The Yogipreneur: Business and Marketing for Yoga Teachers

In this episode Kelly McHugh speaks with Dianne Bondy about how she grew her business from teaching face to face classes to an online yoga business.  Dianne shares her experience on how to grow your business online and shine by listening to your students, following your passion and learning from your mistakes and successes.  She shares her tips to grow your online community, connect through social...

🎉 Celebratory 100th Episode! *WIN a Coaching Session* instructions below Lessons from my journey of scaling to a 7 figure business! I know what you may be thinking...Exactly what I was thinking just a few years back when I would hear those really big numbers and although I felt excited about the potential for my own business, part of me wondered how I would ever get there. Self doubt would creep...

What does it actually take to become a profitable online course creator as a yoga teacher? Are you curious about what the secret sauce is to kick off your online yoga business and turn your yoga Zoom classes into an online course? Moving into the space of becoming a profitable online course creator? It may not be exactly what you're guessing, but chances are that you being here and consuming this...

Showing up in your business during major life change can be challenging and at times overwhelming. These challenges faced by small business can add extra strain on your business and personal life. This topic is super relevant for all of us, as it's fair to say that the last year and a half has been difficult for each and every one of us in many ways. We've all been forced to navigate major changes...

Understand how to reset your mindset for success, moving from being a stuck yoga teacher to a successful Yogipreneur!  Have you been feeling stuck lately? We all have been there at some point. Maybe you're not sure what to do next or where to start, which causes you to not move forward. This is actually an excuse, with limiting thoughts and mindset holding you back. In this episode I talk about ho...

Lessons from my first ever online course launch! To continue moving our business forward, we must be prepared to take risks - and risk-taking and mistakes go hand in hand. But the positives to making mistakes is that they help us to learn quickly and to take action - they become lessons! This episode covers: ▪️  The positives when things don't go quite to plan ▪️  What I changed from my first to s...

The #1 problem with online courses! Maybe you're thinking... "Kelly, you're always telling us how amazing it is to have an online course so what is this all about - problem?!" And my answer to that is yes, it is amazing to have an online course in your business. But there's a very important issue at play IF you want to launch a course that truly creates impact. This episode covers: ▪️  The potenti...

You can still have a profitable online yoga course launch with a small community! The size of your email list doesn't matter, it's about nurturing your community.  This is a common fear for most yogipreneurs before deciding to launch their online course. Don't let it hold you back! This episode covers: ▪️ How you can personalise your emails to connect with your community  ▪️ Why it's important to...

Don't let these fears hold you back and stop you in your tracks when wanting to create your online course!  These fears are fears that I’ve personally struggled with as I’ve built my online business - and likely fears you'll face as you build yours.  These are common fears! This episode covers: ▪️ How to know you are expert enough to teach an online course ▪️ The tech needed to create an online co...

How to Choose the Right Coaching Program For You Once you've decided to go for it and build your online business, it can be overwhelming to choose the right coaching program and mentor to give you the support and guidance you're looking for. It's important to take the time to make the right decision and this episode will help guide you to do so. This episode covers: - What's important to know abou...

5 Tech Tools to Grow Your Online Yoga Business   There are so many essential tools to help you grow your business that save you time and make your life so much easier. Don't let not having the right tool hold you back from working on your website, your email, your blog, or your online course. Start here by learning about how each of these tools can help each aspect of your online business. This ep...

How much free content vs paid content should you share?   Having worked with plenty of yoga teachers, there is a belief that if you share all of your knowledge for free then why will someone pay you. Or if you educate your audience on the topics that you want to teach inside your online course, then you'll have given it all for free. So there's definitely a misconception that if you give away some...

How To Know If your Online Yoga Course Is a Profitable Idea If you are thinking about creating an Online Yoga Course you should have a pretty good idea of a course topic in mind.  Most teachers tend to think about an idea for their course for some time, but they’re just not sure how to move forward and they aren’t certain if their community will actually pay them for it.   As soon as you know what...

In this podcast I'm breaking down the 5 most common mistakes I see when growing your yoga community so you don't have to make them. This episode covers: Why it's crucial to niche down and understand who you're serving The importance of having a freebie and sharing it Getting the support and help you need to grow your community The purpose of sharing and creating consistent content  Join the Digita...

Have you ever thought about launching your very own yoga podcast? Get your notebooks and pens out for this step-by-step guide to provide you with the roadmap and plan to make your podcasting dreams finally come true! We're going over all things scheduling, planning, equipment, editing, and promoting your podcast. This episode covers: Deciding on the format of your podcast Equipment and Software th...

Today we're talking about one of my favourite topics, online courses. If you've been in this community for some time, you'll know that I talk about online courses and why you should create one in your business all the time.  There are many reasons for that. Having a digital asset in your business is really about setting yourself up for more financial freedom, flexibility, and location independence...

Student Success Story - Meegan Bradley  How Meegan grow her email list, attracted 250 people into her online yoga challenge, welcomed 60 new students into her membership AND launched her first online yoga course and made just shy of $5k!  Meegan is a student inside The Profitable Yoga Teacher program and in less than six months she's done all if this and it's just the beginning! Discover how she's...

Now, more than ever, people all over the world are craving more than leadership. They're craving teachers they can relate to and who can guide them to create a better life for themselves. So what if you could be that guide? What if your story, your teachings, your offering could inspire others to make the changes they desire and turn everything around for them? And not just a few people, but hundr...

If the number of students showing up to your Zoom class has been dwindling by the week and you're blaming yourself by thinking... "it must be my marketing, I really don't know what I'm doing" "perhaps I'm no good at teaching over Zoom" You really need to hear this message today. The future of your yoga business depends on it.   The teachers who are thriving online made this very important mindset...

As we expand and up-level in our business, we are faced with new challenges, mindset blocks, and limiting beliefs that can be unique to your stage of business and growth. Figuring your business out on your own got you this far, but it won’t take you to the next level: scaling your business.  If you’re serious about scaling, you’re not going to be able to do it by yourself. You will need the help o...

It’s easy to trick yourself into thinking that a great course will sell itself, and most of the time that’s not going to be the case. Good sales copy can do that, and since copy is going to be the primary way you sell your course online, taking the time to do it right is worth the effort. This is something quite simple that most yoga business owners are not doing. This change - or improvement - wi...

The four phase customer journey begins from the moment your ideal student realises they have a particular problem to the point where they book / buy / enrol in your offerings i.e. they discover a solution to the problem.  Throughout the duration of this journey, it is down to you as the  business owner to provide them with content that is both appropriate and relevant based on their phase in this...

Maybe you struggle with self-doubt, fear of rejection, imposter syndrome, and the inner critic that is known to be a little harsh. It's easy to look at other successful yogipreneurs and think they just had it easy or it happened for them so quickly or they didn't have that many obstacles along the way. That's simply not true! It's just that we don't often see the challenges that other business own...

Are you actively growing your email list right now? If you're not, or you have one but it's not growing or worse, you're not engaging your list, what if I told you that there is a direct correlation between the growth of your email list and the growth of your business bank account... Would that persuade you to prioritise your list?! This episode covers: The common email marketing  mistakes that yo...

This is for you if you're dreaming of going from your 9-5 to being your own yoga boss, doing work that truly lights you up, gives you location independence and allows you to break the financial glass ceiling that you're currently experiencing. This episode covers: Steps you need to take to go from side hustle to profitable business Making the transition from side hustle to online business Committi...