Thinking With Mitch Joel

Welcome to episode #445 of Six Pixels Of Separation - The Twist Image Podcast . Don Tapscott could well be an international treasure when it comes to the Internet and the digital economy. He recently published a majorly updated version of his seminal book, The Digital Economy. It's hard to believe that this book is celebrating its twentieth anniversary. So much has changed. It's fascinating to go...

Welcome to episode #444 of Six Pixels Of Separation - The Twist Image Podcast . On Monday, January 26th, 2015 in Toronto, I will be taking part in a live public debate with Andrew Keen abut the value and merits of the Internet. The event will be moderated by GigaOm 's Mathew Ingram and will act as a kickoff to this year's Advertising Week . It's strange to call this a debate, as there are many con...

Welcome to episode #443 of Six Pixels Of Separation - The Twist Image Podcast . A lot of people follow Ted Rubin . I'm not just talking about his 250,000-plus followers on Twitter . Over the years, he has spent his fair share of time working with both brands and agencies at the intersection of technology and marketing. If you go back even further, Ted worked with Seth Godin at Yoyodyne (which was...

Welcome to episode #442 of Six Pixels Of Separation - The Twist Image Podcast . Peter Shankman believes that, in the end, customer service is everything. While he is a veteran of the public relations space (we actually met when I was working as an account guy in a PR agency, long before I joined Twist Image ), a passionate entrepreneur (he launched Help A Reporter Out ), and a multiple-times bests...

Welcome to episode #441 of Six Pixels Of Separation - The Twist Image Podcast . As the year comes to a close, many marketers are left wondering, what is on the horizon for 2015? What are the key trends and areas of focus that we should all be paying attention to? Are there macro trends that our brands need to be ready for? How will marketing play a bigger role in business? Mark W. Schaefer is a re...

Welcome to episode #440 of Six Pixels Of Separation - The Twist Image Podcast . If you're in the agency business, you know the new business development and pitching grind like no other. As we all know, pitching for new business is the lifeblood of any marketing agency. Winning the pitches... no matter how great of a closing record you may have, is such a strange thing. There is no real science as...

Welcome to episode #439 of Six Pixels Of Separation - The Twist Image Podcast . How do you make change? How do you take the time to think about what's next? What you're going to do? How you're going to do it? Does change come from a blog post? A tweet? A podcast? I'm lucky. Very lucky. I get to do things like this. I get to spend an hour with Seth Godin . While he likes to poke around at what's co...

Welcome to episode #438 of Six Pixels Of Separation - The Twist Image Podcast . There's an infamous line from the 1976 film, Network , in which longtime fictional television news anchor, Howard Beale, screams, "I'm as mad as hell, and I'm not going to take this anymore!" We've (probably) all done this at one point in our professional lives (granted, not the extent of Beale!). Some of us actually m...

Welcome to episode #437 of Six Pixels Of Separation - The Twist Image Podcast . How many writers do you know that have written books about space, the Grateful Dead, viral marketing, social media, public relations and more? This is the life of David Meerman Scott , who in marketing circles is probably best known for his bestselling business book, The New Rules of Marketing and PR (which, for many,...

Welcome to episode #436 of Six Pixels Of Separation - The Twist Image Podcast . How well do marketers truly perform when it comes to social media? It's a question that Jason Keath not only speaks and consults about, but he also gathers very serious marketers to attend his well-known Social Fresh events. At last year's Inbound event in Boston (led by HubSpot ), we both gave presentations and realiz...

Welcome to episode #435 of Six Pixels Of Separation - The Twist Image Podcast .  Chris Guillebeau is a super-interesting human being. He is the author of The Art Of Non-Conformity - Set Your Own Rules, Live The Life You Want And Change The World , The $100 Startup - Reinvent the Way You Make a Living, Do What You Love, and Create a New Future , and the recently published, The Happiness Of Pursuit...

Welcome to episode #434 of Six Pixels Of Separation - The Twist Image Podcast . Susan Orlean is one of the world's most respected writers in the genre of creative non-fiction. I have long been a fan of her writing in The New Yorker , and she is a best selling non-fiction author (several times over). Recently, Orleans created a Skillshare course (it's online and it's very cost-efficient) to explain...

