The Wellness Creator Podcast

In this episode, we tackle the often-avoided topic of financial intelligence in business. We discuss why many entrepreneurs, especially women, shy away from their numbers and provide practical guidance on developing a healthy relationship with your finances. Through personal stories and practical advice, we break down the barriers that keep wellness creators from achieving true financial intellige...

In this episode of the Wellness Creator Podcast, we explore the complex issue of low engagement in online programs and offerings, challenging the assumption that lack of visible interaction means failure. We discuss how clients may be getting value from your content in ways that aren't immediately apparent, emphasizing the importance of not making unfounded assumptions about your program's effecti...

In this episode of the Wellness Creator Podcast, hosts Jeni Barcelos and Sandy Connery make a compelling case for why wellness practitioners should incorporate one-on-one sessions into their business model, particularly through the Well Well Well marketplace. RESOURCES: Check out the marketplace: www.wellwellwell.io Join Marvelous: www.heymarvelous.com References: Marvelous Software Platform Well...

As business owners in the wellness space, we often wrestle with a challenging question: when tragedy strikes, should we pause our marketing efforts? In this episode, we dive into this difficult topic, drawing from our own experiences and missteps to help you navigate these sensitive situations. References: Marvelous Software Platform Well Well Well Marketplace

In this episode, we sit down with Tiffany Sankary, founder of Movement and Creativity and a Feldenkrais practitioner who brings a uniquely artistic approach to mind-body wellness. Based in Somerville, Massachusetts, Tiffany shares her journey of blending physical movement, emotional intelligence, and creative expression into a transformative practice. Key Takeaways: Tiffany's introduction to Felde...

Meta recently announced major changes to their content moderation policies on Instagram + Facebook, potentially impacting how wellness creators share information on these platforms. In this episode, we break down the new policy changes and explore what they mean for anyone sharing health-related content on social media. We'll share real examples of how previous restrictions affected wellness conte...

It's a brand new year, so what should you focus on in your wellness business? How do you stand out? In this episode, we walk you through the top six trends to help your wellness business explode in 2025. These trends are shaping the wellness industry and provide insights into how wellness creators can adapt and thrive in this evolving landscape. References: Marvelous Software Platform Well Well We...

Today, we're time-warping back to the days of Covid, and Jeni opens up and shares her personal story of being sick with COVID and ultimately developing long COVID -- all while running the business in the busiest period of growth. Jeni discusses the various symptoms she experienced, including fevers, vertigo, heart issues, and vision problems. She highlights the importance of entrepreneurship in pr...

In today's episode, we share a recent interview with Hannah Teutscher from the Pilates Exchange. Hannah speaks with Jeni Barcelos, the CEO of Marvelous, about technology for her series on how technology and AI intersect with movement. RESOURCES Learn more about Hannah and Christian here. Listen to the Pilate's Exchange's series on tech, AI and movement here. Check out the Hey Marvelous platform he...

Today, we discuss the benefits of having a resources page with affiliate links to make some easy side money. We discuss the different ways to promote and share affiliate links (and announce Marvelous' brand new page template for affiliate sales). HERE'S WHAT WE COVER:  0:00 - The unknown benefits of affiliates in the wellness industry. 03:36 - You're not being salesy. You're saving clients time an...

Cancel culture can significantly impact entrepreneurs and small business owners, often exacerbating the challenges they already face in the online business world. We've had numerous conversations about the pressures of public scrutiny, feeling silenced, or being hesitant to speak up due to fear of backlash. Recently, we were interviewed by our friend, Sara Fisk, on The Ex-Good Girl Podcast. The co...

In this episode, Sandy Connery and Jeni Barcelos explore the essence of running a soulful business, reflecting on their journey and the changes they've undergone. They discuss the importance of authenticity, intuition, and creativity in business decisions, especially in light of the challenges posed by the COVID-19 pandemic. The conversation emphasizes the need to balance passion with problem-solv...

