Thinking With Mitch Joel

Welcome to episode #470 of Six Pixels Of Separation - The Mirum Podcast . A true legend. You can't use those words lightly when it comes to the business world. Henry Mintzberg is a true legend. He is an internationally renowned academic and author on business and management. He is currently the Cleghorn Professor of Management Studies at the Desautels Faculty of Management of McGill University in...

Welcome to episode #469 of Six Pixels Of Separation - The Mirum Podcast . Joseph Jaffe is widely regarded as one of the top marketing bloggers ( Jaffe Juice ) and podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video). He is the author of four excellent books ( Life After The 30-Second Spot , Join The Conversation , Flip The Funnel  and  Z.E.R.O .) and his latest business venture is, E...

Welcome to episode #468 of Six Pixels Of Separation - The Mirum Podcast . We live in a world with so much content and creativity, that it's hard to remember what's most interesting. Still, every week, I can't wait for that one email with a new cartoon from Tom Fishburne . Every week, he publishes a new Marketoon (as he calls them). They're clever, funny and head-smacking true. With that, the forme...

Welcome to episode #467 of Six Pixels Of Separation - The Mirum Podcast .  Ben Parr leads an interesting life. He's an award-winning journalist, author, entrepreneur, investor and expert on what it takes to get attention. Parr is the author of Captivology - The Science of Capturing People's Attention . Why do we pay attention to certain people, products, and ideas? Is there a science behind how th...

Welcome to episode #466 of Six Pixels Of Separation - The Mirum Podcast . We live in tough times for advertising. Yes, it's still a critical component of our economy and a very effective way to reach, connect and build loyalty. There's just so much of it. We have moved from a scarcity model to an abundance model in a very short time. There are countless options that make the old "three network" te...

Welcome to episode #465 of Six Pixels Of Separation - The Mirum Podcast . Joseph Jaffe is widely regarded as one of the top marketing bloggers ( Jaffe Juice ) and podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video). He is the author of four excellent books ( Life After The 30-Second Spot , Join The Conversation , Flip The Funnel  and  Z.E.R.O .) and his latest business venture is, E...

Welcome to episode #464 of Six Pixels Of Separation - The Mirum Podcast .  R "Ray" Wang is the Principal Analyst, Founder, and Chairman of Silicon Valley based Constellation Research .  He's also the author of the popular business strategy and technology blog, A Software Insider's Point of View . His blog provides insight into how disruptive technologies and new business models such as digital tra...

Welcome to episode #463 of Six Pixels Of Separation - The Mirum Podcast . If you look at Silicon Valley, there is this notion that advertising is dead, marketing no longer works and everything is about finding these young unicorns who can leverage data and analytics to growth hack a company to success. This shores up into two thoughts: One, build it and they will come (because the product is so gr...

Welcome to episode #462 of Six Pixels Of Separation - The Mirum Podcast . I first met Mark Evans close to fifteen years ago. We were both speaking during a three-day conference dedicated to corporate blogging. Yes, it was a long time ago. Long before social media was a channel. Back then, Mark was the technology reporter for a national newspaper and was open (but still, somewhat, skeptical) about...

Welcome to episode #461 of Six Pixels Of Separation - The Mirum Podcast . Inspiration is everywhere. And, as they say, the future is here... it's just not evenly distributed. So, where do you go to see the future? There are few that I trust when it comes to individuals who are truly able to point to trends that turn into something meaningful. In fact, there are only two. I do love the work being d...

Welcome to episode #460 of Six Pixels Of Separation - The Mirum Podcast . Tim Ferriss just launched a TV show. It's called, The Tim Ferriss Experiment , and - by all accounts - this is the exact line of work that Tim was meant to do: use his body, mind and spirit to help us all learn how to get better and hack our lives towards excellence. Tim is such a fascinating character. While he describes hi...

Welcome to episode #459 of Six Pixels Of Separation - The Mirum Podcast . I can be old and cynical when it comes to building a personal brand. It used to be that digital media allowed all of us to present ourselves in a three-dimensional way. While that statement still stands true, we have a swath of people presenting themselves in really silly and unprofessionals ways online. Figuring out how to...

