The Webinar Marketing Podcast with Fexingo: Virtual Events, Live Selling, and Webinar Funnels

Lucas and Luna break down a new case study on webinar replay pages. They examine how adding specific trust signals—like a live viewer count, a security badge, and a real-time attendee map—lifted sales by 41 percent for a B2B SaaS company. They walk through which signals matter most, why trust is more critical on the replay page than the registration page, and how to test these elements without a f...

Episode 103 of The Webinar Marketing Podcast with Fexingo dives into the impact of call-to-action button color on webinar replay page sales. Lucas and Luna break down a split-test case from a SaaS company that tested red against green buttons on their replay page, finding a 29 percent lift in conversions with the red version. They discuss the psychology of color in high-stakes purchase decisions,...

In this episode of The Webinar Marketing Podcast, Lucas and Luna dive into a specific element that can make or break a webinar's registration conversions: the hero image on the landing page. They break down a real A/B test comparing a generic stock photo of a presenter versus a candid, natural image of the actual host. The results? A 34 percent lift in conversion rate. They talk about why authenti...

In this episode, Lucas and Luna dive into a specific psychological lever that many webinar hosts overlook: time-limited bonuses on the replay page. They break down a case study where a SaaS company added a 24-hour bonus deadline to their replay page for a product launch webinar and saw a 37 percent lift in sales compared to the same offer without the deadline. The hosts discuss why urgency works d...

In episode 100 of the Webinar Marketing Podcast, Lucas and Luna dive into a metric most marketers overlook: page load time on the webinar replay page. They break down a case study from a B2B SaaS company that saw a 19% drop in sales after adding just 300 milliseconds of load time with a new video player. They discuss the psychology of impatience, the data on bounce rates vs. conversion rates, and...

Episode 99 of The Webinar Marketing Podcast dives into a specific landing-page tactic that's often overlooked: the exit-intent popup. Lucas and Luna break down a controlled A/B test from a B2B SaaS company running weekly webinars. The test showed a 29 percent lift in registrations when an exit-intent overlay offered a free downloadable checklist, compared to a control page with no popup. They disc...

Episode 98 of The Webinar Marketing Podcast zooms in on one specific element of the webinar replay page: the testimonial section. Lucas and Luna break down a case study from a B2B SaaS company that ran an A/B test on 18,000 replay viewers. The control page had testimonials hidden below the fold; the variant moved them just above the call-to-action button — and saw a 39 percent lift in purchases. T...

Lucas and Luna dig into a single landing page element that often gets overlooked: the autoplay background video. They walk through a specific A/B test from a B2B SaaS company that ran a 42 percent conversion lift when they swapped a static hero image for a 15-second muted webinar clip. They discuss why motion grabs attention without distraction, the technical pitfalls that kill load speed, and how...

In episode 96 of The Webinar Marketing Podcast, Lucas and Luna dive into a specific case study: a SaaS company that boosted sales by 62 percent just by restructuring their webinar replay email sequence. They break down the exact timing, subject line strategy, and number of emails that made the difference. No fluff, just the data. Plus, they discuss why the sequence works even for cold leads who ne...

Episode 95 of The Webinar Marketing Podcast dives into a powerful tactic: including a short personalized video clip in the replay email subject line. Lucas and Luna break down a case study from a B2B SaaS company that tested this approach against standard text subject lines. The personalized video subject lines lifted open rates by 43 percent and directly attributed sales by 47 percent. They discu...

In Episode 94 of The Webinar Marketing Podcast, Lucas and Luna dig into a simple but underused tactic that's driving a 33 percent lift in sales for webinar replays: timestamped chapter markers. They break down why chapter menus reduce abandonment, boost average watch time by 18 minutes, and increase click-through to the offer by nearly a third. Using data from a B2B software company's 90-minute we...

In this episode of The Webinar Marketing Podcast, Lucas and Luna dive into a specific, data-backed tactic: adding an FAQ section to your webinar replay page. They discuss A/B test results showing a 35 percent lift in sales when FAQs are placed directly below the replay video, covering common objections like pricing, refunds, and results timeline. They break down why this works—reducing cognitive f...

