The WARC Podcast

Amazon's media 'side hustle' is booming, but that's only part of the story. WARC's Alex Brownsell and Celeste Huang discuss how Amazon's burgeoning ad empire offers new opportunities to brands.   Subscribe to WARC News:   https://www.warc.com/en/latest    Subscribe to The WARC Podcast: Apple Spotify   YouTube    

This year's biggest measurement trends include experiments, pricing effects, AI-powered creative testing and more. WARC's Paul Stringer sits down with Ekimetrics' Matt Andrew to discuss how marketers can maximise benefit in a changing landscape. The Future of Measurement 2025 explores the latest emerging trends in media and creative measurement. WARC Members can read the  report in full here If yo...

Entertainment-driven brands like Duolingo are thinking about brand building differently. Dan Salkey, Co-Founder & Strategy Partner at Small World and Michaela Kron-Hags, Global Marketing Campaign Director at Duolingo join WARC's Catherine Driscoll to discuss disruptive ways to build a brand.   Subscribe to WARC News:   https://www.warc.com/en/latest    Subscribe to The WARC Pod...

Consumer changes, pricing, politicization, retail media and more. Ian Whittaker, co-founder at Liberty Sky Advisors, joins WARCs Anna Hamill to pick out the top stories to watch from quarterly earnings season.   Subscribe to WARC News:   https://www.warc.com/en/latest    Subscribe to The WARC Podcast: Apple Spotify   YouTube    

Retail media is expanding beyond e-commerce ecosystems and into channels like social media and connected TV. Kiri Masters, an independent commentator on the retail media industry, discusses the opportunities and potential pitfalls with WARC Media’s Alex Brownsell.   Subscribe to WARC News:   https://www.warc.com/en/latest    Subscribe to The WARC Podcast: Apple Spotify   Y...

Economic upheaval is hitting consumer confidence hard, and 'nouveau nihilism' is on the rise. Traci Alford, Global CEO at Effie Worldwide, and Shaun Dix, Global Service Line Leader and CEO/Creative Excellence at Ipsos, discuss their new consumer report on Nouveau Nihilism with WARC’s Cathy Taylor.   Subscribe to WARC News:   https://www.warc.com/en/latest    Subscribe to The WA...

Which work made the podium in this year's regional WARC Awards? WARC's John Bizzell and Anna Hamill dig into the highlights. See all the  winners across regions on our awards page .   Subscribe to WARC News:   https://www.warc.com/en/latest    Subscribe to The WARC Podcast: Apple Spotify   YouTube    

The relationship between brands and news media has deteriorated in recent years. WARC's Alex Brownsell is joined by Omar Oakes, founder at OOmph and Jamie Credland, CEO of World Media Group, to discuss why and how the relationship can bounce back. To learn more, read the latest Global Ad Trends, part of WARC Media, a quarterly report which draws on WARC’s dataset of advertising and media intellige...

How can brands move to a truly integrated 'brand x performance' model? In this fourth installment covering WARC’s Multiplier Effect research, Americas Editor Ann Marie Kerwin sits down with Prophet's Kate Price and Marisa Mulvihill. Prophet is a contributing partner on The Multiplier Effect, along with Analytic Partners, BERA.ai and System1. WARC Members get the full report ⁠⁠ along with practical...

As tariffs, and fear of recession, roil the global economy, Koen Pauwels, distinguished professor of marketing at Northeastern University in Boston, discusses paths forward for brands and consumers with WARC US Commissioning Editor Cathy Taylor.   Subscribe to WARC News:   https://www.warc.com/en/latest    Subscribe to The WARC Podcast: Apple Spotify   YouTube   &nbsp...

WARC’s Jenny Chan speaks with two top marketers Dhiren Amin (Income Insurance) and Jiunn Shih (Zespri Kiwifruit) to unpack the new Pace Principle report — and explore how these brands are putting twin-pace thinking into practice. WARC Members can read the Pace Principle here⁠ . If you're yet to subscribe, don't worry - you can also  ⁠get a sample report here⁠ .    Subscribe to WARC News: &nbs...

The economy is hurting, and so are ad spend forecasts. WARC's Catherine Driscoll and Anna Hamill discuss how brands can stay effective on a low budget.   Subscribe to WARC News:   https://www.warc.com/en/latest    Subscribe to The WARC Podcast: Apple Spotify   YouTube    

Does long-term brand building work in fast-paced markets? WARC's new research, the Pace Principle, proves the case. WARC’s Jenny Chan asks Rica Facundo and Rob Brittain how to outrun the competition in Asia's dynamic markets. WARC Members can read the Pace Principle here . If you're yet to subscribe, don't worry - you can also  get a sample report here .    Subscribe to WARC News:   http...

