Skol Marketing

The Water Cooler

Business EN ↓ 7 episodes

The Water Cooler by Skol Marketing is a short, conversational podcast about digital marketing, internet culture, and how people actually engage with content online. Each episode feels like a quick water-cooler chat, the kind of conversations marketers have between meetings about what’s trending, what’s working, and what’s worth ignoring. We break down digital marketing through a cultural lens, pulling from pop culture, online behavior, and real-world experiences to talk about attention, creativity, and how ideas spread today. No buzzwords, no lectures, just honest takes and practical insights....

Author

Skol Marketing

Episodes

Sustainability in Marketing: Three Shades of Green 16.04.2026 26:45

In this episode of The Water Cooler, the SKOL Marketing team dives into the good, the bad, and the ugly of sustainability as a marketing tactic. Is a "green" mission truly the heart of a brand, or is it just a clever way to sell more products? We take a hard look at three massive players—Allbirds, Patagonia, and Amazon—to break down who is actually walking the walk and who might just be "greenwash...

How Marketing Made America OBSESSED With Cereal 02.04.2026 15:08

In this episode of The Water Cooler, the SKOL Marketing team dives into one of the most iconic (and surprising) examples of marketing influence… cereal. How did cereal become such a staple in American households? And more importantly, how much of that success came from smart (and sometimes questionable) marketing tactics? From early health claims to cartoon mascots and kid-focused advertising, we...

How to Stand Out Online 12.03.2026 15:49

What actually makes a brand stand out online today? In this episode of The Water Cooler, the Skol Marketing team dives into social media trends… when businesses should jump on them, when they should stay far away, and how to tell the difference. From the McDonald’s CEO taste-testing their new burger (and the PR fallout) to the trend-dominating playbook of MrBeast, we break down how brands can part...

The Role of Nostalgia in Marketing 26.02.2026 36:15

What makes YOU feel nostalgic? Can companies capitalize on nostalgia? Tune in to find out in this week's edition of The Water Cooler. Need help getting found online? Skol Marketing is a full-service digital marketing agency in Hopkins, MN, specializing in... 🟣 Website Development 🟣 SEM & SEO 🟣 Video & Photo 🟣 Social Media 🟣 Web Consulting 🟣 Digital Strategy 🟣 And More!!! Get started...

The Art of the Hook 12.02.2026 17:11

What captures YOUR attention? What gets YOU to stop the scroll? We break down the evolution of the hook, exploring what works, what doesn't, and where we see 'em going. Need help getting found online? Skol Marketing is a full-service digital marketing agency in Hopkins, MN, specializing in... 🟣 Website Development 🟣 SEM & SEO 🟣 Video & Photo 🟣 Social Media 🟣 Web Consulting 🟣 Digital...

2016 vs. 2026 Social Media: Which Was Better? 05.02.2026 29:06

In this episode of The Water Cooler by Skol Marketing, we break down the real differences between social media in 2016 vs. 2026 — and what marketers can learn from both eras. Need help getting found online? Skol Marketing is a full-service digital marketing agency in Hopkins, MN, specializing in... 🟣 Website Development 🟣 SEM & SEO 🟣 Video & Photo 🟣 Social Media 🟣 Web Consulting 🟣 Di...

Marty Supreme Marketing Breakdown 02.02.2026 26:36

In this episode of The Water Cooler, the Skol Marketing social team breaks down the Marty Supreme marketing play that got everyone talking. Genius strategy or just loud marketing? We unpack the guerrilla tactics behind the campaign, why it worked, and what brands can actually learn from it. From attention economics to timing, risk, and execution, this conversation digs into where spectacle ends an...