Thinking With Mitch Joel

Welcome to episode #320 of Six Pixels Of Separation - The Twist Image Podcast . Banner advertising took hold in 1994. By 1998, I was deeply involved in the online advertising space. If you thought selling digital marketing through to the c-suite is hard in 2012, imagine what it was like back in 1998. It's hard to believe that it was 14 years ago. While I was active in the digital marketing space p...

Welcome to episode #319 of Six Pixels Of Separation - The Twist Image Podcast . Mark W. Schaefer over at Grow Blog recently published his second book, Return On Influence - The Revolutionary Power of Klout, Social Scoring, and Influence Marketing , which dissects the fascinating world of social scoring an individual consumer's true influence in the online channels. Beyond that, he also wrote a con...

Welcome to episode #318 of Six Pixels Of Separation - The Twist Image Podcast . Will businesses ever get it right? Will they ever be able to please all of their customers all of the time. It's doubtful. While social media has put every company on the spot in terms of having to respond and do the right thing, not a day goes by when someone doesn't have a complaint that is blasted on Twitter , Faceb...

Welcome to episode #317 of Six Pixels Of Separation - The Twist Image Podcast . Do you think you have a book in you? A blog? A blog post? A clever tweet? Do you love the industry that you serve? Do you write about it? There's no doubt about it, writing will make you smarter, better and more informed about your life (both personally and professionally). The problem is that most people don't know wh...

Welcome to episode #316 of Six Pixels Of Separation - The Twist Image Podcast . I've been following Rebecca Lieb 's marketing, advertising and media thinking since the early days of online marketing and her work at ClickZ and when she ran Search Engine Watch . Her bestselling book, The Truth About Search Engine Optimization , is a must-read. Most recently, she published a book titled, Content Mark...

Welcome to episode #315 of Six Pixels Of Separation - The Twist Image Podcast . Julien Smith (co-author of Trust Agents with Chris Brogan and the author of The Flinch ) was downright mad at me. We have lunch on a frequent basis and we're constantly slamming ideas and names at one another. It makes for a lively conversation. The other week, he was downright disgusted with me because I had never met...

Welcome to episode #314 of Six Pixels Of Separation - The Twist Image Podcast . I've been friends with Peter Kim since his days as an analyst at Forrester Research , so it's somewhat embarrassing that he has never been on the podcast. Currently, he is Chief Strategy Officer of Dachis Group , where he acts as an advisor on social business. Most recently, he co-authored a new business book called, S...

Welcome to episode #313 of Six Pixels Of Separation - The Twist Image Podcast . Rohit Bhargava has an impressive resume. He is the SVP of Global Strategy & Planning for Ogilvy and a professor of global marketing at Georgetown University . He has one of the most popular marketing blogs on the Internet called, Influential Marketing Blog , and is the author of Personality Not Included and his recentl...

Welcome to episode #312 of Six Pixels Of Separation - The Twist Image Podcast . Nothing excited me more than finding out that two of the most interesting people in social media - Gini Dietrich ( Spin Sucks and Arment Dietrich ) and Geoff Livingston ( Welcome to the Fifth Estate and Now Is Gone ) - teamed up to co-author a brand new book, Marketing In The Round - How to Develop an Integrated Market...

Welcome to episode #311 of Six Pixels Of Separation - The Twist Image Podcast . This is also episode #22.20 of Across The Sound. Joseph Jaffe is widely regarded as one of the top Marketing Bloggers ( Jaffe Juice ) and Podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video). He is the author of three excellent books ( Life After The 30-Second Spot , Join The Conversation and Flip The Fun...

Welcome to episode #310 of Six Pixels Of Separation - The Twist Image Podcast . Reid Hoffman co-founded LinkedIn - the very popular online social network for business professionals - in December 2002. With close to 140 million members in over 20 countries, LinkedIn's IPO in May of last year made Hoffman a billionaire. Currently, he serves as Executive Chairman of LinkedIn and is a partner at Greyl...

Welcome to episode #309 of Six Pixels Of Separation - The Twist Image Podcast . Andrew Keen built the popular Audiocafe.com in 1995 (during the dot com boom) but has since moved on to become a media pundit. He is currently the host of Keen On - a video interview program on TechCrunch , a columnist for CNN and a regular speaker and commentator on Internet culture and digital technologies. Most rece...

