The Webinar Marketing Podcast with Fexingo: Virtual Events, Live Selling, and Webinar Funnels

Episode 54 of The Webinar Marketing Podcast examines the overlooked power of the email preheader text in webinar replay sequences. Lucas and Luna dive into a 2026 study of 750,000 promotional emails that found a 36 percent lift in open rates when coaches replaced generic preheaders like 'View the replay' with benefit-driven micro-copy. They break down the winning formula: start with a time-sensiti...

Episode 53 of The Webinar Marketing Podcast dives into the timing of webinar replay emails and how sending them at specific hours can boost sales. Lucas and Luna analyze a case study from a B2B SaaS company that tested sending their replay email at 8 AM vs 2 PM vs 8 PM. The winner? 8 AM EST generated 34% more sales than the afternoon send, while 8 PM underperformed by 22%. They break down the data...

In this episode of The Webinar Marketing Podcast, Lucas and Luna dive into a specific tactic that can lift open rates by over 30 percent: personalizing the subject line of your webinar replay email with the attendee's first name and a reference to the session they attended. They break down a case study from a B2B software company that tested three subject line variants across a 10,000-person list....

Lucas and Luna drill into a dataset from a $5 million SaaS webinar launch to answer a counterintuitive question: why does a 7-email sequence beat an 11-email sequence by 34 percent in revenue per registrant? They walk through the specific drop-off mechanics, the 'last-pitch' email that killed conversions, and how one B2B software company cut their email sequence from nine emails to six and saw a 2...

Episode 50 of The Webinar Marketing Podcast digs into one of the most overlooked elements on a webinar registration page: the speaker bio. Lucas and Luna examine a 2025 study by WebinarNinja showing that bios between 150 and 200 words with a specific structure — credentials, a personal anecdote, and a skill description — lift registration rates by 40 percent compared to shorter or longer bios. The...

In this episode of The Webinar Marketing Podcast, Lucas and Luna dive into the data around webinar replay video length and its impact on sales conversion within the first 48 hours after a live event. They discuss a specific case study from a B2B SaaS company that tested three replay lengths — full 60-minute version, a 20-minute highlights cut, and a 10-minute sizzle reel — and found that the 20-mi...

Lucas and Luna dig into a specific finding from a 2025 study of 14 B2B SaaS companies: giving attendees access to the full webinar replay within two hours of the live event cut refund requests by 31 percent. They explore why the 'I need to review what I bought' psychology drives second thoughts, how replay availability shifts the post-purchase evaluation window, and why the team behind a marketing...

In this episode, Lucas and Luna dive into a surprising A/B test from a B2B SaaS company that found changing their webinar replay email CTA button from blue to orange lifted click-through rates by 31 percent. They explore the psychology behind color contrast, the role of brand consistency, and why the same test failed for a different audience. Along the way, they discuss how a small marketing agenc...

Episode 46 of The Webinar Marketing Podcast dives into a surprising finding: where you place the speaker photo on a webinar registration page can lift or tank conversion by up to 25 percent. Lucas and Luna walk through a real A/B test from a B2B SaaS company that tested photo placement above vs. below the fold, and a second test that compared a professional headshot to a candid desk shot. They dis...

Lucas and Luna dig into a surprising data point: adding a single emoji to webinar replay email subject lines lifts click-through rates by an average of 28 percent. They examine a 2025 study of 1,200 B2B campaigns that found rocket and face-with-monocle emojis outperformed generic thumbs-up by nearly 2-to-1, while sparkles and clapping-hands actually depressed opens among C-suite subscribers. The h...

In Episode 44 of The Webinar Marketing Podcast, Lucas and Luna dive into the data behind webinar replay email personalization. They break down a case study from a B2B SaaS company that tested personalized subject lines, dynamic body content, and tailored call-to-action buttons against generic replays. The result: a 45 percent lift in sales attributed to the email sequence. The hosts discuss which...

Episode 43 dives into a specific webinar replay email timing strategy that most marketers overlook: the seven-day follow-up. Lucas and Luna examine a case study from a B2B SaaS company that saw a 95 percent lift in sales when they sent a final-reminder replay email exactly one week after the live event. They break down the psychology — the forgetting curve, decision fatigue, and the recency effect...

