The Yogipreneur: Business and Marketing for Yoga Teachers

Whether you have an online yoga business, an online course or membership, plans to launch one in the future, or you’re just starting out… Don’t worry, I’m going to give you the guidance you need to keep moving forward ! Here’s the deal, you can’t ignore what’s going on in the world. Things are rapidly changing by the second.  Know that you can move forward even in a time of crisis. In this episode...

How to Sustain Your Yoga Business in Tough Times As business owners, we’re used to dealing with uncertainty and challenges - it’s all part of growing a business into a successful reality.  The way we respond in tough times and uncertainty determines whether we sink or thrive.  ✨ So how can you make sure you thrive?  ...so that no matter what you face, you’ll always come out the other side with yo...

Zoomed out?! Zoom is a fantastic option for live-streaming your online yoga classes....⁠ ⁠ ...but there are other (free and paid) options to consider too!⁠ ⁠ Perhaps you've not jumped on to Zoom yet as the tech feels too complicated or you're stuck in Facebook-Skype-Zoom 🤷🏻‍♀️ platform overwhelm🤯⁠ ⁠ The thing is, showing up online is where you need to be right now. Your class is the very thing...

COVID-19 has turned almost everyone’s lives upside down and has seen many teachers taking their yoga classes online. Our businesses have been seriously affected by the closure of businesses and strict social distancing across the world. However, you can minimise the loss in your business and continue to support your students when they need you the most by taking your yoga classes online! You can m...

If you’re showing up, building your yoga business and working hard toward your goals, then you're a yoga business entrepreneur and it’s time to own it!  But maybe you're thinking... "I can’t call myself an entrepreneur! " This belief stems from the fear of not being good enough (hello imposter syndrome!) , or that you’re not doing enough, or that you’re not doing it right.  If those fears are comi...

Starting a yoga Facebook group creates an amazing place for your students to get trustworthy support from you and from each other. In this episode, I share the top reasons why you should start a yoga Facebook group for your students! The Digital Yoga Academy Facebook group is a community of thousands of yoga teachers all over the world.    There are weekly live trainings with Kelly McHugh, our fou...

In this episode you are going to learn about easy online tech tools for yoga teachers that you can start to adopt in your business to start making life a little easier! We all want to find more time and freedom in our day. We want to grow our yoga businesses and build our careers as yoga teachers, but we want to make life easier as well. That is why we need a little help from technology. In this e...

There are so many yoga teachers that want to teach yoga online! However, there is one main objection and that is the question: How expert do I need to be to teach yoga online?  Many teachers believe they are not expert enough to share their teachings online. It might not be about the fact you’re not expert enough but actually your own fears. In this episode I discuss why you are most likely alread...

Have you been thinking about creating an online yoga course?  Maybe you’ve just started to entertain the idea but you’re not quite sure what type of yoga course to offer.  In this episode you are going to learn about four types of profitable online yoga courses you can offer in your yoga business! This will help you to get a grip on the different types of courses and which one might be best suited...

Do you know how to create partnerships in the yoga community and how it can help you and your business? There is so much value in working with other people! It’s important for you as a yoga teacher to look at who you can work with to build your network.  In this episode I share actionable tips on how you can start to create your network.  The Digital Yoga Academy Facebook group is a community of t...

How should you start a yoga business? The key is to build strong roots for your business so that you can successfully grow. It’s about your vision and your goals. When you’re starting a yoga business, you need to have a strong vision for the future. It’s a vision for your life, not just your business. There are essential things that you should be doing, especially as yoga teachers when starting a...

It's time to feel tech-tastic about online systems and integrations - you can do this! I want to support you to break through the resistance with step by step plans and action taking! In this episode you will discover three options for hosting your online yoga course and the pros and cons of each! The Digital Yoga Academy Facebook group is a community of thousands of yoga teachers all over the wor...

