The Water Cooler

In this episode of The Water Cooler, the SKOL Marketing team dives into the good, the bad, and the ugly of sustainability as a marketing tactic. Is a "green" mission truly the heart of a brand, or is it just a clever way to sell more products? We take a hard look at three massive players—Allbirds, Patagonia, and Amazon—to break down who is actually walking the walk and who might just be "greenwash...

In this episode of The Water Cooler, the SKOL Marketing team dives into one of the most iconic (and surprising) examples of marketing influence… cereal. How did cereal become such a staple in American households? And more importantly, how much of that success came from smart (and sometimes questionable) marketing tactics? From early health claims to cartoon mascots and kid-focused advertising, we...

What actually makes a brand stand out online today? In this episode of The Water Cooler, the Skol Marketing team dives into social media trends… when businesses should jump on them, when they should stay far away, and how to tell the difference. From the McDonald’s CEO taste-testing their new burger (and the PR fallout) to the trend-dominating playbook of MrBeast, we break down how brands can part...

What makes YOU feel nostalgic? Can companies capitalize on nostalgia? Tune in to find out in this week's edition of The Water Cooler. Need help getting found online? Skol Marketing is a full-service digital marketing agency in Hopkins, MN, specializing in... 🟣 Website Development 🟣 SEM & SEO 🟣 Video & Photo 🟣 Social Media 🟣 Web Consulting 🟣 Digital Strategy 🟣 And More!!! Get started...

What captures YOUR attention? What gets YOU to stop the scroll? We break down the evolution of the hook, exploring what works, what doesn't, and where we see 'em going. Need help getting found online? Skol Marketing is a full-service digital marketing agency in Hopkins, MN, specializing in... 🟣 Website Development 🟣 SEM & SEO 🟣 Video & Photo 🟣 Social Media 🟣 Web Consulting 🟣 Digital...

In this episode of The Water Cooler by Skol Marketing, we break down the real differences between social media in 2016 vs. 2026 — and what marketers can learn from both eras. Need help getting found online? Skol Marketing is a full-service digital marketing agency in Hopkins, MN, specializing in... 🟣 Website Development 🟣 SEM & SEO 🟣 Video & Photo 🟣 Social Media 🟣 Web Consulting 🟣 Di...

In this episode of The Water Cooler, the Skol Marketing social team breaks down the Marty Supreme marketing play that got everyone talking. Genius strategy or just loud marketing? We unpack the guerrilla tactics behind the campaign, why it worked, and what brands can actually learn from it. From attention economics to timing, risk, and execution, this conversation digs into where spectacle ends an...