Thinking With Mitch Joel

Welcome to episode #311 of Six Pixels Of Separation - The Twist Image Podcast . This is also episode #22.20 of Across The Sound. Joseph Jaffe is widely regarded as one of the top Marketing Bloggers ( Jaffe Juice ) and Podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video). He is the author of three excellent books ( Life After The 30-Second Spot , Join The Conversation and Flip The Fun...

Welcome to episode #310 of Six Pixels Of Separation - The Twist Image Podcast . Reid Hoffman co-founded LinkedIn - the very popular online social network for business professionals - in December 2002. With close to 140 million members in over 20 countries, LinkedIn's IPO in May of last year made Hoffman a billionaire. Currently, he serves as Executive Chairman of LinkedIn and is a partner at Greyl...

Welcome to episode #309 of Six Pixels Of Separation - The Twist Image Podcast . Andrew Keen built the popular Audiocafe.com in 1995 (during the dot com boom) but has since moved on to become a media pundit. He is currently the host of Keen On - a video interview program on TechCrunch , a columnist for CNN and a regular speaker and commentator on Internet culture and digital technologies. Most rece...

Welcome to episode #308 of Six Pixels Of Separation - The Twist Image Podcast . Mark W. Schaefer over at Grow Blog recently published his second book, Return On Influence - The Revolutionary Power of Klout, Social Scoring, and Influence Marketing , which dissects the fascinating world of social scoring an individual consumer's true influence in the online channels. While this is already a very con...

Welcome to episode #307 of Six Pixels Of Separation - The Twist Image Podcast . Matt Ridings has been deeply involved in the Digital Marketing sphere for a very long time. Most recently, he partnered up with Amber Naslund ( Brass Tack Thinking and co-author of The Now Revolution ) to launch SideraWorks , a social business consultancy. Matt is a business strategist, speaker and writer who has playe...

Welcome to episode #306 of Six Pixels Of Separation - The Twist Image Podcast . Jonathan Salem Baskin is becoming a marketing book juggernaut. In fact, there are few global branding strategist who are like Baskin. He's had a career that any Marketer would be jealous of. Having spent close to three decades in the branding and advertising world, Jonathan's resume is a who's who of the top brands in...

Welcome to episode #305 of Six Pixels Of Separation - The Twist Image Podcast . Now, with the ubiquity of smartphones and mobile connectedness, it has never been easier to share with the world our each and every move (look no further than Facebook 's one billion dollar acquisition of Instagram ). And we're publishing our lives. All of the time - in text, images, audio and video - for the world to...

Welcome to episode #304 of Six Pixels Of Separation - The Twist Image Podcast . Scott Goodson is the founder and CEO of StrawberryFrog , an advertising agency that is looking to help brands cultivate cultural movements. Most recently, Goodson published his first book, Uprising - How To Build A Brand And Change The World By Sparking Cultural Movements . Working with brands like Jim Bean , New Balan...

Welcome to episode #303 of Six Pixels Of Separation - The Twist Image Podcast .I find it very embarrassing that after three hundred-plus episodes, we've never had Jeremiah Owyang on the podcast. He's currently Partner of Customer Strategy at Altimeter Group , a research based advisory firm started by Charlene Li ( Groundswell and Open Leadership ). I've been following Jeremiah (and admiring him) s...

Welcome to episode #302 of Six Pixels Of Separation - The Twist Image Podcast . If we learned anything about the acquisition of Instagram by Facebook , it is that the world of Social Media and mobile is colliding faster than we had ever expected. Heather Lutze has been a part of many digital revolutions (she used to work at Yahoo ) and is now the head of the Findability Group . I had the pleasure...

Welcome to episode #301 of Six Pixels Of Separation - The Twist Image Podcast . David Weinberger is a true thinker (writer and doer) when it comes to the Internet and all things new media. He is one of four co-authors of the seminal Marketing and Business book, The Cluetrain Manifesto . He is also the author of two other amazing books about Marketing, Business, the Internet and the future titled,...

Welcome to episode #300 of Six Pixels Of Separation - The Twist Image Podcast . This is also episode #21.20 of Across The Sound. Joseph Jaffe is widely regarded as one of the top Marketing Bloggers ( Jaffe Juice ) and Podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video). He is the author of three excellent books ( Life After The 30-Second Spot , Join The Conversation and Flip The Fun...

