Andy Paul

The Win Rate Podcast with Andy Paul

Business EN ↓ 129 episodes

The world's best conversations about B2B selling happen here. This exciting new podcast from Andy Paul, the creator and host of the Sales Enablement Podcast (with 1200+ episodes and millions of downloads) is focused on the mission of helping increase your win rates by winning a bigger percentage of the deals in your pipeline. In this unique round table format, Andy and his panel of guest experts share the critical sales insights, sales perspectives and selling skills that you can use to elevate your sales effectiveness and create the buying experiences that influence decision-makers to buy fro...

Be sure to visit the podcast's website and support the creator: www.andypaul.com

Author

Andy Paul

Category

Business

Podcast website

www.andypaul.com

Latest episode

Mar 5, 2025

Where to listen?

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Episodes

Understanding Comes Before Selling 24.01.2024

Welcome back to another stellar roundtable discussion with Andy Paul. Today he welcomes Leslie Venetz , Founder of Sales Team Builder, Dan Pfister , Founder of WinBack Labs, and St John Craner , Sales Coach and leading expert on Rural Sales and Marketing. The group discusses the buyer experience, the importance of constantly adapting to the buyer's mindset. There is a focus on the importance of ps...

The Best Sellers Are (Still) Human 17.01.2024

Andy's amazing lineup of guests today are: Usman Sheikh , founder and CEO of XIQ; Gautam Rishi, co-founder and CEO at OneShot.ai; and Shannon Hempel , founder of EnableUp. They discuss the transformation from the traditional 'predictable revenue model' to 'full cycle selling', emphasizing the need for sellers to be more buyer-centric and trustworthy.  They explore the transformative role of AI in...

The Power of Autonomy, Mastery, and Purpose in Sales 10.01.2024

Today Andy gathers a roundtable of sales veterans exploring the importance of win rates, the shift in commission-based sales, innovative sales strategies and creating customer-centric cultures. Molly McKinstry , Head of Sales at Calendly, Mitch Little , Founder of CUSP and formerly the Sr Vice President - Worldwide Client Engagement at Microchip Technology, and Dave Brock , Founder/CEO of Partners...

Who You Are is More Important Than What You Know 03.01.2024

Today Andy brings together yet another blockbuster roundtable with David Priemer , Founder and Chief Sales Scientist at Cerebral Selling, Mark Treacy , Senior Director of Strategic Accounts at Miro, and Kyle Williams , Founder at Brickstack. The panel discusses the role and power of feelings in the sales process, a buyer's decision-making process, and how a person's job or career trajectory can in...

The Buyer Experience With The Human Seller and AI 20.12.2023

Today, Andy facilitates an in-depth discussion about adjusting modern sales effectiveness, the buyer experience, and enhancing win rates with the help of new technologies. His guests include Jeb Blount , CEO of Sales Gravy and prolific author of sales books, Mark Cox , Founder of In the Funnel Sales Coaching, and Brent Keltner , president of Winalytics. The conversation dissects the potential impa...

Understanding What Makes a Great Seller 13.12.2023

Today Andy Paul is joined by yet another all-star panel of industry experts: Julie Thomas , CEO of Value Selling Associates, Mark Roberts , CEO and Founder of OTB Solutions, and Mitchell Kasperczyk , Strategic Account Manager at Compyl. They share their insights on what makes a great seller and the critical skills required in contemporary B2B sales. The discussion covers the importance of curiosit...

The Impact of Trust on the Sales Organization 06.12.2023

On today’s episode, Andy welcomes yet another roundtable of seasoned sales enablement professionals in a lively discussion about a multitude of issues impacting the sales industry. Panelists include Roderick Jefferson , CEO of Roderick Jefferson and Associates, Crystal Nikosey , VP of Sales Transformation at the Sales Collective, and Amy Hrehovcik , a seasoned sales professional, coach, trainer an...

