Bryan Smeltzer
The Visionary Chronicles
I spent 20 years in executive roles at Oakley, adidas, TaylorMade, and K-Swiss — then built and sold my own brand to a VC firm. Now I run LiquidMind, a brand strategy advisory firm, and I share everything I know on this show. The Visionary Chronicles is a weekly podcast for CMOs, founders, and brand leaders who want to build iconic, generational companies — not just survive the next quarter. Every episode delivers the brand strategy, visionary leadership, and product innovation frameworks that the world’s most admired companies actually use. Ranked #1 Visionary Podcast and Top 50 Global Market...
Author
Bryan Smeltzer
Category
Podcast website
Latest episode
Jul 3, 2026
Where to listen?
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Episodes
Persevere | How to Adapt to Opportunities and Succeed 12.11.2021 20:36
The Visionary Chronicles Podcast CHRONICLE: November 15th, 2021 "Innovation distinguishes between a leader and a follower..." Wisdom from Steve Persevere | How to Adapt to Opportunities and Succeed In the environment we currently find ourselves in; it may be counterintuitive to suggest finding an opportunity to succeed versus maintaining the statu...
THE VISIONARY CHRONICLES: Direct to Consumer Success | How to Thrive in DTC Business 03.11.2021 22:41
The Visionary Chronicles PODCAST CHRONICLE: November 4th, 2021 Inspiration "Good, better, best. Never let it rest. 'Til your good is better, and your better is best..." Wisdom from St. Jerome DTC Success | How to Thrive in Direct to Consumer Business In my new PODCAST, I discuss defining...
Innovation Strategy | How to Implement an Innovation Driven Culture 26.10.2021 20:56
The Visionary Chronicles PODCAST CHRONICLE: October 28th, 2021 "If we are to preserve culture, we must continue to create it...." Wisdom from Johan Huzinga PODCAST Innovation Strategy | How to Effectively Implement an Innovation-Driven Culture In my new PODCAST, I discuss integrating an innovation-driven culture inside your brand and the commi...
Authentication | Foundational of a Brand‘s Success 15.10.2021 14:50
The Visionary Chronicles PODCAST CHRONICLE: October 15th, 2021 "The authentic self is the soul made visible..." Wisdom from Sarah Ben Breathnach PODCAST: Authentication | Foundation to a Brand's Success In my new PODCAST, I discuss Authentication, what it is in by definition, and how Brands can assure they are Truly Authentic. Most Brands realize that...
Breakaway Products | Establishing a First Move Advantage 07.10.2021 16:16
The Visionary Chronicles CHRONICLE: October 7th, 2021 "There is no innovation and creativity without failure. Period..." Wisdom from Brene Brown Breakaway Products | Establishing a First Mover Advantage In my new PODCAST, I discuss how Brands who have committed themselves to execute a Product Innovation platform...
Supply Chain Innovation | How to Strengthen your Weaknesses 24.09.2021 20:56
The Visionary Chronicles CHRONICLE: September 29nd, 2021 "A wise human would have an understanding of the supply chain and how the pieces fit together. But it's against our nature to think about it..." Wisdom from Paola Bacigalupi PODCAST: Supply Chain Innovation | How to Strengthen your Weaknesses In my new PODCA...
Visionary Leadership | How to Realize your Future through a Crisis 21.09.2021 21:35
The Visionary Chronicles CHRONICLE: September 22nd, 2021 Inspiration "Leadership is the capacity to translate Vision into Reality..." Wisdom from Warren Bennis The Visionary Chronicles PODCAST VISIONARY LEADERSHIP | How to Realize your Future through a Crisis In my new PODCAST, I discuss how Visionary leaders exec...
Innovation Matrix | How to Execute an Innovation Process 08.09.2021 20:56
The Visionary Chronicles PODCAST CHRONICLE: September 9th, 2021 " Innovation distinguishes between a leader and a follower..." Wisdom from Steve Jobs INNOVATION MATRIX | How to Execute an Innovation Process In my new PODCAST, I discuss how to define, implement and execute a tiered Innovation process, one that cons...
Brand Matrix | How to Define Your Brand Identity 01.09.2021 24:14
The Visionary Chronicles CHRONICLE: September 2nd, 2021 Inspiration "Brand is not a product, that's for sure; it's not one item. It's an idea, and it's a theory, it's a meaning, it's how you carry yourself. It's aspirational; it's inspirational..." Wisdom from Kevin Plank, Founder UA BRAND MATRIX | How to Define Y...
Ideation | The Road to Realizing Great Products 25.08.2021 18:01
The Visionary Chronicles CHRONICLE: August 25th, 2021 "If you're gonna make connections which are innovative... you have to not have the same bag of experiences as everyone else does..." Wisdom from Steve Jobs IDEATION | The Road to Realizing Great Products In my new PODCAST, I outline how to implement an Id...
Product Positioning | How to Find Open Water Opportunities 17.08.2021 19:26
The Visionary Chronicles PODCAST CHRONICLE: August 18th, 2021 " Your premium brand had better be delivering something special, or it's not going to get the business.." Wisdom from Warren Buffett BRAND POSITIONING | Find Your Open Water Opportunities In my new PODCAST, I outline how to find opportunities oth...
START-UPS | Steps to Avoiding Failure 11.08.2021 22:22
The Visionary Chronicles CHRONICLE: August 12th, 2021 "Every adversity, every failure, every heartache carries with it the seed of an equal or greater benefit..." Wisdom from Napoleon Hill PODCAST: STARTUP | Steps to Avoiding Failure In my new PODCAST, I outline the 10 Steps to Avoiding Failure with your Startup....
