Thinking With Mitch Joel

Welcome to episode #486 of Six Pixels Of Separation - The Mirum Podcast . Joseph Jaffe is widely regarded as one of the top marketing bloggers ( Jaffe Juice ) and podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video). He is the author of four excellent books ( Life After The 30-Second Spot , Join The Conversation , Flip The Funnel  and  Z.E.R.O .) and his latest business venture is, E...

Welcome to episode #485 of Six Pixels Of Separation - The Mirum Podcast . Blogging has changed. Blogging is changing. As I experiment and think differently about the value of blogging (see: The End of Blogging ), I thought it would be interesting to discuss blog, writing for the digital channels and what people want/think they want when it comes to content with Mark Schaefer . Mark is still an avi...

Welcome to episode #484 of Six Pixels Of Separation - The Mirum Podcast . Like many people in the marketing industry, I have been paying a ton of attention to the ad blocking world . The growth of this technology, and Apple's recent news , has created a stir of emotions and the recognition for change . Even famed marketing thought-leader, Seth Godin , weighed in on the issue with his blog post, Ad...

Welcome to episode #483 of Six Pixels Of Separation - The Mirum Podcast . Sometime, you pick up a book that you can't put down, and realize that you've never really heard of the author... and, you're embarrassed. That's the exact feeling I had after reading The Science of Why by Dr. David Forbes . He's a clinical and cognitive psychologist, who was a member of the faculties of Harvard Medical Scho...

Welcome to episode #482 of Six Pixels Of Separation - The Mirum Podcast . Passion just isn't enough anymore. Some might argue, that it doesn't even really matter all that much, because you don't have to tell someone to do something that they're passionate about... if they're passionate about something, they would already be doing it. There's no doubt that digital has brought forward a myriad of wa...

Welcome to episode #481 of Six Pixels Of Separation - The Mirum Podcast . Some people come into our lives in the strangest of ways. I first heard of Jeffrey Hayzlett after his appearances on The Celebrity Apprentice . He was the CMO of the fledging Kodak company, and trying to re-invigorate the brand. His approach was larger than life. While the company did file for bankruptcy, he managed to trans...

Welcome to episode #480 of Six Pixels Of Separation - The Mirum Podcast . I have read loved and re-read every little book that Marty Neumeier  (he's also the Director of Transformation at Liquid Agency ) has written. You should too. I use the word "small" in a physical way (it has nothing to do with his content). Marty writes books that you can read in a few hours. They are small and beautifully d...

Welcome to episode #479 of Six Pixels Of Separation - The Mirum Podcast . The challenge with any business (the ones that are digital... and the ones that are not) is getting a consumer to not only pay attention, but to become a customer. Even then, getting someone to buy from you once is not the same as getting them to buy from you frequently. It's a busy world, and the push for a consumer to try...

Welcome to episode #478 of Six Pixels Of Separation - The Mirum Podcast . "Marketing is about telling great stories. Living a happy and successful life is about the stories we tell ourselves." This is how I started a post back in 2010, after reading Donald Miller 's book,  A Million Miles In A Thousand Years (at the recommendation of Chris Brogan ). I loved the book and, long before it became en v...

Welcome to episode #477 of Six Pixels Of Separation - The Mirum Podcast . It's hard to deny that podcasting is really coming into its own as a media format. Everyone is jumping in. From amateurs to the biggest media companies in the world. I've been creating this podcast - on a weekly basis - since 2006. Almost a decade of shows. But, the first podcast that I ever appeared on, was the one from Don...

Welcome to episode #476 of Six Pixels Of Separation - The Mirum Podcast . I won't miss a beat when asked what the best book title is when it comes to creativity. Todd Henry called his second book, Die Empty . Brilliant (and the content matches the quality of the title). Die Empty came after his incredible debut, The Accidental Creative ( also the name of his very popular podcast ). Well, Todd is b...

Welcome to episode #475 of Six Pixels Of Separation - The Mirum Podcast . Joseph Jaffe is widely regarded as one of the top marketing bloggers ( Jaffe Juice ) and podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video). He is the author of four excellent books ( Life After The 30-Second Spot , Join The Conversation , Flip The Funnel  and  Z.E.R.O .) and his latest business venture is, E...

