Thinking With Mitch Joel

Welcome to episode #386 of Six Pixels Of Separation - The Twist Image Podcast . Every so often, I get the chance to dive deep into a topic that is of huge (and personal) interest to me. This is one of those episodes. Roy Peter Clark is widely regarded as "America's writing coach." He has a stated desire to create "a nation of writers." He has taught writing to everyone from children to Pulitzer au...

Welcome to episode #385 of Six Pixels Of Separation - The Twist Image Podcast . True story: when we first started Twist Image back in 2000, I wasn't sure how we were going to get any new clients. I started reading books, attending seminars and doing anything I could to up my game in regards to sales and selling. At every turn, the name Jeffrey Gitomer kept creeping up. From his amazing (and free!)...

Welcome to episode #384 of Six Pixels Of Separation - The Twist Image Podcast . Is the future of marketing going to be owned by engineers and hackers? Brands like Uber , AirBnB , Dropbox , Instagram and many more Silicon Valley startup darlings have built magnificent and defendable brands without any of the traditional advertising fare and relying only on word of mouth within the social media chan...

Welcome to episode #383 of Six Pixels Of Separation - The Twist Image Podcast . Tom Peters is widely regarded as the individual who brought the concept of personal branding to the masses in a cover story for Fast Company magazine back in 1997 titled, The Brand Called You . This moment started many ancillary businesses as individuals started to become personal branding consultants. This multiplied...

Welcome to episode #382 of Six Pixels Of Separation - The Twist Image Podcast . One of my business partners at Twist Image is an advertising industry veteran. He helped build one of the most well-regarded agencies in Canada for well over a decade. When we first met (over a decade ago), he half-joked that it's surprising how many highly-intelligent individuals would like to be a part of such a mise...

Welcome to episode #381 of Six Pixels Of Separation - The Twist Image Podcast . Richard Koch is someone I have been following for a long time. He is a very prolific business writer known best for his hit business book, The 80/20 Principle (and you probably also heard of Superconnect ). He recently published, The 80/20 Manager - The Secret to Working Less and Achieving More , and this is where thin...

Welcome to episode #380 of Six Pixels Of Separation - The Twist Image Podcast . I have been hearing about the new business book, Without Their Permission , for well over a year. Alexis Ohanian and I share the same publisher and editor ( Grand Central Publishing - Hachette Book Group ). Alexis is one of the most impressive young people you will ever meet. He is the co-founder of Reddit , Hipmunk an...

Welcome to episode #379 of Six Pixels Of Separation - The Twist Image Podcast . I have known Dan Schawbel for over a decade. I have also had the pleasure of watching him blossom into a marketing juggernaut and passionate educator for young people who are trying to figure out how to leave their mark on the world. When I first started blogging about personal branding and online reputation, Dan was a...

Welcome to episode #378 of Six Pixels Of Separation - The Twist Image Podcast . Where does creativity come from? It's a big question. Tomes have been written about it. Few understand the creative process better than Todd Henry . He is the founder of a group called The Accidental Creative (which also happens to be the title of self-titled debut business book back in 2011). Most recently, he release...

Welcome to episode #377 of Six Pixels Of Separation - The Twist Image Podcast . Marc Ecko is one of the most fascinating people that I have ever met. I was asked to interview him live and onstage in Toronto earlier this year. I knew that he was the creative and fashion genius behind Eck? Unltd. (which has become a billion dollar fashion and lifestyle company). I also knew that his marketing antics...

Welcome to episode #376 of Six Pixels Of Separation - The Twist Image Podcast . Peter Coughter was last on the podcast over a year ago to discuss his amazing book, The Art of the Pitch - Persuasion and Presentation Skills That Win Business (you can listen to that episode right here: SPOS #296 - The Art Of The Pitch With Peter Coughter ). To this day, I consider it the seminal book for marketing an...

Welcome to episode #375 of Six Pixels Of Separation - The Twist Image Podcast . Back when book publishers were scoffing at the idea that people would read a book on a digital screen, let alone on their iPhones , Michael Hyatt was paying close attention. Back when authors thought that blogging was a waste of valuable text (and not even thinking about Twitter ), Michael Hyatt was paying close attent...

