The WARC Podcast

Podcasts are having a big moment. But why is ad spend so sluggish in the channel? WARC's Alex Brownsell speaks to Timi Siytangco, Key Account Director, Asia, Acast and Giles Martin, EVP, Strategy & Insights, Oxford Road about WARC's new Global Ad Trends report covering the rise of video podcasts, creator convergence and big opportunities for brands in the podcast world. Global Ad Trends: Podcast m...

In this second of a two-part series covering Most Contagious New York, WARC gathers takeaways from the day from Contagious principal strategist Chris Barth, and interviews presenters George Bryant from Golin Harris, and Elizabeth Paul from The Martin Agency on how their work for Grubhub and Solo Stove respectively built buzz that led to success throughout the funnel. To listen to part one, click h...

Why Clash of Clans launched a true crime podcast, and how Nutter Butter's smart strategy transformed the brand. WARC's Ann Marie Kerwin speaks to DAVID NY's Paula Vampre and André Toledo, and Dentsu Creative's Tony Wood and Mondelēz International's Kelly Amatangelo at Most Contagious NYC.   Subscribe to WARC News:   https://www.warc.com/en/latest    Subscribe to The WARC Podcas...

In this episode of the WARC podcast, Becca Peel, the head of advisory at Contagious North America, and Vanessa Chin, senior VP of marketing for System1, unpack what stood out about this year’s ads with Cathy Taylor, US Commissioning Editor for WARC.   Subscribe to WARC News:   https://www.warc.com/en/latest    Subscribe to The WARC Podcast: Apple Spotify   YouTube   &...

Discussing the biggest trends set to shape media planning and the wider ecosystem this year; planning in the era of abundance, the rewiring of search, and commerce media can help build brands. WARC's Paul Stringer talks to Billy Ryan, head of analytics and effectiveness at the7stars. WARC members can read   The Future of Media 2025 here and read Paul Stringer’s  introduction to the report here . &...

Following WARC Advisory and Edelman’s Beyond the Buzz report, Tom Hehir and Jay Gallagher from Edelman join WARC’s Aditya Kishore to discuss how earned media can drive greater effectiveness. With advice on media abundance, attention fragmentation and fame, hear how marketers can navigate the nuanced balance between Earned, Paid and Owned.   Subscribe to WARC News:   https://www.warc.com/...

A deep dive into Barbie's transformation from a lightning rod to a beloved icon, and how encouraging shoppers to ‘try something new’ had a transformative impact on UK supermarket Sainsbury’s. WARC's Lena Roland is joined by creative strategist Alaina Crystal, and craig + bridget's Craig Mawdsley to discuss their award winning campaigns that show how great strategic thinking drove business transfor...

In this first episode of this year's Marketing Truth series, we are doing a deep dive into a new WARC report, The Multiplier Effect. Analytic Partners, through its ROI Genome project, pools the measurement plans of over 1000 marketers, gleaning insights into what's driving growth. Americas Editor Ann Marie Kerwin talks with SVP Mike Menkes about the pitfalls of depending too much on performance ma...

On this bonus episode, WARC's Anna Hamill speaks to Madison & Wall's Brian Wieser and WARC Media's Alex Brownsell about the uncertain future of TikTok in the US and the impact of Meta's content moderation changes. Is this a new era for social media?   Subscribe to WARC News:   https://www.warc.com/en/latest    Subscribe to The WARC Podcast: Apple Spotify   YouTube   &...

Following WARC Advisory and Edelman’s Beyond the Buzz report, Leila Fataar (Platform13), Brent Nelsen (Edelman) and Imaad Ahmed (WARC Advisory) explore the relationship between culture and Earned Media. They discuss the link between cultural relevance and business growth plus the roles of trust, attention and customer expectations, including how marketers can respond.   Subscribe to WARC News...

WARC's Alex Brownsell speaks to EssenceMediacom UK's Jane Christian, Managing Director of Analytics & Insight, and Rich Kirk, Chief Strategy Officer, and Nic Pietersma, Group Director at Ebiquity. Discussing ‘Profit Ability 2’, the follow-up to a 2017 meta-study that set out the case for advertising as a profitable driver of business growth. Marketing effectiveness wisdom has been challenged by th...

