The Visionary Chronicles

The Visionary Chronicles CHRONICLE: February 16th, 2022   CONTENT FROM MY NEW BOOK:  THE VISIONARY BRAND, The Success Formula Behind the World's Most Visionary Brands Available across all book retailers on February 8th, 2022   “Exceptionally well written, organized, and presented, The Visionary Brand must be considered essential reading for all aspiring entrepreneurs and corporate executives seeki...

The Visionary Chronicles CHRONICLE: February 8th, 2022   CONTENT FROM: THE VISIONARY BRAND, The Success Formula Behind the World’s Most Visionary Brands “Exceptionally well written, organized, and presented, The Visionary Brand must be considered essential reading for all aspiring entrepreneurs and corporate executives seeking to expand their market share. The Visionary Brand is unreservedly recom...

THE VISIONARY BRAND The Success Formula Behind the World’s Most Visionary Brands Author, Bryan Smeltzer   “Exceptionally well written, organized, and presented, The Visionary Brand must be considered essential reading for all aspiring entrepreneurs and corporate executives seeking to expand their market share. The Visionary Brand is unreservedly recommended for community, corporate, college, unive...

THE VISIONARY CHRONICLES PODCAST The Art of Competition | Creating a Strategy that Overcomes Competitive Forces   "Know your enemy and know yourself, and you can fight a hundred battles without disaster."                                                                         Wisdom from Sun Tzu, The Art of War   The Forces of Competition, which determine strategic planning and marketplace executi...

Brand Team Alignment | Managing Marketing & Sales Alignment “Great things in business are never done by one person. They're done by a team of people.”                                                                                       Wisdom from Steve Jobs With over 85% of companies indicating a misalignment between marketing and sales on items such as; strategy, branding, and creation, it is a...

THE VISIONARY CHRONICLES PODCAST   Strategy | Successful Branding Strategies (10 Principles Brands can deploy to sustain long-term revenue  growth)   "For you to sleep well at night, the aesthetic, the quality, has to be carried all the way through…”                                                                                     Wisdom from Steve Jobs   Brands many times struggle with first de...

The Visionary Chronicles PODCAST   CHRONICLE: December 17th, 2021   "I can't understand why people are frightened of new ideas. I'm frightened of the old ones..."                                                    Wisdom from John Cage   PODCAST:    CREATIVITY | How to Maximize IDEA Flow   2018, LinkedIn Survey; Creativity is the number sought-after soft skillset.   Creativity is a Cornerstone for...

The Visionary Chronicles PODCAST CHRONICLE: December 9th, 2021 Inspiration "Leadership is the art of getting someone else to do something you want done because he wants to do it..."                                                 Wisdom from Dwight D. Eisenhower   Leadership Traits | How to Identify & Succeed There are many leadership traits, each is unique, and each is either a strength or a weak...

The Visionary Chronicles Podcast CHRONICLE: November 15th, 2021  "Innovation distinguishes between a leader and a follower..."                                                 Wisdom from Steve   Persevere | How to Adapt to Opportunities and Succeed In the environment we currently find ourselves in; it may be counterintuitive to suggest finding an opportunity to succeed versus maintaining the statu...

The Visionary Chronicles  PODCAST    CHRONICLE: November 4th, 2021   Inspiration  "Good, better, best. Never let it rest. 'Til your good is better, and your better is best..."                                                                                                      Wisdom from St. Jerome   DTC Success | How to Thrive in Direct to Consumer Business   In my new PODCAST, I discuss defining...

The Visionary Chronicles  PODCAST    CHRONICLE: October 28th, 2021  "If we are to preserve culture, we must continue to create it...."                                                Wisdom from Johan Huzinga PODCAST  Innovation Strategy | How to Effectively Implement an Innovation-Driven Culture   In my new PODCAST, I discuss integrating an innovation-driven culture inside your brand and the commi...

The Visionary Chronicles PODCAST    CHRONICLE: October 15th, 2021   "The authentic self is the soul made visible..."                                      Wisdom from Sarah Ben Breathnach   PODCAST: Authentication | Foundation to a Brand's Success   In my new PODCAST, I discuss Authentication, what it is in by definition, and how Brands can assure they are Truly Authentic. Most Brands realize that...

