The WrapOps Podcast

Hiring installers is hard. Training them without pulling your best people off production is even harder. Marcos Schott from The Wrap Institute shares how wrap shops can build better installers without sacrificing productivity. From structured online training to team learning systems and leadership strategies, Marcos explains why training should be part of your business, not something you squeeze i...

Most wrap shop owners think growth comes from adding more people. Charlie Trujillo learned that sometimes the opposite is true. In this episode, Charlie shares how Lettering Express built a stronger, more profitable business by rethinking hiring, focusing on culture, and creating an environment where great people actually want to stay. This isn't a conversation about filling positions. It's a conv...

Most wrap shops focus on one thing: vehicles. But what if some of the biggest opportunities in the industry aren't on vehicles at all? Shad Interligi shares a completely different perspective on growth. As the founder of Real Hit Media, Shad has spent more than two decades building one of the largest graphic installation networks in North America, helping brands roll out graphics across hundreds o...

Most wrap shops spend thousands every year on materials. But are they actually using the right materials for the job? In this episode, Josh Culverhouse shares a perspective few people in the industry ever get. Having started on the production floor before spending nearly two decades on the manufacturing side, Josh has seen the wrap industry from every angle. Today, as Sales Director for the Americ...

After 36 years in the wrap and design industry, Carlos Alverio has seen the wrap world evolve from hand lettering trucks with straight razors to today's advanced wrap films, tools and training. Along the way, he has built a reputation as one of the industry's most respected installers, trainers and leaders. In this conversation, Carlos shares the lessons that have stood the test of time, from mast...

Some installers stay busy no matter what the market is doing. Others struggle to find steady work. So what makes the difference? Scott Decker shares the mindset and business approach that helped him build a career through racing, contract installation, tools, training and media, while staying adaptable through every stage of the journey. Scott’s story is not just about wrapping vehicles. It is abo...

Running a wrap shop can feel isolating. Long hours. Constant problem solving. Trying to figure everything out yourself. In this episode recorded live at the International Sign Expo, Craig Campbell and Tabitha Bowen from ISA (International Sign Association) share how the wrap industry is building something many shop owners have never truly had before: community. From education and advocacy to netwo...

A lot of wrap shops rely on word of mouth. It works… until it doesn’t. When things slow down, there’s no pipeline. No consistency. No control. In this episode, Ray Padilla breaks down why marketing is no longer optional for wrap shops and what actually works if you want steady, predictable growth. In this episode 00:00:00 You Don't Own a Wrap Shop, You Own a Media Company! 00:02:00 How the Most Pr...

Most people think getting better in the wrap industry comes down to skill alone. Better installs. Faster installs. Fewer mistakes. But the people who grow fastest usually do something different.  They collaborate. They stay curious. They keep learning long after they “should” be good enough. In this episode, Justin Pate shares his perspective from working with installers and shops all over the wor...

What if the path everyone tells you to take… isn’t the one that actually leads to freedom? For years, owning a wrap shop has been seen as the goal. More jobs. More clients. More growth. But what if that path leads to burnout instead? In this episode, Kado Serri-Charette (Head of Brand and Growth at Tint Wiz) shares his journey from running a full-service wrap shop to walking away and stepping into...

From the outside, the shop looked successful. Plenty of work. Busy schedule. Jobs constantly coming through the door. But behind the scenes, everything depended on Preston. Every decision. Every problem. Every job. And that’s when it became clear. This wasn’t a scalable business. It was controlled chaos. In this episode, Preston shares the shift that changed everything. From being stuck in the day...

Most wrap shops look for the “right way” to do things. The right material. The right process. The right system. But the best shops do something different. They test. Constantly. In this episode, recorded live with Jay Kroll from General Formulations, the conversation centers around experimentation and why the shops that grow fastest are the ones willing to try, fail, and adjust in real time. In th...