In episode 42 of The Webinar Marketing Podcast, Lucas and Luna examine the impact of limited-time replay access on webinar sales. They analyze a case study from a B2B SaaS company that tested two access windows: 48 hours versus 7 days. The 48-hour window produced a 28 percent higher conversion rate and a 15 percent higher average order value, driven by increased urgency and faster decision-making....

Episode 41 of The Webinar Marketing Podcast digs into a specific tactic that lifted post-event sales by 45 percent: personalizing the replay email body with the viewer's name, company, and the exact moment they dropped off. Lucas and Luna break down a case study from a B2B SaaS company that ran an A/B test on 12,000 registrants. The control sent the standard 'replay now available' email. The varia...

In this episode of The Webinar Marketing Podcast, Lucas and Luna examine how limiting replay access to 48 hours can dramatically increase post-event sales. They break down a case study from a B2B SaaS company that shifted from unlimited replays to a strict 48-hour window and saw a 200 percent lift in conversions. The hosts discuss the psychological drivers behind the tactic — scarcity, decision ac...

Lucas and Luna dive into the surprising psychology behind countdown timers on webinar registration pages. Using a recent case study from a SaaS company that tested a 12-hour timer versus a 3-day timer, they break down which approach drove 28% more registrations — and why urgency without context backfires. They also explore how countdown placement, reset behavior, and audience segment impact result...

In this episode of The Webinar Marketing Podcast, Lucas and Luna dive into the surprising impact of adding chat bubbles to webinar replay pages. They analyze a case study from a SaaS company that saw a 20 percent increase in post-event sales by simulating live chat activity during replays. The hosts discuss the psychological principle of social proof, how it counteracts the 'I'm alone' feeling whe...

In episode 37 of The Webinar Marketing Podcast, Lucas and Luna unpack a surprising finding from a 2025 benchmark study of 1,200 B2B webinars: sending two replay emails instead of one can lift post-event sales by 18 percent on average, but only when the second email goes out at exactly 72 hours post-event. Sending it at 48 hours or 96 hours actually hurts conversion. The hosts dissect why the 72-ho...

Episode 36 of The Webinar Marketing Podcast. Lucas and Luna dive into the surprising impact of registration form field count on conversion rates. They analyze a case study from a B2B SaaS company that cut its form from 7 fields to 3 and saw a 58% increase in registrations, with no drop in qualified leads. They discuss the psychology of friction versus data collection, the 'cognitive load' threshol...

In this episode of The Webinar Marketing Podcast, Lucas and Luna explore a surprising variable in webinar sales: the host's tone of voice. They dive into a 2025 case study from a B2B SaaS company that A/B tested two delivery styles—one high-energy and one calm, authoritative—and found a 22% lift in post-webinar sales for the calm version. They discuss why urgency cues can misfire in longer-format...

Lucas and Luna unpack a data-driven strategy for using webinar polls as a real-time sales signal. They examine a 2025 case study from a B2B SaaS company that embedded four strategic polls into their live webinars and discovered that attendees who answered 'Scale is our biggest challenge' to the second poll had a 62 percent close rate — versus 11 percent for those who chose 'Getting started'. The h...

Episode 33 of The Webinar Marketing Podcast dives into the science behind webinar landing page headlines. Lucas and Luna examine a case study from a B2B software company that tested 27 headline variations across 8,000 visitors. The winning headline — a specific, benefit-driven statement — lifted registration conversion by 52 percent compared to the control. They break down why vague benefits fail,...

In this episode of The Webinar Marketing Podcast, Lucas and Luna dive into a surprising data point from a 2025 benchmark study: webinar registration pages with 50-100 words convert 34% higher than pages with over 200 words. They break down the psychology of cognitive load, contrast long vs short forms, and share a case study from a B2B SaaS company that cut its copy from 400 words to 80 and saw a...

Episode 31 of The Webinar Marketing Podcast dives into the surprising power of sending replay emails three days after a live event. Lucas and Luna break down a real case study from a B2B SaaS company that tested 24-hour vs. 72-hour replay email timing and saw a 112% lift in sales from the delayed send. They explain the psychology behind the delay: avoiding buyer fatigue, letting the content percol...

In episode 30 of The Webinar Marketing Podcast, Lucas and Luna dive into a specific timing tactic that flips the typical replay email strategy on its head: sending the replay link 24 hours after the live event rather than immediately. Lucas shares data from a B2B SaaS company that tested a 24-hour delay against a same-day send and saw replay view rates climb by 40 percent and sales from the replay...