The WARC Podcast

Industry legend Sir John Hegarty joins to talk all things creativity, his AI optimism, reframing risk, and...Taylor Swift? Hosted by LIONS' Paul Kemp Robertson. Check out the video version on WARC's YouTube channel.   Subscribe to WARC News:   https://www.warc.com/en/latest    Subscribe to The WARC Podcast: Apple Spotify   YouTube    

The decline of the open internet, the rise of sell-side curation, and the next era of brand safety. WARC's Paul Stringer is joined by Joe Root, CEO/co-founder of Permutive to discuss the biggest trends shaping programmatic advertising in 2025.   Subscribe to WARC News:   https://www.warc.com/en/latest    Subscribe to The WARC Podcast: Apple Spotify   YouTube    

With eight $1 billion+ brands, Kraft Heinz's commitment to building creative platforms is essential to growth. Chief Growth Officer Diana Frost joins the pod to discuss how Kraft Heinz is rethinking marketing effectiveness. Hosted by WARC's Ann Marie Kerwin.   Subscribe to WARC News:   https://www.warc.com/en/latest    Subscribe to The WARC Podcast: Apple Spotify   YouTube...

Brian Morrissey (The Rebooting) joins to discuss big shake-ups in media including the impact of AI, Trump 2.0, and new revenue models with WARC's Alex Brownsell and David Tiltman.   Subscribe to WARC News:   https://www.warc.com/en/latest    Subscribe to The WARC Podcast: Apple Spotify   YouTube    

Mark Ritson goes off-script to answer listener questions about Byron Sharp's view on pricing, agency upheaval, creators, AI, brand mega-deals and more with WARC's David Tiltman. Check out the video version on WARCs YouTube channel.   Subscribe to WARC News:   https://www.warc.com/en/latest    Subscribe to The WARC Podcast: Apple Spotify   YouTube    

More and more senior strategy leaders are leaving ad agencies to go independent. Tom Morton, Suzanne Powers and Faris Yakob join the pod to discuss what the indie life offers. Hosted by WARC's David Tiltman.   Subscribe to WARC News:   https://www.warc.com/en/latest    Subscribe to The WARC Podcast: Apple Spotify   YouTube    

E.l.f Beauty has seen 25 consecutive quarters of sales growth and market share gains. CMO Kory Marchisotto joins to discuss how marketing has played an outsized role in e.l.f's growth. Hosted by WARC's Anna Hamill.   Subscribe to WARC News:   https://www.warc.com/en/latest    Subscribe to The WARC Podcast: Apple Spotify   YouTube    

Retail media’s questionable creativity credentials may be holding it back from securing a greater share of brand marketing budgets. Commentators Andrew Lipsman, Colin Lewis and Kiri Masters joined WARC at Cannes Lions to explore how the industry can respond.   Subscribe to WARC News:   https://www.warc.com/en/latest    Subscribe to The WARC Podcast: Apple Spotify   YouTube...

Aussie insurance giant Suncorp knows a thing or two about resiliency: both as a 120+ year brand, and through helping its customers in the toughest of times. Mim Haysom, EGM - Brand & Marketing, joins WARC's Rica Facundo to discuss what effectiveness means to Suncorp.   Subscribe to WARC News:   https://www.warc.com/en/latest    Subscribe to The WARC Podcast: Apple Spotify &nbsp...

It's a Contagious takeover episode! Unilever's Esi Eggleston Bracey talks about the company's marketing refresh, and TikTok star Eugene Healey (eugbrandstrat) discusses why brands want to turn up in culture with Contagious's Adam Richmond.   Subscribe to WARC News:   https://www.warc.com/en/latest    Subscribe to The WARC Podcast: Apple Spotify   YouTube    

Instacart grew from a tiny start-up in 2012 to 82.3 million grocery orders in Q1 2025. CMO Laura Jones joins the pod to share how marketing played an important role in that growth. Hosted by Ann Marie Kerwin, Americas Editor, WARC Strategy.   Subscribe to WARC News:   https://www.warc.com/en/latest    Subscribe to The WARC Podcast: Apple Spotify   YouTube    

Creative Strategy Lions jury president Pats McDonald and juror Yusuf Chuku share tips on what drives outstanding creative strategy, jury deliberations and much more with WARC's John Bizzell.   Subscribe to WARC News:   https://www.warc.com/en/latest    Subscribe to The WARC Podcast: Apple Spotify   YouTube    

Shoppers around the world buy Unilever's Dirt Is Good laundry products 120 times per second. Tati Lindenberg, Chief Brand Officer for Dirt Is Good, joins to discuss localising a global masterbrand, partnerships with Arsenal FC and much more. Hosted by WARC's Anna Hamill.   Subscribe to WARC News:   https://www.warc.com/en/latest    Subscribe to The WARC Podcast: Apple Spotify &...