Welcome to episode #458 of Six Pixels Of Separation - The Mirum Podcast . The title "Marketing Technologist" gets tossed around a lot these days. Most brands believe that this is an individual who can understand and implement better marketing automation solutions. I think that's short-sighted. For over a decade, I have watched Stephan Spencer become a true marketing technologist. This is someone w...

Welcome to episode #457 of Six Pixels Of Separation - The Mirum Podcast . Joseph Jaffe is widely regarded as one of the top marketing bloggers ( Jaffe Juice ) and podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video). He is the author of four excellent books ( Life After The 30-Second Spot , Join The Conversation , Flip The Funnel  and  Z.E.R.O .) and his latest business venture is, E...

Welcome to episode #456 of Six Pixels Of Separation - The Mirum Podcast . Brands are in a very difficult predicament. It's not something that is easy to write, but it's true. Competition is fierce and it's getting more complicated, because the types of channels and messages that a brand can create has become boundless (thanks, digital marketing). With this digitization of everything, consumers con...

Welcome to episode #455 of Six Pixels Of Separation - The Mirum Podcast . I have always been skeptical of individuals who proclaim themselves to be futurists. I often joke that I am a presentist . How far into the future can these people see? How far do they really look? Are they ever right? Recently, I was presenting at a private corporate event outside of San Diego, and Gerd Leonhard (the well-k...

Welcome to episode #454 of Six Pixels Of Separation - The Mirum Podcast .  Rohit Bhargava is here to help. The trend curator, founder of the Influential Marketing Group , and the bestselling author of five business books (including his latest, Non-Obvious ), has a special skill when it comes to seeing trends in business, marketing and communications. His signature annual, Non-Obvious Trend Report...

Welcome to episode #453 of Six Pixels Of Separation - The Mirum Podcast . I can't remember when I first heard of Nathan Sawaya , but I knew his work long before I knew the artist's name. That's what happens when you see a sculpture made of LEGO . That sculpture stopped me dead in my tracks. It was very evocative... almost disturbing. Yes, those same little bricks that get jammed into our feet at t...

Welcome to episode #452 of Six Pixels Of Separation - The Mirum Podcast . When a friend like C.C. Chapman tells me that I have to meet someone, I am there in a heartbeat. Prior to the introduction, I had never heard of Erica Dhawan . Erica was in the final throes of writing her first book, Get Big Things Done (which she co-authored alongside Saj-Nicole Joni ). The book is based on her research, in...

Welcome to episode #451 of Six Pixels Of Separation - The Mirum Podcast . If ever there was a book written about what marketing "could" be, it would be The Cluetrain Manifesto . The book was published in 2000 and presented 95 theses organized around the Internet, culture, society and business (it also happens to be one of my my most loved books). Many point to this book as the genesis of social me...

Welcome to episode #450 of Six Pixels Of Separation - The Mirum Podcast . We live in amazing times. We are both at the frontier of what is coming next and also in the midst of being connected like never before. We're seeing humanity develop, evolve and leverage technology to do amazing things. There are many pessimists, but Steven Kotler is an optimist... and a fascinating one, at that. Steven Kot...

Welcome to episode #449 of Six Pixels Of Separation - The Mirum Podcast . I'm a total business book nerd. You knew that already. I do my best to read everything (literally). In the past few years, I have been (somewhat) disappointed in the genre. There has not been that many releases which have blown me away (and some of my peers). That being said, when the topic of business books does come up (wh...

Welcome to episode #448 of Six Pixels Of Separation - The Mirum Podcast . Joseph Jaffe is widely regarded as one of the top marketing bloggers ( Jaffe Juice ) and podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video). He is the author of four excellent books ( Life After The 30-Second Spot , Join The Conversation , Flip The Funnel   Z.E.R.O .) and his latest business venture is, Evol8...

Welcome to episode #447 of Six Pixels Of Separation - The Mirum Podcast . Saul Colt fancies himself as one of the leading word of mouth marketing professionals in the world. At the core of his work, is helping brands find, develop and nurture real brand evangelists. This isn't about making people smile, so that they talk about you on Facebook , it's about finding the right customer for a brand and...

Welcome to episode #446 of Six Pixels Of Separation - The Twist Image Podcast . I have known Bryan Eisenberg forever. Back when I first started publishing music  magazines on the Internet (in the mid-nineties), there were few people writing about the power of the Internet from a business and marketing perspective. There were message boards and email lists... and that's where I first started readin...