Voiro

The Voiro Podcast

Technology EN ↓ 87 episodes

The only podcast you need to listen to news, trends, strategies, deep dives, stories, and interviews about ad monetisation across all industries.

Author

Voiro

Episodes

Google’s Cookie-less World, Ad Spend In Gloomy Times, Meta’s Next Phase 29.07.2022 45:37

As CTV advertising becomes more popular, Google delays its plans on a cookieless world and Zuckerberg doubles downs on its Meta Operations In this episode, Kavita Shenoy and Anand Gopal talk about topics ranging from: ⚡️Are ad spends going to take a massive hit as we head towards a slump? ⚡️Rising popularity of CTV advertising ⚡️Google’s delayed plans on a cookie-less world ⚡️Zuckerberg int...

Netflix’s Dilemma, FanCode’s Indian Obsession, DOOH’s Day Out 22.07.2022 38:24

In this episode, Kavita Shenoy and Anand Gopal talk about topics ranging from: ⚡️Netflix’s streaming business model and market dynamics ⚡️Is SNAP Inc its own worst critic? ⚡️DV360 and FanCode cater exclusively to Indian cricket fans ⚡️How Lata Mangeshkar recused Indian Cricket ⚡️The value of a sports league in a dynamic economy ⚡️Sports Stars to Business Moghuls ⚡️You DOOH or you don’t ⚡️I...

Ten Weeks. Ten Episodes. And A Brand New Monetisation Newsletter is Born 15.07.2022 37:12

In this episode, our CEO Kavita Shenoy and COO Anand Gopal talk about topics ranging from: ⚡️Netflix partners with Microsoft for Ad Supported Subscription Plan ⚡️Disney’s AdTech Deal with The Trade Desk ⚡️Unity and ironSource lock in an all-stock deal for gaming ⚡️Will Google proactively spin off its ads business ⚡️‘Life in the FAST lane’: Where is FAST headed? ⚡️Programmatic TV journey and...

New Age Of Game Advertising, Advertising Context, Global Squeeze 08.07.2022 33:06

The Voiro Podcast | Week In Review | Episode 9: In this episode, our CEO Kavita Shenoy and COO Anand Gopal talk about topics ranging from: ⚡️Why contextual advertising is king ⚡️The looming economic crisis and ad spending ⚡️The new age of game advertising Catch all the interesting tidbits, opinions, and predictions from the world of monetisation. Personalities and Brands referred: John Snyder |...

CTV And Television Sales, The Cannes Lion Awards, Disney Picks Up F1 Rights 01.07.2022 28:43

In this episode, our CEO Kavita Shenoy and COO Anand Gopal talk about topics ranging from: ⚡️The debate on CTV as a medium ⚡️The Cannes Lions Awards and the Mar-tech Experience ⚡️Need for broader conversation on Data Driven TV ⚡️Google and Netflix talks ⚡️What streaming has done to Wall Street ⚡️Is Netflix part of the bigger streaming problem? ⚡️Wikipedia’s new service, Wikimedia Enterpris...

India’s Creator Economy, TikTok Void, Short Video Apps 24.06.2022 28:11

The Voiro Podcast | Week In Review | Episode 7: In this episode, our CEO Kavita Shenoy and COO Anand Gopal talk about topics ranging from: ⚡️VC interest in the creator economy ⚡️The void TikTok has left behind in India ⚡️Short Video Apps and its potential in the looming recession ⚡️OTT platforms looking at different revenue sources ⚡️Roku and Walmart partnership and what it means for retail m...

IPL Mock Bidding, Apple To Stream MLS 17.06.2022 23:14

The Voiro Podcast | Week In Review | Episode 6 In this episode, our CEO Kavita Shenoy and COO Anand Gopal talk about topics ranging from: ⚡️ An in-depth analysis of IPL rights auction ⚡️Apple bidding on streaming sports (MLS) ⚡️Paramount’s collaboration with Reliance Catch all the interesting tidbits, opinions, and predictions from the world of monetisation only on The Voiro Podcast. Personalit...

Sandberg Moves On, IPL Bidding Wars, New TikTok Trend 10.06.2022 26:09

The Voiro Podcast | Week In Review | Episode 5 In this remote episode (from Singapore) our CEO Kavita Shenoy and COO Anand Gopal talk about topics ranging from: Sheryl Sandberg’s Exit from Facebook AdMonsters Ops Event in New York and Contextual Advertising Bidding for IPL rights for the next 5 years Data and AI Use in Sports and Focus on Fan Inclusion TikTok and Music Marketing Original content:...

Twitch vs. TikTok, CTV Advertising, & Gaming Revenue 03.06.2022 25:57

This week’s Voiro podcast was a star-studded one. In this episode our CEO Kavita Shenoy and COO Anand Gopal talk about topics ranging from: Top Gun, Tom Cruise, LeBron James, Lizzo and celebrity branding Upfront and its changing narrative Twitch vs. TikTok The paradigm shift in CTV advertising Ad world’s preoccupation with gaming influencers Catch this and much more at what’s keeping the Voiro air...

TikTok On Our Minds, Advertising In Streaming, Warner Brothers And Discovery’s Offering 27.05.2022 24:10

In today’s Week In Review episode, Anand Gopal (COO) and Kavita Shenoy (CEO) talk about the ‘ TikTok Boom ’ (by Scott Galloway ) and how it’s impacting the way we consume content and advertise. Kavita talks about how earlier the rags-to-riches story was commonly associated with a change in geographies. Anand brings to light a recent conversation with Anil Karat (CTO Voiro) and how he pointed out t...

Programmatic Carbon Footprint, State Of Streaming, And Are We In A Media Reckoning? 20.05.2022 29:25

In this week’s podcast Anand Gopal, COO, Voiro, and Kavita Shenoy, CEO Voiro, talk about sustainability in programmatic advertising and further discuss how important it is to keep sustainability on our radar while the entire industry goes through tectonic shifts. https://newsletter.firstpartycapital.com/p/jeff-green-the-great-soothsayer-of?s=r They also discuss an Accenture report by Neeraj Sharma...

OTT Hates Password Sharing, IPL Ad Trends, TikTok’s Influence 13.05.2022 21:01

This week, on one of the coldest days in May in Bangalore, Anand Gopal, COO Voiro and Kavita Shenoy, CEO Voiro, talk about what’s happening and trending in the AdTech space and the major drivers of growth. Catch their views on the importance of content and consumerism and their key takeaways from the Ad:Tech 2022 event at Delhi. They also talk about IPL Fatigue, Metaverse, and the impact of passwo...