Thinking With Mitch Joel

Welcome to episode #436 of Six Pixels Of Separation - The Twist Image Podcast . How well do marketers truly perform when it comes to social media? It's a question that Jason Keath not only speaks and consults about, but he also gathers very serious marketers to attend his well-known Social Fresh events. At last year's Inbound event in Boston (led by HubSpot ), we both gave presentations and realiz...

Welcome to episode #435 of Six Pixels Of Separation - The Twist Image Podcast .  Chris Guillebeau is a super-interesting human being. He is the author of The Art Of Non-Conformity - Set Your Own Rules, Live The Life You Want And Change The World , The $100 Startup - Reinvent the Way You Make a Living, Do What You Love, and Create a New Future , and the recently published, The Happiness Of Pursuit...

Welcome to episode #434 of Six Pixels Of Separation - The Twist Image Podcast . Susan Orlean is one of the world's most respected writers in the genre of creative non-fiction. I have long been a fan of her writing in The New Yorker , and she is a best selling non-fiction author (several times over). Recently, Orleans created a Skillshare course (it's online and it's very cost-efficient) to explain...

Welcome to episode #433 of Six Pixels Of Separation - The Twist Image Podcast . How many people do you know that are able to get even one of their talks on to the TED stage? My friend, Julian Treasure , has done it five times. Crazy. You have to be working on some pretty interesting stuff for that to happen. And, indeed, he is. Over the years, Julian's TED talks about the power of audio have becom...

Welcome to episode #432 of Six Pixels Of Separation - The Twist Image Podcast . Scott Stratten is back with a brand new book, UnSelling , that he co-authored with Alison Kramer . Over the past short while, Stratten has gone from trying to accumulate as many followers as possible on Twitter, to becoming an internationally sought-after writer and speaker on the topic of changing how businesses inter...

Welcome to episode #431 of Six Pixels Of Separation - The Twist Image Podcast . This is also episode #29.20 of Across The Sound. Joseph Jaffe is widely regarded as one of the top marketing bloggers ( Jaffe Juice ) and podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video). He is the author of four excellent books ( Life After The 30-Second Spot , Join The Conversation , Flip The Funnel...

Welcome to episode #430 of Six Pixels Of Separation - The Twist Image Podcast . "Every revolution in communication technology - from papyrus to the printing press to Twitter - is as much an opportunity to be drawn away from something as it is to be drawn toward something. And yet, as we embrace a technology's gifts, we usually fail to consider what we're giving up in the process. Why would we both...

Welcome to episode #429 of Six Pixels Of Separation - The Twist Image Podcast . I love Tom Peters . I've declared it before and it's true. So, this is a total fanboy moment for me. A couple of weeks ago, I decided that I wanted to up the quality of conversation on this podcast. At the same time, I realized that there are a handful of my true idols that I've always either been scared or intimidated...

Welcome to episode #428 of Six Pixels Of Separation - The Twist Image Podcast . I was walking through a bookstore while awaiting a dinner meeting, and I came across a book titled, Mistakes I Made At Work . Regrets... I've had a few. For the record, I believe that learning comes from setbacks and mistakes. That being said, it is often very difficult for the individual to get over themselves and the...

Welcome to episode #427 of Six Pixels Of Separation - The Twist Image Podcast . It's not just the marketing of a business that fascinates me. It's everything about the future of work. This includes the actual physical office spaces that we use (and, yes, that could be at home, Starbucks or even in the tallest building of the financial district). How will teams be structured? What will the leaders...

Welcome to episode #426 of Six Pixels Of Separation - The Twist Image Podcast . When everybody is writing, it can be challenging to find good writing (let alone, great writing). Ann Handley is a great writer. Don't believe me? Just start reading her blog . She's had an incredible career, including being the co-founder of ClickZ and she's currently the Chief Content Officer at MarketingProfs . When...

Welcome to episode #425 of Six Pixels Of Separation - The Twist Image Podcast .I got a strange email from James Altucher a while back. It was all about stand-up comedy. He was following my blog (which, kind of made me want to tidy the place up a little bit after knowing that), and he could tell that I am both a fan of standup comedy, and a student of the mechanics behind it. I love everything from...

