The Yogipreneur: Business and Marketing for Yoga Teachers

"Zoom classes are not going to heal the world"   You have something that you can offer to your community - something that people need right now - and it's not an online zoom class.   You must start thinking, creating, experimenting and launching offerings that don't fall into the category of your online zoom class.   Because here's the thing. If you want to make money as a yoga teacher you must cr...

SPECIAL GIVEAWAY EPISODE: WIN 1:1 STRATEGY SESSION WITH KELLY MCHUGH!   In this episode, we are celebrating the Yogipreneur’s 1st Birthday by sharing how to play a bigger game in your yoga biz!   Whether that’s starting your own podcast or launching your first online yoga course, your big dream IS possible for you.    In this episode you’ll: Discover how to get over your fears so that you can move...

It’s time to rise up as the leader of your yoga community, as the yoga business owner, as the Yogipreneur and to use your voice to create lasting change!   It's time to step into the shoes of the YOGIPRENEUR and to finally start building a thriving and abundant yoga business that can help to change the world!   You can OWN the role of the YOGIPRENEUR, even if you have no marketing knowledge or exp...

There's a lot of hype online these days about creating a six-figure business.   It seems like everyone is promoting some system, strategy or framework for getting to “six-figures”. “30 Days to a $100K Business” “How I Made Multiple Six Figures With a Single Coaching Funnel” “Six-Figure Webinars”   The list goes on...   And it can be misleading and sometimes even deceptive. We must remember that th...

We believe that we each have a responsibility to play our part in creating a more racially just world.⁣ ⁣ We need to start with ourselves, we need to do the inner work, we need to learn, we need to listen. ⁣ ⁣ When we start with ourselves it gives us an opportunity to look at our own circle of influence, our own behaviours, and our own belief systems.⁣ ⁣ If we look at our own circle of influence a...

In this week’s episode of The Yogipreneur, I’m sharing three essential elements your website needs to have in order for you to grow your community and your yoga business.    It doesn’t matter whether you have a website yet or not, this episode is for you! It’s good to understand these essentials before you dive into building your website, which is something that you definitely need in your yoga bu...

In this episode, I’m sharing strategies so you can learn how to grow your email list, even if you’re starting from 0...especially if you're starting at 0 😜 Topics Covered: Why having an email list is SO powerful The three steps to grow from 0 Getting set up with an email service provider How big your list should be How to use opt-in freebies to grow your list Getting to know your ideal student us...

Three years in and with multiple launches under my belt, I've just welcomed 105 incredible entrepreneurial yoga teachers into The Profitable Yoga Teacher six-month group coaching program. ... generating $130k in course sales revenue for my business 🚀🚀🚀 If I can do this, YOU CAN DO THIS TOO! Building an online yoga course business IS possible for you and I want you to BELIEVE that and to be in t...

Daily habits and routines are so essential for making epic progress in your yoga business.  Tune in to this episode learn more about how daily habits can result in a drastic growth in your business! Topics Covered: How to overcome the ‘hustle’ and burnout The power of consistency How to create a habit by changing your identity Prioritising tasks Creating your habits around a goal How long it reall...

Are you finding that your engagement on Instagram is down? You're not alone! In this episode I'm going to teach you how to be seen on Instagram so you can better connect and engage with your yoga students. Topics Covered: Why your engagement is dropping How the Instagram algorithm works Increasing engagement by creating valuable content  Posting quality consistently The importance of engaging with...

Being visible on your website and across your social media channels is essential to building relationships and trust with your community.  This will help you to convert potential students into paying students for your paid yoga offerings. In this episode I’m going to share tips on how you can be more visible in your yoga business. Topics Covered: Why you need to be visible online Building trust wi...

Self promotion for yoga teachers can feel icky, salesy and inauthentic. Combining spirituality and business can be tough but to build a thriving online yoga business you need to be able to market yourself.    In this episode, I'm going to share how to find your authenticity and get over the fear of promoting yourself online!   Topics Covered:   What platforms are you being showing up on? The impor...

