The Voiro Podcast

The boys are back from Ad:tech 2023 and bring with them some illuminating insights on all that’s happening in the world of Advertising Tech. Kavita Shenoy and Anand Gopal join Abash Sinha and Deven Shah on the airwaves for a freewheeling chat on:  ⚡️CTV, Its Future and The Importance of 9 minutes ⚡️Open Internet and The Scope of the Programmatic Future ⚡️Contextual Advertising and Personalisati...

Our webinar on ‘How to Crack Large Direct Sales Deals’ is an amalgamation of industry leaders and thinkers who brought their perspectives, ideas, and best practices on how to win large direct sales deals consistently. Rajeev Dhal (COO, AdOnMo) shares his thoughts on how he has set up a strong foundation to drive direct sales deals at DooH player AdOnMo. Sudarshan Sarma (Sr Director-Monetisation an...

Kavita Shenoy and Anil Karat talk about all that’s happening in the world of audience targeting and the role tech plays in it. ⚡️Audience targeting and making the audience more accessible  ⚡️NBC’s #One23 Conference on audience engagement ⚡️What a publisher’s workforce going to look like in the future and the role of data engineering ⚡️ IAB’s Guidelines on data clean room standards  CC ✅NBC’s...

Kavita Shenoy and Anil Karat ask important questions about the future of television, where we ask: ⚡️Is Linear TV Dying? ⚡️How is media being bought in the current TV ecosystem? ⚡️Why have contextual, emotional ads disappeared? ⚡️What role does data play in TV content and advertising today? ⚡️YouTube’s New CEO - What does the future look like? CC ✅Prasun Basu on Digital Video Consumption: Co...

Kavita Shenoy is joined by our Chief Architect Anil Karat who brings a tech-flavour to this episode where we discuss: ⚡️Why Self-Service Is Back In Focus ⚡️Generative AI and What It Means for the World of Content and Media ⚡️What is Nebula and Why Is It Capturing Creator’s Attention CC ✅ Sid Rath on Generative AI  ✅ Ryan Reynolds on ChatGPT ✅ NBC ✅ YouTube ✅ ChatGPT ✅ Curiositystream 👉 L...

Anand Gopal and Kavita Shenoy break down all that’s making news in the world of sports, advertising and entertainment. ⚡️Women’s IPL and what it means for advertisers ⚡️DOJ and Google Drama ⚡️Highlights from IAB/ALM in Florida ⚡️Twitter’s new move to woo advertisers CC ✅ Palki Sharma on Vantage ✅ David J Moore on Apple ✅ Deepika Padukone in Pathan ✅ CNN  ✅ Google ✅ Twitter ✅ The Daily N...

Vikram Chande , General Manager, Samsung India joins Anand Gopal and Kavita Shenoy on a special episode of the Voiro Podcast to jam on CTV, FAST and the fast-evolving world of television. ⚡️The evolving ecosystem of CTV  ⚡️CTV measurement standards and currencies ⚡️The CTV story: India vs the US ⚡️FAST: What it is and where does the future lie ⚡️Monetisation of CTV model Personalities referre...

Anand Gopal and Kavita Shenoy jam on the marriage between technology and media and where advertising is headed amidst all this: ⚡️CES 2023 and the need for responsible technology  ⚡️Interplay between media and tech  ⚡️Amazon launching its own sports app ⚡️Netflix and Nike ⚡️Smart TV revolution Personalities referred: Allison Schiff and Jason Manningham on Media and Tech  Evan Shapiro on respo...

Anand Gopal and Kavita Shenoy switch on their mics in a brand new Voiro office at the heart of Bengaluru for the first time in 2023 and they bring news from the world of AdTech covering: ⚡️Barriers between tech and people  ⚡️VR, AR and Chiplets ⚡️Netflix and its Focus on Sports Content ⚡️New Currencies in Measurement of TV advertising ⚡️What’s Next for Meta ⚡️The Trade Desk’s Galilean Satell...

Anand and Kavita end 2022 with all that’s ‘buzzin’ in the world of AdTech. From trendsetters to gamechangers, they break down important events that’s going to change how we interact with ads.  ⚡️Google’s Latest Newsmaker—Google PMax  ⚡️How Broadcasters and Content Creators Can Ride the CTV Wave ⚡️Top Trends and Events in 2023 That Will Impact AdTech You read our whitepaper on AdTech trends for...

We end 2022 with a brand new season! Anand Gopal and Kavita Shenoy are back in the hot seat after a break to talk about the world of CTV, Netflix’s bold move and Voiro’s exclusive end-of-the-year paper about trends that are going to impact the AdTech industry in 2023 ⚡️Netflix Returns Money To Advertisers  ⚡️Microsoft’s ABK Acquisition and Why FTC Wants to Block It ⚡️Voiro’s Prediction On Top 5...

Anand Gopal is back from London for the finale of Season 2 of the Voiro Podcast. He and Kavita Shenoy break down all that’s happening in the mad world of ad tech and the key learnings from the UK’s media and ad tech space. ⚡️Voiro at #MadtechMoney : Key Takeaways  ⚡️Voiro at the DPP Leaders' Briefing 2022 : Sustainability, Managing Workflows and Tech Transformation ⚡️Challenges in CTV adve...

