Thinking With Mitch Joel

Welcome to episode #361 of Six Pixels Of Separation - The Twist Image Podcast . Brands are pushing hard on social media. All too often, they will complain that social media doesn't work or Facebook advertising doesn't work. In short, they're missing the point. Social media is not a catch-all for marketing and advertising that will cure what ails the aching brand. Nobody knows this better than the...

Welcome to episode #360 of Six Pixels Of Separation - The Twist Image Podcast . Nilofer Merchant is probably one of the the more fascinating people you can connect with online (and in person). Over the years she has become a close friend (after a very kind introduction from Tara Hunt ). Nilofer is a bestselling business author ( The New How and 11 Rules For Creating Value In The Social Era ), a co...

Welcome to episode #359 of Six Pixels Of Separation - The Twist Image Podcast . I have known Tom Asacker for close to a decade. How smart is he? Whenever someone attempts to define what a brand truly is or what branding means, his name comes to mind. Yes, that powerful. One of his earlier books, A Clear Eye For Branding , is still a regular read for me when I feel like branding is becoming somethi...

Welcome to episode #358 of Six Pixels Of Separation - The Twist Image Podcast . There are certain people that business leaders and marketers should be paying a lot more attention to. Adam Alter is one of those individuals. He recently published his first book, Drunk Tank Pink - And Other Unexpected Forces That Shape How We Think, Feel And Behave , and it is a truly fascinating journey into the rel...

Welcome to episode #357 of Six Pixels Of Separation - The Twist Image Podcast . How important is a personal brand? Is that phrase even able to stay alive in this day and age? There is no doubt that our individual reputations are online and available for the world to see, but what does that really mean in a world where everyone is connected, has a Facebook profile, a Twitter feed, a blog and more?...

Welcome to episode #356 of Six Pixels Of Separation - The Twist Image Podcast . If you could choose one media channel to create and own, in the year 2013, would it be a blog? Personally, I still think that blogging is as fresh and powerful of a publishing medium as it ever has been. I also think that it is still very nascent in terms of opportunity for brands to create compelling content in a uniq...

Welcome to episode #355 of Six Pixels Of Separation - The Twist Image Podcast . When I was a kid, I got into martial arts. Along with taking a more traditional form of Kung Fu, I stumbled into training on a fairly regular basis with Tony Blauer . Tony's approach was always very different and eclectic. Instead of focusing on forms and traditions, he believed in doing the physiological things that y...

Welcome to episode #354 of Six Pixels Of Separation - The Twist Image Podcast . His latest book is called, Present Shock , and he has ten-plus other best-selling books on new media and pop culture (including: Program Or Be Programmed , Life Inc. , Cyberia , Media Virus , Playing the Future , Nothing Sacred: The Truth about Judaism , Get Back in the Box: Innovation from the Inside Out and Coercion...

Welcome to episode #353 of Six Pixels Of Separation - The Twist Image Podcast . His formal title is the James G. Campbell Assistant Professor of Marketing at the Wharton School at the University of Pennsylvania . The truth is that Jonah Berger is making all kinds of a ruckus with the recent launch of his business book, Contagious - Why Things Catch On . If you haven't see the latest edition of Fas...

Welcome to episode #352 of Six Pixels Of Separation - The Twist Image Podcast . This is also episode #25.20 of Across The Sound. Joseph Jaffe is widely regarded as one of the top Marketing Bloggers ( Jaffe Juice ) and Podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video). He is the author of three excellent books ( Life After The 30-Second Spot , Join The Conversation and Flip The Fun...

Welcome to episode #351 of Six Pixels Of Separation - The Twist Image Podcast . Every week (on Saturday), the blog hosts a link exchange between Hugh McGuire ( PressBooks , Librivox , etc...), Alistair Croll ( BitCurrent , Year One Labs , GigaOM , Human 2.0 , Solve For Interesting , the author of Complete Web Monitoring , Managing Bandwidth: Deploying QOS in Enterprise Networks, etc...), and me. I...

Welcome to episode #350 of Six Pixels Of Separation - The Twist Image Podcast . There's a new book in town about marketing, advertising and where it all needs to go. The book is called, Can't Buy Me Like , and it was co-authored by advertising critic extraordinaire, Bob Garfield and Doug Levy . For 25 years, Advertising Age ran Garfield's column, AdReview. In short, it was a must-read. Currently,...

