They Don't Teach This in Law School

Send us Fan Mail Jason Hennessey, founder of Hennessey Digital, is a renowned expert in SEO for the legal industry. Jason shines a light on leveraging SEO and AI to boost your law firm’s online presence, along with strategies for building a premium agency. He shares practical tips on balancing cutting-edge digital marketing practices with traditional strategies, including:  The critical role of SE...

Send us Fan Mail John Cooper, co-founder of Cooper-Hurley, has made a dynamic impact in the Hampton Roads Area of Southern Virginia.  He has taken his speciality of railroad law and built a wide-ranging business that stretches as far as the tracks can carry it.  John speaks with passion and empathy, and blends the two into a formula that yields expertise in the ways law firm owners can grow their...

Send us Fan Mail Ben Glass, author of the brand new book "No B.S. Time Management", has spent his career shaping success for law firm owners and entrepreneurs.  Ben unpacks the value of time and creativity, and precisely lays down the strategies to bottle lightning in the legal industry, including:  Embracing creativity, and thinking outside the box, to discover innovative solutions to r...

Send us Fan Mail Erin Andersen, a hiring advisor and culture consultant, unpacks the techniques to hire the best talent for your law firm, including: retention strategies that begin in the hiring process  how to identify roadblocks, burnout and other retention issues crippling your firm through surveys  aligning salaries with market-rates to elevate your firm into a first-choice employer   incorpo...

Send us Fan Mail Johnathan Hawkins, founder of Law Firm GC, goes deep on the importance of open communication, honesty, and addressing issues head-on. They explore the key elements of creating a high-value firm, including: — How to draft strong partner and retainer agreements — Sending wide-ranging print newsletters to build strong relationships with your audience — How to scale your firm — When t...

Send us Fan Mail Scott Peterson, co-founder and managing partner of D’orazio Peterson, shares the psychology involved in being a practicing lawyer or a law firm owner, the importance of dealing with people, and understanding their problems in the legal profession. He shares tips on how to become a better conversationalist (to improve the outcomes you get when dealing with clients, team members, an...

Send us Fan Mail We talk with Joe Giovannoli, the founder and managing partner of 9Sail, shares insights on leveraging press and media for law firm marketing. He discusses the importance of earned media, building relationships with journalists, and the role of paid media in marketing strategies. Joe emphasizes the value of press in establishing authority and validation points for law firms. - Lear...

Send us Fan Mail Today we talk with Ryan Kimler, the founder and owner of Net Profit CFO, to discuss the financial side of law firms. We delve into topics including cash flow, financial management, hiring decisions, and the role of financial professionals in law firms. - Learn more about Net Profit CFO - Connect with Ryan on LinkedIn - Learn more about Law Firm Alchemy - Connect with Charley on Li...

Send us Fan Mail Multi-channel, data-driven, high-velocity marketing... what is any of it? Sounds like a bunch of buzzwords, until you hear them broken down by Conrad Saam. He takes on some of the common issues in marketing (including his frustration with "ROI" as a measurement) and provides a much-needed course correction for law firm owners looking for a magic wand solution to their is...

Send us Fan Mail Seth Price, the Founder of Price Benowitz and BluShark Digital, discusses the challenges of scaling two growing businesses... and he's in favor of "middle management" to help continue the growth! But what does middle management mean? What's the effect on hiring, culture, and org structure? You'll need to listen in to find out... - Learn more about BluShark...

Send us Fan Mail There's a lot to unpack here... from how law firms fail to prepare students for working in small firms to creative acts in law firm ownership to creating a transformational journey for your clients. It's all thanks to Owen McGrann, the "anti-lawyer" and founder of McGrann Law. - Learn more about McGrann Law - Connect with Owen on LinkedIn - Learn more about Law...

Send us Fan Mail Maddy Martin of Smith.ai comes on the show to discuss the importance of "business discernment" and the need for foundational education in sales and marketing. We also explore the waves of automation and delegation in the legal profession and how to measure the impact of those changes. And then we dig into how to be a great partner with your vendors... so you get the best...