Strategy Execution | How to Define your Future Success 23.07.2021 22:23
"Thus, what is of supreme importance in war is to attack the enemy's strategy..." Wisdom from Sun Tzu STRATEGY EXECUTION | How to Define your Future Success Strategy, either executed with a laser focus or a shotgun approach with no particular process or aim, the latter is sure to fail. In contrast, the laser focus...
Relentless Execution | How to Ensure a Consistent Execution Process 21.07.2021 22:23
The Visionary Chronicles PODCAST CHRONICLE: July 21st, 2021 "History is a relentless master. It has no present, only the past rushing into the future. To try to hold fast is to be swept aside..." Wisdom from John F. Kennedy RELENTLESS EXECUTION | How to Ensure a Consistent Execution Process Relentless Execu...
Product: CASE STUDY | Degrading Brand Equity 12.07.2021 22:23
PRODUCT: CASE STUDY | Degrading Brand Equity Brand Equity, Difficult to Build, easy to Tear Down… As we have discussed, you must have a cohesive, vertically integrated product creation process led by the Product team. In addition to being led by the Product team, this process must involve the three engines of a brand; Product/Marketing/Sales (The Power Triad). This Power Triad affects all function...
Lifestyle Branding | Creating a Community of Loyal Brand Advocates 06.07.2021 22:23
Bryan Smeltzers Podcast on driving your brand forward, reinvigorating your passion, while continuing to maintain and sustain your Vision for long-term revenue growth. Discussions around disruptive strategies, and executable market drivers that provide a unique point of difference for you and your brand. We discuss this along with other business strategy topics and pressing issues facing Entreprene...
Disruption | How to Breakaway from your Competitors 21.06.2021 22:23
Bryan Smeltzers Podcast on driving your brand forward, reinvigorating your passion, while continuing to maintain and sustain your Vision for long term revenue growth. Discussions around disruptive strategies, and executable market drivers that provide a unique point of difference for you and your brand. We discuss this along with other business strategy topics and pressing issues facing Entreprene...
FUEL | Strategic Marketing that Drives a Brand 16.06.2021 22:23
Bryan Smeltzers Podcast on driving your brand forward, reinvigorating your passion, while continuing to maintain and sustain your Vision for long-term revenue growth. Discussions around disruptive strategies, and executable market drivers that provide a unique point of difference for you and your brand. We discuss this along with other business strategy topics and pressing issues facing Entreprene...
Lead don't Follow | Brand Leadership Secrets 06.06.2021 22:23
Bryan discusses how great brands establish leadership, and sustain their long-term success. Bryan Smeltzers Podcast on driving your brand forward, reinvigorating your passion, while continuing to maintain and sustain your Vision for long-term revenue growth. Discussions around disruptive strategies, and executable market drivers that provide a unique point of difference for you and your brand. We...
Brand Community | How to Build an Authentic Community 02.06.2021 22:23
In my new Podcast, Brand Community | How to Build an Authentic Community, I discuss why defining your Brand and building your Community authentically leads to a Loyal customer base. Bryan Smeltzers Podcast on driving your brand forward, reinvigorating your passion, while continuing to maintain and sustain your Vision for long-term revenue growth. Discussions around disruptive strategies, and...
Culture & Community | Anchors for Brand Success 24.05.2021 22:23
In this Culture & Community PODCAST EPISODE Bryan discusses the importance of both defining your Culture, and authentically building your Community. Bryan Smeltzers Podcast on driving your brand forward, reinvigorating your passion, while continuing to maintain and sustain your Vision for long-term revenue growth. Discussions around disruptive strategies, and executable market drivers that provide...
BRAND EVOLUTION | Continue to Evolve, not Just Exist 19.05.2021 22:23
In this PODCAST Episode, Bryan discusses the strategies around Brand Evolution and why it is so critical for a Brand to continually evolve over time, vs just Existing. Bryan Smeltzers Podcast on driving your brand forward, reinvigorating your passion, while continuing to maintain and sustain your Vision for long-term revenue growth. Discussions around disruptive strategies, and executable market...
Visionary Success | Why some Leaders Succeed while others Fail 03.05.2021 22:23
in this PODCAST, Bryan discusses the traits of successful Visionaries, and what sets them apart from those who do not succeed. Bryan Smeltzers Podcast on driving your brand forward, reinvigorating your passion, while continuing to maintain and sustain your Vision for long-term revenue growth. Discussions around disruptive strategies, and executable market drivers that provide a unique point of dif...
Fearless Living | How to Live Fearlessly and Succeed 27.04.2021 22:23
Bryan discusses how to live your Life with a Passion, driven by Fearless thinking and achieving what others say is impossible. Bryan Smeltzers Podcast on driving your brand forward, reinvigorating your passion, while continuing to maintain and sustain your Vision for long-term revenue growth. Discussions around disruptive strategies, and executable market drivers that provide a unique point of di...
Relentless Innovation | How to Create Product Leadership 15.04.2021 22:22
Bryan Smeltzers Podcast on driving your brand forward, reinvigorating your passion, while continuing to maintain and sustain your Vision for long-term revenue growth. Discussions around disruptive strategies, and executable market drivers that provide a unique point of difference for you and your brand. We discuss this along with other business strategy topics and pressing issues facing Entreprene...
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