Caleb Roth, Staining University and Fence Install School, Stain & Seal Supply

The Wood Care Podcast- Where Experts Talk Wood

Business EN ↓ 101 episodes

Where Experts Talk Wood is a professional wood care podcast featuring unfiltered conversations with industry leaders, contractors, manufacturers, educators, and innovators shaping the future of exterior wood. From staining and sealing systems to coatings science, business strategy, compliance, sales, and craftsmanship — this is where the real conversations happen. If you’re serious about wood care — whether you’re building a business, refining your craft, or leading in the coatings space — this podcast exists to elevate your thinking, your standards, and your results.

Author

Caleb Roth, Staining University and Fence Install School, Stain & Seal Supply

Category

Business

Latest episode

Apr 20, 2026

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Episodes

Then vs. Now: Scaling Stain & Seal Experts with Caleb Roth 06.11.2024

In this episode of the Stain & Seal Experts Podcast , Caleb Roth, founder of Stain & Seal Experts, takes listeners through his journey of transforming a small, owner-operated staining business into a scaled, automated company with a dedicated team. Caleb reflects on his early days managing all aspects of the business himself—from quoting and customer service to marketing and quality control. Now,...

Staying Three Steps Ahead: How to Scale Your Staining Business with the Right Mindset 29.10.2024

Staying Three Steps Ahead: How to Scale Your Staining Business with the Right Mindset” Show Notes: In this episode of the Stain & Seal Experts Podcast , Caleb Roth takes listeners on a walk down memory lane, reflecting on his journey from working in his family’s fence business to founding Stain & Seal Experts. Caleb shares insights into what it takes to build a business in a fraction of the time i...

Stain & Seal Experts Podcast: Maximizing 2025 Success with Strategic Planning 23.10.2024

Introduction: Welcome to the Stain & Seal Experts Podcast , the only show dedicated to wood care and professional wood care contractors. I’m your host, Caleb Roth , founder of Stain & Seal Experts in Nashville. Join me as we dive into wood care tips, strategic planning, and how to maximize your business growth in the wood care industry. In today’s episode, we’re focusing on how to plan for fall wo...

Fall Wood Care: Staining & Sealing Your Fence and Deck – Tips for Long-Lasting Protection 21.10.2024

Introduction: In today’s episode, we’re diving into fall wood care ! With cooler temperatures approaching, now is the perfect time to stain and seal your fences and decks to protect them through the harsh winter months. We’ll also be discussing why oil-based penetrating stains are the superior choice for long-term wood care and how they can extend your working season as a contractor. Finally, we’l...

Color Consistency in Wood Staining Projects 24.05.2024

Welcome to another episode of the Stain & Seal Experts Podcast! Episode Topic: Achieving Color Consistency in Staining Key Points Covered: Importance of proper preparation (cleaning and sanding) Techniques for uniform application of stains Dealing with pooling or puddling of stain Self-leveling properties of oil-based stains on vertical surfaces Sponsor: EXPERT Professional Wood Care Protect and b...

Wood Care Tips for the Spring with Joe Everest The Fence Expert 08.05.2024

Today I am sharing alive conversation I had with Joe Everest the Fence Expert about staining in the spring time, pre staining lumber and a whole lot more.   Episode Sponsors This episode is brought to you by: Stain & Seal Supply Professional-grade stains, tools, and equipment for serious contractors. StainandSealSupply.com EXPERT Professional Wood Care Advanced wood stains, cleaners, and prote...

Moisture Content for Staining Wood 01.05.2024

Moisture Content for Staining and Sealing Wood is critical, here are the basic rules of ideal moisture content and how you can test it yourself before your next staining job. Episode Sponsors This episode is brought to you by: Stain & Seal Supply Professional-grade stains, tools, and equipment for serious contractors. StainandSealSupply.com EXPERT Professional Wood Care Advanced wood stains, c...