In episode 92 of The Webinar Marketing Podcast, Lucas and Luna dive into a specific, testable variable: the length of the replay video on your webinar replay page. They break down a case study from a B2B SaaS company that ran a split test pitting a full 60-minute recording against a trimmed 28-minute highlight reel. The surprising result? The shorter replay lifted sales by 19 percent, but only for...

Lucas and Luna dive into a specific marketing lever most hosts ignore: the follow-up email sequence sent to registered users who skipped the live event. They break down a 2025 case study from a B2B SaaS company that saw a 41 percent revenue lift by segmenting non-attendees and sending a tailored replay email bundle. The episode covers the exact three-email sequence, the optimal send timing (24 hou...

Episode 90 dives into the most underrated lever in the webinar replay sequence: the email subject line. Lucas and Luna break down a real A/B test from a B2B SaaS company that lifted replay open rates by 43 percent by swapping a generic 'Replay Available' line for a curiosity-gap variant. They discuss why 'you' language and specificity outperform vague benefit claims, how the best subject lines tea...

Lucas and Luna dig into the most underrated page in a webinar funnel: the thank-you page that appears right after registration. Most marketers treat it as a dead end — a simple 'check your email' message. But a five-variant split test run by a B2B SaaS company in mid-2025 found that changing the headline on that page from a confirmation statement to a value-preview lifted overall webinar sales by...

In this episode of The Webinar Marketing Podcast, Lucas and Luna drill into a single, high-impact variable on the webinar replay page: the headline. They analyze a case study from a B2B SaaS company that tested three headline variants — from a generic 'Watch the Replay' to a benefit-driven 'See How [Client] Cut Costs by 40%' — and found a 27% lift in sales from the winning version. They break down...

Episode 87 of the Webinar Marketing Podcast: Lucas and Luna break down a specific data point from a 2025 study of 47 B2B webinar funnels — reordering replay page content (testimonial first vs. CTA first vs. transcript first) lifted sales by 31 percent on average. They walk through the three tested layouts, explain why the testimonial-first design works best for high-consideration purchases, and sh...

Episode 86 of The Webinar Marketing Podcast dives into the science behind webinar countdown timers. Lucas and Luna break down real data from a 2025 study by Eventbrite and HubSpot showing that registration pages with a live countdown timer convert 22 percent more registrants into buyers. They explore why scarcity cues work differently for virtual events than physical ones, the optimal timer durati...

Lucas and Luna dig into a surprising finding from a 2025 analysis of 1,200 B2B webinars: the number of questions asked during the Q&A session predicts post-webinar revenue more accurately than live attendance figures. They walk through the data, explain why engaged question-askers convert at 3x the rate of passive viewers, and share specific tactics to prompt more questions without derailing your...

Lucas and Luna dive into a specific marketing leverage point that most webinar hosts overlook: the placement and format of social proof on the registration page. Lucas shares a controlled split-test from a B2B SaaS company that saw a 27 percent lift in registration rate simply by moving testimonials above the fold and adding a real-time attendee counter. They discuss why 'wisdom of the crowd' cues...

In Episode 83 of The Webinar Marketing Podcast, Lucas and Luna dig into a specific, underused conversion tactic: the webinar waitlist page. Lucas shares data from a B2B software company that added a 'Join the Waitlist' CTA when registration was closed, then drove 22 percent more registrations for the next session. They walk through the behavioral economics at play — scarcity, loss aversion, social...

In this episode of The Webinar Marketing Podcast, Lucas and Luna dive into a surprising split test from a B2B software company: moving the Q&A session from the end of the webinar to halfway through lifted sales by 22 percent. They unpack the psychology behind the timing — how answering questions earlier builds trust, reduces buyer objections in real time, and keeps attention from flagging during t...

Lucas and Luna unpack the specific headline structures that lift webinar registration rates. They dig into a test from a B2B SaaS company that swapped a feature-based headline for one rooted in outcome and saw a 33 percent conversion lift. The episode covers the role of the 'four U's formula' — useful, urgent, unique, ultra-specific — and explains why vague headlines like 'Learn Marketing' underpe...

Episode 80 of The Webinar Marketing Podcast dives into how adding social proof to your webinar replay page can double sales. Lucas and Luna examine a case study from a B2B SaaS company that added customer logos, testimonial snippets, and attendee count to their replay page, lifting conversion rates from 2.1% to 4.9% over a 90-day period. They break down the psychology behind social proof in the re...