The Zee Marketing Podcast

In this episode of Zee Marketing Podcast, Jacob Birn, founder of Addictive Research, explains how his new platform helps brands gain deep insights into their target markets by engaging real people to provide their feedback on ads and products. Participants enter raffles and other contests in exchange for their opinions, allowing businesses to collect meaningful data on consumer preferences and beh...

Tanya Thorson is a marketing strategist and consultant who has worked with major brands like L.L. Bean and Lands' End. She is the founder of StrategiX Consulting and the co-author her new book, Get Off Your (M)ass!: Introducing B2A Business-to-(A)nyone Marketing, Reimagined, a book she wrote with her husband. Watch on YouTube: https://youtu.be/DS1fWR7ODjo   Connect with Tanya Thorson:  https://www...

Watch on YouTube: https://youtu.be/ReRMaMgkcmw Ed McDonough is a seasoned direct response copywriter and marketing strategist who helps businesses craft persuasive messaging that drives results. As the founder of ECE Marketing Services, he has worked with entrepreneurs and companies to refine their offers and increase conversions.  Ed is the author of the new book, Leveraging Buyer Psychology for...

Lou Diamond is a Sales & Leadership Coach, 2x Best-Selling Author, Podcaster, Keynote Speaker, and the founder of Thrive Loud, a podcast production studio that teaches entrepreneurs and executives how to turn their podcasts into "pod cash." Lou has worked with Fortune 500 companies, Wall Street titans, and thought leaders to help them communicate more effectively and make lasting connections. Watc...

Watch the episode on YouTube:  https://youtu.be/Njma6I0OhjM   Pallavi Pande is a mompreneur and the visionary founder and CEO of Dtocs , a Portland-based, minority and woman-owned (MWBE) company that creates stylish, 100% compostable tableware crafted from naturally shed Areca palm leaves that is sustainable, eco-friendly, and plastic-free. Pallavi's first name roughly translates to "leaf" in Sans...

We often think of content creation as something related to the marketing department, but content creation is also necessary for crafting e-learning modules that nurture employee engagement and buoy retention as part of a learning and development (L&D) strategy. My guest, Elisa Cruickshank is an instructional designer and the founder of  EC‑Designs for Learning . Elisa specializes in creating engag...

Azriel Ratz is a Facebook ads expert, the founder of Ratz Pack Media, and host of the Facebook Ads Kingdom Podcast. Azriel Ratz has done Facebook ads management for fashion and apparel brands around the world. He also created the "Facebook Ads Mastery" course in 2017. In this episode, we talked about top Meta (Facebook and Instagram) ads strategies to help you drive more revenue to your business....

In this episode, I'm joined by stand-up comedian and public speaking expert, Jenn Lederer , and we delve into the fascinating parallels between stand-up comedy and business presentations. Jenn shares how lessons from stand-up comedy—like structure, timing, and audience connection—can be applied to business and keynote speaking, and how those skills translate in both directions. We also explore how...

production company. Previously, C.A. Green worked on major film and television productions for big media organizations, including NBC , ABC , and Netflix . He now owns his own company and makes promotional videos mainly for non-profits and small businesses. In this episode, we talked about his journey of working in the film industry before striking out on his own and how he balances freelancing wi...

A lot of people think cold calling is dead. John Waller disagrees. John Waller is a true, old-school salesman and the founder of The OnHold Experience, a company that produces audio recordings that promote your business to your customers over the phone while they're waiting on hold. John's been selling since he was a kid growing up in England in the early 1960s trading bubble gum for toy cars  – s...

Vance Morris is an entrepreneur, keynote speaker, and an authority on customer experience & customer service. Vance previously worked at Walt Disney World where he managed multiple restaurants and nightclubs. At Disney, he learned much about customer service, paying attention to small details, and creating memorable guest experiences. In this episode, we discussed how Vance applies the lessons he...

Mark Schaefer is a digital marketing consultant, a globally recognized keynote speaker, a futurist, a university educator, a renowned expert in marketing and personal branding, and the bestselling author of many books, including " Belonging to the Brand ," "Marketing Rebellion," "Known," and " Audacious: How Humans Win in an AI Marketing World ". His blog,  {grow} is hailed as one of the top marke...

Start the new year off right with sales strategies and tools that will help you build connections, cultivate strong relationships, and win more referrals! Reuben Swartz is the host of the Sales for Nerds Podcast and founder of Mimiran, the fun "Anti-CRM" CRM solution for solopreneurs and consultants who hate "Selling" but love serving clients. Utilizing his background of doing sales and marketing...

