The Webinar Marketing Podcast with Fexingo: Virtual Events, Live Selling, and Webinar Funnels

Episode 79 of The Webinar Marketing Podcast dives into the science behind webinar reminder emails. Lucas and Luna break down a 2025 study of 1,200 B2B webinars that found a specific three-email sequence — sent at 72 hours, 24 hours, and 30 minutes before the event — lifted attendance by 34 percent compared to a single reminder. They discuss why the 30-minute window is the most critical, how person...

In this episode of The Webinar Marketing Podcast, Lucas and Luna dive into the specific mechanics of live polling within webinars—not just as engagement tools but as proven sales drivers. They break down a real case from a B2B SaaS company that added three targeted polls to a single webinar and saw a 28 percent lift in post-event sales. The hosts discuss optimal poll timing (why the 18-minute mark...

Episode 77 of The Webinar Marketing Podcast dives into one of the most under-tested variables in the replay email sequence: send timing. Lucas and Luna break down a real-world A/B test from a B2B SaaS company that moved their replay email from 1 hour post-event to 4 hours after the live session ended. The result? A 112 percent lift in replay-driven sales. They walk through the likely mechanism — a...

Episode 76 of The Webinar Marketing Podcast digs into a specific, testable element: the color of the call-to-action button on a webinar replay page. Lucas and Luna walk through a real-world A/B test from a B2B SaaS company called WorkflowIQ, which ran a four-week split test comparing a green CTA button against an orange one. The result: orange lifted click-through rate by 18 percent. But the hosts...

Lucas and Luna dive into a specific data point: how adding a structured Q&A segment during a webinar can boost post-event sales by 38 percent, based on a study of 200 business-to-business webinars. They unpack why the Q&A format builds trust, reduces buyer hesitation, and creates a sense of real-time dialogue. Lucas shares how one company selling software-as-a-service saw their average deal size j...

In episode 74 of The Webinar Marketing Podcast, Lucas and Luna dive into a specific, often overlooked element of webinar email marketing: the preheader text. They break down a case study from a B2B SaaS company that tested preheader length and content across 12,000 subscribers, finding that a 90-character preheader with a clear value proposition lifted registration rates by 28 percent. Luna challe...

In this episode of The Webinar Marketing Podcast, Lucas and Luna dive into a specific conversion lever that most marketers overlook: the number and type of form fields on a webinar registration page. Drawing on data from a 2025 case study by Unbounce and a real-world test from a B2B SaaS company, they break down how asking for a phone number reduced registrations by 19 percent, but adding a job-ti...

Episode 72 dives into a surprising but potent conversion lever: the background color of your webinar registration page. Lucas and Luna break down a case study from a B2B SaaS company that tested a simple color swap—from a standard white background to a deep navy blue—and saw registration rates jump 22 percent. They explore the psychology behind color contrast, readability trade-offs, and why the r...

Episode 71 of The Webinar Marketing Podcast dives into a specific lever for organic attendee growth: the social-share badge that appears on a webinar registration confirmation page. Lucas and Luna walk through a case study from a B2B SaaS company that added a simple 'I'm attending — grab a free ticket' button with a branded badge graphic, and saw a 34% increase in referral registrations within two...

Episode 70 of The Webinar Marketing Podcast dives into a specific, high-impact lever: the live poll question. Lucas and Luna break down a 2025 DataBox experiment across 200 webinars that found a well-timed, non-salesy poll at the 18-minute mark lifted conversion rates by 28 percent. They explore why the psychology of active participation — not the poll data itself — drives the lift, and contrast i...

In this episode of The Webinar Marketing Podcast, Lucas and Luna explore how the length of video on a webinar replay page directly impacts sales conversion rates. Drawing on data from a 2025 test by a B2B SaaS company, they break down the sweet spot for replay video duration — and why the instinct to show the full two-hour event can actually hurt revenue. Lucas shares a specific case: a company th...

Lucas and Luna dive into a specific, often-overlooked revenue lever: the webinar thank you page. They break down data from a 2025 case study showing that a simple, well-timed upsell on the post-registration thank you page boosted average order value by 27 percent without hurting attendance rates. The hosts walk through the psychology of commitment and consistency, the optimal offer structure (a di...