WARC's Lena Roland talks to Chris Baker, founder at Serious Tissues. Discussing how brands can change the world by changing how, and where, people spend their money.   Subscribe to WARC News:   https://www.warc.com/en/latest    Subscribe to The WARC Podcast: Apple Spotify   YouTube    

WARC's Alex Brownsell talks to dentsu’s Dan Calladine, head of media futures, about media trends in 2025. Discussing AI's actual impact, the role of storytelling in the algorithmic era, the quest for quality in media buying, and how the world may become more unevenly distributed.   Subscribe to WARC News:   https://www.warc.com/en/latest    Subscribe to The WARC Podcast: Apple...

Where do you draw the line between persuasion and manipulation? WARC's Rica Facundo talks to Dan Monheit, CEO at Hardhat, and Sarla Fernando, member of the ADMA Regulatory and Advocacy Working Group.   Subscribe to WARC News:   https://www.warc.com/en/latest    Subscribe to The WARC Podcast: Apple Spotify   YouTube    

Today we'll be deep diving into one of five of the big themes in the Marketer’s Toolkit 2025 for marketers in the US. Discussing the theme of capitalising on the economic reset with Joanna Seddon, managing director at Prescient and CEO of the Marketing Accountability Standards Board, and Ken Favaro, chief strategy officer at BERA.ai . The Marketer’s Toolkit 2025 is here: the fourteenth edition of...

Today we'll be deep diving into one of five of the big themes in the Marketer’s Toolkit 2025 for marketers in the EMEA region. Discussing the theme of the age of atomisation are Mark Anderson, customer and commercial consultant, and Tom Johnson, managing director at Trajectory. The Marketer’s Toolkit 2025 is here: the fourteenth edition of the report draws out five major trends that will define st...

Today we'll be deep diving into one of five of the big themes in the Marketer’s Toolkit 2025 for marketers in the APAC region. Discussing the theme of closing the brand experience gap are Nithi Kumar, regional head for customer experience at Kantar and Dan Krigstein, director at the Growth Distillery. The Marketer’s Toolkit 2025 is here: the fourteenth edition of the report draws out five major tr...

WARC's Anna Hamill talks to Friederike Offermanns (Heineken) about how they are building a culture of creative effectiveness at Heineken and Tom Standage (The Economist) about 2025 macro trends. Contagious’ Chloe Markowicz joins to discuss the most effective social media strategies from this year. Recorded live at Most Contagious 2024 in London. Stay up-to-date with the latest marketing and advert...

WARC's Paul Stringer talks to Mimi Turner, Head of Marketplace Innovation at LinkedIn, Harjot Singh, Global Chief Strategy Officer at McCann & McCann Worldgroup, and James Hankins, Global VP Marketing, Strategy & Planning at SAGE. Discussing the value of making a promise to the customer in B2B marketing. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter...

WARC's Anna Hamill talks to Ali Hanan (Creative Equals) about the DEI backlash and Kian Bakhtiari (The People) about Gen Z trends. Contagious's Alex Jenkins joins to discuss AI and whether we need to rethink what creative bravery means. Recorded live at Most Contagious 2024 in London. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter .   Subscribe t...

WARC's Rica Facundo talks to Prof Sonja Prokopec, Associate Dean for Essec Asia-Pacific at ESSEC Business School, and Zoe Chen, Strategy Director at VIRTUE Worldwide. Discussing the changing codes of Asian affluence. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter .   Subscribe to WARC News:   https://www.warc.com/en/latest    Subsc...

WARC’s Alex Brownsell speaks to  Sarah Mansfield, former VP of Global Media at Unilever and Gerry D’Angelo, former Vice President, Global Media at Procter & Gamble.  Discourse about the future of media and the evolution of media effectiveness is - I think it’s fair to say - alive and well. On any given week, WARC will highlight the latest thinking on, say, the changing role of reach and frequency,...

WARC's Anna Hamill discusses We Are Social's recent report identifying trends for a new era of creator marketing with Paul Greenwood, Global Head of Research and Insights at We Are Social. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter .   Subscribe to WARC News:   https://www.warc.com/en/latest    Subscribe to The WARC Podcast: Ap...

As part of WARC Marketer's Toolkit, George Hammer - Global Head of Luxury Marketing at Marriott International - speaks to WARC's Anna Hamill about what 2025 hold for luxury travel, his pro-tips for integrating AI into the creative process, and the impact of Taylor Swift. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter .   Subscribe to WARC News: &...

Creative Business Transformation involves the weight of the whole business, but it often starts with an individual who leads. For Jane Wakely, Chief Marketing Officer at PepsiCo, turning ideas into meaningful transformation is about moving people. In this episode, we will discuss "On the Cutting Edge" the Deloitte X LIONS report with Maggie Gross, Head of Strategy and Brand at Deloitte, and then l...