Thinking With Mitch Joel

Welcome to episode #370 of Six Pixels Of Separation - The Twist Image Podcast . I spent a few days in Silicon Valley this week. I was invited there to give the keynote address for Haystack Digital Marketing 's Digital Summit At Mountain View , which took place at the Googleplex. Since I was in the neighborhood, I had to spend some quality time with a close friend and someone I consider to be one o...

Welcome to episode #369 of Six Pixels Of Separation - The Twist Image Podcast . There are certain people and brands who know how to manipulate the media. Not in a nefarious or evil way (those kinds exist as well). They manipulate the media to draw multiple layers of attention to their causes, products, brands and services. While young in age, Ryan Holiday seems to have a knack for driving attentio...

Welcome to episode #368 of Six Pixels Of Separation - The Twist Image Podcast . This is a big week for Montreal. We have the Just For Laughs comedy festival in town (full disclosure: Twist Image built the Just For Laughs website). It's the place where anybody and everybody involved in the business of comedy converge on this city for galas, one-off shows and parties. In the past few years, comedy h...

Welcome to episode #367 of Six Pixels Of Separation - The Twist Image Podcast . Really thrilled to have my friend, Jay Baer , back on the podcast. He recently published another business book, Youtilty , and true to Baer standards it is one hundred percent "hype free." Proof in the pudding? The book is currently riding its third week on the New York Time's bestseller list. More pudding? Youtility i...

Welcome to episode #366 of Six Pixels Of Separation - The Twist Image Podcast . If you lost ten million dollars, would you make the same mistake twice? Better question: would you take the advice of someone who lost more than ten million dollars on more than one occasion? Before answering any of these questions, I am going to encourage you to take a listen to this chat with James Altucher . Altuche...

Welcome to episode #365 of Six Pixels Of Separation - The Twist Image Podcast . This is also episode #26.20 of Across The Sound. Joseph Jaffe is widely regarded as one of the top Marketing Bloggers ( Jaffe Juice ) and Podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video). He is the author of three excellent books ( Life After The 30-Second Spot , Join The Conversation and Flip The Fun...

Welcome to episode #364 of Six Pixels Of Separation - The Twist Image Podcast . He has been called "one of the world's foremost retail industry futurists" (put that in your pipe and smoke it!). For over twenty years, Doug Stephens has worked with some of the world's biggest brands, agencies and retailers helping them to achieve the success that they demand today with a keen eye on how quickly the...

Welcome to episode #363 of Six Pixels Of Separation - The Twist Image Podcast . A natural born storyteller. That is one of the best ways to describe PR celebrity, Peter Shankman . He has led an interesting life... and it continues to roll on. He wrote three business books, Can We Do That?! Outrageous PR Stunts That Work and Why Your Company Needs Them (in 2006), Customer Service: New Rules for a S...

Welcome to episode #362 of Six Pixels Of Separation - The Twist Image Podcast . While many companies were still lamenting a basic website back in the nineties, Gary Schwartz was already imagining how content, voice and mobility would change how we connect to one another... and the brands that serve us. For over a decade, Gary has been a leader in the mobile industry. He is CEO of Impact Mobile (of...

Welcome to episode #361 of Six Pixels Of Separation - The Twist Image Podcast . Brands are pushing hard on social media. All too often, they will complain that social media doesn't work or Facebook advertising doesn't work. In short, they're missing the point. Social media is not a catch-all for marketing and advertising that will cure what ails the aching brand. Nobody knows this better than the...

Welcome to episode #360 of Six Pixels Of Separation - The Twist Image Podcast . Nilofer Merchant is probably one of the the more fascinating people you can connect with online (and in person). Over the years she has become a close friend (after a very kind introduction from Tara Hunt ). Nilofer is a bestselling business author ( The New How and 11 Rules For Creating Value In The Social Era ), a co...

Welcome to episode #359 of Six Pixels Of Separation - The Twist Image Podcast . I have known Tom Asacker for close to a decade. How smart is he? Whenever someone attempts to define what a brand truly is or what branding means, his name comes to mind. Yes, that powerful. One of his earlier books, A Clear Eye For Branding , is still a regular read for me when I feel like branding is becoming somethi...

Welcome to episode #358 of Six Pixels Of Separation - The Twist Image Podcast . There are certain people that business leaders and marketers should be paying a lot more attention to. Adam Alter is one of those individuals. He recently published his first book, Drunk Tank Pink - And Other Unexpected Forces That Shape How We Think, Feel And Behave , and it is a truly fascinating journey into the rel...