Educating the First Generation of Sellers for the AI Era 29.11.2023

On today’s episode, Andy sits down with three leading educators in sales; Dawn Deeter-Schmelz , a professor and director of the National Strategic Selling Institute at Kansas State University, Howard Dover , a professor and the director of the Center for Professional Sales at University of Texas at Dallas, and John Kratz , emeritus professor of marketing at the University of Minnesota Duluth and C...

SDRs: A Thriving Future or a Relic of the Past? 22.11.2023

Today Andy welcomes another all-star roundtable featuring Hamish Stevenson , Founder and CEO of Selr.io, Salman Mohiuddin , Founder of Salman Sales Academy, and David Kreiger , President of SalesRoads. Together they delve into discussions on sales development representatives (SDRs) and their importance in the current sales landscape and how that may evolve, with a particular focus on sales trainin...

Relevance and Resonance: How To Master Your Sales Messaging 15.11.2023

In this episode of the Win Rate podcast, Andy welcomes more great sales leaders - Luigi Prestinenzi , Founder of the Growth Forum and More Better HQ,  Vince Beese , Founder and CEO at Sales at Scale, and Kyle Williams , Founder and CEO at Brickstack. The group talks about how to succeed in sales through a shared perspective and a unique point of view. They delve into the importance of being inquis...

The Line Between Winning and Losing: Do You Know How to Find It? 08.11.2023

On today's episode, Andy welcomes three more amazing guests, Nate Nasralla , Co-Founder at Fluint.io, Andrew Peterson , Founder at Clozd, and David Kurkjian , Founder of MasterMessaging. The group starts off discussing the need to gather feedback directly from buyers to understand their decision-making process and factor it into sales strategies and training programs. They highlight the role of co...

Balancing the Science and Art of Sales Wins Deals 01.11.2023

Today Andy welcomes another stellar group of guests for his roundtable discussion. Joining him are Nate Bagley , Head of Content and Media at Clozd, Ian Koniak , Founder and CEO at Untap Your Sales Potential,  and Eric Quantsrom , CMO at CIENCE. They begin by looking at the different challenges of buyers compared to sellers, the importance of diagnosing problems within a company that may impact wi...

The Importance of EQ In the Age of AI 25.10.2023

Today Andy welcomes another stellar roundtable to discuss the topic of creating change, and being able to adjust within the ever shifting sales industry. Joining Andy are Shari Levitin , the CEO of the Shari Levitin Group and author of Heart and Sell, 10 Universal Truths, Sean Sheppard , Managing Partner at U+, and Dejuan Brown , Head of Sales at Merit America. They begin by exploring the challeng...

Winning Deals In Both Good and Bad Markets 18.10.2023

Today on The Win Rate Podcast, Andy welcomes James Isilay , CEO at Cognism, Matt Melymuka , Co-Founder and Managing Partner at PeakSpan Capital,  and Kyle Williams , Founder at Brickstack. The roundtable discussion today visits the importance of lead quality in sales, the challenges of tracking and incentivizing the right behaviors, the need for effective multithreading in deals, selling effective...

Shifting Sales Culture From the Top Down 11.10.2023

Today Andy is joined by  our special guests, Carole Mahoney , Founder of Unbound Growth, Paul Fuller, CRO at Membrain, and Sean Burke CRO of Prometric.  To begin, the group dissects the tagline "how you sell matters" and explore the nuances of the sales process. They analyze factors that influence the selection of a vendor, the role of trust and adaptability, and the power of understanding the buy...

Accountability Should Not Equal Conformity in Sales 04.10.2023

Today on the The Win Rate Podcast Andy is joined by Joanne Black, Founder of No More Cold Calling, Jody Geiger, Revenue Enablement Coach at Klue and Meyah Rose, Co-Founder of The Practice Lab. The roundtable discussion begins with the importance of incorporating effective learning strategies, and our panelists share their insights on the need for practice, application, and building confidence in o...

