Thinking With Mitch Joel

Welcome to episode #395 of Six Pixels Of Separation - The Twist Image Podcast . What do you do for a living? How many times have you been asked that question? If you don't have a nine-to-five job, but are currently trying to build a life that includes some semblance of meaningful work, that question gets even more difficult to answer. It's less about the work that you do, the community that you se...

Welcome to episode #394 of Six Pixels Of Separation - The Twist Image Podcast . I spent some time last year at HubSpot 's inbound marketing summit in Boston. It was, without a doubt, one of the most exciting marketing events I had attended in a long time. You could feel the excitement in the air, as more and more national brands began to embrace the power of building relationships and figuring out...

Welcome to episode #393 of Six Pixels Of Separation - The Twist Image Podcast . Here is the definition of Content Shock from Mark W. Schaefer : "Content Shock is the emerging marketing epoch defined when exponentially increasing volumes of content intersects our limited human capacity to consume it." In short, it's getting more and more expensive and difficult for brands to create content in a wor...

Welcome to episode #392 of Six Pixels Of Separation - The Twist Image Podcast . When it comes to technology evangelism, it's hard not to think about people like Shel Israel and Robert Scoble . Together, these two co-authored the book, Naked Conversations - How Blogs Are Changing The Way Businesses Talk With Customers , back in 2006. The book was prescient, and was key in helping brands to better u...

Welcome to episode #391 of Six Pixels Of Separation - The Twist Image Podcast . Before you go calling your local chapter for animal protection, please know this: I love all people and all animals. Especially cute, little kittens. So don't blame me that Scott Stratten titled his latest book, QR Codes Kill Kittens - How to Alienate Customers, Dishearten Employees, and Drive Your Business into the Gr...

Welcome to episode #390 of Six Pixels Of Separation - The Twist Image Podcast . I have been friends (and following) Paul Gillin for years. Back when I was giving some of the first full-day social media seminars to marketing professionals, his book, The New Influencers , was part of the recommended reading list. Gillin stayed connected to the intersection of social media, marketing and has a focus...

Welcome to episode #389 of Six Pixels Of Separation - The Twist Image Podcast . It there is one new service marketers felt that they had to wrap their heads around in 2013, it was content marketing. In fact, one could argue that content marketing is the new social media. Joe Pulizzi is riding this wave for all that it's worth. Plus, there's is no one better than Joe Pulizzi to help us navigate thr...

Welcome to episode #388 of Six Pixels Of Separation - The Twist Image Podcast . This is also episode #27.20 of Across The Sound. Joseph Jaffe is widely regarded as one of the top Marketing Bloggers ( Jaffe Juice ) and Podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video). He is the author of three excellent books ( Life After The 30-Second Spot , Join The Conversation and Flip The Fun...

Welcome to episode #387 of Six Pixels Of Separation - The Twist Image Podcast . Gary Vaynerchuk is a marketing juggernaut. In everything that he does, he is driven. He calls this drive his "hustle," and he is practically laughing at every other businessperson who doesn't go out there and give it their one hundred percent (while he is busy lapping them). It is the way this entrepreneur, startup inv...

Welcome to episode #386 of Six Pixels Of Separation - The Twist Image Podcast . Every so often, I get the chance to dive deep into a topic that is of huge (and personal) interest to me. This is one of those episodes. Roy Peter Clark is widely regarded as "America's writing coach." He has a stated desire to create "a nation of writers." He has taught writing to everyone from children to Pulitzer au...

Welcome to episode #385 of Six Pixels Of Separation - The Twist Image Podcast . True story: when we first started Twist Image back in 2000, I wasn't sure how we were going to get any new clients. I started reading books, attending seminars and doing anything I could to up my game in regards to sales and selling. At every turn, the name Jeffrey Gitomer kept creeping up. From his amazing (and free!)...

Welcome to episode #384 of Six Pixels Of Separation - The Twist Image Podcast . Is the future of marketing going to be owned by engineers and hackers? Brands like Uber , AirBnB , Dropbox , Instagram and many more Silicon Valley startup darlings have built magnificent and defendable brands without any of the traditional advertising fare and relying only on word of mouth within the social media chan...

