The Year 1ne's

In her Year 1ne, Sakshi worked as a Performance Marketer at Cello , one of India’s leading brands for housewares and products for commercial kitchens and restaurants. But recently, she decided to go back to school to complete a master’s degree in digital marketing in Ireland. So we’ve got a lot to talk about working in marketing and learning marketing.👩‍🎓 Some of the highlights from Sakshi and B...

In her Year 1ne, Daniella works as an Account Executive at FCB , which is one of the largest global advertising agency networks and is part of the Interpublic Group . If you’re interested in what life is like in big time advertising and doing award-winning work then this episode’s for you!🏆 Some of the highlights from Daniella and Blair’s chat include how the devil is in managing the details in c...

In her Year 1ne, Asmita works as a Brand Strategist at Jack in the Box , a digital marketing agency based in India where she’s worked on advertising for global brands like Cadbury, Lays and Neutrogena. Asmita is also an Instagram creator. Under the handle @branding. Asmita , she shares her knowledge and insights on the intricacies of branding, marketing, and the power of storytelling in shaping a...

In his Year 1ne, Tristan has worked in multiple roles doing business-to-business (B2B) marketing with a focus on inbound marketing using social media. He’s done this work for brands such as CanadaHelps , PharmaGuide and Philips . Recently, Tristan started Beyond Redemption , a consulting firm that leverages awards and points-based travel to help small businesses travel better and reduce their expe...

In her Year 1ne, Morolayo (“Layo”) has worked in the non-profit sector as a Marketing and Social Media Specialist at Nankind , an organization that provides free supportive care to families affected by cancer; and prior to this she was in Community Engagement at Wealthsimple Foundation . Morolayo also worked for four years agency-side in Nigeria before  moving to Canada to exploring her creative a...

In her Year 1ne, Hannah works as a Growth Marketer at Growclass , a marketing training course. She started as Digital Marketing Intern and has since been promoted to Associate Growth Marketer and then Growth Marketer. Hannah loves connecting with people through her marketing superpowers of email marketing, copywriting, and community management. 🤗 Some of the highlights from Hannah and Blair’s cha...

In his Year 1ne, Nathan works as an SEO Strategist at Flywheel Digital , a boutique growth marketing agency. The truth is Nathan started out as a life science student in the pursuit of medical school only to have an MCAT seminar deliver an earth-shattering awakening about how much time he would have to commit to getting there, so Nathan chose the next best thing…to get into digital marketing.😱 So...

In her Year 1ne, Rihanna works as a Search Marketing Specialist, primarily focusing on Search Engine Optimization (SEO) at Canadian Automobile Association (CAA) , a not-for-profit made up of eight regional automobile clubs serving over 6 million members in Canada. She’s an in-house SEO expert for two automobile clubs— CAA South Central Ontario and CAA Manitoba –doing in page optimization for multi...

In his Year 1ne(ish), Alex works as a Search Engine Marketing (SEM) Manager at Saatchi & Saatchi , a global advertising agency that’s part of the Publicis Group . I just under two years, he’s progressed through four roles in paid search advertising from SEM Intern to SEM Coordinator to SEM Specialist to SEM Manager. 📈 Some of the highlights from Alex and Blair’s chat include the progression o...

In her Year 1ne, Sophie has worked in a few different contract roles and is currently a Social Media Manager at Paradigm Public Relations , where she manages the social media accounts for seven different clients! Prior to this, Sophie worked at JLM Strategic Marketing , a marketing agency specializing in brand experience or experiential marketing.🤳 Some of the highlights from Sophie and Blair’s c...

In his Year 1ne, Zack works as an Assistant Brand Manager at General Mills , where he’s done marketing on cereal brands including Cheerios , Lucky Charms and Cinnamon Toast Crunch.🥣 Some of the highlights from Zack and Blair’s chat include three different ways to deliver value to a customer, which player on the football field a brand manager would be; and, how Zack realizes how stupid he is every...

In her Year 1ne, Sonia works as a Social Media Assistant at Ontario Parks , in the Ministry of Environment, Conservation and Parks for the Government of Ontario, where she’s your friendly neighbourhood squirrel…I’ll let her explain.🐿️ (yes, I know that's a chipmunk, there’s no squirrel emoji. 🤷) Some of the highlights from Sonia and Blair’s chat include the process for doing social media mar...

