The Wood Care Podcast- Where Experts Talk Wood

On this episode of the Wood Care Podcast, Caleb sits down with Richard Hochanedel, owner of Deck Revive and inventor of the Stain Paddle. Rich brings over 28 years of experience in the wood care industry, starting in 1998 as a side hustle before eventually transitioning into a full-time business. Today, Deck Revive serves customers across Kansas, with a strong reputation built on repeat clients an...

On this episode of the Wood Care Podcast, Caleb sits down with Jeff Konopack of Deck Medic to talk about building a scalable deck care business. Jeff began his career in exterior painting before transitioning into specialized deck restoration, where he quickly realized the importance of creating systems, processes, and data-driven decision-making to grow the business. Over time, those systems help...

On this episode of the Wood Care Podcast, Caleb sits down with Ian Whitcomb, owner of Patriot Stain & Seal based in Oklahoma City. Ian entered the fence staining industry in 2015 as a side hustle, purchasing a used stain trailer and working evenings and weekends while serving as a 22-year military veteran and airline pilot. With some local advertising in his first year, he generated over $100,000...

On this episode of the Wood Care Podcast, Caleb sits down with Justen Coelho Meneses, a contractor with more than a decade of experience in the wood staining industry. Justen shares the evolution of his company — originally launched as Making All Things New before rebranding to Omaha Deck and Fence Staining for 2026. In this episode we discuss: Rebranding a staining company for long-term growth Th...

Contractor Interview: Will Wright – Integrity Exterior Cleaning On this episode of The Wood Care Podcast — Where Experts Talk Wood — we sit down with Will Wright of Integrity Exterior Cleaning. Will shares his journey in the exterior cleaning and wood care space, including how he built momentum in a competitive market and developed systems that support consistent growth. We dive into what it takes...

On this episode of the Wood Care Podcast(previously known as the Stain & Seal Experts' Podcast), we sit down with Chris Olsen of Madison Stain & Seal. Chris shares how he started his staining business about five years ago after realizing a traditional education path wasn’t for him. At just 27 years old, Chris took an unconventional route into business — beginning with videography, photography, and...

On this episode of the Wood Care Podcast(previously known as the Stain & Seal Experts' Podcast), we sit down with Darren Pollen of 1st Place Finishing! Darren shares his journey in the wood finishing industry, from spotting the opportunity in staining fences and decks to building a business that keeps jobs rolling. We talk about building your brand, earning trust, and finding the balance between w...

We’re kicking off the end of the year with two big announcements for wood care contractors. Stain & Seal University is back — March 4–5. This year is the biggest one we’ve ever done. We’ve outgrown our past venues, and we’re taking it to the next level with a true expo-style event: vendors, exhibitors, demos, and hands-on training classes covering fence install, fence staining, deck staining, wood...

In this episode, Caleb Roth shares what's coming next for the wood care community — including the return of Staining University, happening March 4–5 in Lebanon, TN, and the launch of our biggest content project ever: the Contractor Interview Series. This winter, we’re interviewing 100 wood care contractors from across the country — fence guys, deck pros, log home specialists, and pre-stain shop ow...

Stain & Seal Experts Podcast - Founders 10 Franchise Launch Episode Overview Caleb Roth announces the launch of the Stain & Seal Experts Franchise Partner Program, opening 10 founding territories for December 1st onboarding. This episode breaks down the complete franchise opportunity, benefits, and what makes this the perfect time to join The Family. Key Topics Covered Caleb's Origin Story Started...

Stain & Seal Experts Podcast Business Update with Joe Everest STAIN & SEAL SUPPLY The Family Business 20+ premium colors with 4.5-5.0 star ratings Stain & Seal Experts University growing on YouTube/social Direct-to-consumer focus with educational content EXPERT PROFESSIONAL WOOD CARE Commercial Division B2B sales to contractors through retailers/distributors 3-5 year durability with lifetime warra...

Episode Description Join Caleb Roth, founder of Restorative Industries, as he breaks down the mystery behind airless sprayer tip numbers and shares his go-to tips for different staining projects. Originally shared in the Stain & Seal Experts University Facebook group, this episode transforms a popular video into an in-depth guide that will revolutionize how you approach spray application. Whether...

