Thinking With Mitch Joel

Welcome to episode #411 of Six Pixels Of Separation - The Twist Image Podcast . When people ask me what is the main skill required for success in life, I think of one thing: being able to present an idea in a cogent way. When I think of people who understand the dynamics and intricacies of giving great presentations (and telling better stories), I think of Nancy Duarte . Along with running one of...

Welcome to episode #410 of Six Pixels Of Separation - The Twist Image Podcast . This is also episode #28.20 of Across The Sound. Joseph Jaffe is widely regarded as one of the top Marketing Bloggers ( Jaffe Juice ) and Podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video). He is the author of four excellent books ( Life After The 30-Second Spot , Join The Conversation , Flip The Funnel...

Welcome to episode #409 of Six Pixels Of Separation - The Twist Image Podcast . It used to be easy. I could simply say that Chris Brogan is one of the most read, liked and followed bloggers on the Internet. Then he became a kinda big thing on Twitter . Then, he started writing books and become a New York Times Bestselling author with Trust Agents and The Impact Equation (both were co-written with...

Welcome to episode #408 of Six Pixels Of Separation - The Twist Image Podcast . I have an aversion to those in wealth management. That being said, I have many friends in the space and I'm thankful for the professional help I have received to date from some very smart people. Here's where that aversion comes from: in my early years of networking, I would find myself at Chamber of Commerce-like cock...

Welcome to episode #407 of Six Pixels Of Separation - The Twist Image Podcast . If you're trying to better understand how communications and marketing has changed so dramatically in the past decade, and what to (really) do about it, Gini Dietrich really does walk the walk. She has her own communications agency that focuses on digital and social media called, Arment Dietrich , and has one of the mo...

Welcome to episode #406 of Six Pixels Of Separation - The Twist Image Podcast . I think of one word when it comes to describing Stephen Rappaport : enigma. I have no idea why anyone who is a professional digital marketer is not following and ensuring that all of his work (especially) his books are on the desk of everyone in our profession. While he is currently running his own consulting practice,...

Welcome to episode #405 of Six Pixels Of Separation - The Twist Image Podcast . Jay Baer is back and he's doing what most people in Social Media are not doing: making big and smart moves (and good money, as well I am sure). He took his last business book, Youtility , a sound it off to create, Youtility For Accountants (with more industry-specific versions to come). And, as if that weren't enough,...

Welcome to episode #404 of Six Pixels Of Separation - The Twist Image Podcast . I first heard the voice of Eric Schwartzman over a decade ago as a contributor to the For Immediate Release podcast. I was always impressed with how he managed to score some major industry leaders for his still-running podcast, On The Record...Online . Since then, Schwartzman has built an impressive resume of communica...

Welcome to episode #403 of Six Pixels Of Separation - The Twist Image Podcast . There are few people as passionate as Jeffrey Rohrs when it comes to brands and connecting with consumers. It's gotten so hot and heavy for him, that he wants brands to be like bands. He wants brands to not just have customers and members of a loyalty program. He wants brands to build, nurture and have an audience. Roh...

Welcome to episode #402 of Six Pixels Of Separation - The Twist Image Podcast . Back in 2000 (yes, way back then), I read a book that made me rethink everything that I thought I knew about marketing. It was called, The Anatomy of Buzz , and it was written by Emanuel Rosen . Long before we were all talking about social media, viral videos, content marketing and more, Rosen was busy studying what ma...

Welcome to episode #401 of Six Pixels Of Separation - The Twist Image Podcast . What is your work environment really like? Are you a leader who must inspire your team? Are you on a team with a leader who is inspiring... or a leader who needs be a lot better at it? Does your team really work well together or is it more like a Dilbert cartoon? Dr. Nick Morgan introduced me to Liane Davey . Davey is...

Welcome to episode #400 of Six Pixels Of Separation - The Twist Image Podcast . For the 400th episode of this podcast series, I wanted to have a serious and in-depth conversation with someone who I consider to be one of the brightest minds when it comes to digital, media and technology. That's Douglas Rushkoff . The timing could not have been more perfect, because he is back with a new documentary...