After the disappointing Big Tech earning reports, the news this week was all about layoffs. Anand Gopal and Kavita Shenoy talk about the mood of the market and if we need to brace for impact.  ⚡️2023: Brace for impact  ⚡️Zuckerberg’s expensive Meta bet ⚡️Big broadcast channels add sports to their content portfolio  ⚡️2023 trends Personalities referred: Kara Swisher , Marc Andreessen and Rich G...

After the Big Tech earnings calls, many companies are now announcing diversification of their revenue streams. Anand Gopal and Rohan Rangaswami are back in the hot seat to dissect and explore how and why. In this episode they talk about: ⚡️YouTube’s Primetime channels  ⚡️Meta’s support to creators NFTs ⚡️Twitter’s blue tick fee  Personalities referred: 👉 Deborah W YouTube’s Debbie Weinstein ta...

A lot is happening in the world of cookies, with Google launching Publisher Advertiser Identity Reconciliation or PAIR. Our hosts Anand Gopal and Rohan Rangaswami explore the non-tech aspect of customer identity and answer some burning questions about it. In this episode they talk about: ⚡️Privacy, Identity, Measurement, First Party Data and Targeting ⚡️ATT and how it is changing the ad landscap...

A lot has happened over the past week in the world of advertising and our inimitable hosts Anand Gopal , Kavita Shenoy and Rohan Rangaswami are back in the hot seat to talk about: ⚡️The World of Omnichannel Advertising and if Bundling is the Answer ⚡️Netflix Makes More Bold Moves Personalities referred: 👉 Good Time Show Sriram Krishnan and Aarthi Ramamurthy of Good Time Show fame have come out...

In this Voiro Podcast episode Anand Gopal , Kavita Shenoy and Jithin George are back in the hot seat to talk about: ⚡️Direct Sales and What It Means In The World of Advertising Today ⚡️Big Tech Reinventing Themselves ⚡️Will Elon Musk Finally Buy Twitter? ⚡️Major League Baseball Partners with Google Cloud Personalities referred: 👉 Kara Swisher In her new podcast, On With Kara Swisher, Swisher...

In this Voiro Podcast episode Anand Gopal is back in the hot seat with debutant Rohan Rangaswami (CRO, Voiro) to talk about three massively interesting topics: ⚡️ Netflix’s CPM causes a furore ⚡️ How YouTube wants to share revenue from Shorts ⚡️ Saying goodbye to Google Stadia ⚡️ Our love for podcasts Personalities and Brands referred: 👉 Reed Hastings 👉 Peter Kafka 👉 Neal Mohan 👉 Baskar Su...

Welcome to the Voiro Podcast. In this episode Kavita Shenoy (CEO, Voiro) is joined by Adtech enthusiast and Chief Architect, Anil Karat to discuss two major topics: Topic 1: Monetising gaming and game streaming - The hosts discuss the following points: The state of monetisation in gaming and game streaming Different types of gaming audiences Advertising opportunities in gaming Immersive advertisin...

Kavita Shenoy and Anand Gopal give a day-to-day account of #IBC2022 and break down the key takeaways from the mega media tech conference. In this episode they talk about:  ⚡️Understanding Consumer Experience and the Importance of Customer Retention ⚡️Mega Stalls from Tech Giants ⚡️Decoding the true sports fan ⚡️Glass to glass value chain Personalities and Brands referred: 👉 Ben Keen 👉 Marie...

This episode comes from IBC - International Broadcasting Conventio n, Amsterdam, where Kavita Shenoy and Anand Gopal delve into all that’s happening at #IBC2022 and a lot more:  ⚡️What’s In Store at IBC ⚡️The Future of Media Tech At IBC ⚡️Why You Must Read Mark Bergen’s Book on YouTube ⚡️11 Media Trends From Summer Of 2022 ⚡️Data Influencing Media Business Decisions Personalities and Brands m...

Self-Service is the new mantra in the world of advertising. Kavita Shenoy , Anand Gopal , and Jithin George take a look at the self-service advertising platform and several topics including: ⚡️Fighting FOFO in Advertising ⚡️IPL in Ultra HD ⚡️ZEE5’s growing MAUs ⚡️Twitter Bots and Why Musk Hates Them ⚡️Voiro and The Indian Dream Podcast Personalities and Brands referred: 👉 Allison Schiff 👉 S...

The Voiro Podcast | Season 2, Episode 2: As Voiro completes 8 years of its successful journey, for the first time ever we introduce one of Voiro’s Co-Founders, Anil Karat, to the podcast. In today’s episode Kavita Shenoy , Anand Gopal , and Anil Karat take a deep dive into several topics including: ⚡️Why YouTube is still king of long-form content  ⚡️Retail Media’s Ad Spending Forecast ⚡️Cable T...

We are back and Season 2 of the Voiro podcast started with a very special guest, Jithin George. Kavita Shenoy , Anand Gopal and Jithin take a deep dive into several topics: ⚡️FAST (Free Ad Supported Streaming Television): What it is, what it is not and where is it headed ⚡️Apple and ATT ⚡️What is BVOD? ⚡️Walmart’s Ad Revenue Personalities and Brands referred: Ben Thompson John David Rainey Pub...

The Voiro Podcast | Episode 13: We end season 1 with today’s episode, but we will come back with a new, invigorating, stylish season 2 very soon. So, to keep you engaged, our esteemed hosts Kavita Shenoy and Anand Gopal switch on their mics, sip a cuppa joe and talk about: ⚡️Big Tech News: Apple Launches DSP, Google’s Ad Tech Stack and App Tracking Transparency (ATT) ⚡️Power of community and Web...