The Wedding Sassholes

This month’s topic is Money Management and in this episode, we are diving into How to Track Business Expenses as a Wedding Pro.   We talk about -  > Why you should track > What is considered a business expense > Easy steps for a brand new business > Tools for tracking expenses >Quickbooks and other softwares Listen all the way through for the tangible SWAG at the end of every episod...

Our third SOUND OFF episode! When Shannon and Vanessa see something that doesn't make any sense or mistakes companies are making in the wedding industry, they get excited to chat about it. This month’s SOUND OFF is called "Getting scrappy when you have no money for marketing” and in this episode, they are breaking through all the excuses businesses have about marketing on little to no budget.  Be...

This month’s topic is Networking Events and in this episode, we are sitting down with Jordan Heller, owner of SWEL Events - Suncoast Wedding & Events Leaders to talk about the Benefits of Sponsoring Local Networking Events. We talk about -  > Why sponsors are so important to an event organizer > Why sponsoring networking events should be part of every wedding pro’s marketing plan > Wh...

This month’s topic is Networking Events for Wedding Pros and in this episode, we are diving into How to be Memorable at Wedding Networking events.   We talk about -  > Developing a memorable signature look > Business cards > Social media connecting > Follow up after networking events > Being a positive force in the wedding industry > Become known as a connector > Wearing a nam...

This month’s topic is Networking Events and in this episode, we are diving into what mistakes wedding vendors make when attending a networker and how to avoid them like a pro.  We talk about -  > Waiting too long - not starting to network as a new wedding business until you’re “ready” > Thinking business networking is only for extroverts > Making real relationships > Attending without...

This month’s topic is Networking Events and in this episode, we are diving into Choosing Networking Events Worth Your Time for your wedding business.   We talk about -  > Why do you want to build a Network > How many wedding networking events to go to each month > How to evaluate between events > Types of networking events - the format matters > How well organized is the event >...

Our second SOUND OFF episode! When Shannon and Vanessa see something that doesn't make any sense or mistakes companies are making in the wedding industry, they get excited to chat about it. This month’s SOUND OFF is called "Your feelings are NOT my responsibility" and in this episode, they are on a tear about the mistakes that wedding pros make when they don't want to step on anyone's toes, rock t...

This month’s topic is Goal Setting for wedding professionals and in this episode, we are diving into how to create the space, time and energy to make your goals happen for your wedding business. Our guest Talya Kosstrin, owner of Integrative Nutrition Health Coach  We talk about -  > Behaviors to help stay focused and how to make them stick > How to keep your schedule under control > How...

This month’s topic is Goal Setting for wedding professionals and in this episode, we are diving into Goal Accountability - The Key to Reaching your Goals for your wedding business.   We talk about -  > Becoming a time management master with time blocking > Accountability partners, who and where do you find them > Prepping ahead for no excuses > Building better habits Listen all the way...

This month’s topic is Goal Setting for wedding professionals and in this episode, we are diving into Goal Setting Basics: Setting Better Goals for your wedding business.   We talk about -  > Writing down your goals > Putting your goals where you can see them > Rewarding yourself for achieving goals > Thinking through the obstacles, and how to overcome them > Making sure your goals a...

This month’s topic is Goal Setting and in this episode, we are diving into Types of Goals to Stay Focused in your wedding business.   We talk about -  > Goals vs. Tasks/Objectives > Time-Based > Performance Based > Types of Goals >Stretch Goals >SMART Goals Listen all the way through for the tangible SWAG at the end of every episode on the 3 things you can start implementing into...

Our first SOUND OFF episode! When Shannon and Vanessa see something that doesn't make any sense or mistakes companies are making in the wedding industry, they get excited to chat about it. This month’s SOUND OFF is STFU on social media and in this episode, they are on a tear about the mistakes that wedding pros make with the things they post on their social media accounts. The things you post on b...

This month’s topic is Wedding Shows & Showcases and in this episode, you’ll learn pro tips from the country’s largest sow producer. Our guest, Ms Laurette Veres of Bridal Extravaganza , out of Houston Texas.    We talk about -  > Where vendors fall short at an expo, why they didn’t find success > Most unique things you seen at a booth > Creative ways to sponsor the wedding show that r...

This month’s topic is Wedding Shows & Showcases and in this episode, we are diving into Killer Booth Set Ups for your wedding business.   We talk about   > What size wedding expo booth makes sense > Layout of what goes where > Must have items to bring and include in your booth > SWAG - need or not worth it > Wedding show booth don'ts - bad ideas Listen all the way through for th...

This month’s topic is Wedding Shows & Showcases and in this episode, we are diving into How To Maximize Venue Showcases & Open Houses for your wedding business.   We talk about  > How to get invited/included in local venue showcases > Know the venue details inside and out > Post content from the wedding venue on your social media > Images in your booth specific to that venue &g...

This month’s topic is Wedding Shows & Showcases and in this episode, we are diving into BIG expos & bridal shows: 10 tips for success in your wedding business.   We talk about  > Setting clear goals for each wedding show > Lead capture forms at an expo, digital vs old school pen and paper > Giveaways to target your ideal engaged couple > How to make your bridal show booth stand...

Hey there Sassholes! This bonus episode is where your hosts, Shannon Tarrant & Vanessa Negron share their actionable takeaways from the 2022 Wedding MBA conference.  We talk about -  > The difference between being a first-timer and someone who has been to Wedding MBA many times > Overall thoughts - quality of the wedding conference education, the tradeshow portion and the extra events  &...

This month’s topic is “Closing More Sales” and in this episode, we are happy to have Nora Sheils and Elizabeth Sheils from Rock Paper Coin on the show to discuss practical ways to get paid faster for your wedding business.  We talk about -  > Old school billing systems and why they don’t work anymore > How to automate the end of the sales process > Setting up your payment plans > Top 3...

This month’s topic is “Closing More Sales” and in this episode, we are diving into figuring out how to close more sales without being pushy in your wedding business.  We talk about -  > How sales have changed  > Ways to sell to the next generation > Leading clients towards faster decision making in the appointment > Learning how to read buying signals > What a soft close looks like...

This month’s topic is “Closing More Sales” and in this episode, we are discussing 5 ways to differentiate yourself and your wedding business.  We talk about -  > How to figure out your USP - Unique Selling Proposition > Putting a face to the business > The importance of knowing your venue spaces  > Being helpful and generous > Client education and the next steps  Listen all the way...

This month’s topic for is “Closing More Sales” and in this episode, we are diving into figuring out where in your process does marketing end and sales begin for your wedding business.  We talk about -  > Where your leads are coming from > How to get them into your sales funnel > Lead form best practices > Automation workflows and so much more!  Listen all the way through for the tangib...

Welcome to the SH**SHOW! Listen to learn more about Vanessa & Shannon's journey - how we each got from being workers in hospitality to becoming business owners and now, as business besties, sharing our advice, problem-solving, and lessons learned (sometimes the hard way) as podcast hosts.