Send us Fan Mail Adam Rossen gives many f***s. That's kind of the secret to his success. While he may come across as all business, he really cares about his clients, his team, and his community. This kind of empathy and passion is one of the things he sees not taught in law school. We also stumble into a big coaching moment at the end of the call, so make sure you stay tuned! - Learn more abo...

Send us Fan Mail We have Elise Buie on the show to discuss the importance of creating a culture of feedback and accountability within her firm, where direct compassionate feedback flows in all directions. We dig into how to lead an accountable team of high performers, and delve into Elise's incredible backstory. - Learn more about Elise Buie Family Law - Learn more about Law Firm Alchemy - Co...

Send us Fan Mail Law firm owner (and former local politician) Kevin McManus shares his insights on leadership, managing people, and building a successful law firm. He discusses the transition from politics to entrepreneurship and the importance of leading a team to achieve a collective vision. He talks about creating a positive and fun (and productive) work culture, where team members feel valued...

Send us Fan Mail Returning guest Andrew Ayers is back to talk about the importance of maintaining authenticity in the legal profession. We discuss how law school often molds students into a certain type of lawyer, but the most successful lawyers are those who stay true to themselves. Then it's on to big topics like the role of AI and private equity; plus, Andrew has a very strong opinion abou...

Send us Fan Mail Adam Boyd, an expert salesman and multifaceted entrepreneur, joins the show to discuss the lack of sales training for attorneys. Adam shares his journey of becoming a salesperson and the mindset shifts he had to make to succeed. We also explore the role of industrial psychologists in personal and professional development... never heard of an "industrial psychologist?" Yo...

Send us Fan Mail There's more to your finances than just the firm's revenue. What about you personally as the owner? Are you protecting your wealth and income? Turns out there's a lot more you need to know than just how to handle a profit and loss statement. Tune in while Frank Rekas helps break down this puzzle! - Connect with Frank on LinkedIn - Learn more about Law Firm Alchemy -...

Send us Fan Mail Say hello to my buddy Zack Starr, a transformation coach! He talks about the importance of work-life balance and overcoming adversity - and it's astonishing. Truly jaw-dropping. Zack shares his personal journey of identity crisis and how he found balance in his life. He emphasizes the need to be present in each moment and to focus on key areas such as physical health, financi...

Send us Fan Mail In this episode, Steve Richardson, founder of Richardson Law Offices, shares his insights on communication and persuasion skills that are not taught in law school. He emphasizes the importance of speaking to non-lawyers in a way that resonates with them emotionally. Steve also discusses the evolution of marketing in the legal field and the power of information-based direct marketi...

Send us Fan Mail With a firm that's been going strong for 10 years, AJ Yolofsky knows what it's like to handle the often Sisyphean task of running the firm. It can be tiring. And, at some point, you will burnout. How you handle that moment matters. During this episode, we talk about: Leadership Setting boundaries Self-care Controlling your calendar  And more! - Learn more about Yolofsky...

Send us Fan Mail What if I could take a totally obscure championship and make it a great metaphor for marketing? I guarantee this episode will give you a fantastic framework to get greater results from your marketing... - Connect with Charley on LinkedIn - Sign up for the Law Firm Alchemy email list

Send us Fan Mail Have you ever gotten in an online debate and wished you could just talk with that person to figure out what you each actually think rather than take shots on a social media posts? Bradley Miller and I broke proverbial bread to talk about authenticity, private equity, and the value/difficulty of describing legal services as a "product." - Learn more about New Modern Lawye...

Send us Fan Mail I don't know about you, but "vacation" has a whole other meaning when you own and operate a business. However, a vacation may be exactly what you need... and what your staff needs... FROM YOU! Find out how to make taking a vacation a superpower for your law firm in this week's Coffee-sode! - Connect with Charley on LinkedIn - Sign up for the Law Firm Alchemy em...

Send us Fan Mail Jan Roos of CaseFuel is back to bring some hard-hitting insight into what separates the most successful firms from the also-rans on the sales and marketing front. We dig into the problem of getting clients to make decisions. But is it really their problem, or is it an issue with... you? It's an awesome episode for any firm owner who wants to convert more leads into clients! -...