Welcome to episode #357 of Six Pixels Of Separation - The Twist Image Podcast . How important is a personal brand? Is that phrase even able to stay alive in this day and age? There is no doubt that our individual reputations are online and available for the world to see, but what does that really mean in a world where everyone is connected, has a Facebook profile, a Twitter feed, a blog and more?...

Welcome to episode #356 of Six Pixels Of Separation - The Twist Image Podcast . If you could choose one media channel to create and own, in the year 2013, would it be a blog? Personally, I still think that blogging is as fresh and powerful of a publishing medium as it ever has been. I also think that it is still very nascent in terms of opportunity for brands to create compelling content in a uniq...

Welcome to episode #355 of Six Pixels Of Separation - The Twist Image Podcast . When I was a kid, I got into martial arts. Along with taking a more traditional form of Kung Fu, I stumbled into training on a fairly regular basis with Tony Blauer . Tony's approach was always very different and eclectic. Instead of focusing on forms and traditions, he believed in doing the physiological things that y...

Welcome to episode #354 of Six Pixels Of Separation - The Twist Image Podcast . His latest book is called, Present Shock , and he has ten-plus other best-selling books on new media and pop culture (including: Program Or Be Programmed , Life Inc. , Cyberia , Media Virus , Playing the Future , Nothing Sacred: The Truth about Judaism , Get Back in the Box: Innovation from the Inside Out and Coercion...

Welcome to episode #353 of Six Pixels Of Separation - The Twist Image Podcast . His formal title is the James G. Campbell Assistant Professor of Marketing at the Wharton School at the University of Pennsylvania . The truth is that Jonah Berger is making all kinds of a ruckus with the recent launch of his business book, Contagious - Why Things Catch On . If you haven't see the latest edition of Fas...

Welcome to episode #352 of Six Pixels Of Separation - The Twist Image Podcast . This is also episode #25.20 of Across The Sound. Joseph Jaffe is widely regarded as one of the top Marketing Bloggers ( Jaffe Juice ) and Podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video). He is the author of three excellent books ( Life After The 30-Second Spot , Join The Conversation and Flip The Fun...

Welcome to episode #351 of Six Pixels Of Separation - The Twist Image Podcast . Every week (on Saturday), the blog hosts a link exchange between Hugh McGuire ( PressBooks , Librivox , etc...), Alistair Croll ( BitCurrent , Year One Labs , GigaOM , Human 2.0 , Solve For Interesting , the author of Complete Web Monitoring , Managing Bandwidth: Deploying QOS in Enterprise Networks, etc...), and me. I...

Welcome to episode #350 of Six Pixels Of Separation - The Twist Image Podcast . There's a new book in town about marketing, advertising and where it all needs to go. The book is called, Can't Buy Me Like , and it was co-authored by advertising critic extraordinaire, Bob Garfield and Doug Levy . For 25 years, Advertising Age ran Garfield's column, AdReview. In short, it was a must-read. Currently,...

Welcome to episode #349 of Six Pixels Of Separation - The Twist Image Podcast . We are getting more regular when it comes to recording Media Hacks. In this semi-frequent podcast within this podcast we hold a roundtable conversation with Chris Brogan , C.C. Chapman , Hugh McGuire , Christopher S. Penn ,  Julien Smith and myself. We had a good run, but life became what it is, and it became a ruthles...

Welcome to episode #348 of Six Pixels Of Separation - The Twist Image Podcast . There are few people who have the depth of experience and knowledge when it comes to e-commerce, social media, content and digital marketing than Sam Decker . I've known Sam for close to a decade. He worked at Apple before handling e-commerce for Dell , from there he went on to lead marketing at Bazaarvoice and he's cu...

Welcome to episode #347 of Six Pixels Of Separation - The Twist Image Podcast . If you ask veteran marketing professional, Ken Segall , what made Apple so great, he can sum it up in two words: insanely simple. It's also the title of his recent business book, Insanely Simple . As a writer, Segall has worked at many agencies over the years and worked with Steve Jobs from the " Think Different " to i...

Welcome to episode #346 of Six Pixels Of Separation - The Twist Image Podcast . There are marketing legends and then there are people like Don Peppers and Martha Rogers . In short: any idea that excites us about marketing these days (from social media to big data and beyond) are theories that Peppers and Rogers have already researched and published long before we even had a name for them. They inv...