The Wedding Sassholes

This month’s topic is Wedding Biz Social Media and in this episode, we are diving into DIY, hiring in, or contracting your Social Media for for your wedding business.   We talk about -  > Pros and cons of each style > Cost efficiency > Time consumption > Consistent branding > Expertise and quality > Analytics/insights Listen all the way through for the tangible SWAG at the end of...

This month’s topic is Education and in this episode, we are sitting down with Shannon Underwood, vice president of The Wedding MBA and why you should attend this year's education conference.  We talk about -  > Why in person education conferences are so important > WedCon Exhibits and vendors > What to expect from the education tracks > What is NEW this year > What makes Wedding MBA...

Our 8th SOUND OFF episode! When Shannon and Vanessa see something that doesn't make any sense or mistakes companies are making in the wedding industry, they get excited to chat about it. This month’s SOUND OFF is called “Roll with the Punches” and in this episode the ladies are sitting down Cliff of Sole Rise Entertainment to discuss being flexible on event day, rolling with the punches from diffe...

This month’s topic is Education and in this episode, we are diving into Online Learning for your wedding business.   We talk about  > Online Resources > Webinars > Summits > Online Courses Listen all the way through for the tangible SWAG at the end of every episode on the 3 things you can start implementing into your business today!  Spoiler alert ;) - here’s the list…  Figure outWHAT...

This month’s topic is Education and in this episode, we are diving into Small Business & Wedding Podcasts that we love.   We talk about -  > Shannon’s top podcasts > Vanessa’s top domestic and foreign podcasts > Where to find podcast  > How to decide if a podcast is right for you Listen all the way through for the tangible SWAG at the end of every episode on the 3 things you can st...

We talk about -  >Where to find conferences  > Upcoming wedding industry conferences > Our personal favorites to attend > How to choose which conference is best for you and your business Listen all the way through for the tangible SWAG at the end of every episode on the 3 things you can start implementing into your business today!  Spoiler alert ;) - here’s the list…  Find local and na...

Our 7th SOUND OFF episode! When Shannon and Vanessa see something that doesn't make any sense or mistakes companies are making in the wedding industry, they get excited to chat about it. This month’s SOUND OFF is called “Handling couples planning way far in advance” and in this episode, they are breaking down vendor perspectives, venue perspectives, and best practices.  We’ve all encountered a cou...

This month’s topic is Maximizing Your Slow Season and in this episode, we are diving into Writing Your Mission and Vision Statement for your wedding business with our guest Dana Kawell of Hustle and Gather.  We talk about -  > Why are vision and mission statement so important > What are the 5 steps to creating a mission statement > what are your businesses core values > what are the 4...

This month’s topic is How to Maximize Your Slow Season and in this episode, we are diving into Package Refresh and Updates for your wedding business.  We talk about -  > How to anticipate your future clients needs > Where you fall based on what you provide > Reviewing costs and profit > Perceived value > What are your clients asking for consistently that you don’t already offer >...

This month’s topic is Maximizing Your Slow Season and in this episode, we are taking a Deep Dive into Your Website.   We talk about -  > Checking your links > Refreshing your text > Updating your portfolio > Check how mobile friendly it is > Focusing on SEO > Checking social media links and integrations > Adding pricing to website > Listing business hours and contact inform...

This month’s topic is Maximizing Your Slow Season and in this episode, we are diving into Tried and Tested Social Media Scheduling for your wedding business.   We talk about -  > Facebook > Instagram > TikTok > How to batch out your content > How to stay organized for speed > Ideal practices  > Scheduler programs to look into Listen all the way through for the tangible SWAG at...

Our 6th SOUND OFF episode! When Shannon and Vanessa see something that doesn't make any sense or mistakes companies are making in the wedding industry, they get excited to chat about it. This month’s SOUND OFF is called “ What is a workaway?” and in this episode, they are breaking down how they plan their own personal workaways.  If you ever feel like the “to do list” of things you want to get don...

