The Zee Marketing Podcast

Doug Wood is the CEO of Tommy Bahama , the world-renowned American fashion and lifestyle brand. Tommy Bahama sells tropical island-inspired casual clothing, accessories, footwear, and home furnishings for men and women. Toward the end of 2023, the brand opened Tommy Bahama Miramonte Resort & Spa, a luxury resort in Indian Wells, California. Learn More:  https://www.tommybahama.com/ https://www.tom...

Rochelle Lisner is the founder of Dynamic Business Growth. She is a sales and customer service coach who has worked with corporations, entrepreneurs, small business owners, and solopreneurs for two decades, helping them perfect their elevator pitches, be more interesting, and, as she puts it, "story tell" rather than "boring tell." Rochelle Lisner has been dubbed "a teaching, training, and motivat...

Aaron Itzkowitz is the founder and CEO of EmotionTrac . EmotionTrac is an AI-driven AdTech tool that replaces the need for a focus group. Using insights from real people combined with AI, EmotionTrac uncovers the emotional triggers that tell you how people respond to your ad. In this episode, Aaron Itzkowitz describes how EmotionTrac works and outlines several use cases. While he goes into more de...

Marty Katz is a Marketing Consultant with over 40 years of experience specializing in brand messaging. He is also the founder of Connectors 360. Marty Katz helps retail, entertainment, and packaged goods companies develop a message that connects them with their audience, creates engagement, and generates sales. In this episode, Mary Katz and I discuss branding, what it means to have a 'brand,' the...

In this episode, we sit down with Darryl Haberman, a digital media strategist, consultant, and fractional COO with a passion for driving business growth through innovative content and collaboration. With over 25 years of experience working with industry giants like Disney+, ESPN, Major League Baseball, and the National Hockey League, Darryl shares his unique approach to engaging audiences and revo...

Neco Turkienicz is the president and CEO of Leib Productions, a video marketing agency that specializes in shooting testimonial videos remotely. He is an experienced videographer and marketer who has shot documentaries and commercials for big brands and offers his remote testimonial video packages at refreshingly affordable, reasonable rates. In this interview, Neco walks us through how he shoots...

Josef Katz is a senior-level marketer and CMO known for his expertise in helping startups grow. Nicknamed the "Direct Maestro" and the "Startup Marketing Guy", Josef Katz is specialized in building strategic and growth marketing programs for startups. Josef Katz is the Director of Marketing and Communications at the Jewish Learning Initiative on Campus (JLIC). Connect with Josef Katz here:  https:...

Sydney Campos believes social media can be better and live up to its potential. Join us for a lively conversation about social media, community, and human connection! Sydney Campos is an accomplished author, serial entrepreneur, and the founder of Ascend as well as the Chief of Staff of Mattermore. She is passionate about mental health, human connection, well-being, and the future of work. A strat...

In this episode, we're joined by Tina Liu, a seasoned financial professional based out of San Diego, California, and President of TSL Partner, a consultancy that provides fractional accounting and financial advisory services to guide entrepreneurs through every phase of their company's growth and journey. They say you should start with the end in mind.  Having an exit strategy or a plan for profit...

Recorded June 8th, 2023 Zev Gotkin in conversation with Adam Karofsky. Two content writers continue their conversation about AI and its impact on the written word.  Adam Karofsky is a professional content writer and editor, and the owner of the business, ASK Writes. Adam specializes in creating content, such as articles, blogs, and books that are true to everyone's unique voice.  Learn more about...

In his new book titled Get Over Yourself: How to Lead and Delegate Effectively for More Time, More Freedom, and More Success, Dave Kerpen teaches effective strategies for leadership and delegation. Written in a quick and readable style for the modern-day entrepreneur, manager, or leader operating in our new world of hybrid and remote work, this user-friendly step-by-step guide provides you with th...

Today my guest is Jesan Sorrells , a management consultant and the dynamic CEO of Leadership Toolbox , the host of the "Leadership Lessons From The Great Books" Podcast , author of 12 Rules for Leaders: The Foundation of Intentional Leadership , and a trusted mentor and adviser to numerous startups.  With over a decade of hands-on experience, Jesan has personally trained and influenced the skills...

