The Webinar Marketing Podcast with Fexingo: Virtual Events, Live Selling, and Webinar Funnels

Lucas and Luna dive into the data behind webinar chat activity — and why the questions viewers ask can predict sales better than attendance itself. They break down a real case from a B2B SaaS company that analyzed chat logs across 50 webinars and found that attendees who typed at least two questions converted at 4x the rate of lurkers. They discuss which chat signals matter most (questions vs. emo...

Episode 28 of The Webinar Marketing Podcast dives into the surprising impact of webinar start time on both registration rates and live attendance. Lucas and Luna analyze data from a real-world A/B test of 3,200 registrants across three different start times: 10 AM PT, 1 PM PT, and 4 PM PT. They break down how the 1 PM slot drove 22% higher attendance than the 4 PM slot, but the 10 AM slot had the...

In this episode of The Webinar Marketing Podcast, Lucas and Luna dive into the surprising power of webinar replay email subject lines. Drawing on a case study from a B2B SaaS company that ran a 12-variant A/B test on 85,000 email subscribers, they reveal which subject line strategies drove a 31 percent lift in replay views and a 28 percent increase in post-webinar sales. They break down why bland...

In this episode of The Webinar Marketing Podcast, Lucas and Luna dive into the surprising psychology behind webinar replay thumbnails—and how one tiny design change lifted post-event sales by 35 percent. They break down the three visual cues that actually drive clicks: the speaker's face, the promise of a specific outcome, and the subtle urgency of a 'live now' indicator. Using real A/B test data...

In this episode of the Webinar Marketing Podcast, Lucas and Luna dive into the surprising impact of webinar replay page design on post-event sales. They break down a specific case study from a B2B SaaS company that redesigned just three elements—the hero image, CTA button placement, and testimonial carousel—and saw a 35 percent lift in conversion rate. Lucas explains the psychology behind each cha...

In this episode, Lucas and Luna examine how the timing of when attendees get access to a webinar replay can significantly affect post-event sales. They dig into a real-world test from a B2B software company that ran an A/B test: one group received the replay link immediately after the live event, while the other had to wait 24 hours. The results were surprising — the delayed-access group converted...

Episode 23 dives into the surprising power of speaker credentials in webinar registration. Lucas and Luna explore a case study from a B2B SaaS company that tested two landing pages—one featuring a generic 'industry expert' bio and another with a hyper-specific credential: a former VP of a Fortune 500 firm who personally oversaw a $200 million product launch. The result? A 34% lift in registration...

In this episode of The Webinar Marketing Podcast, Lucas and Luna break down a specific, data-backed tactic: sending replay emails after a live webinar. They explore why most marketers bury the replay link and instead share the single best practice that can boost sales by 30 percent. Using real-world examples, they discuss optimal timing, subject lines, and the psychology of scarcity. Lucas reveals...

Lucas and Luna investigate how a single A/B test on a webinar registration button color lifted conversions by 42 percent for a B2B software company. They break down the psychology behind color choice, contrast ratios, and the Hawthorne effect in button testing. Lucas explains why green outperformed blue by 22 percent in one case, while Luna challenges whether color matters more than placement. The...

Lucas and Luna unpack a surprising finding from a 2025 B2B SaaS webinar experiment: offering a 20 percent discount for immediate purchase actually lowered conversion rates by 12 percent compared to no discount. They explore the psychology of perceived value, the 'discount devaluation' effect, and how one company rebounded by switching to a limited-time bonus bundle instead. Specific data from a 12...

Episode 19 of The Webinar Marketing Podcast dives into a surprisingly high-impact detail: the thumbnail image on your webinar replay page. Lucas and Luna examine a case from a B2B SaaS company that tested generic webinar screenshots against custom thumbnails featuring a speaker's face and a compelling text overlay. The result: a 25 percent increase in replay views and a 16 percent lift in sales fr...

Lucas and Luna explore why adding a carefully designed bonus offer at the end of a webinar can lift conversion rates by an average of 30 percent. They break down the specific psychology — the contrast effect and reciprocity — and use a real-world example: a B2B SaaS company that added a one-hour implementation workshop to its standard webinar funnel, raising close rates from 12 percent to 16 perce...

