Thinking With Mitch Joel

Welcome to episode #345 of Six Pixels Of Separation - The Twist Image Podcast . There is a well-worn thought that small business can learn a lot from how big business operates. John Jantsch is one of the people who will flip that notion on its head. Jantsch spends his days helping small businesses grow. His company, Duct Tape Marketing , has spent years helping small companies to think small (effe...

Welcome to episode #344 of Six Pixels Of Separation - The Twist Image Podcast . I have a love/hate relationship with LinkedIn . I love the business of LinkedIn and their business model (this was validated earlier in the week, when LinkedIn in posted some impressive quarterly earnings ). I love the way the online social network has maintained its stature as the preeminent business network for profe...

Welcome to episode #343 of Six Pixels Of Separation - The Twist Image Podcast . Lately, the podcasting landscape has developing into a steady stream of amazing, insightful and deep content - in audio and video format. It's somewhat fascinating that all of this niche and rich content is so readily available for free, and yet there's a vast majority of people who don't even know what a podcast is -...

Welcome to episode #342 of Six Pixels Of Separation - The Twist Image Podcast . Does anyone remember Media Hacks ? It was a semi-frequent podcast within this podcast that was a roundtable conversation with Chris Brogan , C.C. Chapman , Hugh McGuire , Christopher S. Penn ,  Julien Smith and myself. We had a good run, but life became what it is, and it became a ruthless game of herding the unherdabl...

Welcome to episode #341 of Six Pixels Of Separation - The Twist Image Podcast . My first thought, when I heard about the book, Think Like Zuck by Ekaterina Walter , was, "wow, I can't believe Mark Zuckerberg actally let someone inside his domain to study him and write a book about it!" I had a true sense of excitement over this business book. It turns out that Ekaterina Walter not only didn't have...

Welcome to episode #340 of Six Pixels Of Separation - The Twist Image Podcast . Seth Godin is an institution. Normally, in this short paragraph, I do my best to introduce the guest on each episode of the podcast. It would be an insult to Seth Godin to even attempt to try that here. Instead, I'll refer you over to a blog post I wrote on April 26th, 2012 titled, Dear Seth Godin . Beyond Seth being a...

Welcome to episode #339 of Six Pixels Of Separation - The Twist Image Podcast . When the Harvard Business Review posted the article, Marketing Is Dead , by Bill Lee , my heart sunk. I wrote my own, passionate, rebuttal to this ridiculous claim (you can read it right here: Marketing Is Dead ). Lee's post generated a lot of attention and over six hundred comments. I wasn't alone in the rebuttals and...

Welcome to episode #338 of Six Pixels Of Separation - The Twist Image Podcast . This is also episode #24.20 of Across The Sound. Joseph Jaffe is widely regarded as one of the top Marketing Bloggers ( Jaffe Juice ) and Podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video). He is the author of three excellent books ( Life After The 30-Second Spot , Join The Conversation and Flip The Fun...

Welcome to episode #337 of Six Pixels Of Separation - The Twist Image Podcast . It's the stuff legends are made. Good legends... about good people. Beth Kanter has always had a passion for making a difference. Meld that with her early understanding of technology and the power of connectivity and you can't mention the words, "social media for nonprofit organizations" and not hear the name, Beth Kan...

Welcome to episode #336 of Six Pixels Of Separation - The Twist Image Podcast . I've got a bit of guilt about the recording of this podcast. I tend to record as many shows as possible, stock them up and then release them as I can. In the rush of things a few months back, I wound up recording more shows that I usually do. Tom Webster (aka BrandSavant ) is Vice President of Strategy for Edison Resea...

Welcome to episode #335 of Six Pixels Of Separation - The Twist Image Podcast . Innovation is something desperately and constantly needed in marketing. Thankfully, there are innovative thinkers like Dave Gray around to help us out. He is the author of two excellent books ( Gamestorming and The Connected Company ), and is currently the SVP of Strategy at the Dachis Group . In full disclosure, I was...

Welcome to episode #334 of Six Pixels Of Separation - The Twist Image Podcast . Please excuse the nepotism, but I treat Chris Brogan and Julien Smith like family. The two are more than close friends, they are the best-selling business book authors of Trust Agents and recently published their sophomore effort, The Impact Equation . As the book continues to steadily climb the best-sellers lists, Bro...

Welcome to episode #333 of Six Pixels Of Separation - The Twist Image Podcast . There are few people that fascinate me as much as Tim Ferriss . He's young (35 years old), has two bestselling books ( The 4-Hour Workweek and The 4-Hour Body ) and a soon-to-be third one ( The 4-Hour Chef ). If that weren't enough, he is also an angel investor and advisor for companies like Facebook , Twitter , Stumbl...