2025 Creative Effectiveness Lions jurors Andrea Diquez (Global CEO, GUT) and Martin Beverley (CSO, Ace of Hearts) share insights into the jury's decision-making process, the campaigns that impressed them, and tips on how to win a Lion. Hosted by WARC's John Bizzell.   Subscribe to WARC News:   https://www.warc.com/en/latest    Subscribe to The WARC Podcast: Apple Spotify  ...

How Brene Brown quotes helped Mercado Libre win dozens of Lions, some real talk on creators and inside stories from a Lions jury room. Hosted by WARC's David Tiltman. Guests: Sean Summers, Chief Marketing Officer, Mercado Libre; Fernando Ribiero, Global Chief Strategy Officer, GUT; Anastasia Leng, CEO and Founder, CreativeX; John Bizzell, Head of Awards, WARC   Subscribe to WARC News:  ...

Mind-blowing new research on reach promises to reshape media investment. We also discuss Love Bonito's brand growth story and keys to multimarket success. Guests: Felipe Thomaz, Associate Professor of Marketing at the University of Oxford; Stuart Bowden, Global Chief Strategy and Product Officer at WPP Media; Gurdeep Puri, Founding Partner at the Effectiveness Partnership; Andreas Krasser, CEO, DD...

It's time to shake up how we think about creativity. Experts guests including System1, Heineken, Rob Campbell, Paula Bloodworth and Kantar drop by the pod with their perspectives on where creativity is going next. Guests: Paula Bloodworth, Founder and Chief Strategy Officer Alien Baby, Chief Marketing Officer of Idris Elba's IE7; Rob Campbell, Chief Strategy Officer, Colenso; Andrew Tindall, SVP,...

Brand building in a complex media landscape is the talk of the Croisette. Festival speakers including McDonalds, Spotify, Dr Grace Kite, the IPA, and Tracksuit join us to share about how to get it right. Guests: Michael Ainette, Chief Creative Officer, FCB New York; Rich Frankel, Global Creative Director, Spotify Advertising; Dr. Grace Kite, VP Analytic Partners; JJ Healan, VP of U.S. Marketing, B...

We're in Cannes! Expert speakers drop in to discuss unshittifying CX, the 'eye-watering' financial impact of dull media and how to unearth more insightful trends. Guests: Yael Cesarkas, Executive Strategy Director, R/GA; Dr Karen Nelson-Field, Founder, Amplified Intelligence; Adam Morgan, co-founder, eatbigfish; Amy Daroukakis, Founder, Culture Connectors. Hosted by Rica Facundo, Managing Editor -...

Building influence in the C-suite, the creator takeover and 'unshittifying' CX... it's all happening at Cannes Lions 2025. WARC's David Tiltman and Anna Hamill discuss the big stories to watch at Cannes this year. Find out more about Creative Impact here .   Subscribe to WARC News:   https://www.warc.com/en/latest    Subscribe to The WARC Podcast: Apple Spotify   YouTube &...

Kidults, social fitness and the rise of conservative video... WARC's Adi Kishore and Stephanie Siew dig into entertainment and leisure trends marketers need to know.   Subscribe to WARC News:   https://www.warc.com/en/latest    Subscribe to The WARC Podcast: Apple Spotify   YouTube    

Brand strategy has been 'enshittified', argues Richard Huntington, CSO of Saatchi and Saatchi, in his new book Feral Strategy. He speaks to WARC's Lena Roland about why marketers need to throw off the constraints of orthodoxy and dogma to fix bland and uninspiring work.   Subscribe to WARC News:   https://www.warc.com/en/latest    Subscribe to The WARC Podcast: Apple Spotify &n...

S4 Capital's Sir Martin Sorrell joins the pod to talk industry upheaval, AI, and how Asia is setting the pace for advertising's next era with WARC's Rica Facundo. WARC's report, The Pace Principle , is a landmark analysis and mythbusting guide built on consistent data from across Southeast Asia, Greater China, and India, to prove what marketing strategies work in dynamic markets like Asia to drive...

Producing high-quality insights and seizing cultural moments are challenges to creative confidence, according to new research. Natalia Ball (Mars Pet Nutrition) and Annie Smith (LIONS Advisory) join WARC's Anna Hamill to discuss the state of creativity in 2025. Read the full study here: State of Creativity 2025: A call for confidence .   Subscribe to WARC News:   https://www.warc.com/en/...

Now is the time for marketers to build relationships and more trust with the CEO and CFO. WARC's Cathy Taylor talks to Mary Kyriakidi, Global Thought Leader at Kantar and Eric Tsytsylin, Brand Strategy Partner at Lippincott about how marketers can prove marketing's worth in challenging times. WARC members can read the full WARC Guide on “Making the case to the C-Suite: How to prove marketing drive...