Staining Before Rain | Staining Tips 30.04.2024

In this episode I discuss staining your fence or deck with oil based stains before rain comes. Episode Sponsors This episode is brought to you by: Stain & Seal Supply Professional-grade stains, tools, and equipment for serious contractors. StainandSealSupply.com EXPERT Professional Wood Care Advanced wood stains, cleaners, and protection systems trusted by contractors worldwide. EXPERTWoodCare...

Scaling your staining business | Dan Wheeler 29.04.2024

In this episode I drop an excerpt from the Fence Industry Podcast where I was interviewed about scaling your business.   Episode Sponsors This episode is brought to you by: Stain & Seal Supply Professional-grade stains, tools, and equipment for serious contractors. StainandSealSupply.com EXPERT Professional Wood Care Advanced wood stains, cleaners, and protection systems trusted by contractors...

Safety Essentials in Wood Staining: An Expert’s Perspective | Stain & Seal Experts Podcast 09.01.2024

Podcast Show Notes: Episode Title: Safety Essentials in Wood Staining with Rick Nelson | Stain & Seal Experts Podcast Introduction: Welcome back to the Stain & Seal Experts Podcast! In this episode, host Caleb Roth welcomes Rick Nelson from American Wood Stain to discuss the paramount importance of safety in the wood staining industry. What We Discuss: Rick Nelson's Background : With over three de...

Is the SKY Falling? | What to DO in a Down Economy! 08.01.2024

In this episode I am interviewed by Dan wheeler from the Fence Industry Podcast, we discuss the economy and coming shows.    This is an episode you don't want to miss. Be sure to checkout this episode on FB, Youtube, LinkedIn, Spotify and iTunes. Please like and share our show. Sponsored by EXPERT Professional Wood Care- Expect Expert Results. Get your Pre-Stain Machine Here!!! - https://restorati...

The Contractors Journey with Northwoods Refinishing 06.11.2023

Here is an intimate story teller edition of the Stain & Seal Experts Podcast with special guest Stanton frank from Northwoods Refinishing.  Stanton tells us his story and shares many of the struggles and setbacks along the way.  If you are thinking about starting a wood care business but feel either not worthy, not good enough or simply don't know how then this story is for you. This is an episode...

Stripping Deck Stains with Justen Meneses 01.11.2023

A detailed step by step tactical guide to stripping deck coatings with Justen Meneses from Making All Things New Episode Sponsors This episode is brought to you by: Stain & Seal Supply Professional-grade stains, tools, and equipment for serious contractors. StainandSealSupply.com EXPERT Professional Wood Care Advanced wood stains, cleaners, and protection systems trusted by contractors worldwi...

Deep Dive Into Strategic Planning | Set Targets and Hit Them 23.10.2023

Caleb deep dives into strategic planning for your business.  You wont learn this on youtube so bring a notebook and enjoy the show. 1 -  What is strategic planning? Creating a FRAMEWORK that details your corporate vision. A common LANGUAGE with which to express that vision. A well developed ROUTINE for keeping the vision current. 2 - Why is strategic planning important? You cannot go where you wan...

Can a small sign grow your business? | This is what we do. 17.10.2023

Fence signs and yard signs with my company information on them have really helped in our business over the years.   Can adding pre staining services change your business? Get your Pre-Stain Machine Here!!! - https://restorativewoodproducts.com/p.. . Get Free Shipping from the official Stain & Seal Experts Store at: https://bit.ly/3GkA5M2 We believe in: https://expertwoodcare.com/ Checkout the offi...

Are You Doing the Bare Minimum | What it takes to grow! 12.10.2023

Are You Doing the Bare Minimum | What it takes to grow! Here is a snap shot into my business early on, this is what I did to make it grow.   Episode Sponsors This episode is brought to you by: Stain & Seal Supply Professional-grade stains, tools, and equipment for serious contractors. StainandSealSupply.com EXPERT Professional Wood Care Advanced wood stains, cleaners, and protection systems tr...