Welcome to episode #433 of Six Pixels Of Separation - The Twist Image Podcast . How many people do you know that are able to get even one of their talks on to the TED stage? My friend, Julian Treasure , has done it five times. Crazy. You have to be working on some pretty interesting stuff for that to happen. And, indeed, he is. Over the years, Julian's TED talks about the power of audio have becom...

Welcome to episode #432 of Six Pixels Of Separation - The Twist Image Podcast . Scott Stratten is back with a brand new book, UnSelling , that he co-authored with Alison Kramer . Over the past short while, Stratten has gone from trying to accumulate as many followers as possible on Twitter, to becoming an internationally sought-after writer and speaker on the topic of changing how businesses inter...

Welcome to episode #431 of Six Pixels Of Separation - The Twist Image Podcast . This is also episode #29.20 of Across The Sound. Joseph Jaffe is widely regarded as one of the top marketing bloggers ( Jaffe Juice ) and podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video). He is the author of four excellent books ( Life After The 30-Second Spot , Join The Conversation , Flip The Funnel...

Welcome to episode #430 of Six Pixels Of Separation - The Twist Image Podcast . "Every revolution in communication technology - from papyrus to the printing press to Twitter - is as much an opportunity to be drawn away from something as it is to be drawn toward something. And yet, as we embrace a technology's gifts, we usually fail to consider what we're giving up in the process. Why would we both...

Welcome to episode #429 of Six Pixels Of Separation - The Twist Image Podcast . I love Tom Peters . I've declared it before and it's true. So, this is a total fanboy moment for me. A couple of weeks ago, I decided that I wanted to up the quality of conversation on this podcast. At the same time, I realized that there are a handful of my true idols that I've always either been scared or intimidated...

Welcome to episode #428 of Six Pixels Of Separation - The Twist Image Podcast . I was walking through a bookstore while awaiting a dinner meeting, and I came across a book titled, Mistakes I Made At Work . Regrets... I've had a few. For the record, I believe that learning comes from setbacks and mistakes. That being said, it is often very difficult for the individual to get over themselves and the...

Welcome to episode #427 of Six Pixels Of Separation - The Twist Image Podcast . It's not just the marketing of a business that fascinates me. It's everything about the future of work. This includes the actual physical office spaces that we use (and, yes, that could be at home, Starbucks or even in the tallest building of the financial district). How will teams be structured? What will the leaders...

Welcome to episode #426 of Six Pixels Of Separation - The Twist Image Podcast . When everybody is writing, it can be challenging to find good writing (let alone, great writing). Ann Handley is a great writer. Don't believe me? Just start reading her blog . She's had an incredible career, including being the co-founder of ClickZ and she's currently the Chief Content Officer at MarketingProfs . When...

Welcome to episode #425 of Six Pixels Of Separation - The Twist Image Podcast .I got a strange email from James Altucher a while back. It was all about stand-up comedy. He was following my blog (which, kind of made me want to tidy the place up a little bit after knowing that), and he could tell that I am both a fan of standup comedy, and a student of the mechanics behind it. I love everything from...

Welcome to episode #424 of Six Pixels Of Separation - The Twist Image Podcast . I was in Silicon Valley last month doing some work with Google . I arrived a day early and spent an afternoon in Palo Alto with Jeremiah Owyang . While he's been on the podcast before to talk about his new business, Crowd Companies , it felt like the perfect timing to reconnect and see just how well brands are working...

Welcome to episode #423 of Six Pixels Of Separation - The Twist Image Podcast . I have been in this business a long time. I was there before Google existed, and I watched the birth of search engine marketing as it's entire evolution to today. To think that brands still don't understand the power of performance-based marketing and look quizzically at marketing automation is astounding. As marketers...

Welcome to episode #422 of Six Pixels Of Separation - The Twist Image Podcast . Tom Asacker is responsible for a lot of what you read, hear and see at Six Pixels of Separation. We were introduced via a mutual business acquaintance well over a decade ago, and his presentation on the power of brands made me realize that marketing is much more than what an agency like Twist Image produces. We have to...

Welcome to episode #421 of Six Pixels Of Separation - The Twist Image Podcast . What do we really know about great ideas, creativity and where they come from? Over the years many people (much smarter than I) have looked at this topic in depth. Some prescribe to the idea that certain people are simply creative, while others are not. Some might say that being creative is a learnable skill. That may...