Neil McNamara from Grimco ( https://www.grimco.com/ ) works closely with shops at every level, from new startups to high performing operations. What he sees every day reveals a clear pattern between the shops that grow and the ones that stall. Recorded live at ISA, this episode gives a rare behind the scenes look at wrap shops from a supplier’s perspective. In this episode • The biggest mistakes w...

If you are struggling to hire or keep good people, this is likely why. Most wrap shops offer jobs. Very few offer a clear path to a career. In this episode, Tanor breaks down how shifting that mindset changes the quality of people you attract, how long they stay, and how they show up every day. In this episode 00:00:00 - Introduction & The Podcast's Purpose : The hosts introduce the podcast's...

If you are not confident in sales, this episode is for you. Tanor shares five practical ways to improve your sales confidence and close more work in your wrap shop, even if selling does not come naturally.  This is not about scripts or pressure. It is about preparation, clarity, and genuinely helping your customer. In this episode [02:36] Tip 1: Know exactly what you are selling Understand materia...

If your phone has gone quiet, you are not alone. Every wrap shop goes through periods where call volume drops. The difference is how you respond. In this episode Andrew Banks shares five simple actions you can take immediately to generate work without spending on ads. In this episode: [01:41] 1. Call your current customer list Stay top of mind by checking in and building relationships, not selling...

If you run a wrap shop, you have experienced it. A customer picks up their vehicle, points at a dent, scratch, or broken light, and suddenly it becomes a debate about who is responsible. In this episode Andrew Banks breaks down the one simple system that protects your shop, your reputation, and your margins. Pre and post inspections. In this episode • Why most damage disputes come from lack of doc...

Running a wrap shop means juggling installs, consultations, supplier meetings, staff management, networking events, and personal life all at the same time. The problem is not usually a lack of work. It is a lack of organization. In this episode Andrew and Tanor explain why switching to a digital calendar is one of the simplest upgrades you can make to run your shop more professionally, avoid misse...

Deadlines slip. Installs go wrong. Sales fluctuate. What determines whether your wrap shop survives those moments is morale. In this live session on The Wrap Institute, Andrew breaks down how to build a culture where your team feels valued, heard, and invested in the business long term. What Shop Morale Really Is It is not pizza days. It is: • How your team feels when things go wrong • Whether the...

In this episode, Tanor throws out common customer service advice that gets repeated in every industry. Andrew rates each one out of 10 based on real world wrap shop experience. Some of these ideas sound great in theory. Some can damage your shop if applied blindly. Together they break down what actually works inside a production driven wrap environment where deadlines, material costs, and installe...

Most wrap shop owners think the only way to increase revenue is to sell more wraps. More installs. More production. More pressure on the team. In this episode Andrew and Tanor break down four practical upsells that increase profits without adding another full wrap to the schedule. The goal is simple. Make more from the jobs you are already selling. The key idea throughout this episode is not just...

Most wrap shop owners think their biggest risk is sales drying up, bad hires, or slow seasons. In reality, you can recover from almost every business mistake. There is one decision that quietly compounds every single day and makes running a business either sustainable or unbearable. In this solo episode, Tanor talks about the factor that determines whether a wrap shop owner grows or burns out. It...

This episode is a candid look back at the mistakes Andrew and Tanor made while building their wrap shop. Not surface level mistakes, but the ones that quietly cost them time, energy, and momentum. The kind you only see clearly once you are years into ownership. They talk openly about leadership missteps, wasted effort, poor assumptions, and the lessons they wish they had learned sooner. If you are...

Most wrap shop owners feel the urge to improve something long before they know exactly how to do it. A new system. A new hire. A better process. A new direction for the business. The problem is that too many owners stop right there. They research. They wait. They tell themselves they need more information before they move. And in the name of reducing risk, they end up delaying the very progress th...

Most wrap shop owners are not struggling because they do not care. They are struggling because they are guessing. Guessing if the team is happy. Guessing if the one to ones are working. Guessing if people feel appreciated. Guessing if silence means everything is fine. In this solo episode Tanor shares a simple leadership move that created an immediate shift at Performance Wraps. She stopped guessi...