The Voiro Podcast

[Season 5 Episode 9] Anand Gopal and Kavita Shenoy are back this week on the Voiro podcast following Anand’s trip to South Africa. Today, they talk about: 🤢David Zazlav blew up Hollywood?* 📘Musk's new book ✈️Anand’s trip to South Africa 🏉 DStv Tech-Day Highlights and SAF Sporting and Work Culture 🤝 Interviews with Fahmeeda and Rani on Media Sales 🎬 Hollywood Strike Resolution and Impendi...

[Season 5 Episode 8] We have a special episode for you this time around as Anand Gopal packs his bags and travels to the Rainbow Nation, South Africa to talk to two fabulous and fascinating leaders in the media sales industry in—Fahmeeda Cassim Surtee (CEO, DStv Media Sales) and Rani Bisal (GM and Executive HoD, DStv Media Sales). Here are the conversation highlights: 🛣️ Fahmeeda's Remarkable...

[Season 5 Episode 7] Welcome back dear listeners, your weekly favourite Voiro Podcast is back in our cosy Church Street office in Bengaluru with Kavita Shenoy and Anand Gopal Talking about: 🧾 Hasan Minhaj brings receipts. 📲 X launches video and audio features. 🔎 Alphabet’s Q3 and its bets on AI. 💰 Netflix’s ad tier is working—a look at some numbers! ⚡️ Is Netflix morphing into Disney by launc...

[Season 5 Episode 6] 🎙️ Uncover the Latest Podcast Episode: "Decoding the SAG-AFTRA Strike, The Mathematics of Residuals and ICC World Cup" 🌟 Hosted by Anand Gopal, and Kavita Shenoy. 🌐 In this episode, Anand and Kavita take a deep dive into the ongoing SAG-AFTRA strike, the deal the writer’s guild agreed to, the $480 Million gap between actors and studios and how AI has made the mathe...

[Season 5 Episode 5] 🎙️ Uncover the Latest Podcast Episode: "ATS Singapore Takeaway, Twitter, Mean Girls, and The Feds" 🌟 Hosted by Anand Gopal, Abash Sinha, and Kavita Shenoy. 🌐 In this episode, journey with us as we delve deep into the world of advertising and technology. ATS Singapore left us buzzing with insights, from discussions about the economy to the ever-evolving role of ad s...

[Season 5 Episode 4] Get ready for an exciting podcast as Anand Gopal (COO, Voiro) and Abash Sinha (Ad Revenue Expert) take you on a journey to ExchangeWire’s ATS Singapore on October 3rd and 4th. They're buzzing with excitement about this event! 🔥 Abash's Top Picks: a) Dive into the world of Programmatic OOH and its impact - Discover the latest in OOH advertising, including measurement...

[Voiro Podcast - Season 5 Episode 3] In this constantly evolving world of content monetisation, it is essential for players to take control of their monetisation strategies as they scale. Kavita and Anand explore all that’s making news in the world of ads. Here are the highlights: 1️⃣ Joy Robin’s (Global Chief Advertising Officer of New York Times) plan for Times’ advertising. 2️⃣ What’s next on N...

[Voiro Podcast - Season 5 Episode 2] Discover the captivating world of human behaviour and advertising on the Voiro Podcast! Join us as Varadha Raghunathan from BigBasket takes us on a fascinating journey through the psychology of nudges and decision-making. In this eye-opening conversation, Varadha and Anand explore: 1️⃣ [1:08] Varadha’s inspiring journey and his role at BigBasket. 2️⃣ [8:45] Unc...

[Voiro Podcast - Season 5 Episode 1] Kavita Shenoy and Anand Gopal are back in the hot seat to kickstart season 5 and they talk about: 1. Content we are watching 2. The media universe in 2023 3. Value of live sports in the streaming playbook 4. Value of news content in the streaming playbook 5. 15 years of YouTube 6. Netflix vs. Aaron Paul 7. State of content copyrights and royalties 8. What to ex...

[Voiro Podcast - S4E13] As season 4 of The Voiro Podcast comes to an end, Anand and Kavita reflect back on the riveting conversations with Krishna Rao, Shivendra Misra, Lava Kumar about tech, trust, accountability and attention. In this episode, we also talk about: ⚡️ Zee Sony Merger in India ⚡️ Disney’s Move to the Darker Side ⚡️ The Player Publisher Phenomenon ⚡️ Generative AI and Personal P...

[Voiro Podcast - S4E12] We are all bombarded with a ton of ads on the web, on TV, ads inserted while listening to music or podcasts, etc. Have you ever wondered if someone can measure how we react to ads? If you are from the advertising industry or just a keen boffin who wants to understand human behaviour, you will love this episode. Anand Gopal is back in the hot seat, this time with our good fr...

[Season 4 Episode 11]: As Voiro completes 50 episodes, Kavita, Anand and Leena reflect on their journey on the airwaves, how the podcast has impacted them professionally and personally and what lies in the future. Some questions we pondered about in this special episode: ⚡️The Motivation Behind Starting The Podcast ⚡️The Preparation Process and What Motivates Us To Tune In Every Week ⚡️The Impa...

[Season 4 Episode 10]: It’s a bird…it’s an X…it’s Elon Musk. In this freewheeling chat, Kavita and Anand try to figure out the mysterious ways Elon’s mind works and what the rebranding of Twitter means. We also talk about: ⚡️A Middling Earnings Season ⚡️Why AI Needs Rules ⚡️The Successful Marriage Between Retail Media and Content ⚡️ Barbenheimer, Mission Impossible and more Chapters CC: Ben Th...

