Thinking With Mitch Joel

Welcome to episode #336 of Six Pixels Of Separation - The Twist Image Podcast . I've got a bit of guilt about the recording of this podcast. I tend to record as many shows as possible, stock them up and then release them as I can. In the rush of things a few months back, I wound up recording more shows that I usually do. Tom Webster (aka BrandSavant ) is Vice President of Strategy for Edison Resea...

Welcome to episode #335 of Six Pixels Of Separation - The Twist Image Podcast . Innovation is something desperately and constantly needed in marketing. Thankfully, there are innovative thinkers like Dave Gray around to help us out. He is the author of two excellent books ( Gamestorming and The Connected Company ), and is currently the SVP of Strategy at the Dachis Group . In full disclosure, I was...

Welcome to episode #334 of Six Pixels Of Separation - The Twist Image Podcast . Please excuse the nepotism, but I treat Chris Brogan and Julien Smith like family. The two are more than close friends, they are the best-selling business book authors of Trust Agents and recently published their sophomore effort, The Impact Equation . As the book continues to steadily climb the best-sellers lists, Bro...

Welcome to episode #333 of Six Pixels Of Separation - The Twist Image Podcast . There are few people that fascinate me as much as Tim Ferriss . He's young (35 years old), has two bestselling books ( The 4-Hour Workweek and The 4-Hour Body ) and a soon-to-be third one ( The 4-Hour Chef ). If that weren't enough, he is also an angel investor and advisor for companies like Facebook , Twitter , Stumbl...

Welcome to episode #332 of Six Pixels Of Separation - The Twist Image Podcast . There are few kinder people than Mark Miller . I had the pleasure of meeting Mark many years ago at my first TED conference . I didn't know anyone (and this can make it kind of awkward) and Mark was always kind, welcoming and willing to invite anyone and everyone into a conversation. I think I leaned on that kindness m...

Welcome to episode #331 of Six Pixels Of Separation - The Twist Image Podcast . I do love Nilofer Merchant . I was introduced to her via Tara Hunt and we have been friends for many years. She is an author ( The New How ), a corporate director and a great speaker on business and innovation. Most recently, she published a new book, 11 Rules For Creating Value In The Social Era , and it's a fantastic...

Welcome to episode #330 of Six Pixels Of Separation - The Twist Image Podcast . Jonathan Salem Baskin is not only a marketing book author juggernaut, he's now on a mission. The author of Branding Only Works On Cattle , Bright Lights & Dim Bulbs , Histories Of Social Media and Tell The Truth (which he co-authored along with Sue Unerman - Chief Strategy Officer of MediaCom , a WPP agency), is now tr...

Welcome to episode #329 of Six Pixels Of Separation - The Twist Image Podcast . It's hard to believe that Avinash Kaushik didn't turn his blog post, Facebook Advertising / Marketing: Best Metrics, ROI, Business Value , into a book. He should have. This one is a whopper. Over 10,000-plus words (and yes, do whatever it takes to make the time read it). What's interesting is that Avinash is the Digita...

Welcome to episode #328 of Six Pixels Of Separation - The Twist Image Podcast . It's great to have Jeremiah Owyang back on the podcast. He's currently Partner of Customer Strategy at Altimeter Group , a research based advisory firm started by Charlene Li ( Groundswell and Open Leadership ). I've been following Jeremiah (and admiring him) since his days at Forrester Research and was one of the earl...

Welcome to episode #327 of Six Pixels Of Separation - The Twist Image Podcast . When was the last time you read a non-fiction business book and laughed out loud? There have been instances where I have smiled, perhaps had an occasional chuckle. The last business book that really made me laugh out loud was Luke Sullivan 's Hey Whipple, Squeeze This . I came to Bob Hoffman in a very different way. I...

Welcome to episode #326 of Six Pixels Of Separation - The Twist Image Podcast . Rebecca Lieb was on the show a while back to promote her business book, Content Marketing - Think Like a Publisher - How to Use Content to Marketing Online and in Social Media (you can listen to that conversation right here: SPOS #316 - Content Marketing And The New Advertising With Rebecca Lieb ). At the time, she had...

Welcome to episode #325 of Six Pixels Of Separation - The Twist Image Podcast . I first heard about Jim Kukral when my friend, Chris Brogan (co-author with Julien Smith of Trust Agents and the soon-to-be-released business book, The Impact Equation ) would not stop talking about the book, Attention! This Book Will Make You Money . I tend to shy away from books that claim to help people get rich fro...