Photo Credit: MARGARET CORONA/DFP Enjoy a jolly conversation between Zev Gotkin and Jim Manning, the official Santa Claus of Boston, and the state of Massachusetts. Happy holidays! 🎄 Jim Manning is a motivational speaker and an in-demand Santa Claus who has even charged as much as $700/hour for the gig. He has been featured in numerous media outlets, including The Boston Globe , MSNBC , CBS Bosto...

My guest, Allison Kade is a content marketer, writer, brand journalist, and the founder of Contented, a boutique content marketing agency based in Philadelphia providing content strategy, writing, editing, copyediting, and more. Drawing on her eclectic interests and areas of expertise, her agency focuses on creating content about finance, climate, and health care. Allison Kade's writing has been p...

PPC (Pay-Per-Click) and SEM (Search Engine Marketing) Strategies for Non-Profit Organizations  In this episode, my guest is Sean Littman, a Search Engine Marketing and Google Ads expert who focuses on helping non-profit organizations grow. Sean Littman is the founder of GiveSuite and the host of the podcast, "Profiting with Non Profits." While he shies away from bombastic approbations like "guru"...

Organic Growth on YouTube: Tips from a Marketing Pro In this episode, we sit down with Mary Ann Bautista, a YouTube strategist and direct response marketing expert based in San Francisco. Mary Ann specializes in organic YouTube optimization, leveraging search strategies to help you gain visibility, succeed on the YouTube platform, and convert views and subscribers into tangible business results. S...

They say your network is your net worth. My guest, Rachel Rozen, believes networking is a skill like any other. While some might have more of a natural affinity for networking than others, anyone can improve and get better at it with the right strategy and plenty of practice. In my conversation with networking coach, Rachel Rozen, we discussed tips, tricks, and strategies for making valuable conne...

Tiffany Wilburn is a fractional food & beverage Chief Marketing Officer, the founder of Clever Disruption, and brand strategist who has been published in  AdWeek . Throughout her career, she has helped larger-than-life brands such as Nestle , TGIF Fridays , Hot Pockets , and Southern Comfort (AKA: SoCo ) revamp their marketing strategies, develop new products, reach new audiences, and grow their m...

Naphtali Hoff is a coach for busy executives who takes leaders from overstretched to over-delivered. He is also a sought-after speaker, the founder of Impactful Coaching, and the author of Becoming the Productive Boss: 5 Proven Steps to Leading High Performing Teams . A leadership coach for for-profit and non-profit leaders alike, Naphtali Hoff helps clients avoid mistakes and maximize their poten...

Peter Shankman is a serial entrepreneur, author, speaker, podcaster, and thought leader in marketing and public relations. Ever wanted to be quoted in a major news outlet as an authority or an expert in your space? Now, you can get valuable PR placements for free. In this conversation, we talked about Peter's free new online service, Source of Sources. Launched earlier this summer, SOS is already...

Make no mistake; people don't just buy the product. They're also buying YOU. When you're selling anything, remember that you're also selling yourself. One man who has done a great job selling himself -- and B2B solutions -- is our guest, Luca Giorgiantonio. To succeed in sales, your prospect needs to feel that you're passionate about what you're selling. Your passion needs to come through, and Luc...

Coach Dan Gordon is a sales trainer, podcaster, and the author of No Douchebag Selling "Sell like a badass…Not like a douche!" Dan Gordon's training and workshops (link below) are designed for badass entrepreneurs who want more clients, but selling makes them feel sick. Coach Dan Gordon is here to help you reframe how you look at sales and selling so that you can sell authentically and feel great...

My guest is Ardor Technologies Head of Sales (North America), Brian Hellgeth. Business travel can be difficult. Last-minute schedule changes, new cities to visit, clients to support, etc. Wouldn't it be great for your travel partner to support you? Ardor is a next-generation all-in-one business travel and expense management platform focused on business-to-business and agency travel solutions, help...

Matt Stein is the Founder and President of Unique Luxury Travels, a custom travel consultancy where he combines his knowledge and expertise in luxury experiences with his deep-rooted love for art and wine. Driven by his unwavering passion for exploration and voracious curiosity about other cultures, Matt Stein made the daring choice to leave an illustrious 20-year career in journalism to found his...