Letting go of something you’ve built from scratch is never easy. But sometimes it’s a necessary step to create space for what you’re meant to do next. In today’s episode, we open up about our decision to shut down our highly lucrative coaching program, and why the decision could never be purely based on logic or reason alone. We know that there are plenty of people out there who have had to face s...

Podcasting has exploded in recent years, and it’s becoming more challenging than ever to find and attract new listeners. In this episode, we discuss various podcast growth strategies to help you find new listeners in 2024 and beyond. RESOURCES: Riverside LInk (affiliate) - https://riverside.fm/?via=wellnesscreatorpodcast I Will Teach You To Be Rich — https://www.iwillteachyoutoberich.com/ Hey Marv...

The wellness industry has seen a huge boom in recent years, but has it become too crowded for newcomers? Today on the podcast, we examine whether the wellness industry is oversaturated, what this means for you, and how to differentiate yourself in an increasingly crowded marketplace. Discover why success often hinges on solving a specific problem for your audience and how recommendation-worthy pro...

As a wellness creator, you excel at helping people live healthier, more fulfilling lifestyles. However, running and marketing an online business requires a very different set of skills. One of the concepts that you must understand is the marketing funnel. It's a term tossed around the marketing world, but so few actually understand it. Simply put, a marketing funnel describes your customer's journ...

Opt-ins help you get new people onto your email lists and deciding what to make for your opt-in can be confusing. Today we're sharing the three most powerful types of opt-ins (one will definitely work for you) that you can create to entice people to join your email list. Plus, we break down the eight criteria that make an opt-in irresistible. RESOURCES: List Love — https://wellnesscreator.heymarve...

Do you write online? Your answer was probably either "Yes, I'm a blogger." or "No, I'm not a blogger." Writing online today is so much more than blogging. In this episode, we explore the various ways to write online, how you can write and create interactive experiences and how it can help you figure out what you believe. It's about thought leadership, and you don't have to have a PhD or have your...

Substack. It's all anyone is talking about and if you've wondered what it is and if you should be on it, then you'll want to listen to today's interview with Sarah Fay. She is a Harper Collins Author, Adjunct Professor and Substack Strategist helping people to use the features and functions of the platform in ways beyond just sending a newsletter. She answers all of our Substack questions and shar...

Have you ever run a flash sale? Today, we're sharing the inside secrets of how and why we run our annual flash sale. We break down the key characteristics that make the sale profitable. We also discuss the pros and cons of implementing a flash sale, and how you know when you're ready to have one. The Wellness Creator Podcast — https://www.heymarvelous.com/the-wellness-creator-podcast Hey Marvelous...

There is a lot of video fatigue after spending so much time on screens during the pandemic, and that is precisely why audio is the new video! Today, we discuss private podcasts and why they are so beneficial to your wellness business. You’ll learn exactly what a private podcast is, how it can grow your business, and keep your current clients engaged with your teaching. We also share how we've used...

After almost a decade of trial and error and finally finding our rhythm with marketing, selling and running a coaching program, we’re pulling back the curtain and letting you see the inside of our coaching business.  We discuss how rough the early days were, the ridiculous things we had to do to make the technology work, how we found new clients, the mistakes we made, what happens when you’re over...

We're OG podcasters, and in this episode, you'll get a look at behind the scenes of our podcast. Learn how we get episode ideas and where we organize them, how we get ready and what we use to record. We touch on trends, the process of finding new listeners, and our evolving relationship with tools, software and AI. We also dive into five different forms of podcasting and give examples for each. Yo...

As we wrap up season one of The Wellness Creator podcast, we look at the current wellness trends that you need to know to have success in your business. Key Points From This Episode: • The role that YouTube could play in the growth and expansion of your business. • Exploring the value of having content on multiple platforms. • What we can learn from the harmonious relationship between podcasting a...

Today's episode is about copywriting and the importance of the words that you use in your marketing as a way of conveying the value that you sell and share with your audience. We are thrilled to host Hey Marvelous Co-Founder, Sandy Connery, who shares her views on the current state of copywriting in the wellness industry. We learn about the importance of writing compelling copy, choosing interesti...