Do you struggle to create fresh and engaging content each and every week for your yoga business? The idea of creating content can be a barrier from taking action. It can be difficult to constantly create new ideas and content especially with all the other tasks and responsibilities you need to take care of as a yoga business owner. In this episode I’m sharing how content repurposing is going to ma...

Do you struggle to promote yourself and your yoga business online? Oftentimes it can come down to feeling inauthentic in your brand messaging.  In this episode I'm going to share how you can bring more of YOU into your branding and messaging online to help you attract your ideal students and hone in on your niche. Topics Covered: Injecting your personality into your messaging & brand What make...

One of the most effective ways to get people onto your email list is to offer what's called an opt-in freebie or a lead magnet. It's a piece of content that you would create and when people visit your website, they can sign up to receive it for free.  This is a really effective way to get more people onto your email list! In this episode you are going to learn how to create a free email challenge...

Anyone can build an incredible network from scratch...you don't have to be special or really successful to attract influential, like-minded people and it's one of the best things you can do to boost your yoga career. Why?  Because a network opens up opportunities to collaborate and create partnerships that expose you to new audiences - and potential students! Which, if you're just starting out, ca...

Your classes are online... now what?  Teaching yoga online via Zoom is just the beginning. As you grow your online community, you'll start to see that you can reach students who aren't local to you - students from different towns, cities and countries around the world.  The online space allows us to share our yoga message far and wide, which means we get to make a bigger impact in the world.  Buil...

Are you ready to create and launch an online yoga course?    The time to launch an online yoga course is now!    In this episode I share the top 3 mistakes that yoga teachers make when creating and launching an online yoga course so you don’t have to.    After this you will know how to avoid these mistakes and create a successful and profitable online yoga business!   Topics Covered: My mistakes w...

Perhaps you already know that you want to offer workshops, retreats or even launch an online course but you’re just not 100% sure what these offerings will actually look like.   During this episode you'll discover the first steps to creating higher priced offerings that will move you away from teaching just studio classes and into a place where you can work less hours and earn more .   Topics Cove...

If you couldn't fail, what would you do in your yoga business? Maybe you’d wave a magic wand and launch your online course out into the world, free from the fear and overwhelm that was previously holding you back? You see, this is stuff that big dreams are made of and ultimately the only thing that holds us back is fear! So ask yourself... Would you rather sit in your fear and continue “thinking”...

Teaching yoga online is an incredible and FEASIBLE business model for yoga teachers. You might be thinking, 'why would someone pay for yoga online when there are so many free classes on YouTube?' In this episode I explain why people will pay for YOUR online yoga courses. Topics Covered: The online learning industry Making more impact by reaching a global community If creating an online yoga course...

Email List Building Strategies to Grow Your Tribe with Allie Van Fossen, The Journey Junkie In this interview you're going to learn the strategies that Allie Van Fossen has used to grow her email list and community to over 50,000 yogis worldwide. Topics Covered: Allie's vision five years ago when she was starting at 0 - and how that now looks with 70,000 yogis on her list How Allie approaches cont...

If you’ve been teaching for any length of time or just being in business, perhaps as a freelancer, you’ve probably heard people say “charge your worth” or charge what you’re worth, your time is worth so much more.  This is always part of a larger conversation about pricing, and is something I’ve definitely heard in the yoga space usually between a teacher who is struggling to make a sustainable li...

One of the biggest lessons I’ve learned is that to create success we have to be prepared to get out of our own way and put our ideas and message out into the world. We have to be visible!​​ 😬 It's something that ALL OF US struggle with at some point... There are common fears like the fear of being judged or the fear of not being good enough and these fears stop us from going out there and telling...

How many of you know that you want to grow your community, perhaps you want to run workshops and retreats or even have your own online yoga course....but you don’t know where to start? Feeling stuck can really hold you back from making progress and can really slow you down. Listen to this episode for a little tough love and to learn strategies to help you move forward and feel comfortable taking i...