[Season 4 Episode 9]: If you’ve ever wondered about the role technology plays in democratising the ads ecosystem, this is the podcast to listen to. In this special episode Anand Gopal and Anil Karat invite Shivendra Misra, Director APAC at IAB Tech Lab, into the hot seat and take a deep dive into the world of real-time bidding,  the role of IAB Tech Lab in shaping the future of digital advertising...

[Season 4 Episode 8] The Mad Ad World of Social Media has a new entrant: Threads. Kavita and Anand break down what Insta’s Threads is all about, what is Web3’s promise for influencers and other programmatic challenges. In this episode, we cover:  ⚡️ Insta’s Threads: What it is all about ⚡️ Some Good News For Netflix ⚡️ Challenges of The Programmatic Universe and What They Uncovered in Cannes ⚡...

[Season 4 Episode 7] On a surprisingly sunny day in June, Anand and Kavita journey on with Indiana Jones and talk about the magic of movies, the newsmakers from April, May, and June and the power of retail media. In this episode, we cover:  ⚡️ Why June is the Best Month for Theatre ⚡️ Newsmakers: IPL, Open RTB for CTV, Linda Yaccarino and Cannes  ⚡️ Retail Media and What Is Their North Star ⚡️...

[Season 4 Episode 6] Anand and Kavita take a trip to Cannes and ATS London through the airwaves and jam on creativity, capitalism and context. In this episode, we cover:  ⚡️ ATS London 2023 and Sustainability ⚡️ Why Capitalism Can Be in Service of Life: Brian Morrissey on Cannes 2023  ⚡️ The Big Shift in How Programmatic Works ⚡️ Attention as a Metric and What is API (Attention Per Impression)...

[Season 4 Episode 5] In this episode, Anand and Kavita talk about trust - trust between publishers and advertisers as well as advertisers and consumers. Is trust the biggest currency this industry thrives on? Following are some questions we ask: ⚡️ Should Netflix be sharing data with content creators as YouTube does? ⚡️ What can we do to build trust between advertisers and consumers? ⚡️ What ch...

[Season 4 Episode 4] Anand and Kavita welcome back Abash and Jithin from CABSAT in Dubai and explore all that’s happening in the OTT, e-commerce and broadcast market in MENA. This episode explores: ⚡️ Apple’s VisionPro: First Thoughts ⚡️ Yann Colleter’s The Streaming Lab ⚡️ OTT Subscription Fatigue and FAST in MENA ⚡️ Creativity in Monetisation CC:  Viniit Mehta , Yann Colleter , MBC , Careem...

[Season 4 Episode 3] Anand and Kavita get into the trenches with the queen of D2C marketing, Deepti Karthik. This episode explores various facets of marketing and tech. ⚡️ Who is a fractional CMO? ⚡️ Key points to keep on your radar as a marketer in 2023 ⚡️ What are the key issues keeping marketers up at night today ⚡️ Weaving new tech into marketing: When do I need AI? ⚡️ Who’s Winning 1P: B...

[Season 4 Episode 2] Anand and Kavita are back in the hot seat. This time with our returning guest Vikram Chande (Samsung Ads). This episode focuses on CTV and here’s the episode’s running order: ⚡️ Changing ad buying behaviour ⚡️ Where does CTV fit in the ad buyers mix ⚡️ How publishers should embrace CTV and generate revenue ⚡️ What does CTV demand look like ⚡️ CTV data measurement standard...

[Season 4 Episode 1] Kavita Shenoy and Anand Gopal are back in the pod-seat for a brand new season. They are not alone for the first episode as Krishna Rao Vijayanagar, a good friend of Voiro and a quintessential OTT boffin joins the podcast. What’s in this episode: ⚡️ Who is Krishna (Editor-in-Chief of ottverse.com ) ⚡️ Krishna’s masterclass on how OTT works ⚡️ NAB and future of broadcast and...

Kavita and Anand bring Season 3 of the Voiro Podcast to a close with a freewheeling session on the top highlights and trends of the season and what to look forward to in Season 4! ⚡️ CTV: An Opportunity, A Dilemma, A Revolution ⚡️Context Stays King ⚡️ Consolidation is Key ⚡️ Sports Rights - The Future Enjoy the episode. Show notes: Videoweek on the evolving measurement of CTV Campaigns Vikram...

Bangalore is in bloom and Kavita Shenoy and Anand Gopal talk about the season of AI, Cricket and upfronts. In this freewheeling session, our hosts talk about:  ⚡️ Open Letter to AI To Pull The Brakes and Why Some Big Names Support It ⚡️ IPL Starts Today And The Season of Cricket is Officially On ⚡️ Upfront and Newfront season’s Around The Corner: Where are The Advertisers Putting Their Money?...

Kavita Shenoy and Anand Gopal welcome (back) Voiro CTO Jithin George (a.k.a Jimmy) to the pod table on this subdued summer Friday morning. The three musketeers share their thoughts on some heavy-duty stuff this week. So hit that play button and enjoy a very interesting Voiro podcast episode where we talk about: ⚡️ What to make of Netflix’s subs growth for their ad-supported tier ⚡️ What to expec...