The Wedding Sassholes

This week’s topic is How do I convert leads from advertising? and in this episode we are sitting down with Mark Chapman of The I Do Society. He is THE wedding industry's authority on advertising. We talk about -  > Major shifts in how couples act/communicate with venues/vendors ads > The importance of adapting your online strategies to these changing trends > Effective advertising strateg...

This week’s topic is 7 Wedding Pro Business Basics you must have in 2024 and in this episode, we are diving into our top 7 must have items to be a successful in your wedding business.   We talk about -  > professional email address with domain > active Instagram account > professional website with contact information > business license and liability insurance > updated photos of rec...

This week’s topic is a little different, in this episode Vanessa Negron is diving into WHAT IS VENUE HELP DESK? with Ian Jose Ramirez and Shannon Tarrant.   On the other side of the mic Shannon and Ian are being interview by Vanessa to explain what this new exciting business venture is and how it is going to revolutionize the venue side of the wedding industry. In this episode we discuss > What...

This week’s topic is how to decide which conferences are worth your time, we are sitting down with Keith Christopher the creator of the Marquee Show Conference out of Chicago. We talk about -  > why people attend conferences > best way to research about a conference > factoring in destination of where shows are hosted > cost of attending conferences and the investment > networking o...

This week’s topic isThe Mentality of Being a #2, we are diving sitting down with Paul Pettie with Madera Estates and Venue Help Desk. We talk about -  > The change from being a #2 in a corporate setting to #2 in a family run business with your spouse >  Where to start when starting to look for a right hand employee >  The important qualities to look for in a right hand >  Ways to be a...

This week’s topic is a soft approach to Instagram strategy and in this episode, we are sitting down with Molly Balint of The Social Circle to discuss a way to keep your Instagram strategy simple and effective without taking over your whole life. We talk about -  > What is a soft business movement > What the #1 reason people don't take full advantage of the platform > How to stand out >...

This week’s topic is connecting with busy people and in this episode, Shannon is diving into tips for success when trying to connect with important people that have busy schedules.   We talk about -  > They aren't ignoring you > Switching up how to contact them > Keeping your communications brief and clear calls to action > Getting their attention > Offering a budget chat or quick c...

This week’s topic is ROI: Making sense of Numbers to Enhance Your Marketing Strategy and in this episode, we are sitting down with Tayler Hollman with Enji to make sense of numbers to enhance your marketing strategy. We talk about -  > What is ROI > How to to analyze marketing data > The platforms or systems to track and analyze marketing data > What is a KPI (key performance indicator...

This week’s topic is Three Ways to Set Boundaries in Your Wedding Business with Vanessa Negron of Sweet Miss V's. We talk about -  >Time boundaries > Physical boundaries > Financial boundaries > How to effectively communicate your boundaries > How to stay consistant > Possible struggles Listen all the way through for the tangible SWAG at the end of every episode on the 3 things y...

This week’s topic is Inspiring About Us Page and in this episode, we are sitting down with Meredith Kasheta of MMC Agency.   We talk about -  > Why is it the 2nd most visited page on your site > Make it personal, but not a full resume > Call to action items > The MUST HAVE elements > Reviews, where to put them and how to choose which ones to highlight > Team member bios, leaders...

This week’s topic is Wedding Business Website Must-haves and in this episode, we are diving into our top 6 website features you need for your wedding business today.   We talk about -  > Stunning Visuals > Contact Information > List of services offered and pricing > Client testimonials > About page > FAQ Listen all the way through for the tangible SWAG at the end of every episode...

This week’s topic is Asking for Vendor Recommendations on Public Platforms and in this episode, we are sitting down to talk about why you should STOP this bad behavior immediately so it doesn't hurt the growth of your wedding business. We talk about -  > What is the bad behavior > Why this is HORRIBLE for wedding planners > Why is this an issue overall > What should you do instead List...

SOUND OFF #14 Our fourteenth SOUND OFF episode! When Shannon and Vanessa see something that doesn't make any sense or mistakes companies are making in the wedding industry, they get excited to chat about it. This week’s SOUND OFF is called Podcast-iversary! That’s right, the ladies have been putting out episode weekly for over a year and it’s time to celebrate, make a few announcements, and share...

