The Wellness Creator Podcast

Meta is testing a new feature that limits Facebook pages to just two link posts, unless you pay for verification, making it more important than ever to build your email list and own your audience. Meanwhile, TikTok is serving up two trends wellness creators should watch: Janalog (a screen-free January movement) and Japanese walking (an interval walking method backed by research and named 2026's fa...

We're breaking down the biggest social media trends shaping 2026, and honestly, it's the best news wellness creators have heard in years. Short form burnout is real, viral chasing is out, and being a genuine expert finally matters more than having a million followers. We're talking about why long form video is making a comeback, how your audience now controls what they see, and why your imperfect,...

This week we're breaking down three wellness stories that have the internet buzzing. First, Andrew Huberman's latest episode sparked a full-blown LED lighting panic after his guest compared LED exposure to asbestos, and we're sorting through what the science actually says about red light therapy, mitochondrial health, and whether you should be rethinking your home lighting. Then, we're diving into...

We're tracking Elizabeth Holmes getting nutritional advice from a biohacker while tweeting from prison, Meta winning big in court, and Jeff Bezos launching an AI that claims to think like God. Plus, we're breaking down why silent walking is suddenly revolutionary, how Ayurveda is about to hit $77 billion, and what it means when Meta's top AI scientist calls the current AI wave a "dead end." If you...

Today we're talking about why Gen Z and Millennials are giving the wellness market a total glow-up (and what they actually want), plus the TikTok trend that’s less about getting out there and more about locking in. We look at why Pilates is quietly taking over where spin left off, and the global data showing that wellness has officially become as valuable as salary — a major signal for anyone buil...

We're covering five stories that could shift how you think about building your wellness business online. From the new creator storefronts replacing traditional affiliate links to why fiber maxing is your content goldmine right now, we're breaking down what's actually happening in the wellness creator space. Plus, we're talking about the analog ritual trend your clients are craving, how Reddit migh...

We're sharing the six business books that have genuinely shaped how we think about growing our wellness businesses. From practical strategy guides like Alex Hormozi's $100 Million Offers to mindset-shifting reads like Benjamin Hardy's 10X is Easier Than 2X, these recommendations span everything from pricing and profit to understanding what actually drives customer behavior. Whether you're just sta...

We keep hearing "courses are dead" everywhere, but that's not the whole story. The pandemic gold rush of slapping together content and waiting for passive income? That's definitely over. But courses and coaching are far from dead - we just need to play by different rules now. We're breaking down five key shifts every course creator needs to make: ditching the bloat, designing for completion over a...

Ready to turn your knowledge into actual income? We break down exactly how to create and sell your first digital product, even if you've never done it before. The best part: you need way fewer followers than you think (we've seen people with under 100 Instagram followers make serious money). We cover what makes a profitable digital product, how to choose what to create based on what people are alr...

Ever found yourself asking "Should I start two separate Substacks for my different interests?" or wondering how to handle multiple passions in your content creation? We tackle the multi-passionate creator dilemma that's stumping so many people.  From deciding whether to keep topics separate or blend them together, to understanding when having multiple platforms becomes unsustainable, we break down...

We're diving into nine practical ways to add income streams to your wellness business this fall without overwhelming yourself or confusing your audience. From expansion revenue with existing clients to micro offers, affiliate income, and corporate wellness opportunities, we break down realistic strategies that work alongside your core business model. These aren't get-rich-quick schemes but smart d...

We analyzed @thedailyvictorian, a yoga influencer with 1.3 million TikTok followers who's completely rewriting the social media playbook. While most creators chase daily posting and quick trends, she's built a massive following with just one thoughtful post per week. We've identified six key observations from her approach that combine movement, poetry, and life wisdom into an art form that stops t...

Starting July 10th, 2025, Google began indexing Instagram content for the first time, meaning your posts and reels can now appear in search results. We explore what this means for discoverability, share optimization strategies, and discuss recent court decisions that are reshaping how AI can use creative work. Plus, we cover Substack's new live video features that could change how you connect with...

Most creators are using AI completely wrong for their copywriting. Today, we're talking about why pasting prompts into basic ChatGPT gives you bland, generic copy that screams "a tiny robot wrote this." The game-changer? Training your own AI copywriting assistant, complete with your brand voice, audience insights, and specific behavioral instructions. We walk through the exact four steps to create...

We explore two alarming stories that highlight the growing security threats facing wellness creators and online entrepreneurs. First, we uncover the shadowy world of Meta brokers - underground operators who exploit Facebook's internal systems to restore hacked accounts for thousands of dollars, while Meta's official support channels remain largely unresponsive. We discuss how these black market br...

We're breaking down what's hot in the wellness creator world right now. From the shift toward authentic face-to-camera storytelling on TikTok and Instagram (goodbye, hyper-produced content!) to the return of carousel posts with trending music, we're covering the social media trends that actually matter for your business. We also explore how the AI landscape is shifting search behavior - with Googl...

In today's episode, we're exploring a troubling trend that's making it harder than ever to run a small business: unrealistic consumer expectations and the rise of performative outrage against entrepreneurs. Drawing insights from Anne Helen Peterson's brilliant Culture Study newsletter, we discuss why customers expect Amazon-level service from local artisans, how "accountability culture" has morphe...

In this episode, we explore three hot topics affecting wellness creators: The explosive growth of GLP-1 medications and peptides in wellness - from weight management to athletic performance enhancement and women's health. We discuss the business opportunities this presents for wellness practitioners as these treatments become more mainstream and accessible. The legal battle between a San Diego yog...

In this episode, we break down the tech drama that could shake up how online wellness businesses connect with their audience. We're tracking Meta's courtroom showdown (could Instagram become its own company again?) and Google's recent advertising battle loss - changes that might actually benefit small wellness creators in the long run. But here's the really good news: despite all the economic doom...

Join us for our first-ever variety show episode, where we tackle three fascinating wellness industry topics: the hidden health dangers of plastic-based athleisure wear, the story of an AI tarot card reading company's quick rise and demise on Instagram, and how artificial intelligence is revolutionizing medical treatment by repurposing existing drugs for rare diseases. From environmental concerns t...

Today, we're talking about AI (like every other person on the internet right now!!), but we believe this is such an important conversation because it's transformed our business, and we wanted to transform yours too. We dig into how to use AI tools effectively in 2025, emphasizing that you can't just drop a one-sentence prompt into ChatGPT and expect magic (that's like hiring an intern for an hour...

In this episode we explore four critical mindset shifts for wellness entrepreneurs: breaking through self-imposed "upper limits" that create false ceilings on success, balancing visionary thinking with consistent action, moving beyond victim mentality to take ownership of business outcomes, and setting realistic timeframes that acknowledge slow initial growth while maintaining ambitious long-term...

Wellness creators need to shift away from passive financial management where they hope there's money left over after expenses to pay themselves. Instead of viewing profit as an afterthought, entrepreneurs should intentionally decide their compensation first and then adjust business expenses accordingly, as this intentional approach to paying yourself - even if starting small - creates momentum for...

In the third episode of the Financial Intelligence series, we discuss the importance of tracking your numbers. We want women to understand financial metrics, bookkeeping essentials, and the creation of a ritual around financial tracking. The conversation covers various aspects of sales tracking, goal setting, and key business metrics that go beyond revenue, encouraging listeners to actively engage...

In this episode, we discuss the importance of understanding your profit and loss statements and why women entrepreneurs need to embrace financial literacy.  We break down the components of a P&L statement, including revenue, cost of goods, gross profit, and net profit. The discussion also covers the significance of monitoring expenses and the necessity of investing in business growth for long-...