Why does the speed of your webinar replay page matter more than the content itself? In episode 67 of The Webinar Marketing Podcast, Lucas and Luna break down the data: a one-second delay in page load time can drop conversions by 7 percent. They explore a case study from a SaaS company that optimized their replay page from 4.2 seconds to 1.8 seconds, resulting in a 22 percent lift in sales. Plus, t...

Lucas and Luna dive into the psychology of urgency in webinar registration pages, focusing on a specific case: a B2B SaaS company that tested adding a subtle, non-countdown urgency cue — a 'limited seats remaining' indicator — and saw a 23% lift in registrations. They break down why the cue worked, how it differed from countdown timers (covered in Ep 62), and the key lesson: urgency must feel auth...

In Episode 65 of The Webinar Marketing Podcast, Lucas and Luna explore why mobile optimization of webinar registration pages is a conversion game-changer. They break down a real case study: a B2B SaaS company that redesigned its mobile registration flow and saw a 43% increase in sign-ups. The episode covers specific design choices—thumb-friendly button placement, load time under two seconds, and r...

Episode 64 of the Webinar Marketing Podcast. Lucas and Luna dig into a new case study from a SaaS company called ProjectFlow that tested three different registration page copy lengths for the same live webinar. The winner? A medium-length page that let visitors absorb the pain point first, then scroll into the solution — producing a 23 percent higher conversion rate than the short version and a 12...

Lucas and Luna dive into a specific tactic that many marketers overlook: embedding a short video on the webinar registration page. Citing a 2025 study by a marketing analytics firm, they reveal that a 90-second explainer video lifted conversion rates by 47 percent compared to a text-only page. They walk through the psychology behind the lift—building trust through visual cues—and share practical t...

Episode 62 of The Webinar Marketing Podcast digs into a specific registration-page tactic: the countdown timer. Lucas and Luna examine a real-world case from a B2B SaaS company that added a simple 'Registration closes in 2 days' timer to its webinar landing page and saw a 37 percent lift in signups. They break down the psychological mechanism — urgency without pressure — and compare three timer pl...

Lucas and Luna dig into a specific marketing experiment: how changing the image on a webinar registration page lifted conversion rates by 41 percent. They break down the psychology behind smiling faces versus product shots, the role of eye direction and gaze cues, and why the image you choose signals trust and relevance faster than any headline. Drawing on a real A/B test from a B2B SaaS company t...

In Episode 60 of The Webinar Marketing Podcast, Lucas and Luna explore how social proof on webinar registration pages can dramatically lift conversion rates. They break down a case study from a B2B SaaS company that added a live attendee counter and testimonial carousel to its registration page, boosting conversions by 34 percent. The hosts discuss the psychology behind social proof, the differenc...

Episode 59 of The Webinar Marketing Podcast digs into a single metric that webinar hosts often overlook: the registration page headline. Lucas and Luna walk through real A/B test data from a B2B SaaS company that increased registration rates by 63 percent just by rewriting their headline — switching from a feature-driven promise to a time-bound outcome. They break down the structure of the winning...

In episode 58 of The Webinar Marketing Podcast, Lucas and Luna dive into a surprising data point: subject line length in webinar replay emails can shift sales conversion by up to 22 percent. They examine a controlled A/B test from a mid-market B2B SaaS company that sent 14,000 replay emails with subject lines ranging from 28 to 67 characters. Lucas walks through the results — shorter subject lines...

In this episode, Lucas and Luna dive into a specific marketing tactic: embedding customer testimonials directly in webinar replay emails. They walk through a recent case study that showed a 32 percent lift in sales when a single, video-based testimonial was placed above the call-to-action button. The hosts break down why the testimonial format matters—text vs. video—and discuss the optimal placeme...

Lucas and Luna dig into the data behind webinar replay email frequency. A case study from a B2B software company shows that sending 3 emails in 7 days produced 40% more sales than a 5-email sequence. They break down why more emails can actually hurt conversion, the optimal cadence at each stage of the replay window, and how to test frequency without annoying your list. If you run webinars, this ep...

Lucas and Luna dig into a specific tactic: embedding a clickable table of contents with timestamp links inside webinar replay emails. They unpack data from a B2B software company that tested a 'recap + jump-to-section' email against a standard single-CTA replay email. The result: a 62 percent lift in click-through rates and a 34 percent increase in average viewing time per replay viewer. The hosts...