Welcome to episode #308 of Six Pixels Of Separation - The Twist Image Podcast . Mark W. Schaefer over at Grow Blog recently published his second book, Return On Influence - The Revolutionary Power of Klout, Social Scoring, and Influence Marketing , which dissects the fascinating world of social scoring an individual consumer's true influence in the online channels. While this is already a very con...

Welcome to episode #307 of Six Pixels Of Separation - The Twist Image Podcast . Matt Ridings has been deeply involved in the Digital Marketing sphere for a very long time. Most recently, he partnered up with Amber Naslund ( Brass Tack Thinking and co-author of The Now Revolution ) to launch SideraWorks , a social business consultancy. Matt is a business strategist, speaker and writer who has playe...

Welcome to episode #306 of Six Pixels Of Separation - The Twist Image Podcast . Jonathan Salem Baskin is becoming a marketing book juggernaut. In fact, there are few global branding strategist who are like Baskin. He's had a career that any Marketer would be jealous of. Having spent close to three decades in the branding and advertising world, Jonathan's resume is a who's who of the top brands in...

Welcome to episode #305 of Six Pixels Of Separation - The Twist Image Podcast . Now, with the ubiquity of smartphones and mobile connectedness, it has never been easier to share with the world our each and every move (look no further than Facebook 's one billion dollar acquisition of Instagram ). And we're publishing our lives. All of the time - in text, images, audio and video - for the world to...

Welcome to episode #304 of Six Pixels Of Separation - The Twist Image Podcast . Scott Goodson is the founder and CEO of StrawberryFrog , an advertising agency that is looking to help brands cultivate cultural movements. Most recently, Goodson published his first book, Uprising - How To Build A Brand And Change The World By Sparking Cultural Movements . Working with brands like Jim Bean , New Balan...

Welcome to episode #303 of Six Pixels Of Separation - The Twist Image Podcast .I find it very embarrassing that after three hundred-plus episodes, we've never had Jeremiah Owyang on the podcast. He's currently Partner of Customer Strategy at Altimeter Group , a research based advisory firm started by Charlene Li ( Groundswell and Open Leadership ). I've been following Jeremiah (and admiring him) s...

Welcome to episode #302 of Six Pixels Of Separation - The Twist Image Podcast . If we learned anything about the acquisition of Instagram by Facebook , it is that the world of Social Media and mobile is colliding faster than we had ever expected. Heather Lutze has been a part of many digital revolutions (she used to work at Yahoo ) and is now the head of the Findability Group . I had the pleasure...

Welcome to episode #301 of Six Pixels Of Separation - The Twist Image Podcast . David Weinberger is a true thinker (writer and doer) when it comes to the Internet and all things new media. He is one of four co-authors of the seminal Marketing and Business book, The Cluetrain Manifesto . He is also the author of two other amazing books about Marketing, Business, the Internet and the future titled,...

Welcome to episode #300 of Six Pixels Of Separation - The Twist Image Podcast . This is also episode #21.20 of Across The Sound. Joseph Jaffe is widely regarded as one of the top Marketing Bloggers ( Jaffe Juice ) and Podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video). He is the author of three excellent books ( Life After The 30-Second Spot , Join The Conversation and Flip The Fun...

Welcome to episode #299 of Six Pixels Of Separation - The Twist Image Podcast . I was honored to share the stage with Martin Lindstrom at The Art of Marketing last month in Toronto. If you listen to this Podcast and read my Blog but you've never heard of Martin Lindstrom, please drop everything and pick up each and every one of his brilliant marketing books. His last three gems are, Brandwashed ,...

Welcome to episode #298 of Six Pixels Of Separation - The Twist Image Podcast . We used to watch TV at night and discuss it the next day around the water cooler at work. Thanks to Social Media it's becoming increasingly more popular to share those magical TV moments on places like Facebook and Twitter while you're watching the show. The problem is that now with time-shifting and more and more peop...

Welcome to episode #297 of Six Pixels Of Separation - The Twist Image Podcast . How does creativity happen? Does it take a lot of time? Can brilliant creative just happen? What inspires creativity? Who is a creative? These are the questions and thoughts that we all engage and connect with as Marketing professionals in one way, shape or form at multiple times during our careers. We often lament the...

Welcome to episode #296 of Six Pixels Of Separation - The Twist Image Podcast . I picked up the business book, The Art of the Pitch - Persuasion and Presentation Skills That Win Business , by Peter Coughter and could not put it down. My agency, Twist Image , was in the midst of a massive new business pitch and the book happened to fall into my lap at the perfect time. I devoured and loved the book...