Episode 17 of The Webinar Marketing Podcast. Lucas and Luna dive into a vastly underused conversion asset: the webinar thank-you page. They break down why most marketers treat it as a dead end and how a handful of data-driven tweaks — from strategic upsells to social proof timers — can double your post-event revenue. They examine real A/B test results from a B2B SaaS company that saw a 42 percent...

Lucas and Luna explore how the way you present price during a webinar affects buyer psychology — and ultimately conversion rates. Drawing on a real case from a B2B SaaS company that tested anchoring, decoy pricing, and payment framing in their live event funnels, the hosts break down why 'starting at $97 per month' converts worse than '$1.16 per day.' They discuss the anchoring effect, the contras...

Lucas and Luna reveal the surprising correlation between the questions attendees ask during a live webinar and their likelihood to purchase. Drawing on data from over 200 B2B webinars, they break down which question categories—timeline, pricing, technical specs, competitive comparison—signal high intent versus casual curiosity. They share a specific case: a SaaS company that doubled its close rate...

Episode 14 of The Webinar Marketing Podcast explores how adding a waitlist option to your webinar registration page can increase conversion rates by 15 to 25 percent. Lucas and Luna break down the psychology of scarcity and exclusivity, using the example of a B2B software company that tested a waitlist against a standard 'register now' button. They discuss the ideal timing for opening the waitlist...

This episode of The Webinar Marketing Podcast dives into the often-overlooked power of social proof in webinar registration funnels. Lucas and Luna break down a specific case: a B2B SaaS company that boosted its registration conversion rate from 12 percent to 19 percent simply by adding real-time attendee counts, testimonial quotes, and LinkedIn headshot tiles to its landing page. They explore the...

Most marketers obsess over webinar day-of attendance, but the real money is in what happens in the 72 hours after the event ends. In this episode, Lucas and Luna break down a case study from a B2B SaaS company that increased closed-won revenue by 112 percent simply by restructuring their post-webinar email sequence. They walk through the specific trigger timing, the offer framing shift that moved...

Lucas and Luna dive into the science of webinar landing pages. They unpack a specific case study from a B2B SaaS company that tripled its registration-to-attendee conversion rate by changing just two elements: the hero headline and the call-to-action button color. The hosts explain why social proof placement matters more than testimonials themselves, how reducing form fields from six to three lift...

In this episode, Lucas and Luna break down the specific impact of speaker timing on webinar registration and attendance rates. They explore a case study from a mid-market SaaS company that tested moving its CTO to the first speaking slot and saw a 23 percent increase in registrations and a 14 percent increase in live attendance. The hosts discuss why early-promised speaker slots signal value to ti...

Lucas and Luna dive into the untapped potential of turning your webinar speakers—subject-matter experts, guest hosts, even internal product managers—into ongoing sales assets. They unpack a case study from a B2B software company that saw a 34% lift in close rates simply by having the same speaker who delivered the webinar join the final sales call. The episode breaks down why speaker consistency b...

Episode 8 of The Webinar Marketing Podcast digs into the surprising link between live chat behavior during webinars and final purchase rates. Lucas and Luna examine a 2025 study of 50,000 webinar attendees showing that attendees who typed at least one question or comment in the chat converted at 4.2 times the rate of silent viewers. They break down why chat engagement signals higher intent, how ho...

This episode of The Webinar Marketing Podcast digs into the specific email sequence structures that can triple webinar registration rates — without spending a dollar on ads. Lucas and Luna break down the three-email framework used by a B2B SaaS company that lifted sign-ups from 4 percent to 13 percent of list openers. They cover the optimal timing for each email, the one subject-line formula that...

In this episode, Lucas and Luna explore how smart webinar hosts are turning the 60-to-70 percent of attendees who miss live events into their biggest revenue source. They break down the two-day replay window strategy used by a SaaS company that doubled its webinar-attributed revenue by segmenting on-demand viewers based on watch time and engagement. The hosts walk through the actual funnel: a 48-h...

Episode 5 of The Webinar Marketing Podcast dives into a specific data point most hosts overlook: mid-webinar poll responses. Lucas and Luna examine a case from a B2B SaaS company that analyzed 200 webinars and found that attendees who answered two or more polls converted at 3.4x the rate of passive viewers. They discuss how poll engagement correlates with purchase intent, what question types surfa...