In her Year 1ne, Laurel works as an Account Strategist at Aber Group , an independent online advertising agency, where she plans and manages advertising campaigns for her client and trains new interns.👩‍🏫 Some of the highlights from Laurel and Blair’s chat include why it’s important to ask the question as an intern, how everybody is a math person; and, how Sephora sparkles while Bubly “Bublé’s”...

In his Year 1ne, Kunal works as an Associate – Digital Activation at Initiative , a full-service global media agency, where he works on the programmatic advertising team 🎯 Some of the highlights from Kunal and Blair’s chat include the steps in the paid advertising campaign lifecycle in a full-service agency, why it’s important find your voice in your year one; and, how creating vision boards help...

In her Year 1ne in Canada, Kruthika (“Kru”) works as an Account Supervisor at the advertising agency King Ursa 👑🐻 Some of the highlights from Kru and Blair’s chat include why a portfolio of different work will set you apart in the job search, we compare what’s it’s like to work in an agency vs. brand/client side; and, how to answer the one question you’re gonna get asked in any marketing job int...

In his Year 1ne, Ray works as a Sports Content & Media Coordinator at George Brown College in the Athletics and Recreation department 🏀 Some of the highlights from Ray and Blair’s chat include how his job search journey went full circle over a few years from a coop placement to his current full-time role in content creation for athletics and recreation at George Brown College, what having a “...

In her Year 1ne, Rachel works as an Account Manager at Pinterest Canada on the Enterprise – Consumer Packaged Goods team 📌 Some of the highlights from Rachel and Blair’s chat include why it feels good to use and work at Pinterest (which you can’t say about many mainstream search engines and social networks), how to write a bulletproof resume; and the need to “balance being realistic with optimist...

In her Year 1ne, Rebecca’s worked as Social Media Coordinator at Inkbox , the semi-permanent tattoo company ❣ and as Digital Marketing Coordinator at Pocketed , a financial services startup 💰 After years of post-secondary education in pursuit of a career in teaching, like many, Rebecca was forced to pivot during the pandemic, ultimately landing her in the digital marketing space where she hasn’t...

In her Year 1ne in Canada, Alia's been working as an Account Manager at OLIVER Agency where she leads campaigns for Manulife’s Insurance, Bank, and Real Estate businesses. Prior to this, Alia worked in banking for almost 9 years in the Middle East & Africa, before deciding to make a career and life change to move to Canada and get into advertising in client service. Some of the things tha...

In his Year 1ne, Ahmed's been working as a Growth Marketing Consultant with international reach. He’s based in Egypt and works with clients in Europe, Middle-East North Africa and the USA across a range of industries–from edtech to fashion to telecommunications. Some of the things that Ahmed and Blair discuss include his year one(ish) working in growth marketing, how he’s connected the dots a...

In her Year 1ne, Lauren launched Lauren Galeana Social Media (LG:SM) a social media marketing consulting business for professional speakers. She went out on her own after working over six years at The Spotlight Agency , Canada’s largest speaker bureau.  Some of the things that Lauren and I discuss include the origin story for her consulting business, why she focused on this niche of professional s...

In his Year 1ne, Aadhar’s been working as an Account Coordinator, Brand & Social at FleishmanHillard HighRoad (FHR) , a global communications agency that’s part of the Omnicom Group .  His dream brands to work for are personality-driven, embrace the unconventional and have an eccentric vibe.  Some of the things that Aadhar and Blair discuss include if personality is more important than knowled...

In his Year 1ne, Meet's working as a Marketing Automation and Operations Specialist at Questrade Financial Group where he uses client segmentation personas, customer journeys, and data strategies to plan and execute a multi-segment email marketing strategy designed to acquire, qualify and convert prospects. Some of the things that Meet and Blair discuss include the strategic marketing mindset...

In her Year 1ne, Sophia’s been working at dentsu X , a global full-service branding and marketing agency. She started on a co-op placement as a Media Coordinator which became a full-time job when she graduated from a postgraduate digital marketing program, and she’s since earned a promotion to Paid Social Analyst.  Some of the things that Sophia and Blair discuss include the work she’s doing in pa...

In his Year 1ne, Junior’s working as Manager, Partnerships & Programming at Wealthsimple Foundation , a charity focused on financial literacy that’s connected to Wealthsimple , a financial technology (“Fintech”) company. Some of the things that Junior and Blair discuss include what makes partnerships a marketing function; the importance of human skills in this role; and, how finding a job is h...