The Visionary Chronicles CHRONICLE: October 7th, 2021 "There is no innovation and creativity without failure. Period..."                                                                                     Wisdom from Brene Brown Breakaway Products | Establishing a First Mover Advantage   In my new PODCAST, I discuss how Brands who have committed themselves to execute a Product Innovation platform...

The Visionary Chronicles CHRONICLE: September 29nd, 2021  "A wise human would have an understanding of the supply chain and how the pieces fit together. But it's against our nature to think about it..."                                                                                     Wisdom from Paola Bacigalupi PODCAST: Supply Chain Innovation | How to Strengthen your Weaknesses In my new PODCA...

The Visionary Chronicles CHRONICLE: September 22nd, 2021 Inspiration  "Leadership is the capacity to translate Vision into Reality..."                                                                                     Wisdom from Warren Bennis The Visionary Chronicles PODCAST VISIONARY LEADERSHIP | How to Realize your Future through a Crisis In my new PODCAST, I discuss how Visionary leaders exec...

The Visionary Chronicles PODCAST CHRONICLE: September 9th, 2021  " Innovation distinguishes between a leader and a follower..."                                                                                     Wisdom from Steve Jobs INNOVATION MATRIX | How to Execute an Innovation Process In my new PODCAST, I discuss how to define, implement and execute a tiered Innovation process, one that cons...

The Visionary Chronicles CHRONICLE: September 2nd, 2021 Inspiration  "Brand is not a product, that's for sure; it's not one item. It's an idea, and it's a theory, it's a meaning, it's how you carry yourself. It's aspirational; it's inspirational..."                                                                                     Wisdom from Kevin Plank, Founder UA BRAND MATRIX | How to Define Y...

The Visionary Chronicles CHRONICLE: August 25th, 2021   "If you're gonna make connections which are innovative... you have to not have the same bag of experiences as everyone else does..."                                                                                     Wisdom from Steve Jobs    IDEATION | The Road to Realizing Great Products   In my new PODCAST, I outline how to implement an Id...

The Visionary Chronicles PODCAST   CHRONICLE: August 18th, 2021   " Your premium brand had better be delivering something special, or it's not going to get the business.."                                                                                     Wisdom from Warren Buffett   BRAND POSITIONING | Find Your Open Water Opportunities   In my new PODCAST, I outline how to find opportunities oth...

The Visionary Chronicles  CHRONICLE: August 12th, 2021  "Every adversity, every failure, every heartache carries with it the seed of an equal or greater benefit..."                                                                                     Wisdom from Napoleon Hill PODCAST: STARTUP | Steps to Avoiding Failure In my new PODCAST, I outline the 10 Steps to Avoiding Failure with your Startup....

"Thus, what is of supreme importance in war is to attack the enemy's strategy..."                                                                                     Wisdom from Sun Tzu STRATEGY EXECUTION | How to Define your Future Success Strategy, either executed with a laser focus or a shotgun approach with no particular process or aim, the latter is sure to fail. In contrast, the laser focus...

The Visionary Chronicles PODCAST    CHRONICLE: July 21st, 2021    "History is a relentless master. It has no present, only the past rushing into the future. To try to hold fast is to be swept aside..."                                                                                     Wisdom from John F. Kennedy   RELENTLESS EXECUTION | How to Ensure a Consistent Execution Process Relentless Execu...

PRODUCT: CASE STUDY | Degrading Brand Equity Brand Equity, Difficult to Build, easy to Tear Down… As we have discussed, you must have a cohesive, vertically integrated product creation process led by the Product team. In addition to being led by the Product team, this process must involve the three engines of a brand; Product/Marketing/Sales (The Power Triad). This Power Triad affects all function...

Bryan Smeltzers Podcast on driving your brand forward, reinvigorating your passion, while continuing to maintain and sustain your Vision for long-term revenue growth. Discussions around disruptive strategies, and executable market drivers that provide a unique point of difference for you and your brand. We discuss this along with other business strategy topics and pressing issues facing Entreprene...

Bryan Smeltzers Podcast on driving your brand forward, reinvigorating your passion, while continuing to maintain and sustain your Vision for long term revenue growth. Discussions around disruptive strategies, and executable market drivers that provide a unique point of difference for you and your brand. We discuss this along with other business strategy topics and pressing issues facing Entreprene...