Marketing Tactics that Work | Structured to Grow Vol. 1 05.10.2023

I interview Brad Williams from Structured To Grow to get some real world Marketing Tactics that Work | Structured to Grow Vol. 1 Join the Conversation at Staining University on Facebook Get your Pre-Stain Machine Here!!! - https://restorativewoodproducts.com/p.. .  Get Free Shipping from the official Stain & Seal Experts Store at: https://bit.ly/3GkA5M2   We believe in: https://expertwoodcare.com/...

Pre Stainers Win | Are you prepared? 04.10.2023

Can adding pre staining services change your business?  This episode will focus on the advantages of pre-finishing lumber and how it can contribute to increased revenue for businesses, especially during the off-season. Introduction: Briefly introduce the topic and its relevance to the audience. Highlight the potential benefits of pre-finishing lumber. Set the stage for the discussion by mentioning...

Sell Wood Care Services Like A Professional. 03.10.2023

Sell professional wood care services like a pro, price vs cost. Get your Pre-Stain Machine Here!!! - https://restorativewoodproducts.com/p.. .  Get Free Shipping from the official Stain & Seal Experts Store at: https://bit.ly/3GkA5M2   We believe in: https://expertwoodcare.com/   Checkout the official Stain & Seal Experts Store at: https://bit.ly/3GkA5M2   Join the webs largest Stain & Seal commun...

Is your Quarter Planned? | Winners Plan Strategically 28.09.2023

Start Planning Your Future Now! Check us out at realgoodstain.com Episode Sponsors This episode is brought to you by: Stain & Seal Supply Professional-grade stains, tools, and equipment for serious contractors. StainandSealSupply.com EXPERT Professional Wood Care Advanced wood stains, cleaners, and protection systems trusted by contractors worldwide. EXPERTWoodCare.com Gopher Wood Factory-fini...

Close More Stain Jobs Now | Bidding Strategy 19.09.2023

Here is part one of our series- Close More Stain Jobs Now with this Bidding Strategy  Get your Pre-Stain Machine Here!!! - https://restorativewoodproducts.com/p.. .  Get Free Shipping from the official Stain & Seal Experts Store at: https://bit.ly/3GkA5M2   We believe in: https://expertwoodcare.com/   Checkout the official Stain & Seal Experts Store at: https://bit.ly/3GkA5M2   Join the webs large...

You can't lie to yourself. | What has to change? 15.09.2023

Get Free Shipping from the official Stain & Seal Experts Store at: https://bit.ly/3GkA5M2 We believe in: https://expertwoodcare.com/ Checkout the official Stain & Seal Experts Store at: https://bit.ly/3GkA5M2 Order Calebs Expert Field Guide and Staining Company SOP here: https://bit.ly/3EBcar6 Join the webs largest Stain & Seal community, Staining University here: https://bit.ly/3Ezj8wY Listen to...

Q&A | Should I Add Staining To My Business? 11.09.2023

Today we takeover The Fence Expert Show while Joe Everest is on vacation. In this episode I introduce Kurt Earl to the audience and together we take 40 minutes of Q&A and then end with a presentation about adding staining & sealing services to your fence or deck construction business. Get Free Shipping from the official Stain & Seal Experts Store at: https://bit.ly/3GkA5M2   We believe in: https:/...

Grow your team and business | How did he do it? 10.04.2023

Get your Pre-Stain Machine Here!!! - https://restorativewoodproducts.com/p.. . Get Free Shipping from the official Stain & Seal Experts Store at: https://bit.ly/3GkA5M2 We believe in: https://expertwoodcare.com/ Checkout the official Stain & Seal Experts Store at: https://bit.ly/3GkA5M2 Order Calebs Expert Field Guide and Staining Company SOP here: https://bit.ly/3EBcar6 Join the webs largest Stai...

Staining Business Secrets to Growth | Justen Meneses 06.04.2023

What has fueled the growth of the most successful professional wood care contractors?  Pros share their wins, losses, and lessons learned. Today we are joined by Justen Meneses from Making All Things New in Omaha, Nebraska.  Get your Pre-Stain Machine Here!!! - https://restorativewoodproducts.com/p.. .  Get Free Shipping from the official Stain & Seal Experts Store at: https://bit.ly/3GkA5M2   We...

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