Welcome to episode #374 of Six Pixels Of Separation - The Twist Image Podcast . Thinking outside of the box? Thinking inside of the box? What would happen if there was a whole new slew of boxes that you didn't even realize were available to you? That's what Alan Iny need is trying to figure out. Alan has one of the coolest job titles ever: Senior specialist for creativity and scenario planning at...

Welcome to episode #373 of Six Pixels Of Separation - The Twist Image Podcast . Last week Boston hosted HubSpot 's Inbound Marketing Marketing Conference . It was a veritable who's who of marketing and those who are thinking about ways to connect with consumers in a more profound way. A fellow speaker at the event was David Meerman Scott . Scott is a massively successful bestselling business book...

Welcome to episode #372 of Six Pixels Of Separation - The Twist Image Podcast . Jeremiah Owyang is paying less attention to social business and much more to what has been called, The Collaborative Economy . He believes that the time is rip and that the collaborative economy is going to change everything (again). He's currently Partner of Customer Strategy at Altimeter Group , a research based advi...

Welcome to episode #371 of Six Pixels Of Separation - The Twist Image Podcast . It feels like I have known Jackie Huba forever. She's a master at understanding, talking about, writing about and teaching about customer loyalty. She's written a batch of bestselling business books like, Creating Customer Evangelists and Citizen Marketers . She's been at it for a long time. She's been talking about a...

Welcome to episode #370 of Six Pixels Of Separation - The Twist Image Podcast . I spent a few days in Silicon Valley this week. I was invited there to give the keynote address for Haystack Digital Marketing 's Digital Summit At Mountain View , which took place at the Googleplex. Since I was in the neighborhood, I had to spend some quality time with a close friend and someone I consider to be one o...

Welcome to episode #369 of Six Pixels Of Separation - The Twist Image Podcast . There are certain people and brands who know how to manipulate the media. Not in a nefarious or evil way (those kinds exist as well). They manipulate the media to draw multiple layers of attention to their causes, products, brands and services. While young in age, Ryan Holiday seems to have a knack for driving attentio...

Welcome to episode #368 of Six Pixels Of Separation - The Twist Image Podcast . This is a big week for Montreal. We have the Just For Laughs comedy festival in town (full disclosure: Twist Image built the Just For Laughs website). It's the place where anybody and everybody involved in the business of comedy converge on this city for galas, one-off shows and parties. In the past few years, comedy h...

Welcome to episode #367 of Six Pixels Of Separation - The Twist Image Podcast . Really thrilled to have my friend, Jay Baer , back on the podcast. He recently published another business book, Youtilty , and true to Baer standards it is one hundred percent "hype free." Proof in the pudding? The book is currently riding its third week on the New York Time's bestseller list. More pudding? Youtility i...

Welcome to episode #366 of Six Pixels Of Separation - The Twist Image Podcast . If you lost ten million dollars, would you make the same mistake twice? Better question: would you take the advice of someone who lost more than ten million dollars on more than one occasion? Before answering any of these questions, I am going to encourage you to take a listen to this chat with James Altucher . Altuche...

Welcome to episode #365 of Six Pixels Of Separation - The Twist Image Podcast . This is also episode #26.20 of Across The Sound. Joseph Jaffe is widely regarded as one of the top Marketing Bloggers ( Jaffe Juice ) and Podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video). He is the author of three excellent books ( Life After The 30-Second Spot , Join The Conversation and Flip The Fun...

Welcome to episode #364 of Six Pixels Of Separation - The Twist Image Podcast . He has been called "one of the world's foremost retail industry futurists" (put that in your pipe and smoke it!). For over twenty years, Doug Stephens has worked with some of the world's biggest brands, agencies and retailers helping them to achieve the success that they demand today with a keen eye on how quickly the...

Welcome to episode #363 of Six Pixels Of Separation - The Twist Image Podcast . A natural born storyteller. That is one of the best ways to describe PR celebrity, Peter Shankman . He has led an interesting life... and it continues to roll on. He wrote three business books, Can We Do That?! Outrageous PR Stunts That Work and Why Your Company Needs Them (in 2006), Customer Service: New Rules for a S...

Welcome to episode #362 of Six Pixels Of Separation - The Twist Image Podcast . While many companies were still lamenting a basic website back in the nineties, Gary Schwartz was already imagining how content, voice and mobility would change how we connect to one another... and the brands that serve us. For over a decade, Gary has been a leader in the mobile industry. He is CEO of Impact Mobile (of...