Welcome to episode #474 of Six Pixels Of Separation - The Mirum Podcast . I came across Mike Masse on YouTube . He was doing an acoustic version of Toto's massive hit Africa . I didn't believe anybody could do this song justice. I was wrong. That one video led me down the YouTube rabbit hole of all things Mike Masse. Now, three years later, this video has over five million views, Masse has quit hi...

Welcome to episode #473 of Six Pixels Of Separation - The Mirum Podcast . Where is the best place to work? It's easy to rattle off some of the hottest companies coming out of Silicon Valley or by just looking at the cover of Fast Company . Don't confuse a great product or service with its work environment. And, we're not just talking about the brands that offer up free food and massages to their e...

Welcome to episode #472 of Six Pixels Of Separation - The Mirum Podcast .  Michael Port is often called into organizations to talk about marketing. Sometimes, he's called in to speak about how to increase sales. Other times, he's the guy that big corporations call in to build better lead generation and networking strategies. With that, he's a former professional actor, and bestselling business aut...

Welcome to episode #471 of Six Pixels Of Separation - The Mirum Podcast . When I think about what the Internet means to me and to business, I often think of David Weinberger . As one of the co-authors of the seminal book, The Cluetrain Manifesto , his thinking, his words and his presentations have shaped my own ideas about what brands can do to connect in our Internet-driven society. I'm still ama...

Welcome to episode #470 of Six Pixels Of Separation - The Mirum Podcast . A true legend. You can't use those words lightly when it comes to the business world. Henry Mintzberg is a true legend. He is an internationally renowned academic and author on business and management. He is currently the Cleghorn Professor of Management Studies at the Desautels Faculty of Management of McGill University in...

Welcome to episode #469 of Six Pixels Of Separation - The Mirum Podcast . Joseph Jaffe is widely regarded as one of the top marketing bloggers ( Jaffe Juice ) and podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video). He is the author of four excellent books ( Life After The 30-Second Spot , Join The Conversation , Flip The Funnel  and  Z.E.R.O .) and his latest business venture is, E...

Welcome to episode #468 of Six Pixels Of Separation - The Mirum Podcast . We live in a world with so much content and creativity, that it's hard to remember what's most interesting. Still, every week, I can't wait for that one email with a new cartoon from Tom Fishburne . Every week, he publishes a new Marketoon (as he calls them). They're clever, funny and head-smacking true. With that, the forme...

Welcome to episode #467 of Six Pixels Of Separation - The Mirum Podcast .  Ben Parr leads an interesting life. He's an award-winning journalist, author, entrepreneur, investor and expert on what it takes to get attention. Parr is the author of Captivology - The Science of Capturing People's Attention . Why do we pay attention to certain people, products, and ideas? Is there a science behind how th...

Welcome to episode #466 of Six Pixels Of Separation - The Mirum Podcast . We live in tough times for advertising. Yes, it's still a critical component of our economy and a very effective way to reach, connect and build loyalty. There's just so much of it. We have moved from a scarcity model to an abundance model in a very short time. There are countless options that make the old "three network" te...

Welcome to episode #465 of Six Pixels Of Separation - The Mirum Podcast . Joseph Jaffe is widely regarded as one of the top marketing bloggers ( Jaffe Juice ) and podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video). He is the author of four excellent books ( Life After The 30-Second Spot , Join The Conversation , Flip The Funnel  and  Z.E.R.O .) and his latest business venture is, E...

Welcome to episode #464 of Six Pixels Of Separation - The Mirum Podcast .  R "Ray" Wang is the Principal Analyst, Founder, and Chairman of Silicon Valley based Constellation Research .  He's also the author of the popular business strategy and technology blog, A Software Insider's Point of View . His blog provides insight into how disruptive technologies and new business models such as digital tra...

Welcome to episode #463 of Six Pixels Of Separation - The Mirum Podcast . If you look at Silicon Valley, there is this notion that advertising is dead, marketing no longer works and everything is about finding these young unicorns who can leverage data and analytics to growth hack a company to success. This shores up into two thoughts: One, build it and they will come (because the product is so gr...

Welcome to episode #462 of Six Pixels Of Separation - The Mirum Podcast . I first met Mark Evans close to fifteen years ago. We were both speaking during a three-day conference dedicated to corporate blogging. Yes, it was a long time ago. Long before social media was a channel. Back then, Mark was the technology reporter for a national newspaper and was open (but still, somewhat, skeptical) about...