How You Sell is More Important Than What You Sell 27.09.2023

Joining Andy for the roundtable discussion today are Richard Harris, Founder of the Harris Consulting Group, Mark Cox, Founder of In the Funnel Sales Coaching and host of The Selling Well Podcast, and Matt Dixon, Wall Street Journal best selling co author of The Challenger Sale, The Effortless Experience, The Challenger Customer, and his new book, The Jolt Effect.  They begin by discussing some of...

Bridge the Buyer-Seller Disconnect 20.09.2023

Welcome back to another episode of The Win Rate Podcast. Today Andy welcomes two incredible guests. Aaron Evans, Co-Founder and Head of Training and Enablement at Flow State, and Doug C. Brown, Founder of CEO Sales Strategies.  They discuss the importance of salespeople becoming “mini market experts” and how their knowledge can influence buyers at the awareness phase, literally shifting buyers' th...

Why Buyers Need to Talk To Sellers (Even If They Don't Want To) 13.09.2023

Today Andy welcomes another stellar roundtable with guests Nabeil Alazzam, founder and CEO at Forma.ai, Frank Cespedes, author and Senior Lecturer at Harvard Business School, and Drew Neisser, Founder of CMO Huddles, and was Founder and CEO of Renegade Marketing. They start out today discussing the fact that many companies are neglecting simple yet crucial steps to foster success among their new h...

Are Quotas The Enemy of Performance? 06.09.2023

Today Andy has gathered another stellar roundtable - Jim Dickie, Keynote speaker and Co-Founder of Sales Mastery, Barry Trailer, a sales coaching leader, Partner in Best Practices for B2B and Co-Founder of Sales Mastery, and Eric Stine, three-time CFO working with mid and large cap software companies. They discuss how quotas are a lagging indicator instead of a leading one, the importance of track...

The Advantage of Genuine Curiosity in Sales 30.08.2023

Welcome back to the Win Rate Podcast. Today Andy welcomes two amazing guests, Matt Benelli, sales coach and Co-Founder of CoachEm, and Lori Richardson, Sales Advisor, Founder and President of Women Sales Pros and author of She Sells. The roundtable starts today by discussing how pushing larger investments to frontline managers would create a wave of positive change across sales organizations. They...

Focus On Performance (vs results) To Drive Your Sales Success 23.08.2023

Today Andy brings another amazing round-table discussion with Brandon Fluharty, enterprise sales professional, and Founder of Be Focused, Live Great. Kyle Williams, enterprise seller and sales leader for companies such as Google, and the founder and CEO of Brickstack. And Meghann Misiak, sales enablement professional, sales coach, and Founder of The Path To Presidents Club. The group shares their...

How to Use Context and Understanding to Win Your Next Sale 16.08.2023

Welcome back to The Win Rate Podcast! Today Andy welcomes two incredible guests, Mark Hunter, (the Sales Hunter), renowned sales speaker, consultant, and author. And Jeff Bajorek, Chief Revenue Officer at Orases. sales trainer, and advisor for B2B sales leaders. The group kicks off the conversation talking about the importance of realizing that every customer feels that they and their company are...

Why Buyer-Centric Sales Needs To Be More Than Just Words 09.08.2023

Welcome back to The Win Rate podcast! Today Andy is joined by sales experts Jen Allen-Knuth, Head of Community Growth at Lavender, Bridget Gleason, a multi-time successful CRO and Head of Sales and is currently CRO at Util, and David J. P. Fisher. aka D-Fish, sales author, sales advisor, and Global Social Selling Lead-Sr. Sales Enablement Program Manager at SAS.  The group begins by discussing the...

How to Shift Sales Manager Focus from Top of Funnel to Winning More Deals 02.08.2023

Welcome back to The Win Rate podcast. Today Andy welcomes Tim Hughes, CEO of DLA ignite and author of Social Selling, and Eric Stine who is just coming off his roles of CRO and Chief Commercial Officer at Skillsoft. Eric, Tim, and Andy explore the importance of evaluating performance at different levels within organizations and the impact it has on overall success, how misclassifying leads affects...

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