This month’s topic is Fighting the Slump and in this episode, we are sitting down with Alan Berg to discuss How to Stop Getting Ghosted by Wedding Couples.   We talk about -  > Staying on top of tracking > Being secret shopped  > Email drip campaign > How to get couples re-engaged with planning >Why you’re getting ghosted Listen all the way through for the tangible SWAG at the end o...

This month’s topic is Fighting the Slump and in this episode, we are diving into Simple Tips for Booking More Appointments.   We talk about -  > Why book appointments? > Pricing Transparency > Initial Lead Emails > Walking clients through you process > How to make appointment booking easy peasy > Chasing leads with follow ups Listen all the way through for the tangible SWAG at th...

This month’s topic is Fighting the Slump and in this episode, we are diving into Generating Sales Leads through Marketing Funnels for your wedding business.   We talk about -  > What is a marketing funnel? > Who is your ideal client? > Building brand awareness > Engagement > Consideration > Conversion Listen all the way through for the tangible SWAG at the end of every episode on...

This month’s topic is Fighting a Slump and in this episode, we are diving into Root Cause Analysis- Tracing the Problem for your wedding business.   We talk about -  > Identifying the specific problem- where is the system broken > Why tracking your numbers is important  > Common mistakes > Best practices > Asking friends to secret shop > Getting an accountability partner Listen a...

Our fifth SOUND OFF episode! When Shannon and Vanessa see something that doesn't make any sense or mistakes companies are making in the wedding industry, they get excited to chat about it. This month’s SOUND OFF is called Stop being a Pussy- Just start TikToking and in this episode, they are sitting down with Megan Culkin of Magnolia Collective to discuss why you should be TikToking to grow your w...

This month’s topic is Appointments and Tours, and in this episode we are diving into How to Make Appointments and Venue Tours More of an Experience for your wedding business. This is an interview episode featuring Ian Ramirez We talk about -  > Why is experiential marketing so effective > How to set the atmosphere > Thinking outside the box, make the appointment/tour more then just a disc...

This month’s topic is wedding Appointments and Tours, and in this episode we are diving into After Appointment Follow Through for your wedding business.    We talk about -  > Being your word - send everything you said you would within the promised timeframe > How to assure every appointment ends in a yes, no, or clear future for next steps > How to under promise and over deliver > Shar...

This month’s topic is Appointments and Tours for your wedding business, and in this episode we are diving into Wedding Sales Appointment Agenda for your wedding business.   We talk about -  > Client Files and meeting sheets > Why not to dive directly into a sales presentation > Setting a clear meeting agenda > How to find the pain points for the client > Wedding budgets - bracketing...

This month’s topic is Appointments and Tours and in this episode, we are talking about how to prepare an Appointment Preparation Checklist for your wedding business.   We talk about -  > Using online appointment booking  > Limiting the number of guests > Collecting information ahead of time  > Setting the client’s upfront expectation > Setting the mood > Zoom calls > Phone cal...

Our fourth SOUND OFF episode! When Shannon and Vanessa see something that doesn't make any sense or mistakes companies are making in the wedding industry, they get excited to chat about it. This month’s SOUND OFF is called "Communication is Key” and in this episode, they are sitting down with Andy Jimenez with Xclusive DeeJays to discuss working as a team on wedding day from a vendor's perspective...

This month’s topic is Money Management and in this episode, we are sitting down with Michelle Loretta and diving into How to Prepare your Wedding Business for a Recession.   We talk about -  > What couples are changing/doing differently because of the potential recession > Steps business owners can take to prepare financially > How to pivot your business strategy with new opportunities &g...

This month’s topic is Money Management and in this episode, we are diving into Smart Budgeting Tip for any Wedding Business.   We talk about -  > Marketing Expenses Categories > Operational Expense Categories > Marketing Sales Projections > Our favorite budget tips Listen all the way through for the tangible SWAG at the end of every episode on the 3 things you can start implementing in...

This month’s topic is Money Management and in this episode, we are diving into Creating a Wedding Business Sales Forecast for your wedding business.   We talk about -  > How a forecast helps you understand your financial position  > What to track now > Types of forecasts > How to set up your forecast > Forecasting in units vs dollars Listen all the way through for the tangible SWAG...