Welcome to episode #349 of Six Pixels Of Separation - The Twist Image Podcast . We are getting more regular when it comes to recording Media Hacks. In this semi-frequent podcast within this podcast we hold a roundtable conversation with Chris Brogan , C.C. Chapman , Hugh McGuire , Christopher S. Penn ,  Julien Smith and myself. We had a good run, but life became what it is, and it became a ruthles...

Welcome to episode #348 of Six Pixels Of Separation - The Twist Image Podcast . There are few people who have the depth of experience and knowledge when it comes to e-commerce, social media, content and digital marketing than Sam Decker . I've known Sam for close to a decade. He worked at Apple before handling e-commerce for Dell , from there he went on to lead marketing at Bazaarvoice and he's cu...

Welcome to episode #347 of Six Pixels Of Separation - The Twist Image Podcast . If you ask veteran marketing professional, Ken Segall , what made Apple so great, he can sum it up in two words: insanely simple. It's also the title of his recent business book, Insanely Simple . As a writer, Segall has worked at many agencies over the years and worked with Steve Jobs from the " Think Different " to i...

Welcome to episode #346 of Six Pixels Of Separation - The Twist Image Podcast . There are marketing legends and then there are people like Don Peppers and Martha Rogers . In short: any idea that excites us about marketing these days (from social media to big data and beyond) are theories that Peppers and Rogers have already researched and published long before we even had a name for them. They inv...

Welcome to episode #345 of Six Pixels Of Separation - The Twist Image Podcast . There is a well-worn thought that small business can learn a lot from how big business operates. John Jantsch is one of the people who will flip that notion on its head. Jantsch spends his days helping small businesses grow. His company, Duct Tape Marketing , has spent years helping small companies to think small (effe...

Welcome to episode #344 of Six Pixels Of Separation - The Twist Image Podcast . I have a love/hate relationship with LinkedIn . I love the business of LinkedIn and their business model (this was validated earlier in the week, when LinkedIn in posted some impressive quarterly earnings ). I love the way the online social network has maintained its stature as the preeminent business network for profe...

Welcome to episode #343 of Six Pixels Of Separation - The Twist Image Podcast . Lately, the podcasting landscape has developing into a steady stream of amazing, insightful and deep content - in audio and video format. It's somewhat fascinating that all of this niche and rich content is so readily available for free, and yet there's a vast majority of people who don't even know what a podcast is -...

Welcome to episode #342 of Six Pixels Of Separation - The Twist Image Podcast . Does anyone remember Media Hacks ? It was a semi-frequent podcast within this podcast that was a roundtable conversation with Chris Brogan , C.C. Chapman , Hugh McGuire , Christopher S. Penn ,  Julien Smith and myself. We had a good run, but life became what it is, and it became a ruthless game of herding the unherdabl...

Welcome to episode #341 of Six Pixels Of Separation - The Twist Image Podcast . My first thought, when I heard about the book, Think Like Zuck by Ekaterina Walter , was, "wow, I can't believe Mark Zuckerberg actally let someone inside his domain to study him and write a book about it!" I had a true sense of excitement over this business book. It turns out that Ekaterina Walter not only didn't have...

Welcome to episode #340 of Six Pixels Of Separation - The Twist Image Podcast . Seth Godin is an institution. Normally, in this short paragraph, I do my best to introduce the guest on each episode of the podcast. It would be an insult to Seth Godin to even attempt to try that here. Instead, I'll refer you over to a blog post I wrote on April 26th, 2012 titled, Dear Seth Godin . Beyond Seth being a...

Welcome to episode #339 of Six Pixels Of Separation - The Twist Image Podcast . When the Harvard Business Review posted the article, Marketing Is Dead , by Bill Lee , my heart sunk. I wrote my own, passionate, rebuttal to this ridiculous claim (you can read it right here: Marketing Is Dead ). Lee's post generated a lot of attention and over six hundred comments. I wasn't alone in the rebuttals and...

Welcome to episode #338 of Six Pixels Of Separation - The Twist Image Podcast . This is also episode #24.20 of Across The Sound. Joseph Jaffe is widely regarded as one of the top Marketing Bloggers ( Jaffe Juice ) and Podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video). He is the author of three excellent books ( Life After The 30-Second Spot , Join The Conversation and Flip The Fun...

Welcome to episode #337 of Six Pixels Of Separation - The Twist Image Podcast . It's the stuff legends are made. Good legends... about good people. Beth Kanter has always had a passion for making a difference. Meld that with her early understanding of technology and the power of connectivity and you can't mention the words, "social media for nonprofit organizations" and not hear the name, Beth Kan...