, they are being developed on razor sharp budge...

Welcome to episode #274 of Six Pixels Of Separation - The Twist Image Podcast . Think about some of the most iconic bands in the history of rock n' roll. It can be anybody and everybody from U2 and the Grateful Dead to KISS and AC/DC . While the guitar riffs stick in our brains like gum on hot cement, there's something more powerful happening beneath the surface: these rock bands are all amazing b...

Welcome to episode #273 of Six Pixels Of Separation - The Twist Image Podcast . Seth Godin is more than a Marketer's Marketer, he's quickly becoming a major book publisher that is making the other major book publisher's nervous. He threatened to re-invent the book publishing business earlier this year with The Domino Project (powered by Amazon ) and, with close to ten titles already released (all...

Welcome to episode #272 of Six Pixels Of Separation - The Twist Image Podcast . This is also episode #17.20 of Across The Sound. Joseph Jaffe is widely regarded as one of the top Marketing Bloggers ( Jaffe Juice ) and Podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video). He is the author of three excellent books ( Life After The 30-Second Spot , Join The Conversation and Flip The Fun...

Welcome to episode #271 of Six Pixels Of Separation - The Twist Image Podcast . Jeff Jarvis has a sharp tongue. Meaning: he is opinionated and often right about how New Media intersects with our traditional ways and what this impact has on our society. His first business book, What Would Google Do? , was a massive best-seller. His latest, Public Parts , looks set to topple it. Along with that, his...

Welcome to episode #270 of Six Pixels Of Separation - The Twist Image Podcast . Jason Falls is a New Media pro. He's proud to call himself a Social Media Consultant and he is, without question, one of the names you'll often hear bandied around when it comes to the best people to follow on Twitter or one of the better Bloggers to read. His Blog is called, Social Media Explorer , but he also runs an...

Welcome to episode #269 of Six Pixels Of Separation - The Twist Image Podcast . If you have never heard an episode of The Beancast podcast with Bob Knorpp , stop listening to this and pop over to check out (at least) one of his episodes. Along with being a writer for Ad Age , Knorpp's Beancast is a staple in the advertising industry news diet. Each week he grabs a handful of very diverse advertisi...

Welcome to episode #268 of Six Pixels Of Separation - The Twist Image Podcast . This is also episode #39 of Media Hacks. Joining me for this chat is both Chris Brogan and C.C. Chapman . We tackle a whole bunch of topics, but mostly meander through the resignation of Steve Jobs from Apple and what this means to technology and marketing. We then segue into Chris' new book, Google+ for Business: How...

Welcome to episode #267 of Six Pixels Of Separation - The Twist Image Podcast . Several weeks ago, I published a Blog post titled, Your Meetings Suck . The Blog post was based on a conversation I had with Al Pittampalli . Pittampalli is the author of Read This Before Our Next Meeting (published by Seth Godin 's The Domino Project powered by Amazon ). It's a great book that looks at one of the bigg...

Welcome to episode #266 of Six Pixels Of Separation - The Twist Image Podcast . This is also episode #16.20 of Across The Sound. Joseph Jaffe is widely regarded as one of the top Marketing Bloggers ( Jaffe Juice ) and Podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video). He is the author of three excellent books ( Life After The 30-Second Spot , Join The Conversation and Flip The Fun...

Welcome to episode #265 of Six Pixels Of Separation - The Twist Image Podcast . My professional career started off in Journalism (this was prior to becoming both a Publisher and Marketer), so yes, I have a soft spot for all things Journalism. There's also an important link between Journalism and Marketing. There are few who are looking at Journalism and the New Media with a sharper eye than Jay Ro...

Welcome to episode #264 of Six Pixels Of Separation - The Twist Image Podcast . Mark W. Schaefer over at Grow Blog just published his first business book, The Tao of Twitter , so beyond a conversation about why the world needs another book about Twitter , we also spent a boatload of time discussing and dissecting power, influence and the Social Web. While you may have read or heard about this topi...

Welcome to episode #263 of Six Pixels Of Separation - The Twist Image Podcast . How far would you go to get something done? Derek Sivers was an independent artist trying to sell his CDs online back in 1998. None of the big online retailers of music would sell his music. He wasn't on a major label and he wasn't a "known" entity. Instead of sulking about it, Sivers went out, bought a book on Web pro...