New WARC data models potential scenarios for media channels and key global markets as a result of economic upheaval. WARC’s Alex Brownsell and James McDonald go through the numbers. WARC Subscribers can read the  full Q1 2025 Global Ad Forecast update here .   Subscribe to WARC News:   https://www.warc.com/en/latest    Subscribe to The WARC Podcast: Apple Spotify   YouTube...

How to convince leadership, especially the CFO, that investing in brand building isn't just a fluffy expense, but a critical driver of long-term, profitable growth. Americas Editor Ann Marie Kerwin talks with Preston Rutherford, cofounder of the men’s apparel brand Chubbies, and Marathon, a new platform designed to measure the revenue impact of brand initiatives.   Subscribe to WARC News: &nb...

Congrats to 'ADLaM: An alphabet to preserve a culture' by Microsoft and McCann NYC, winners of the Effective 100. McCann's Socrates Papazoglou joins WARC's Anna Hamill to share the inside story behind the winning work. Find the full WARC Effective 100 Rankings here .    Subscribe to WARC News:   https://www.warc.com/en/latest    Subscribe to The WARC Podcast: Apple Spotify &nbs...

This is the third in our series of podcasts that talks to each of WARC’s partners about the evidence they contributed to WARC’s report, The Multiplier Effect, which lays out the evidence for how investment in brand drives business growth. Americas Editor Ann Marie Kerwin and System1’s Jon Evans talk about how creativity contributes to effectiveness, why brand platforms are stronger than campaigns,...

Effectiveness legend Les Binet and Intuit Mailchimp's Greg Shumchenia join WARC's David Tiltman to discuss how core marketing effectiveness principles apply to growing small and medium brands. Click here to read How to grow your brand .   Subscribe to WARC News:   https://www.warc.com/en/latest    Subscribe to The WARC Podcast: Apple Spotify   YouTube    

Many advertisers think in terms of campaigns, when they should be focused on building long-term creative platforms. WARC's Paul Stringer sits down with Kantar's Dom Boyd to discuss why creative platforms are so effective, how they're built, and how to measure them.   Subscribe to WARC News:   https://www.warc.com/en/latest    Subscribe to The WARC Podcast: Apple Spotify  ...

Congrats to Nosotras Women Connecting and PHD Costa Rica, winners of the 2025 Media 100. Marysela Zomora and PHD's Alan Vainrub join WARC's Anna Hamill to discuss their against-the-odds campaign to ensure free menstrual products in Costa Rica's schools, passing essential legislation. Find the full WARC Media 100 Rankings here .    Subscribe to WARC News:   https://www.warc.com/en/latest&...

New research from Oxford University’s Felipe Thomaz questions the importance of optimising campaigns for maximum reach. Hosted by WARC’s Alex Brownsell. Read the full report here: Beyond the Pair: Media Archetypes and Complex Channel Synergies in Advertising .   Subscribe to WARC News:   https://www.warc.com/en/latest    Subscribe to The WARC Podcast: Apple Spotify   YouTu...

Congrats to WoMen's Football by Orange, #1 in the WARC Rankings Creative 100! Gaëtan du Peloux and Youri Guerassimov, co-CCO/CEOs at Marcel Paris, join WARC's Anna Hamill to discuss Orange's ground-breaking campaign supporting the French women's football team. The WARC Creative 100 Ranking can be viewed in full here . It includes the world’s top 100 awarded campaigns for creativity, top 50 creativ...

Effie Worldwide CEO Traci Alford and Phil Thomas, Chair of Cannes Lions and Executive Chair of Informa Festivals, join WARC's David Tiltman for an exclusive interview about the future of Effies and how the two brands will be working together moving forward.   Subscribe to WARC News:   https://www.warc.com/en/latest    Subscribe to The WARC Podcast: Apple Spotify   YouTube...

How can marketers prioritise effectiveness in a highly fragmented media landscape? Dr Grace Kite (Magic Numbers) and Tom Roach (Jellyfish) join WARC’s David Tiltman to discuss new strategies to consider.   Subscribe to WARC News:   https://www.warc.com/en/latest    Subscribe to The WARC Podcast: Apple Spotify   YouTube    

WARC’s new effectiveness research The Multiplier Effect shows how brand equity drives growth. Americas Editor Ann Marie Kerwin sits down with Ken Favaro, BERA’s Chief Strategy Officer and Michael Reh, BERA.ai’s head of data science, to discuss the power of brand equity in effective marketing. WARC Members get the full report ⁠ along with practical insights to help CMOs and marketers of every level...