Welcome to episode #383 of Six Pixels Of Separation - The Twist Image Podcast . Tom Peters is widely regarded as the individual who brought the concept of personal branding to the masses in a cover story for Fast Company magazine back in 1997 titled, The Brand Called You . This moment started many ancillary businesses as individuals started to become personal branding consultants. This multiplied...

Welcome to episode #382 of Six Pixels Of Separation - The Twist Image Podcast . One of my business partners at Twist Image is an advertising industry veteran. He helped build one of the most well-regarded agencies in Canada for well over a decade. When we first met (over a decade ago), he half-joked that it's surprising how many highly-intelligent individuals would like to be a part of such a mise...

Welcome to episode #381 of Six Pixels Of Separation - The Twist Image Podcast . Richard Koch is someone I have been following for a long time. He is a very prolific business writer known best for his hit business book, The 80/20 Principle (and you probably also heard of Superconnect ). He recently published, The 80/20 Manager - The Secret to Working Less and Achieving More , and this is where thin...

Welcome to episode #380 of Six Pixels Of Separation - The Twist Image Podcast . I have been hearing about the new business book, Without Their Permission , for well over a year. Alexis Ohanian and I share the same publisher and editor ( Grand Central Publishing - Hachette Book Group ). Alexis is one of the most impressive young people you will ever meet. He is the co-founder of Reddit , Hipmunk an...

Welcome to episode #379 of Six Pixels Of Separation - The Twist Image Podcast . I have known Dan Schawbel for over a decade. I have also had the pleasure of watching him blossom into a marketing juggernaut and passionate educator for young people who are trying to figure out how to leave their mark on the world. When I first started blogging about personal branding and online reputation, Dan was a...

Welcome to episode #378 of Six Pixels Of Separation - The Twist Image Podcast . Where does creativity come from? It's a big question. Tomes have been written about it. Few understand the creative process better than Todd Henry . He is the founder of a group called The Accidental Creative (which also happens to be the title of self-titled debut business book back in 2011). Most recently, he release...

Welcome to episode #377 of Six Pixels Of Separation - The Twist Image Podcast . Marc Ecko is one of the most fascinating people that I have ever met. I was asked to interview him live and onstage in Toronto earlier this year. I knew that he was the creative and fashion genius behind Eck? Unltd. (which has become a billion dollar fashion and lifestyle company). I also knew that his marketing antics...

Welcome to episode #376 of Six Pixels Of Separation - The Twist Image Podcast . Peter Coughter was last on the podcast over a year ago to discuss his amazing book, The Art of the Pitch - Persuasion and Presentation Skills That Win Business (you can listen to that episode right here: SPOS #296 - The Art Of The Pitch With Peter Coughter ). To this day, I consider it the seminal book for marketing an...

Welcome to episode #375 of Six Pixels Of Separation - The Twist Image Podcast . Back when book publishers were scoffing at the idea that people would read a book on a digital screen, let alone on their iPhones , Michael Hyatt was paying close attention. Back when authors thought that blogging was a waste of valuable text (and not even thinking about Twitter ), Michael Hyatt was paying close attent...

Welcome to episode #374 of Six Pixels Of Separation - The Twist Image Podcast . Thinking outside of the box? Thinking inside of the box? What would happen if there was a whole new slew of boxes that you didn't even realize were available to you? That's what Alan Iny need is trying to figure out. Alan has one of the coolest job titles ever: Senior specialist for creativity and scenario planning at...

Welcome to episode #373 of Six Pixels Of Separation - The Twist Image Podcast . Last week Boston hosted HubSpot 's Inbound Marketing Marketing Conference . It was a veritable who's who of marketing and those who are thinking about ways to connect with consumers in a more profound way. A fellow speaker at the event was David Meerman Scott . Scott is a massively successful bestselling business book...

Welcome to episode #372 of Six Pixels Of Separation - The Twist Image Podcast . Jeremiah Owyang is paying less attention to social business and much more to what has been called, The Collaborative Economy . He believes that the time is rip and that the collaborative economy is going to change everything (again). He's currently Partner of Customer Strategy at Altimeter Group , a research based advi...

Welcome to episode #371 of Six Pixels Of Separation - The Twist Image Podcast . It feels like I have known Jackie Huba forever. She's a master at understanding, talking about, writing about and teaching about customer loyalty. She's written a batch of bestselling business books like, Creating Customer Evangelists and Citizen Marketers . She's been at it for a long time. She's been talking about a...