Thomas Helfrich is a professional sales trainer, B2B marketer, and lead generation expert. He is also the Chief Executive Officer of InstantlyRelevant.com and the author of Never Been Promoted. On this episode, we talk about how to be relevant and capture the attention and interest of your target prospects.  Learn more: https://www.instantlyrelevant.com/ https://www.linkedin.com/in/thomashelfrich/...

Scott Rosenblum is the President and founder of LEVEL PR, a tech-focused PR agency. His course, "PR Toolkit for Tech Startups," can be found here: https://courses.levelpr.co/   Zee Learning Podcast listeners will get 25% off whenever they register for any of Scott's courses by using the coupon code, zev25 . This discount code is exclusively offered to ZEE Learning Podcast listeners and does not ex...

Guest: Marty Nachel - Beer Educator, International Beer Judge, Author of Beer for Dummies and Homebrewing for Dummies, Head Honcho of Nachel Beer Education A great man once said, "Beer is proof that God loves us and wants us to be happy." That quote has been incorrectly attributed to Benjamin Franklin, and while I'm not sure who really said it, my guest today is a craft beer brewer who, in his own...

Are you a marketer or business owner interested in learning how to use AI to dramatically improve your productivity and retain a competitive edge in a rapidly changing market? Then, you need to listen to this episode where we discuss how to make artificial intelligence work for you, and some AI marketing tools that will help you automate tasks, enhance your productivity, and make your workflow 10X...

Zev in conversation with Adam Karofsky. Two content writers have a heart-to-heart about writing, AI, Chat GPT, and the future.  Adam Karofsky is a professional content writer and editor, and the owner of the business, ASK Writes. Adam specializes in creating content, such as articles, blogs, and books that are true to everyone's unique voice.  Learn more about Adam Karofsky: https://www.linkedin.c...

Mike Yates is an educator, entrepreneur, and learning activist. His passion and expertise lie at the intersection of education and technology and he is a big believer in the gamification of education. Only in his late 20's or early 30's, Mike Yates led a K-12 private school in his hometown of Austin, Texas called Alpha. According to their website, Alpha was founded by education and technology expe...

Peter Shankman is an author and popular keynote speaker in marketing, brand building, social media, and customer service. In this episode, Peter Shankman and I discuss the metaverse and its implications for edtech, eLearning, and upskilling and neurodiverse education. More Peter Shankman is an author, popular keynote speaker, and authority on marketing, brand building, social media, and customer s...

In the wake of the pandemic, there is still a great deal of uncertainty in the world, the job market, and the global economy. In a trend that began about a year ago, record numbers of people started changing jobs, a phenomenon that is now known as "The Great Resignation." Evan Francis is a futurist and a Senior Technical Recruiter at Bigeye, a big data operations platform. In this episode, Evan an...

Joseph Gerstel is the founder and CEO of Get Some Class , a startup that provides fun, interactive team-building events and group experiences, both virtual and in-person, for law firms and corporate organizations. A lawyer by training and profession, Joseph Gerstel started Get Some Class as a way to express his entrepreneurial and creative side while bringing more levity to the workplace.  In this...

Just like companies and non-profit organizations, colleges and universities also need to do marketing. While an institution of higher learning is focused on education, it's also a business. And, like other organizations, an academic institution must trade on its brand and reputation to attract its ideal students, fundraise, build key relationships with the community, and engage students, faculty,...

Mark Zides, is an entrepreneur and career mentor as well as a pioneer and leader in the eLearning industry. Mark Zides is the CEO of CoreAxis Consulting, a leading learning & development company that creates custom learning experiences and training solutions for a wide variety of businesses. CoreAxis Consulting has created custom training content for major industry players, Fortune 500 companies,...

Purpose. We all want to have a sense of purpose in our lives. Most of us find purpose in our families, careers, or activities we enjoy. But, how do we find purpose, or meaning in life, during our final years when all, or most, of the things that once gave us a sense of purpose may no longer be part of our lives? Finding one's purpose is a notion we most often associate with youth -- people in coll...

Ian Oppel is the co-founder and Chief Clinical Officer of Restore Skills, a software (SAAS) platform that gamifies occupational and physical therapy. Restore Skills transforms any hospital room, living room, or assisted living facility lounge into a private gym. Under the watchful eye of a clinician, users master cognitive and motor skills by playing fun and engaging computer games that simulate '...