Join Caleb Roth, founder of Stain & Seal Supply, as he walks you through the complete process of producing a professional fence staining job from start to finish. This comprehensive guide covers everything from initial customer contact and site assessment to final cleanup and follow-up, ensuring you deliver results that build your reputation and grow your business. Whether you're a seasoned contra...

Join Caleb Roth, founder of Stain & Seal Supply, for a faith-based approach to building lasting customer relationships in the wood care industry. Drawing from the timeless wisdom of Jesus's Parable of the Sower (Luke 8:5-8), Caleb reveals how this 2,000-year-old teaching provides a powerful framework for understanding leads, nurturing prospects, and building a thriving business through persistent,...

Join Caleb Roth, wood care expert and founder of Stain & Seal Supply, as he breaks down the essential techniques for staining plank and 4-rail agricultural fencing. Whether you're a contractor looking to expand your services or a property owner tackling your first ag fence project, this episode delivers the insider knowledge you need for professional results that last. In this comprehensive guide,...

In this episode of the Stain & Seal Experts Podcast, host Caleb Roth explains the science behind capillary action and how it revolutionizes wood staining results. Discover why professional-grade penetrating oil-based stains like EXPERT Stain & Seal outperform big-box alternatives and learn proven sales techniques to educate customers and close more deals. What You'll Learn: Wood Stain Science: How...

If you're in the staining business — or thinking about jumping in — this episode could save you years of trial and error. Caleb Roth walks through exactly what a profitable stain and seal business looks like at every stage: from a solo operator to a multi-crew, multi-million dollar operation. Whether you’re just starting with one truck or managing six, you’ll learn how to structure your team, mana...

Show Notes: In this episode, Caleb from Stain & Seal Experts dives into the importance of understanding profit margins in the staining business. He addresses the debate around achieving a 50% gross profit margin and provides context for contractors of all sizes. Caleb shares personal experiences, including how transitioning from fencing to staining helped him scale his business and achieve financi...

  Episode Description: In this episode of the Stain & Seal Experts Podcast , we’re thrilled to feature a conversation with Dan Wheeler, host of The Fence Industry Podcast . Together, we dive into the nuances of painting and staining ornamental, agricultural, and equine fencing. From the challenges of preserving these specialized structures to the techniques and products that yield the best results...

Mill glaze has long been a debated topic in the wood care industry. In this episode of the Stain & Seal Experts Podcast , we explore what mill glaze is, whether it actually exists, and how it impacts stain and sealer performance. Drawing on research from the U.S. Forest Products Laboratory and practical industry insights, we’ll guide you through the best practices for overcoming challenges attribu...

In this episode of the Stain & Seal Experts Podcast , host Caleb Roth reveals why winter is the best-kept secret for wood staining projects. Learn how oil-based stains like EXPERT Stain & Seal thrive in cold weather, thanks to their lack of temperature restrictions and ability to penetrate dry winter wood. Discover the science behind lower humidity levels during winter, why wood is usually drier i...

Episode Summary: Transparent and semi-transparent stains are beloved for their ability to showcase the natural beauty of wood. However, when used on boards with high color variation, they can sometimes be mistaken for inconsistencies in the finish. In this episode, host Caleb Roth breaks down how these stains work, what to expect during application, and how to achieve a more uniform appearance. Ke...

In this episode of the Stain & Seal Experts Podcast , host Caleb Roth joins Dan Wheeler on the Fence Industry Podcast to dive deep into the strategies and challenges of growing a fence business. Together, they explore the value of adding staining and pre-staining services to your offerings, how to maximize revenue through diversification, and the steps to seamlessly integrate these services into y...

Description: In this episode of the Stain & Seal Experts Podcast, host Caleb Roth dives into strategies for growing your staining business during the off-season. Learn how to turn downtime into opportunity by building referral networks, implementing maintenance plans, and preparing your business for peak season success. Caleb shares actionable tips for upskilling your team, expanding service offer...

In this episode of the Stain & Seal Experts Podcast , host Caleb Roth addresses one of the most common questions from fence staining contractors: "How can I attract more clients and increase my revenue?" With a focus on targeted growth strategies, Caleb shares actionable advice to help contractors expand their client base, boost profitability, and build a stronger business presence. Learn how to i...