Welcome to episode #332 of Six Pixels Of Separation - The Twist Image Podcast . There are few kinder people than Mark Miller . I had the pleasure of meeting Mark many years ago at my first TED conference . I didn't know anyone (and this can make it kind of awkward) and Mark was always kind, welcoming and willing to invite anyone and everyone into a conversation. I think I leaned on that kindness m...

Welcome to episode #331 of Six Pixels Of Separation - The Twist Image Podcast . I do love Nilofer Merchant . I was introduced to her via Tara Hunt and we have been friends for many years. She is an author ( The New How ), a corporate director and a great speaker on business and innovation. Most recently, she published a new book, 11 Rules For Creating Value In The Social Era , and it's a fantastic...

Welcome to episode #330 of Six Pixels Of Separation - The Twist Image Podcast . Jonathan Salem Baskin is not only a marketing book author juggernaut, he's now on a mission. The author of Branding Only Works On Cattle , Bright Lights & Dim Bulbs , Histories Of Social Media and Tell The Truth (which he co-authored along with Sue Unerman - Chief Strategy Officer of MediaCom , a WPP agency), is now tr...

Welcome to episode #329 of Six Pixels Of Separation - The Twist Image Podcast . It's hard to believe that Avinash Kaushik didn't turn his blog post, Facebook Advertising / Marketing: Best Metrics, ROI, Business Value , into a book. He should have. This one is a whopper. Over 10,000-plus words (and yes, do whatever it takes to make the time read it). What's interesting is that Avinash is the Digita...

Welcome to episode #328 of Six Pixels Of Separation - The Twist Image Podcast . It's great to have Jeremiah Owyang back on the podcast. He's currently Partner of Customer Strategy at Altimeter Group , a research based advisory firm started by Charlene Li ( Groundswell and Open Leadership ). I've been following Jeremiah (and admiring him) since his days at Forrester Research and was one of the earl...

Welcome to episode #327 of Six Pixels Of Separation - The Twist Image Podcast . When was the last time you read a non-fiction business book and laughed out loud? There have been instances where I have smiled, perhaps had an occasional chuckle. The last business book that really made me laugh out loud was Luke Sullivan 's Hey Whipple, Squeeze This . I came to Bob Hoffman in a very different way. I...

Welcome to episode #326 of Six Pixels Of Separation - The Twist Image Podcast . Rebecca Lieb was on the show a while back to promote her business book, Content Marketing - Think Like a Publisher - How to Use Content to Marketing Online and in Social Media (you can listen to that conversation right here: SPOS #316 - Content Marketing And The New Advertising With Rebecca Lieb ). At the time, she had...

Welcome to episode #325 of Six Pixels Of Separation - The Twist Image Podcast . I first heard about Jim Kukral when my friend, Chris Brogan (co-author with Julien Smith of Trust Agents and the soon-to-be-released business book, The Impact Equation ) would not stop talking about the book, Attention! This Book Will Make You Money . I tend to shy away from books that claim to help people get rich fro...

Welcome to episode #324 of Six Pixels Of Separation - The Twist Image Podcast . When you publish a book called, Social Media Is Bullshit , it is bound to get some attention (and, some dirty looks, I'm sure). B.J. Mendelson (also known as Brandon) doesn't hold any punches in this book. He says that, "we live in a world where it's far easier to make money telling people how to get rich using the Int...

Welcome to episode #323 of Six Pixels Of Separation - The Twist Image Podcast . What you need to know about C.C. Chapman : if it weren't for him (and Joseph Jaffe ), there would probably not be a Six Pixels of Separation podcast. The co-author (with Ann Handley ) of Content Rules is one of the pioneers in podcasting, and he has had a pretty incredible career in new media. He still works on Digital...

Welcome to episode #322 of Six Pixels Of Separation - The Twist Image Podcast . After spending a few days at Content Marketing World , this past week, my head is still spinning over the myriad of opportunities that brands have when it comes to creating better relationships with customers. Another speaker at the event was Paul Roetzer of PR 20/20 (Paul has been on the podcast before: SPOS #294 - Th...

Welcome to episode #321 of Six Pixels Of Separation - The Twist Image Podcast . This is also episode #23.20 of Across The Sound. Joseph Jaffe is widely regarded as one of the top Marketing Bloggers ( Jaffe Juice ) and Podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video). He is the author of three excellent books ( Life After The 30-Second Spot , Join The Conversation and Flip The Fun...