Welcome to episode #424 of Six Pixels Of Separation - The Twist Image Podcast . I was in Silicon Valley last month doing some work with Google . I arrived a day early and spent an afternoon in Palo Alto with Jeremiah Owyang . While he's been on the podcast before to talk about his new business, Crowd Companies , it felt like the perfect timing to reconnect and see just how well brands are working...

Welcome to episode #423 of Six Pixels Of Separation - The Twist Image Podcast . I have been in this business a long time. I was there before Google existed, and I watched the birth of search engine marketing as it's entire evolution to today. To think that brands still don't understand the power of performance-based marketing and look quizzically at marketing automation is astounding. As marketers...

Welcome to episode #422 of Six Pixels Of Separation - The Twist Image Podcast . Tom Asacker is responsible for a lot of what you read, hear and see at Six Pixels of Separation. We were introduced via a mutual business acquaintance well over a decade ago, and his presentation on the power of brands made me realize that marketing is much more than what an agency like Twist Image produces. We have to...

Welcome to episode #421 of Six Pixels Of Separation - The Twist Image Podcast . What do we really know about great ideas, creativity and where they come from? Over the years many people (much smarter than I) have looked at this topic in depth. Some prescribe to the idea that certain people are simply creative, while others are not. Some might say that being creative is a learnable skill. That may...

Welcome to episode #420 of Six Pixels Of Separation - The Twist Image Podcast . Have you ever taken one of those personality tests? Some employers force people to take them (employees or recruits), while some of us come across them as we continue our journeys in life. Many of us take tests like this just to see if we're doing the work that we're supposed to be doing. Regardless, it's hard to argue...

Welcome to episode #419 of Six Pixels Of Separation - The Twist Image Podcast . Cherry Vanilla Dr. Pepper , zesty pickles, and extra chunky tomato sauce. None of these products would exist without Dr. Howard Moskowitz . His work has been immortalized in Malcolm Gladwell 's TED Talk , Choice, Happiness And Spaghetti Sauce . The speech familiarized the world with his research on consumer segmentatio...

Welcome to episode #418 of Six Pixels Of Separation - The Twist Image Podcast . Bob Knorpp may be best known for his stunningly fun podcast on the advertising business known as The Beancast , but he also has a deep passion for the world of innovation (along with that, he is a regular contributor to Ad Age ). In the past short while, famed author, educator and thought leader, Clayton Christensen ,...

Welcome to episode #417 of Six Pixels Of Separation - The Twist Image Podcast . Do great brands all something in common? What makes one brand thrive, while others survive and others die? If you asked Denise Lee Yohn , the answer might surprise you. In her new business book, What Great Brands Do - The Seven Brand-Building Principles That Separate The Best From The Rest , the former Sony Electronics...

Welcome to episode #416 of Six Pixels Of Separation - The Twist Image Podcast . I had heard of Jason SurfrApp before, only that wasn't his name. The last time I had heard of him, his name was Jason Headsetsdotcom (not kidding). That right, Jason had done this before. He had legally changed his last name to the highest bidder... and he had done it again. Call it a stunt. Call it unconventional, but...

Welcome to episode #415 of Six Pixels Of Separation - The Twist Image Podcast . It's hard to argue that marketing, sales and customer service could well fall into one, bigger, bucket within organizations in the coming years. If you don't believe me, check this out: Time For Digital Transformation (and read #5 on the list). John Jantsch is one of the people who is pushing this idea forward with his...

Welcome to episode #414 of Six Pixels Of Separation - The Twist Image Podcast . What do you think the future of digital marketing holds? Mark W. Schaefer brought forward his own thoughts in a very smart blog post title, The future of digital marketing will be built on fun . If you're a frequent listener of the podcast, you know that Mark is a regular guest, insightful marketing professional (and p...

Welcome to episode #413 of Six Pixels Of Separation - The Twist Image Podcast . I have been a fan of the social media management platform, Sprinklr , for some time. Ragy Thomas leads the organization and he has had an illustrious career in the digital marketing space. This past week, Sprinklr held an event in Toronto (of which I was one of the speakers) and the line-up of brands that attended are...

Welcome to episode #412 of Six Pixels Of Separation - The Twist Image Podcast . When I got my first opportunity to speak in front of a large audience, I wasn't sure where to turn for more professional public speaking and presentation skills training. Many names of individuals and organizations were thrown my way, but one name that kept rising to the top was Nick Morgan . I immediately purchased hi...