Welcome to episode #399 of Six Pixels Of Separation - The Twist Image Podcast . It's hard to argue that we don't live in a world where there is simply too much good content, and it's everywhere. Brands are expected to not only be great advertisers and listeners to their customers, but to be excellent publishers as well. It's not an easy ask. It's something that most brands struggle with. It's some...

Welcome to episode #398 of Six Pixels Of Separation - The Twist Image Podcast . How much data is big data? How well can a company leverage that data and technology that they have to make the actual company a better place to work? These are just some of the questions that co-authors Rahaf Harfoush and Leerom Segal attempt to decode in the book, The Decoded Company . Segal is the president and CEO o...

Welcome to episode #397 of Six Pixels Of Separation - The Twist Image Podcast . What does it take to get a consumer to do something online? We can't argue that we live in a world of brand saturation. From very small, indie brands to multi-national conglomerates - every company, everywhere is hoping to get consumers to like, follow, friend and, ultimately, buy from them. The question is this: are p...

Welcome to episode #396 of Six Pixels Of Separation - The Twist Image Podcast . He's been on Conan O'Brien , David Letterman , Saturday Night Live and more. His name is Tim Washer and he's currently working on social media for Cisco . He's one of the funniest people that I know... and one of the sharpest minds in digital marketing. Beyond being a Webby-nominated video producer and corporate humori...

Welcome to episode #395 of Six Pixels Of Separation - The Twist Image Podcast . What do you do for a living? How many times have you been asked that question? If you don't have a nine-to-five job, but are currently trying to build a life that includes some semblance of meaningful work, that question gets even more difficult to answer. It's less about the work that you do, the community that you se...

Welcome to episode #394 of Six Pixels Of Separation - The Twist Image Podcast . I spent some time last year at HubSpot 's inbound marketing summit in Boston. It was, without a doubt, one of the most exciting marketing events I had attended in a long time. You could feel the excitement in the air, as more and more national brands began to embrace the power of building relationships and figuring out...

Welcome to episode #393 of Six Pixels Of Separation - The Twist Image Podcast . Here is the definition of Content Shock from Mark W. Schaefer : "Content Shock is the emerging marketing epoch defined when exponentially increasing volumes of content intersects our limited human capacity to consume it." In short, it's getting more and more expensive and difficult for brands to create content in a wor...

Welcome to episode #392 of Six Pixels Of Separation - The Twist Image Podcast . When it comes to technology evangelism, it's hard not to think about people like Shel Israel and Robert Scoble . Together, these two co-authored the book, Naked Conversations - How Blogs Are Changing The Way Businesses Talk With Customers , back in 2006. The book was prescient, and was key in helping brands to better u...

Welcome to episode #391 of Six Pixels Of Separation - The Twist Image Podcast . Before you go calling your local chapter for animal protection, please know this: I love all people and all animals. Especially cute, little kittens. So don't blame me that Scott Stratten titled his latest book, QR Codes Kill Kittens - How to Alienate Customers, Dishearten Employees, and Drive Your Business into the Gr...

Welcome to episode #390 of Six Pixels Of Separation - The Twist Image Podcast . I have been friends (and following) Paul Gillin for years. Back when I was giving some of the first full-day social media seminars to marketing professionals, his book, The New Influencers , was part of the recommended reading list. Gillin stayed connected to the intersection of social media, marketing and has a focus...

Welcome to episode #389 of Six Pixels Of Separation - The Twist Image Podcast . It there is one new service marketers felt that they had to wrap their heads around in 2013, it was content marketing. In fact, one could argue that content marketing is the new social media. Joe Pulizzi is riding this wave for all that it's worth. Plus, there's is no one better than Joe Pulizzi to help us navigate thr...

Welcome to episode #388 of Six Pixels Of Separation - The Twist Image Podcast . This is also episode #27.20 of Across The Sound. Joseph Jaffe is widely regarded as one of the top Marketing Bloggers ( Jaffe Juice ) and Podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video). He is the author of three excellent books ( Life After The 30-Second Spot , Join The Conversation and Flip The Fun...

Welcome to episode #387 of Six Pixels Of Separation - The Twist Image Podcast . Gary Vaynerchuk is a marketing juggernaut. In everything that he does, he is driven. He calls this drive his "hustle," and he is practically laughing at every other businessperson who doesn't go out there and give it their one hundred percent (while he is busy lapping them). It is the way this entrepreneur, startup inv...