Have the fears set in about going on camera?  Thinking you're not "expert" enough to teach online?   FEELING fear is normal - but staying STUCK in fear is a choice. I want to support you in taking the leap from fear and overwhelm... to passionate and excited about creating an online yoga course! In this episode I share 6 common fears when it comes to teaching online and how to overcome them The Di...

Do you have a Facebook Ads strategy for your yoga business? If you don’t really know where to start, you can learn! There are lots of ways that you can run your ads. Facebook ads actually include Instagram because you set up your Instagram ads in Facebook Ads Manager.  In this episode I cover what you can Facebook Ads to advertising and the best strategy you need to be using for your Facebook Ads...

Every person on this planet has an online course inside of them. You don’t have to be a mega expert to teach something to others online.  Lots of teachers like the idea of taking their teaching online, but when it comes to working out what they’re going to offer, they get stuck and finding the perfect course idea becomes a challenge. Sharing your teaching online is the perfect next step in your yo...

Where do you spend most of your time on Instagram?  Over 500 million people are in Instagram Stories every single day so if you said Stories, you're not alone!  In fact, most people are now flicking through Stories versus scrolling their feed....which means, if you want the best chance of being seen, you need to be active in your Stories.  Hanging out in the same place as your students increases y...

Building a yoga email list is a really important element of a yoga business strategy but it is often left out! This post is about understanding the key components of the email list building planning process. Growing a yoga email list is quite simple, but it’s crucial that you spend a little bit of time understanding why you’re trying to build your list. You need to understand your goals and which...

How To Build A Waitlist For Your Yoga Retreat When you are running yoga retreats the ideal scenario is to sell out your retreat months in advance so you have the comfort and security of knowing you have the numbers to ensure the retreat is a success. So how do you go about selling out your retreat well in advance? The top strategy to achieve this is to build a waitlist for your retreat using email...

Do you have a yoga blog? These days there are so many experienced yoga teachers that standing out is becoming a challenge. Truth is, if you’re not open to trying new tactics to share your message, it will become even more difficult to thrive and make a living from teaching yoga. Say hello to starting a yoga blog! So if you’re asking yourself if you really need to start a yoga blog and spend time r...

When it comes to growing your local community, yoga events are the best place to start. Yoga events work alongside your online business strategy. You can:  Test out an idea (workshop, theme, concept) and validate it in-person at your yoga event before creating an online version Record the entire yoga event and use it as part of your online offering Invite your yoga event attendees to continue to p...

When you choose yoga as a career there are lots of different paths that you can take and lots of different tasks to complete! There are also shiny objects lurking around every corner. This means being a new yoga teacher can become quite overwhelming and a bit confusing. When you’re not sure where to start or what to do next you start to lack focus and this can lead to overwhelm and frustration.  I...

Put your hands up if you sometimes find yourself in the imposter syndrome rabbit hole? When you compare your “beginning” to someone else’s “middle” you create expectations that will hold you back. These expectations are not rooted with goals or a system to get results because they’re based on someone else’s journey, not yours. You end up being very hard on yourself and losing time and energy that’...

Defining what it is that you offer is so much easier when you’ve already spent the time to dig deep into your passions. It’s really important to have a clear idea of who you are, what you are passionate about, and what kind of yoga teacher you want to be. In this episode discover what might be stopping you from physically putting your passion-filled offering out into the world and the steps you ca...

Discover why it's important to narrow in and niche on a specific type of student with a specific need and how becoming laser focused will help you to successfully fill your offerings. You’ve got to know who you’re talking to, who you’re creating content for, and who you're selling to. You want to know this person inside and out - their wants, their needs, their challenges, their struggles... Why?...

As a yoga teacher who wants to build their community, you have to constantly put yourself out there and be visible in the places your ideal students are hanging out online. This means getting comfortable with sharing your story on Instagram, going live on Facebook, publishing your words on your website and consistently appearing in your student's inbox.  And when you do these things - when you’re...