Welcome to episode #324 of Six Pixels Of Separation - The Twist Image Podcast . When you publish a book called, Social Media Is Bullshit , it is bound to get some attention (and, some dirty looks, I'm sure). B.J. Mendelson (also known as Brandon) doesn't hold any punches in this book. He says that, "we live in a world where it's far easier to make money telling people how to get rich using the Int...

Welcome to episode #323 of Six Pixels Of Separation - The Twist Image Podcast . What you need to know about C.C. Chapman : if it weren't for him (and Joseph Jaffe ), there would probably not be a Six Pixels of Separation podcast. The co-author (with Ann Handley ) of Content Rules is one of the pioneers in podcasting, and he has had a pretty incredible career in new media. He still works on Digital...

Welcome to episode #322 of Six Pixels Of Separation - The Twist Image Podcast . After spending a few days at Content Marketing World , this past week, my head is still spinning over the myriad of opportunities that brands have when it comes to creating better relationships with customers. Another speaker at the event was Paul Roetzer of PR 20/20 (Paul has been on the podcast before: SPOS #294 - Th...

Welcome to episode #321 of Six Pixels Of Separation - The Twist Image Podcast . This is also episode #23.20 of Across The Sound. Joseph Jaffe is widely regarded as one of the top Marketing Bloggers ( Jaffe Juice ) and Podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video). He is the author of three excellent books ( Life After The 30-Second Spot , Join The Conversation and Flip The Fun...

Welcome to episode #320 of Six Pixels Of Separation - The Twist Image Podcast . Banner advertising took hold in 1994. By 1998, I was deeply involved in the online advertising space. If you thought selling digital marketing through to the c-suite is hard in 2012, imagine what it was like back in 1998. It's hard to believe that it was 14 years ago. While I was active in the digital marketing space p...

Welcome to episode #319 of Six Pixels Of Separation - The Twist Image Podcast . Mark W. Schaefer over at Grow Blog recently published his second book, Return On Influence - The Revolutionary Power of Klout, Social Scoring, and Influence Marketing , which dissects the fascinating world of social scoring an individual consumer's true influence in the online channels. Beyond that, he also wrote a con...

Welcome to episode #318 of Six Pixels Of Separation - The Twist Image Podcast . Will businesses ever get it right? Will they ever be able to please all of their customers all of the time. It's doubtful. While social media has put every company on the spot in terms of having to respond and do the right thing, not a day goes by when someone doesn't have a complaint that is blasted on Twitter , Faceb...

Welcome to episode #317 of Six Pixels Of Separation - The Twist Image Podcast . Do you think you have a book in you? A blog? A blog post? A clever tweet? Do you love the industry that you serve? Do you write about it? There's no doubt about it, writing will make you smarter, better and more informed about your life (both personally and professionally). The problem is that most people don't know wh...

Welcome to episode #316 of Six Pixels Of Separation - The Twist Image Podcast . I've been following Rebecca Lieb 's marketing, advertising and media thinking since the early days of online marketing and her work at ClickZ and when she ran Search Engine Watch . Her bestselling book, The Truth About Search Engine Optimization , is a must-read. Most recently, she published a book titled, Content Mark...

Welcome to episode #315 of Six Pixels Of Separation - The Twist Image Podcast . Julien Smith (co-author of Trust Agents with Chris Brogan and the author of The Flinch ) was downright mad at me. We have lunch on a frequent basis and we're constantly slamming ideas and names at one another. It makes for a lively conversation. The other week, he was downright disgusted with me because I had never met...

Welcome to episode #314 of Six Pixels Of Separation - The Twist Image Podcast . I've been friends with Peter Kim since his days as an analyst at Forrester Research , so it's somewhat embarrassing that he has never been on the podcast. Currently, he is Chief Strategy Officer of Dachis Group , where he acts as an advisor on social business. Most recently, he co-authored a new business book called, S...

Welcome to episode #313 of Six Pixels Of Separation - The Twist Image Podcast . Rohit Bhargava has an impressive resume. He is the SVP of Global Strategy & Planning for Ogilvy and a professor of global marketing at Georgetown University . He has one of the most popular marketing blogs on the Internet called, Influential Marketing Blog , and is the author of Personality Not Included and his recentl...

Welcome to episode #312 of Six Pixels Of Separation - The Twist Image Podcast . Nothing excited me more than finding out that two of the most interesting people in social media - Gini Dietrich ( Spin Sucks and Arment Dietrich ) and Geoff Livingston ( Welcome to the Fifth Estate and Now Is Gone ) - teamed up to co-author a brand new book, Marketing In The Round - How to Develop an Integrated Market...