Thinking With Mitch Joel

Welcome to episode #420 of Six Pixels Of Separation - The Twist Image Podcast . Have you ever taken one of those personality tests? Some employers force people to take them (employees or recruits), while some of us come across them as we continue our journeys in life. Many of us take tests like this just to see if we're doing the work that we're supposed to be doing. Regardless, it's hard to argue...

Welcome to episode #419 of Six Pixels Of Separation - The Twist Image Podcast . Cherry Vanilla Dr. Pepper , zesty pickles, and extra chunky tomato sauce. None of these products would exist without Dr. Howard Moskowitz . His work has been immortalized in Malcolm Gladwell 's TED Talk , Choice, Happiness And Spaghetti Sauce . The speech familiarized the world with his research on consumer segmentatio...

Welcome to episode #418 of Six Pixels Of Separation - The Twist Image Podcast . Bob Knorpp may be best known for his stunningly fun podcast on the advertising business known as The Beancast , but he also has a deep passion for the world of innovation (along with that, he is a regular contributor to Ad Age ). In the past short while, famed author, educator and thought leader, Clayton Christensen ,...

Welcome to episode #417 of Six Pixels Of Separation - The Twist Image Podcast . Do great brands all something in common? What makes one brand thrive, while others survive and others die? If you asked Denise Lee Yohn , the answer might surprise you. In her new business book, What Great Brands Do - The Seven Brand-Building Principles That Separate The Best From The Rest , the former Sony Electronics...

Welcome to episode #416 of Six Pixels Of Separation - The Twist Image Podcast . I had heard of Jason SurfrApp before, only that wasn't his name. The last time I had heard of him, his name was Jason Headsetsdotcom (not kidding). That right, Jason had done this before. He had legally changed his last name to the highest bidder... and he had done it again. Call it a stunt. Call it unconventional, but...

Welcome to episode #415 of Six Pixels Of Separation - The Twist Image Podcast . It's hard to argue that marketing, sales and customer service could well fall into one, bigger, bucket within organizations in the coming years. If you don't believe me, check this out: Time For Digital Transformation (and read #5 on the list). John Jantsch is one of the people who is pushing this idea forward with his...

Welcome to episode #414 of Six Pixels Of Separation - The Twist Image Podcast . What do you think the future of digital marketing holds? Mark W. Schaefer brought forward his own thoughts in a very smart blog post title, The future of digital marketing will be built on fun . If you're a frequent listener of the podcast, you know that Mark is a regular guest, insightful marketing professional (and p...

Welcome to episode #413 of Six Pixels Of Separation - The Twist Image Podcast . I have been a fan of the social media management platform, Sprinklr , for some time. Ragy Thomas leads the organization and he has had an illustrious career in the digital marketing space. This past week, Sprinklr held an event in Toronto (of which I was one of the speakers) and the line-up of brands that attended are...

Welcome to episode #412 of Six Pixels Of Separation - The Twist Image Podcast . When I got my first opportunity to speak in front of a large audience, I wasn't sure where to turn for more professional public speaking and presentation skills training. Many names of individuals and organizations were thrown my way, but one name that kept rising to the top was Nick Morgan . I immediately purchased hi...

Welcome to episode #411 of Six Pixels Of Separation - The Twist Image Podcast . When people ask me what is the main skill required for success in life, I think of one thing: being able to present an idea in a cogent way. When I think of people who understand the dynamics and intricacies of giving great presentations (and telling better stories), I think of Nancy Duarte . Along with running one of...

Welcome to episode #410 of Six Pixels Of Separation - The Twist Image Podcast . This is also episode #28.20 of Across The Sound. Joseph Jaffe is widely regarded as one of the top Marketing Bloggers ( Jaffe Juice ) and Podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video). He is the author of four excellent books ( Life After The 30-Second Spot , Join The Conversation , Flip The Funnel...

Welcome to episode #409 of Six Pixels Of Separation - The Twist Image Podcast . It used to be easy. I could simply say that Chris Brogan is one of the most read, liked and followed bloggers on the Internet. Then he became a kinda big thing on Twitter . Then, he started writing books and become a New York Times Bestselling author with Trust Agents and The Impact Equation (both were co-written with...