Welcome to episode #299 of Six Pixels Of Separation - The Twist Image Podcast . I was honored to share the stage with Martin Lindstrom at The Art of Marketing last month in Toronto. If you listen to this Podcast and read my Blog but you've never heard of Martin Lindstrom, please drop everything and pick up each and every one of his brilliant marketing books. His last three gems are, Brandwashed ,...

Welcome to episode #298 of Six Pixels Of Separation - The Twist Image Podcast . We used to watch TV at night and discuss it the next day around the water cooler at work. Thanks to Social Media it's becoming increasingly more popular to share those magical TV moments on places like Facebook and Twitter while you're watching the show. The problem is that now with time-shifting and more and more peop...

Welcome to episode #297 of Six Pixels Of Separation - The Twist Image Podcast . How does creativity happen? Does it take a lot of time? Can brilliant creative just happen? What inspires creativity? Who is a creative? These are the questions and thoughts that we all engage and connect with as Marketing professionals in one way, shape or form at multiple times during our careers. We often lament the...

Welcome to episode #296 of Six Pixels Of Separation - The Twist Image Podcast . I picked up the business book, The Art of the Pitch - Persuasion and Presentation Skills That Win Business , by Peter Coughter and could not put it down. My agency, Twist Image , was in the midst of a massive new business pitch and the book happened to fall into my lap at the perfect time. I devoured and loved the book...

Welcome to episode #295 of Six Pixels Of Separation - The Twist Image Podcast . While many companies were still lamenting a basic website back in the nineties, Gary Schwartz was already imagining how content, voice and mobility would change how we connect to one another... and the brands that serve us. For over a decade, Gary has been a leader in the mobile industry. He is CEO of Impact Mobile (of...

Welcome to episode #294 of Six Pixels Of Separation - The Twist Image Podcast .What does it take to create and nurture a modern marketing agency in this day and age? The answer is not as obvious as it used to be. From choosing the right services to offer and finding the proper pricing structure, to being able to clearly identify your services to your clients and potential clients, it's a complex b...

Welcome to episode #293 of Six Pixels Of Separation - The Twist Image Podcast . Mark W. Schaefer over at Grow Blog is about to publish his second book, Return On Influence - The Revolutionary Power of Klout, Social Scoring, and Influence Marketing , which dissects the fascinating world of scoring an individual consumer's true influence in the online channels. While this is already a very contentio...

Welcome to episode #292 of Six Pixels Of Separation - The Twist Image Podcast . When I got my first offer to speak in front of a large audience, I wasn't sure where to turn for more professional public speaking and presentation skills training. Many names of individuals and organizations were fed my way, but one name that kept rising to the top was Nick Morgan . I immediately purchased his book, G...

Welcome to episode #291 of Six Pixels Of Separation - The Twist Image Podcast . This is also episode #20.20 of Across The Sound. Joseph Jaffe is widely regarded as one of the top Marketing Bloggers ( Jaffe Juice ) and Podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video). He is the author of three excellent books ( Life After The 30-Second Spot , Join The Conversation and Flip The Fun...

Welcome to episode #290 of Six Pixels Of Separation - The Twist Image Podcast . If you still wonder how to make money on a Blog or what the future of publishing looks like, look no further than Michael Stelzner and his "magazine" Social Media Examiner . In a few short years, Michael has proven that not only does Social Media work to build a new media empire, but yes, you can make money (good and s...

Welcome to episode #289 of Six Pixels Of Separation - The Twist Image Podcast . As each year passes newer and more impressive forms of content marketing become available to brands. Social Media acted as a massive catalyst for this. We now live in a world where any business (or individuals) can publish their content - in text, images, audio and video - instantly (and for free) for the world to enjo...

Welcome to episode #288 of Six Pixels Of Separation - The Twist Image Podcast . Is there any value in getting a degree in Marketing in this day and age? How well are the universities doing at providing an up-to-date curriculum to ensure that students graduating from Marketing are workplace ready? How has the digitization and New Media changed the way we educate our students about Marketing? Pushin...

Welcome to episode #287 of Six Pixels Of Separation - The Twist Image Podcast . Why do most PR pitches suck? For the most part it has to do with the fact that they are either not focused or there is no relationship between the PR professional and the media outlet. It's a cold, dark and harsh world out there and Public Relations - as an industry - is also going through both a digitization and a bra...