SOUND OFF #13 Our thirteenth SOUND OFF episode! When Shannon and Vanessa see something that doesn't make any sense or mistakes companies are making in the wedding industry, they get excited to chat about it. This week’s SOUND OFF is called Takeaways from Wedding MBA 2023 and in this episode, the girls are sitting down to discuss their favorite tips, tricks, nuggets and lessons learned from attendi...

Our twelfth SOUND OFF episode! When Shannon and Vanessa see something that doesn't make any sense or mistakes companies are making in the wedding industry, they get excited to chat about it. This week’s SOUND OFF is called How to prepare your business for taking time off and in this episode, the girls are sitting down and discussing how to prepare your clients, employees, and vendor partners for y...

Our eleventh SOUND OFF episode! When Shannon and Vanessa see something that doesn't make any sense or mistakes companies are making in the wedding industry, they get excited to chat about it. This week’s SOUND OFF is called Putting Ourselves First and in this episode, they are sitting down and being vulnerable about needing to take a break to refocus on ourselves and our businesses. We are in the...

Our tenth SOUND OFF episode! When Shannon and Vanessa see something that doesn't make any sense or mistakes companies are making in the wedding industry, they get excited to chat about it. This month’s SOUND OFF is called 5 Ways to Get Back on Track and in this episode, they are sitting down and being vulnerable about being swamped with work, feeling overwhelmed, and how to refocus.  Sharing perso...

This month’s topic is Working for Free and in this episode, we are diving into Planning Styled Shoots for your wedding business.  We talk about -  > The purpose of participating in a styled shoot > How to be selective in what styled shoots to participate in > Why are styled shoots so valuable to vendor networking > How to update your portfolio or feature new products/services Listen al...

This month’s topic is Working for Free and in this episode, we are diving into Upgrading Your Current Wedding Clients.   We talk about -  > Why to offer free upgrades > What free upgrades to offer > How to decide which clients to upgrade > How to follow up after the wedding Listen all the way through for the tangible SWAG at the end of every episode on the 3 things you can start implem...

This month’s topic is Working for FREE and in this episode, we are diving into Pros and Cons of Sponsoring Non-Profits & Charities through your wedding business.  We talk about -  > Two types of sponsorship > Setting aside a yearly sponsorship budget  > Getting the details on the perks of sponsoring > Finding a charity that you are passionate about and matches your values > Look...

This month’s topic is Working for FREE and in this episode, we are diving into Sponsoring Wedding Pro Networking Events. .  We talk about -  > How to decide which events to sponsor > What to do before the event > Steps to take during the event > After the event follow up plan Listen all the way through for the tangible SWAG at the end of every episode on the 3 things you can start impl...

Our 9th SOUND OFF episode! When Shannon and Vanessa see something that doesn't make any sense or mistakes companies are making in the wedding industry, they get excited to chat about it. This month’s SOUND OFF is called “Every choice has a Consequence” and in this episode the ladies are sitting down to discuss short and long term repercussions of the choices you make as a vendor that can and will...

This month’s topic is Wedding Biz Social Media and in this episode, we are diving into Speaking to Your Ideal Client on Social Media with Shadow Anderson.   We talk about -  > How to identify and define your ideal client > How to tailor your content to resonate with the clients interests and preferences > Changing it up on different platforms > Mixing in videos and still photos > Fo...

This month’s topic is Wedding Biz Social Media and in this episode, we are diving into Building Vendor Relationships on Social Media for your wedding business.   We talk about -  > Finding new vendors/venues in your area > Following & favoriting accounts > Location tagging with venues > Giving credit to vendors > Collaborations > Stories > The DO NOTS Listen all the way th...

This month’s topic is Wedding Biz Social Media and in this episode, we are diving into Social Media Content Strategy for your wedding business.   We talk about -  > Setting clear goals and objectives  > Identifying your target audience > Choosing the right platforms > Defining your brand voice > Competitor analysis > Content strategy > Content calendar and so much more Listen...