Welcome to episode #408 of Six Pixels Of Separation - The Twist Image Podcast . I have an aversion to those in wealth management. That being said, I have many friends in the space and I'm thankful for the professional help I have received to date from some very smart people. Here's where that aversion comes from: in my early years of networking, I would find myself at Chamber of Commerce-like cock...

Welcome to episode #407 of Six Pixels Of Separation - The Twist Image Podcast . If you're trying to better understand how communications and marketing has changed so dramatically in the past decade, and what to (really) do about it, Gini Dietrich really does walk the walk. She has her own communications agency that focuses on digital and social media called, Arment Dietrich , and has one of the mo...

Welcome to episode #406 of Six Pixels Of Separation - The Twist Image Podcast . I think of one word when it comes to describing Stephen Rappaport : enigma. I have no idea why anyone who is a professional digital marketer is not following and ensuring that all of his work (especially) his books are on the desk of everyone in our profession. While he is currently running his own consulting practice,...

Welcome to episode #405 of Six Pixels Of Separation - The Twist Image Podcast . Jay Baer is back and he's doing what most people in Social Media are not doing: making big and smart moves (and good money, as well I am sure). He took his last business book, Youtility , a sound it off to create, Youtility For Accountants (with more industry-specific versions to come). And, as if that weren't enough,...

Welcome to episode #404 of Six Pixels Of Separation - The Twist Image Podcast . I first heard the voice of Eric Schwartzman over a decade ago as a contributor to the For Immediate Release podcast. I was always impressed with how he managed to score some major industry leaders for his still-running podcast, On The Record...Online . Since then, Schwartzman has built an impressive resume of communica...

Welcome to episode #403 of Six Pixels Of Separation - The Twist Image Podcast . There are few people as passionate as Jeffrey Rohrs when it comes to brands and connecting with consumers. It's gotten so hot and heavy for him, that he wants brands to be like bands. He wants brands to not just have customers and members of a loyalty program. He wants brands to build, nurture and have an audience. Roh...

Welcome to episode #402 of Six Pixels Of Separation - The Twist Image Podcast . Back in 2000 (yes, way back then), I read a book that made me rethink everything that I thought I knew about marketing. It was called, The Anatomy of Buzz , and it was written by Emanuel Rosen . Long before we were all talking about social media, viral videos, content marketing and more, Rosen was busy studying what ma...

Welcome to episode #401 of Six Pixels Of Separation - The Twist Image Podcast . What is your work environment really like? Are you a leader who must inspire your team? Are you on a team with a leader who is inspiring... or a leader who needs be a lot better at it? Does your team really work well together or is it more like a Dilbert cartoon? Dr. Nick Morgan introduced me to Liane Davey . Davey is...

Welcome to episode #400 of Six Pixels Of Separation - The Twist Image Podcast . For the 400th episode of this podcast series, I wanted to have a serious and in-depth conversation with someone who I consider to be one of the brightest minds when it comes to digital, media and technology. That's Douglas Rushkoff . The timing could not have been more perfect, because he is back with a new documentary...

Welcome to episode #399 of Six Pixels Of Separation - The Twist Image Podcast . It's hard to argue that we don't live in a world where there is simply too much good content, and it's everywhere. Brands are expected to not only be great advertisers and listeners to their customers, but to be excellent publishers as well. It's not an easy ask. It's something that most brands struggle with. It's some...

Welcome to episode #398 of Six Pixels Of Separation - The Twist Image Podcast . How much data is big data? How well can a company leverage that data and technology that they have to make the actual company a better place to work? These are just some of the questions that co-authors Rahaf Harfoush and Leerom Segal attempt to decode in the book, The Decoded Company . Segal is the president and CEO o...

Welcome to episode #397 of Six Pixels Of Separation - The Twist Image Podcast . What does it take to get a consumer to do something online? We can't argue that we live in a world of brand saturation. From very small, indie brands to multi-national conglomerates - every company, everywhere is hoping to get consumers to like, follow, friend and, ultimately, buy from them. The question is this: are p...

Welcome to episode #396 of Six Pixels Of Separation - The Twist Image Podcast . He's been on Conan O'Brien , David Letterman , Saturday Night Live and more. His name is Tim Washer and he's currently working on social media for Cisco . He's one of the funniest people that I know... and one of the sharpest minds in digital marketing. Beyond being a Webby-nominated video producer and corporate humori...