They Don't Teach This in Law School

Send us Fan Mail If shame is the ultimate way to stop someone from doing something, status is the ultimate way to get someone to DO something. But how does it work in your marketing? And is it also a poison threatening to destroy you? Plus... Why loss mitigation is a powerful motivator How to harness status without feeling like an impostor What is persuasion fatigue and why does it kill your holid...

Send us Fan Mail With a new overlord at Twitter, there are a big changes happening. How can you learn new ideas for your law firm from what Elon Musk is doing at Twitter? Turns out, it is more than mass layoffs. All that, plus... Does your law firm have a bad audience that is costing you money? Therapy is definitely broken How do you figure out what kind of coaching you need? All that and more on...

Send us Fan Mail How can you hit your peak mental performance in a world filled with distractions? What wild, off-the-wall Gary Vee quote terrifies us? And how can you optimize your day for more productivity? All that and... How to handle your email inbox the RIGHT WAY Joe's decision-making process in a world full of data Why you should be interested in TikTok's entry into the fulfillmen...

Send us Fan Mail Want to be more persuasive both in marketing and in the courtroom? This week's episode details the psychological triggers that work best, along with investigating celebrity investors and their successes. Plus, why is Mark Zuckerberg the world's weirdest person and insane to release the newest version of his Oculus headset? All that and more on this week's episode! -...

Send us Fan Mail Why do most businesses load up on this one useless part of the work week? It's like they're begging to lose a bunch of money through inefficiencies. What is the problem? Listen to this week's episode! Also discussed this week... What is a "superapp" and what does Twitter have to do with it? Lessons from the ongoing pickleball craze Why trying to cash in on...

Send us Fan Mail Feel like you're fighting an uphill battle with hiring? You can instantly increase your talent pool by making just a few simple changes. Also on this week's episode: Secrets to dealing with those annoying 1-star reviews (and why they're not such a bad thing) How do the different generations spend their money? Why hiring "average people" is a secret weapon...

Send us Fan Mail We are talking about two billionaires, Mark Cuban and Ray Dalio, and using the word "knucklehead" more times in one episode than in our combined lifetimes. Of course, it's doesn't stop there, as we also talk about: What is the "alternative path of readership" and why does it matter so much when writing? How many knuckleheads is too many knuckleheads i...

Send us Fan Mail Law school DEFINITELY doesn't teach you how to use your personality in marketing, so we kick off with a discussion on being YOU in your advertising. Plus, the college system is extremely costly and broken... but it sure has business lessons for you! All that, plus... How do you provide a world-class client experience? CostCo's surprisingly upscale buying options How to u...

Send us Fan Mail You should NOT rely on Lebron James to run your law firm. We're going deep on this sports metaphor and what it means for attracting talent. Plus... What are complementary colors and how do you make things look prettier? Some light and fuzzy recession talk Lots of tech layoffs recently... what does this mean for your law firm, and what lessons should you learn? All that and mo...

Send us Fan Mail Have you used one of the many meditation apps out there, like Headspace or Calm? They are falling out of favor... What lessons can you draw for your law firm from this shift? Also in this week's episode: How to respond to negative online reviews Why smart people are so helpful... and also just the WORST Avoid your internal biases preventing you from trying new and novel strat...

Send us Fan Mail After we kick off on a discussion about the basics of video, it's time to dig into the bigger stories for this week's episode: How are prospective employees evaluating your law firm based on what you say during the interview? Also, do you even want people working for you who are so judgmental? What does the hearing aid industry tell us about future competition in the leg...

Send us Fan Mail Feel like you aren't getting much done, even though you consider yourself a productive person? This productivity killer could be to blame... Also on this week's episode: Billboards, buses, and benches, oh my! Are these three advertising formats just the worst? What is the "scatter market" for television advertising, and should your law firm be paying attention?...

Send us Fan Mail You most valuable clients are probably married. But why? And how big is the disparity between the married and single clients? Also on this episode: Figuring out how cash actually moves in your practice... which is different than just counting revenue and profit! Why in the world is a16z investing in another Adam Neumann project, and what lesson does this provide your law firm? How...

Send us Fan Mail They didn't teach about buying an office location, so here's something to think about before you try to cut a deal... also this week: What is going on with employees right now? You may be about to hit a big hiring opportunity for your law firm. You already know you shouldn't drink 30 cans of Pepsi a day, but there is a hidden marketing lesson in why one man was addi...